Latest news with #JenWong
Business Upturn
23-05-2025
- Business
- Business Upturn
Smartly Adds Reddit to Its AI-Powered Advertising Platform
By Business Wire Published on May 23, 2025, 10:55 IST New York, United States: Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 – Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Disclaimer: The above press release comes to you under an arrangement with Business Wire. Business Upturn takes no editorial responsibility for the same. Business Wire is an American company that disseminates full-text press releases from thousands of companies and organizations worldwide to news media, financial markets, disclosure systems, investors, information web sites, databases, bloggers, social networks and other audiences.
National Post
22-05-2025
- Business
- National Post
Smartly Adds Reddit to Its AI-Powered Advertising Platform
Article content Article content NEW YORK — Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 – Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. Article content 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Article content Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. Article content 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' Article content Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. Article content About Reddit, Inc. Article content Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. Article content Article content Article content Article content Article content
Business Wire
22-05-2025
- Business
- Business Wire
Smartly Adds Reddit to Its AI-Powered Advertising Platform
NEW YORK--(BUSINESS WIRE)-- Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation." Share With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. 'Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,' said Jen Wong, COO of Reddit. 'Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.' Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. 'By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,' said Laura Desmond, CEO of Smartly. 'Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.' For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information.
Yahoo
22-05-2025
- Business
- Yahoo
Smartly Adds Reddit to Its AI-Powered Advertising Platform
Integration enables streamlined Reddit advertising with automated workflows and creative scalability. NEW YORK, May 22, 2025--(BUSINESS WIRE)--Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, today announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly's industry-leading approach. With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 - Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit's intent-driven audiences with precision, agility, and creative relevance. "Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers," said Jen Wong, COO of Reddit. "Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit." Reddit joins Smartly's growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today's most influential digital environments. This integration marks another step in Smartly's mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance. "By integrating Reddit into the Smartly platform, we're helping brands engage Reddit's community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation," said Laura Desmond, CEO of Smartly. "Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth." For more information, please visit: About Smartly Smartly is the AI-powered advertising technology company ranked as the leader in The Forrester Wave™: Creative Advertising Technologies. Our platform unifies creative and media to produce intelligent creative—dynamic, data-driven image and video assets optimized for seamless activation across channels. Brands manage, optimize, and scale high-performance campaigns in one place, achieving PwC-validated results, including a 5.5x return on ad spend (ROAS) and 42 minutes saved every hour. With strategic partnerships across major media platforms, including Amazon, Google, Meta, Pinterest, Reddit, Snap, and TikTok, we help Fortune 500 companies deliver relevant advertising at speed and scale. Visit to learn more. About Reddit, Inc. Reddit is a community of communities. It's built on shared interests, passion, and trust and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 108+ million daily active unique visitors, Reddit is one of the internet's largest sources of information. View source version on Contacts Media Sara Griggs | Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
16-05-2025
- Business
- Yahoo
RDDT Q1 Earnings Call: Advertising Growth, International Expansion, and Product Investment Shape Outlook
Online community and discussion platform Reddit (NYSE:RDDT) reported Q1 CY2025 results topping the market's revenue expectations , with sales up 61.5% year on year to $392.4 million. On the other hand, next quarter's revenue guidance of $420 million was less impressive, coming in 1.2% below analysts' estimates. Its non-GAAP profit of $0.64 per share was 25.9% above analysts' consensus estimates. Is now the time to buy RDDT? Find out in our full research report (it's free). Revenue: $392.4 million vs analyst estimates of $369.5 million (61.5% year-on-year growth, 6.2% beat) Adjusted EPS: $0.64 vs analyst estimates of $0.51 (25.9% beat) Adjusted EBITDA: $115.3 million vs analyst estimates of $88.79 million (29.4% margin, 29.8% beat) Revenue Guidance for Q2 CY2025 is $420 million at the midpoint, below analyst estimates of $425 million EBITDA guidance for Q2 CY2025 is $120 million at the midpoint, above analyst estimates of $106.6 million Operating Margin: 1%, up from -243% in the same quarter last year Free Cash Flow Margin: 32.3%, up from 20.8% in the previous quarter Domestic Daily Active Visitors: 50.1 million, up 8.6 million year on year Market Capitalization: $20.96 billion Reddit's first quarter results were influenced by rapid growth in advertising revenue, product enhancements, and expanding international markets. Management attributed the quarter's momentum to improvements in ad targeting, new ad formats, and increasing engagement from both users and advertisers. COO Jen Wong stated the company saw "broad-based strength across objectives, channels, verticals, and geographies," notably highlighting the adoption of Reddit's