Latest news with #JeremyMiller
Business Wire
22-07-2025
- Business
- Business Wire
Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google
LONDON--(BUSINESS WIRE)-- Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today's leading brands, today announced that Fresha, a leading booking platform for the beauty and wellness industry, is building deeper customer trust and driving significant business growth by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. Fresha, which facilitates over 700,000 appointments daily for its 130,000 partners in 120 countries, upgraded from traditional SMS to RCS to transform standard notifications into trusted, branded conversations. The move resulted in an immediate and measurable uplift across the customer journey, including a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. 'We're here to make life easier for salon owners, putting their needs front and center in everything we design,' said Jeremy Miller, Head of Product at Fresha. 'When messages come from a verified, recognisable Fresha brand, people engage more because they know it's genuine. That trust leads to stronger relationships and better outcomes.' Verified and Interactive Messaging Drives Measurable Business Impact Unlike traditional SMS, RCS offers a secure, high-impact channel for customer communication, featuring verified sender identities, rich media, and interactive buttons. For Fresha, this meant replacing plain text messages with dynamic, branded notifications for confirmations, reminders, and thank-yous. With Twilio's seamless API, Fresha deployed RCS with no code changes, achieving standout results compared to SMS: Higher Engagement: Appointment-related RCS messages achieved a 41.3% read rate. Increased Confirmations: A 6% increase in customers confirming their appointments. Post-Appointment Growth: The interactive prompts led to a 7.1% jump in customer reviews and a 5.3% increase in tipping, directly boosting partner revenue. Superior Deliverability: RCS messages reached a 99.2% delivery rate, ensuring critical communications were consistently received. 'RCS stands out because it's trustworthy,' said Stephen Brough, Global GTM Head - RCS for Business at Google. 'When customers clearly see who is messaging them, they engage more - they're more likely to respond, confirm appointments or share a review. Trust makes all the difference.' Building Seamless Omnichannel Experiences with Twilio Fresha, a Twilio customer since 2016, initially implemented SMS and gradually adopted additional channels such as WhatsApp, email, voice, chat, and RCS. The integration of Twilio Flex to centralise these channels was enabled by Twilio's strategic partner, Zing. With the help of Twilio's solutions, Fresha can now build and launch new features at pace, focusing on local customer preferences and staying trusted and compliant as they grow. Jeremy Miller, Head of Product at Fresha said: 'Twilio lets us launch in new countries with complete confidence that our messages will be delivered, protecting the customer experience no matter where we go.' Peter Bell, EMEA Vice President of Marketing at Twilio said: 'In today's digital age building customer trust has never been more important and yet we're all increasingly mistrusting of communication channels. In fact, according to Twilio's SOCER report 61% of consumers don't believe brands use their data in their best interest. By adopting RCS, they've transformed messaging into a secure, branded space their customers recognise and trust. With Twilio's technology, Fresha is building stronger relationships from the first booking to the final thank you and beyond.' About Twilio Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: About Fresha Fresha, one of the largest dedicated booking platforms for beauty and wellness, is trusted by over 130,000 businesses in 120 countries. To date, clients have booked over 1 billion appointments through the platform, which now sends more than 1.5 million messages every single day. With a mission to make self-care universally accessible, Fresha's growth is powered by delivering seamless, personalized experiences - before, during, and after every appointment. Achieving that at global scale is no simple feat, but it's central to Fresha's vision.
