Latest news with #JebCooper
Yahoo
05-04-2025
- Business
- Yahoo
Which drinks brought home the gold in Mash Madness
SIOUX FALLS, S.D. (KELO) — The numbers are in from Mash Madness, which had 30 drinks competing across 3 categories. People sipped and savored over 7,500 drinks during this year's Mash Madness. DTSF's Restaurant Week will have a taste of SD 'We saw a lot more people participating. Both our member base and the businesses, but also, you know, more participants and more people trying to drink. So it was really fun to see,' DTSF marketing manager Jeb Cooper said. Instead of just beer this year, the contest added 2 new categories: craft cocktail, a non-alcoholic and coffee section. 'Adding on the cocktail and the NA, we saw great numbers,' Cooper said. 'We will likely see it just grow bigger and bigger as most events do as they get older.' The winner of the craft cocktail section was Lucky's, with their Key Lime Pie-jito. They were trailing in the competition until the final day. 'We're not necessarily on the top of anybody's list when it comes to making cocktails, especially craft cocktails,' Lucky's Bar Supervisor Avery Baker said. 'I'm glad that I could kind of open that door for us and show people that we're, we're capable of a lot more than doing a Captain and Coke or vodka Redbull.' Perch took home the trophy in the non-alcoholic and coffee category with their Pandan Cloud. It is just one of the titles Perch has taken home in 2025. 'We've had a great year. Third in Burger battle. We got, first in March Madness, and we just opened in June. So we're, like, just riding the waves right now,' Perch's Front House Manager Rachel Begeman said. In the long standing beer bracket, Remedy Brewing Co. won for the first time with their Huckleberry Heaven brew. No prison yet, but $50M has already been spent 'Whatever the case, it definitely drove some traffic for us downtown. Obviously, we saw quite a number of just sales of that beer specifically. So it seemed like quite a few people were here just to try it for Mash Madness,' Remedy's Head Brewer Tyler Wasberg said. Over $62,000 was spent on this year's drinks, with an economic impact of nearly $290,000. You can order the drinks at Perch and Lucky's while supplies last, but Remedy has sold out of its brew. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
Yahoo
01-03-2025
- Entertainment
- Yahoo
Mash Madness shakes things up
SIOUX FALLS, S.D. (KELO) — A signature event in downtown Sioux Falls is set to tip off. Mash Madness has long been a competition among downtown Sioux Falls craft breweries to see who could create the best original beer. This March, organizers are shaking things up. 'Still that beer category, however we've added a craft cocktail section and a non-alcoholic/coffee section,' DTSF Marketing Manager Jeb Cooper said. Jeb Cooper is the marketing manager at DTSF and says last year's field of six businesses has expanded to 29. 'We heard from our member base specifically they've been wanting kind of a cocktail style competition and we figured this was a great place to do it, and then of course for those that don't drink or just enjoy a nice coffee we wanted to give that some room to breathe as well,' Cooper said. 'We're excited to craft something and bring it to the people here downtown,' Lucky's Manager Luke Nohns said. There are 31 drink options, including this craft cocktail at Lucky's. It's the Key Lime Pie-jito. 'A great spring time drink, plus it's got that green color that we love for Lucky's,' Nohns said. Luke Nohns in the manager at Lucky's Downtown. 'It's just a general mix up on a regular Mojito, so we've got the mint in there, but it is rum, we got key lime juice, a little bit of simple syrup on there to sweeten it up, and it's got a little bit of heavy cream on there,' Nohns said. A drink that not only adds to the variety of Mash Madness, but also gives you another reason to visit downtown Sioux Falls. 'Obviously, people love our restaurants, our bars, and we hope they shop at our retail stores as well while they're down here having a good time,' Cooper said. Let the madness begin. Mash Madness runs March 1st through the 31st. You can vote via the DTSF app. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