dynamic product ads and machine translation features. Looking ahead, management's guidance was shaped by ongoing product investments, evolving user behavior, and anticipated variability from macroeconomic factors and changes in online search dynamics. CEO Steve Huffman acknowledged potential near-term fluctuations, citing "some bumps along the way from Google" due to ongoing algorithm changes, but emphasized that Reddit's long-term strategy remains focused on user growth, international expansion, and product development. CFO Drew Vollero reiterated the company's commitment to growing revenue at twice the rate of costs to maintain profitability. Reddit's leadership highlighted a combination of product innovation, advertiser demand, and operational discipline as the main drivers of Q1 performance. Deviations from consensus expectations were largely attributed to stronger-than-expected ad pricing and international momentum, while operational efficiency contributed to margin improvements. Advertising Platform Expansion: Reddit's advertising business saw growth across brand and performance objectives, with mid-market and SMB (small and medium-sized business) advertisers driving active advertiser growth. Over 50% year-over-year growth in active advertisers was reported, bolstered by improvements in ad solutions and measurement tools. International User and Revenue Growth: International ad revenue increased 83% year-over-year, outpacing growth in the U.S., aided by machine translation and focused market playbooks. Management emphasized that France, Spain, and Brazil are growing nearly twice as fast as other international markets. Product Enhancements: The launch and expansion of Reddit Answers (an AI-powered search tool) reached 1 million weekly users, and integration of new posting and moderation tools improved user contribution rates and content quality. Dynamic Product Ads, still in beta, delivered higher returns on ad spend and are a focus for further scaling. Operational Efficiency: Cost control remained a priority, with adjusted costs rising 19% against 61% revenue growth. Investments were concentrated in sales coverage and engineering, particularly in ad tech, machine learning, and internationalization. Data Licensing and AI Partnerships: Data licensing revenue grew 66% year-over-year as partnerships with AI companies continued. Management views ongoing deals as essential for maintaining Reddit's relevance in AI and search verticals, though renewal timelines remain uncertain. Management's outlook for the upcoming quarter and year centers on continued product enhancements, advertiser demand, and international expansion, while acknowledging platform traffic variability and macroeconomic uncertainty. Product and Ad Platform Development: Further integration of AI-powered search, improvements in ad targeting, and rollout of dynamic product ads are expected to support both user engagement and advertiser outcomes, with ongoing investment in engineering and technology. International Expansion Focus: Management is prioritizing growth in non-U.S. markets, using machine translation and localized strategies to drive user and advertiser adoption. Early results in select countries show higher growth rates than average. Search Ecosystem Volatility: Changes in search algorithms and the broader shift toward AI-generated answers may impact traffic and user acquisition in the short term. Management recognizes this as an area of potential fluctuation but remains confident in Reddit's differentiated value proposition. Ron Josey (Citi): Asked about macroeconomic impacts on ad spend and user growth given Google algorithm changes. Management acknowledged volatility but highlighted product improvements as the main driver of long-term user growth. Andrew Boone (JMP Securities): Inquired about the drivers of ad pricing increases and the evolution of Reddit Answers. COO Jen Wong pointed to enhanced advertiser outcomes and competitive pricing, while CEO Steve Huffman described plans to integrate Answers into core search functionality. Benjamin Black (Deutsche Bank): Questioned sustainability of data licensing revenue and trends in user contribution rates. Management sees ongoing AI partnerships as supportive but noted that it is too early to discuss renewals. Tom Champion (Piper Sandler): Pressed on machine translation's impact on search indexing and cost discipline despite high revenue growth. Reddit confirmed positive collaboration with Google and emphasized revenue growth outpacing cost as a guiding principle. John Colantuoni (Jefferies): Sought clarity on the main medium-term ad revenue growth drivers and progress with dynamic product ads. Management cited the scale channel, performance ad objectives, and international opportunities as key contributors. As we look to future quarters, the StockStory team will be monitoring (1) the pace of adoption and engagement with Reddit Answers and dynamic product ads, (2) international user and advertiser growth, especially in markets where machine translation and localized playbooks have been deployed, and (3) the stability of platform traffic in light of ongoing changes to search algorithms. The sustainability of data licensing revenue and the impact of new moderation and posting tools on user experience will also be important markers. Reddit currently trades at a forward EV/EBITDA ratio of 36.8×. Is the company at an inflection point that warrants a buy or sell? Find out in our free research report. Donald Trump's victory in the 2024 U.S. Presidential Election sent major indices to all-time highs, but stocks have retraced as investors debate the health of the economy and the potential impact of tariffs. While this leaves much uncertainty around 2025, a few companies are poised for long-term gains regardless of the political or macroeconomic climate, like our Top 5 Growth Stocks for this month. This is a curated list of our High Quality stocks that have generated a market-beating return of 176% over the last five years. Stocks that made our list in 2020 include now familiar names such as Nvidia (+1,545% between March 2020 and March 2025) as well as under-the-radar businesses like the once-micro-cap company Kadant (+351% five-year return). Find your next big winner with StockStory today.
