Latest news with #Jesser
Yahoo
22-04-2025
- Entertainment
- Yahoo
YouTube Star Jesser Signs With CAA
Jesser, the YouTuber billed as the largest individual sports creator on the platform, has signed with CAA for representation in all areas. Jesser (full name: Jesse Riedel) currently has nearly 29 million subscribers on YouTube, where his channel has generated more than 7 billion lifetime views. According to his team, Jesser has more than 36 million followers across social media. He was previously repped by Night. More from Variety CAA Launches Global Family Office Advisory Led by Julie Zorn Tensions Erupt Inside Wall Street Journal Over Competing Projects About Imprisoned Journalist Evan Gershkovich (EXCLUSIVE) CAA Expands Media and Entertainment Partnerships Department With 3 New Key Hires (EXCLUSIVE) Riedel, 26, is a two-time winner of the Streamy Awards' Sports Creator of the Year award. He is known primarily for his basketball videos and gameshow-like formats on his YouTube channel. His videos have featured collaborations with sports stars including Jalen Ramsey, Damian Lillard and James Harden, as well as CAA clients Jaren Jackson Jr. and Julius Randle. Jesser's popular YouTube series 'Guess the NBA Player' has featured stars including Giannis Antetokounmpo, Gilbert Arenas and Chet Holmgren. Jesser has been a marquee creator partner for the NBA for several years, having been a part of the judge's table for the 2025 NBA Slam Dunk Contest, appearing in multiple celebrity all-star games and launching an official apparel collab with the league last year. Riedel is the founder of Bucketsquad, a multichannel creator-centered content and commerce company. Its sports and streetwear brand, Bucketsquad Apparel, launched in 2022 and will generate 'eight figures' in direct-to-consumer ecommerce revenue in 2025, the company says. In addition, Jesser has worked with brands such as Nike, Gatorade, DraftKings, Adidas, SoFi, Meta, EA Sports, Under Armour, Nintendo, Nerf, Reebok, Axe, Amazon, Champs and Sour Patch Kids. Jesser is expanding his brand and content into soccer, football and baseball, and will be hosting live events this year such as his upcoming creator basketball event on June 21, 2025, at VidCon in Anaheim. Best of Variety New Movies Out Now in Theaters: What to See This Week What's Coming to Disney+ in April 2025 The Best Celebrity Memoirs to Read This Year: From Chelsea Handler to Anthony Hopkins
Axios
20-02-2025
- Entertainment
- Axios
The tech behind the NBA All-Star Weekend
With its All-Star Game taking place in the San Francisco Bay Area for the first time in 25 years, the NBA was keen to show off its techie side. Why it matters: The NBA has a broad global fan base, but it wants reach the next generation, many of whom spend more time on YouTube and TikTok than watching traditional television broadcasts. Driving the news: At a tech summit on Friday — as well as at Sunday's All Star Game — the league showed off a series of robots that the local Golden State Warriors use as part of their training regime. The armada includes a basket on wheels that can collect rebounds and pass balls to players, other robots that can stand in as defenders and a collection of Spot robots from Boston Dynamics. The robot canines were in action on Sunday, tossing merchandise into the crowds. Fun fact: NBA supplier Wilson showed off its airless 3D printed basketball designed to have the same weight and handling as a traditional ball, but without the need to ever be pumped. At $2,500, the current models are too pricey for the average consumer — though the product did quickly sell out online. (Check out this video from my Axios SF colleague Claire Reilly) Between the lines: While not as flashy as the robots or the 3D-printed basketball, perhaps the most consequential tech move the league made this year was to directly incorporate a number of online influencers into the festivities. YouTuber Jesser joined the judges for the Slam Dunk Contest, and MrBeast staged a dramatic half-court challenge, where a college student won $100,000. As part of Saturday's Slam Dunk Contest, fans from around the world were able to vote on their devices, with YouTuber Jesser representing the fans on the court alongside the other four judges. "It was a surreal experience," Jesser told Axios in an interview moments after the contest concluded. "I couldn't stop smiling." The big picture: The entire weekend was designed to bring fans closer to the game including ancillary events such as NBA Crossover, a fan exhibition at Moscone Center. There even the vertically challenged (myself included) could get in on the slam dunk action, with an augmented reality set-up that combined well-positioned cameras and a lowered hoop (4, 5 or 7-feet high) to capture the illusion. (Here's my dunk.) NBA Crossover was also where fans could get their hands on the 3D printed Wilson ball without having to fork over the $2,500. Video Game maker 2K Sports, meanwhile, had a pavilion nearby Moscone where fans could get themselves on the box cover of their NBA 2K PlayStation 5 video game.
USA Today
15-02-2025
- Sport
- USA Today
NBA Slam Dunk Contest 2025 lineup: Players, judges, format, rules and tiebreakers
Although the NBA Slam Dunk Contest isn't what it used to be, it's still fun to tune in and watch the players come up with creative ways to emphatically throw it down in front of judges, their fellow NBA stars and the crowd. In 2025? We've got four participants that include the defending champ twice over — yes, a G League player is the current dunk king! — along with a pair of very intriguing rookies and a second-year player. Here's a look at the entire list of participants, the judges, and the format and rules so you know how it's all going to go down: Who's participating in the 2025 NBA Dunk Contest? Mac McClung, Osceola Magic of the G League Stephon Castle, San Antonio Spurs Andre Jackson Jr., Milwaukee Bucks Matas Buzelis, Chicago Bulls Who are the Slam Dunk Contest judges? Kevin Garnett Tracy McGrady Baron Davis Jason Richardson Fans will get a vote via the NBA app and Jesser will reveal their score What are the rules and format for the 2025 NBA Dunk Contest? What's the tiebreaker? In the first round, players will get two dunk attempts and the highest composite score wins. If there's a tie, per the NBA: 'Jesser will provide a tie-breaking pick on behalf of the NBA ID community.' The top two dunkers move on. Each player will complete their two dunks. The best dunk score wins. The dunkers will have a minute and 30 seconds and three attempts total. What time is the 2025 NBA Dunk Contest? All-Star Saturday starts at 8 p.m. ET at the Chase Center in San Francisco. What channel is the 2025 NBA Dunk contest on? It's on TNT and truTV. We occasionally recommend interesting products and services. If you make a purchase by clicking one of the links, we may earn an affiliate fee. FTW operates independently, though, and this doesn't influence our coverage.
