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Whataburger names former Flynn Group executive Jessica Reicher as COO
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Whataburger, the San Antonio, Texas-based quick-service chain, has named Jessica Reicher, a former Flynn Group executive, as the brand's new chief operating officer, replacing Debbie Stroud, who was promoted to CEO at the start of 2025.
Before joining Whataburger, Reicher served as president of Arby's at the franchise group, which also operates Pizza Hut, Applebee's, Taco Bell, Panera, and more. Reicher has also served as chief operating officer of Nando's Peri-Peri, and held multiple leadership roles at Yum Brands, Fuddruckers, and Red Robin throughout her three-decade career in foodservice.
"Jessica's proven experience and positive impact on workplace culture make her an ideal fit for our brand as we continue to expand," Stroud said in a statement. " As COO, she will sharpen our operational excellence, enhance the Whataburger guest experience at every touchpoint, and invest in developing our family members (employees).'
Reicher will be joining Whataburger during the brand's 75th anniversary year, starting on Sept. 16. She will lead all corporate and franchise restaurant operations and restaurant services, as well as oversee Whataburger's operational strategy and team development.
'Having lived in Texas, I've long admired Whataburger's iconic presence and passionate following,' Reicher said in a statement. 'It's a brand that stands for quality, care, and community — and I'm excited to help carry that legacy forward with our teams across the country.'
Reicher is joining Whataburger's 'She-Suite,' which now includes five female leaders, and was featured as part of NRN's Power List this year.
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