Latest news with #JeelGandhi
Business Standard
31-07-2025
- Entertainment
- Business Standard
Under 25, India's Largest Youth Media Platform Hits 1 Million Users
VMPL Mumbai (Maharashtra) [India], July 31: Under 25, the flagship youth platform from Collective Artists Network, has officially crossed one million downloads, a major milestone in its mission to build a digital world where students feel seen, heard, and celebrated. Designed for Gen Z, the Under 25 app combines content, community and gamified experiences in a manner that is a reflection of the way young people express themselves online. With more than 400,000 monthly active users, it has become more than an app, it's what students across the country turn to on a daily basis to create, connect and earn and feel like they're part of something bigger. "What excites me most is how quickly this has grown, not just in numbers, but in energy," said Jeel Gandhi, CEO of Under 25. "From students discovering new interests to finding their voice through content or showing up to events across the country, this isn't just user growth, it's real community. We've built something that belongs to them, and they're building it with us." To date, the app has helped more than 1,50,000 students and conducted more than 600+ events in 25+ cities among them, 87 virtual events since its launch. So far students have written more than 2.5 million pieces of content on the platform, making it one of the most active creative communities in the country. "This is the largest youth cohort India has ever seen, they are digitally native, culturally aware, and deeply expressive," said Vijay Subramaniam, Founder & Group CEO of Collective Artists Network. "Under 25 has done what few platforms have managed to do: bring this generation together in one place, on their terms. It's not just an app, it's a cultural engine built for the future of India. Under 25 has also collaborated with 350+ brands, connecting them with youth audiences through digital storytelling, grassroots engagement, and peer-driven influence. Adding to this momentum is the return of its signature in-app campaign, The Leaderboard. After a successful debut season that rewarded 100 students with prizes, Season 2 launches this August. Titled "Joyride Through the Universe", it encourages students to explore the app's full potential, from content creation and event participation to in-app missions and rewards.
The Wire
08-07-2025
- Business
- The Wire
Under 25's 100 Club: Where India's Next-Gen Student Leaders Are Shaped
Under 25 Celebrates a Landmark Leadership Retreat, Sets the Stage for a Bigger, Bolder Vision Bangalore, 7 July 2025 — In a moment that reaffirms the power of youth-led change, Under 25 recently hosted the Bootcamp for its flagship 100 club at Camp Max - Kalote, bringing together 100 of India's most inspiring student leaders from across the country for an immersive, high-impact weekend. This was not just another retreat, it was a cultural moment that underscored the emergence of a new kind of leadership: one that is rooted in purpose, driven by community, and shaped by culture. The 100 Club, now in its second year, is Under 25's premier program to identify and nurture campus changemakers who are already creating tangible impact — through community and creativity. This year's bootcamp also saw the return of 30 alumni from the last cohort, who joined the latest group for two intense days of real-world leadership training, peer learning, mentorship and vision-setting. The weekend also featured the Campus Awards, where students from across India were nominated in key categories like Fellow of the Year and Campus of the Year. Public voting was opened to the entire Under 25 community, making it a truly collective celebration of student impact. Participants were taken through a bootcamp experience designed to simulate the real-world responsibilities of modern leadership: managing teams, speaking to stakeholders, building and hosting events and activating college ecosystems. From learning how to pitch in real life, to collaborating with alumni, to understanding Under 25's legacy and what it stands for — students walked away with tools that empower them to lead with clarity and confidence. 'There's a cultural relevance to this moment. The 100 Club is a signal of the kind of India that's coming. One where young people lead from the front, shaping narrative, movement and momentum,' said Jeel Gandhi, CEO of Under 25. Under 25 is now laying the foundation for The 500 Club — a bold next step aimed at mobilizing 500 of India's most dynamic student leaders across 500 campuses. If the 100 Club was the curated circle, the 500 Club is the scaled movement — with plans to embed leadership infrastructure into the very fabric of student life across the country. While the 100 Club was a space of depth, storytelling and tight-knit community, the 500 Club will retain that cultural soul while unlocking unprecedented reach. Its participants will play active roles in shaping college culture, activating student economies and driving youth-led narratives at scale. As the new season unfolds, Under 25 is actively leveraging all student touch points to reach, inspire and recruit hundreds more to the movement. The message is clear: It's a generational shift in how student leadership is seen, seeded and scaled. The ripple effect has begun. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
The Wire
24-06-2025
- Entertainment
- The Wire
OPPO India collaborates with Under 25 to roll out a Gen Z-first digital campaign for K13
Mumbai, 23 June 2025: In a bid to build strong resonance with India's youth, OPPO India teamed up with Under 25, one of India's leading youth-focused platforms to launch a culturally sharp, community-driven campaign for its latest K Series smartphone. Rooted in Gen Z's love for raw, relatable content, the campaign was built on three strong pillars: participatory storytelling, creator-first content, and college culture. From snackable Vox Pop interviews and trend-led reels influenced by viral trends and gamified interactions on Under 25 App, the content series mirrored the way young India discovers, discusses, and adopts tech. Speaking on the collaboration, Sushant Vashistha, Head of Product and Digital Marketing, OPPO India, said, 'The larger objective that we were looking for was to tap into the spirit and pop-culture driven lifestyle of the youth, blending cutting-edge technology message with the energy and vibe of our youth. This is the first for OPPO wherein we have collaborated with a youth centric platform like Under 25 to build in-roads into the Gen Z community. We wanted to capture the thrill of creativity, expression and the relentless pursuit of excellence of our youth–much like the OPPO K13 itself and this collaboration has accelerated our effort as a Brand to connect with the youth.' The campaign was amplified through the Under 25 ecosystem which includes a network of student creators, the viral Under 25 Dictionary IP, and the Under 25 App making the smartphone part of everyday conversation among college students across India. Jeel Gandhi, CEO, Under 25, said,"We were thrilled to team up with OPPO and tap into what GenZ values most - interactivity, authenticity and cultural fluency. Together we sparked real and organic connects with the under 25 crowd through student generated content, campus champs and mission based challenges on our app. The Oppo K13 is already a hot topic, proving that community first marketing always wins." This digital-first approach helped OPPO India create genuine cultural traction with its target audience, driving relevance, relatability, and engagement across both metro and tier-2 markets. With over 28 million views and 4% engagement garnered organically, the campaign reinforced the idea that when you speak Gen Z's language and let them lead the conversation brand discovery becomes a movement. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.).
