22-05-2025
BUGABOO DEBUTS BUTTERFLY 2: SMARTER FOLD, BIGGER WHEELS, AND ELEVATED SUSTAINABLE DESIGN FOR FAMILIES ON THE GO
The Brand's Next-Gen Travel Stroller Reinvents Portability, Comfort, and Eco-Conscious Engineering, Just In Time for Summer Travel
NEW YORK, May 22, 2025 /PRNewswire/ -- Bugaboo, the global leader in parenting solutions and the brand behind the world's most design-forward strollers, unveils the next generation of its best-selling travel stroller: Butterfly 2, available for pre-order starting today. Bugaboo's award-winning travel stroller is updated to feature a more purpose-driven, comfort-first, and sustainable design—engineered especially for modern parents in motion.
As a Certified B Corp™, Bugaboo is committed to creating products that are not only beautifully designed and built to last, but also responsibly made for people and the planet. Built for everyday adventures and big getaways alike, Butterfly 2 offers smarter features, smoother rides, and one of the lowest environmental footprints of any stroller on the market today.
A Complete Reimagination of the Travel Stroller
Thoughtfully designed and rigorously tested, Butterfly 2 introduces a host of enhancements that make it Bugaboo's most intuitive and adventure-ready travel stroller yet:
'Butterfly 2 was designed to meet the realities of modern parents on the move —where quality , function, and design matter more than ever,' says Jeanelle Teves, Chief Commercial Officer at Bugaboo. 'We've reengineered our bestselling travel stroller to make every journey easier, smoother, and more sustainable—without compromising on the design-forward experience Bugaboo is known for.'
Butterfly 2 has already been recognized by the industry, receiving the Red Dot: Best of the Best Award 2025 for outstanding product design and innovation.
'With babies, every day is an adventure—whether you're navigating city streets or boarding a plane,' says Alessandra Elia, Bugaboo CMO. 'Butterfly 2 was designed to help families focus less on logistics and more on connection and discovery. It's our ultimate expression of comfort, function, and design.'
Bugaboo's Butterfly 2 is available for pre-order starting today and will be shipping on June 3 at $599 USD. It is air travel–ready, self-standing when folded, and launching in four timeless colors: Forest Green, Desert Taupe, Deep Indigo, and Midnight Black. Shop now at
About Bugaboo
Bugaboo believes that parenthood has the power to shape the future. The Dutch brand kickstarted a stroller revolution 25 years ago, and they haven't stopped innovating since. Embraced by families around the world, their extraordinary designs remain some of the most recognizable on the market. Their award-winning strollers and parenting solutions — including car seats, a play yard, a high chair, and accessories — are engineered to be comfortable, long-lasting, and easy to use. Designed with the next generations in mind, Bugaboo launched a Push to Zero commitment to be net zero by 2035 and to reduce its impact on the planet. In 2023, the brand also became a B Corp™ — a certification that will keep Bugaboo pushing for a better future. Learn more at
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SOURCE Bugaboo