Globe and Mail
22-07-2025
- Business
- Globe and Mail
Fresha Enhances Customer Engagement with RCS for Business Powered by Twilio and Google
Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalised experiences for today's leading brands, today announced that Fresha, a leading booking platform for the beauty and wellness industry, is building deeper customer trust and driving significant business growth by adopting Rich Communication Services (RCS) messaging, powered by Twilio and Google. This press release features multimedia. View the full release here: Fresha, which facilitates over 700,000 appointments daily for its 130,000 partners in 120 countries, upgraded from traditional SMS to RCS to transform standard notifications into trusted, branded conversations. The move resulted in an immediate and measurable uplift across the customer journey, including a 41.3% read rate on appointment messages and a 7.1% increase in customer reviews. 'We're here to make life easier for salon owners, putting their needs front and center in everything we design,' said Jeremy Miller, Head of Product at Fresha. 'When messages come from a verified, recognisable Fresha brand, people engage more because they know it's genuine. That trust leads to stronger relationships and better outcomes.' Verified and Interactive Messaging Drives Measurable Business Impact Unlike traditional SMS, RCS offers a secure, high-impact channel for customer communication, featuring verified sender identities, rich media, and interactive buttons. For Fresha, this meant replacing plain text messages with dynamic, branded notifications for confirmations, reminders, and thank-yous. With Twilio's seamless API, Fresha deployed RCS with no code changes, achieving standout results compared to SMS: Higher Engagement: Appointment-related RCS messages achieved a 41.3% read rate. Increased Confirmations: A 6% increase in customers confirming their appointments. Post-Appointment Growth: The interactive prompts led to a 7.1% jump in customer reviews and a 5.3% increase in tipping, directly boosting partner revenue. Superior Deliverability: RCS messages reached a 99.2% delivery rate, ensuring critical communications were consistently received. 'RCS stands out because it's trustworthy,' said Stephen Brough, Global GTM Head - RCS for Business at Google. 'When customers clearly see who is messaging them, they engage more - they're more likely to respond, confirm appointments or share a review. Trust makes all the difference.' Building Seamless Omnichannel Experiences with Twilio Fresha, a Twilio customer since 2016, initially implemented SMS and gradually adopted additional channels such as WhatsApp, email, voice, chat, and RCS. The integration of Twilio Flex to centralise these channels was enabled by Twilio's strategic partner, Zing. With the help of Twilio's solutions, Fresha can now build and launch new features at pace, focusing on local customer preferences and staying trusted and compliant as they grow. Jeremy Miller, Head of Product at Fresha said: 'Twilio lets us launch in new countries with complete confidence that our messages will be delivered, protecting the customer experience no matter where we go.' Peter Bell, EMEA Vice President of Marketing at Twilio said: 'In today's digital age building customer trust has never been more important and yet we're all increasingly mistrusting of communication channels. In fact, according to Twilio's SOCER report 61% of consumers don't believe brands use their data in their best interest. By adopting RCS, they've transformed messaging into a secure, branded space their customers recognise and trust. With Twilio's technology, Fresha is building stronger relationships from the first booking to the final thank you and beyond.' About Twilio Today's leading companies trust Twilio's Customer Engagement Platform (CEP) to build direct, personalised relationships with their customers everywhere in the world. Twilio enables companies to use communications and data to add intelligence and security to every step of the customer journey, from sales to marketing to growth, customer service and many more engagement use cases in a flexible, programmatic way. Across 180 countries, millions of developers and hundreds of thousands of businesses use Twilio to create magical experiences for their customers. For more information about Twilio (NYSE: TWLO), visit: About Fresha Fresha, one of the largest dedicated booking platforms for beauty and wellness, is trusted by over 130,000 businesses in 120 countries. To date, clients have booked over 1 billion appointments through the platform, which now sends more than 1.5 million messages every single day. With a mission to make self-care universally accessible, Fresha's growth is powered by delivering seamless, personalized experiences - before, during, and after every appointment. Achieving that at global scale is no simple feat, but it's central to Fresha's vision.
Yahoo
30-03-2025
- Yahoo
Davenport man faces felony charges after eluding traffic stop
A 28-year-old Davenport man was in custody Sunday after Davenport Police say he tried to elude a traffic stop, according to Scott County Court documents. Jeremy Miller faces felony charges of controlled substance violation, eluding – speed 25 mph over the limit – second or subsequent, failure to affix a drug stamp and interference with official acts – dangerous weapon; and serious misdemeanor charges of assault on persons in certain occupations and driving while license denied or revoked, according to Scott County Court records. Shortly before 4 p.m. March 23, Davenport Police conducted a traffic stop on a white 2004 Subaru Impreza in the 1300 block of Harrison Street for dark window tint, according to Scott County arrest affidavits. Miller, who has an Iowa driving status of revoked effective 5/7/2024-5/6/2025, was driving a car with dark window tint that could not be tested with a tint meter before Miller took off from the traffic stop, affidavits show. He did not have a front registration plate affixed to the front bumper of the vehicle, Davenport Police say in affidavits. Officers say Miller 'fled the lawful traffic stop in the vehicle, at a high rate of speed, as the fully uniformed officer was removing (Miller) from the vehicle, knowingly and with intentional disregard for the safety of the officer,' according to affidavits. Affidavits show Miller has a prior conviction for felony eluding on Aug. 29, 2023. Police conducted a search warrant on Miller's apartment, according to affidavits, which show police found: Multiple denominations of currency, both rolled up and flat, containing a white powdery residue, consistent with cocaine. Two small baggies containing a white powdery residue, consistent with cocaine. Two cut straws, containing a white powdery residue, consistent with cocaine. A metal container, containing a white powdery residue, consistent with cocaine. A black digital scale, containing a white powdery residue, consistent with cocaine. 29.70 grams (total package weight) of a white powdery substance, which tested positive for cocaine. 'Based on the amount, packaging material, and digital scale, the defendant has intent to deliver the narcotics,' police say in affidavits, which show Miller did not affix a tax stamp to the narcotics. Miller, who was arrested on a warrant, was being held on a cash-only $50,000 bond in Scott County Jail on Sunday, is scheduled for a preliminary hearing April 8 in Scott County Court. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
