Latest news with #JetForward
Business Wire
05-08-2025
- Business
- Business Wire
JetBlue Launches TrueBlue Travel™, Expanding the Power of Loyalty Beyond the Flight
BUSINESS WIRE)--Today, JetBlue (NASDAQ: JBLU) announced the launch of TrueBlue Travel, the new name for its consumer travel booking platform, replacing the former Paisly by JetBlue website. TrueBlue Travel is powered by Paisly, JetBlue's proprietary technology platform and wholly owned travel services subsidiary, and offers an even more seamless way for TrueBlue® members to plan, book, and be rewarded for their trips. The rebrand broadens how and where points can be used, unlocking even more travel value for members. With this expansion, TrueBlue points can now be redeemed for JetBlue flights, flight + hotel packages, as well as hotel stays and car rentals booked through TrueBlue Travel. By aligning the brand with TrueBlue, JetBlue's award-winning loyalty program, the platform makes it even easier for members to plan and book every part of their trip, whether they're flying with JetBlue or not, while maximizing the value of their rewards. This launch is also a key step in advancing JetBlue's broader JetForward strategy, which focuses on building a more resilient, profitable and customer-centric business. By expanding JetBlue's role in the travel ecosystem through Paisly, TrueBlue Travel unlocks new ways to engage customers through loyalty. To celebrate the launch, members can earn 2X Tiles on cars and hotels booked through TrueBlue Travel between August 5 and August 8, 2025, for travel completed by November 30, 2025 (terms apply). 'This rebrand is a major milestone for Paisly, LLC as we continue to grow into a fully integrated travel services company,' said Jamie Perry, President of Paisly, LLC. 'It reflects what customers already expect: a platform that delivers unbeatable value for TrueBlue members, from earning and redeeming points to using JetBlue Plus and Premier Card benefits. With the addition of hotel and car redemption, TrueBlue Travel offers one seamless place to plan and book an entire trip, backed by the service JetBlue is known for. It also highlights how Paisly's platform can support future partners looking to deliver a loyalty-led travel experience.' TrueBlue Travel offers a full-service booking experience that extends beyond flights, with options to book hotels, vacation rentals, car rentals, activities, theme park tickets and travel bags, whether or not customers are flying with JetBlue. Members earn points and tiles on every eligible purchase and can now redeem points for hotel stays and car rentals. The platform features exclusive member savings, personalized deal matching based on itineraries, and a seamless interface to manage travel plans. While sign-in isn't required, logging in with a TrueBlue account or linking an upcoming flight unlocks additional savings and tailored offers. All bookings are backed by 24/7 support from TrueBlue Travel's Helpful Humans team. 'TrueBlue Travel is a major step forward in our mission to make loyalty more meaningful,' said Ed Pouthier, vice president, loyalty & personalization at JetBlue. 'By expanding how and where members can redeem points through TrueBlue Travel, and delivering that experience through Paisly, our in-house travel services company, we're bringing more flexibility and value to the program. It's about creating value throughout the entire travel ribbon, not just every flight.' The launch of TrueBlue Travel marks the next chapter in Paisly, LLC's growth as a full-service travel services company. Already powering branded travel platforms across JetBlue's portfolio like JetBlue Vacations, Paisly is purpose-built to support loyalty ecosystems and co-branded card programs through its proprietary technology. With the ability to enable earning and redemption across a wide range of non-flight travel products, Paisly is well-positioned to support additional airlines and loyalty programs looking to deepen customer engagement and deliver greater value throughout the travel journey. To book hotels, car rentals, activities and more, or to start redeeming TrueBlue points, visit About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages its services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips - making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit
Yahoo
29-07-2025
- Business
- Yahoo
JetBlue Posts Smaller-Than-Expected Loss As JetForward Strategy Gains Traction
JetBlue Airways Corp. (NASDAQ:JBLU) reported better-than-expected second-quarter 2025 results on Tuesday. The company delivered a modest operating profit and reinforced investor confidence in its JetForward turnaround strategy despite persistent macroeconomic headwinds. The airline posted an adjusted net loss of $58 million, or 16 cents per share, beating analyst estimates of a 34-cent loss. Revenue totaled $2.36 billion, down 3% year over year, but above Wall Street's expectation of $2.27 billion. The company's adjusted operating margin improved to 1.3%, marking a return to profitability after posting a negative margin in the previous quarter. On a GAAP basis, JetBlue reported a net loss of $74 million, or 21 cents per Joanna Geraghty said the company exited the first half of 2025 with meaningful progress on its multi-year JetForward plan, citing operational investments that improved on-time performance by three percentage points year over year and drove a double-digit increase in customer satisfaction. 'Despite facing an uncertain economic backdrop, we met or exceeded our financial targets,' Geraghty said. JetBlue's capacity in the second quarter declined 1.5% from the year-ago period, while total operating expenses fell 0.9% to $2.4 billion. Operating expense per available seat mile, excluding fuel (CASM ex-fuel), rose 6.0% year over year. However, due to continued cost control initiatives, it remained below the high end of the company's guidance. The average fuel price was $2.40 per gallon. The airline said it delivered $90 million in incremental EBIT from JetForward in the first half of 2025, bringing cumulative gains under the plan to $180 million. In May, JetBlue launched 'Blue Sky,' a new interline partnership with United Airlines that allows customers of both carriers to access expanded routes and earn and redeem loyalty points across each network. The initiative is expected to generate $50 million more in EBIT than originally projected and further accelerate JetBlue's transformation efforts. View more earnings on JBLU As part of its cost optimization and fleet modernization strategy, JetBlue sold its remaining Embraer E190 aircraft and two future Airbus A321neo XLR deliveries. It also completed a transaction to divest select assets from its JetBlue Technology Ventures subsidiary to SKY Leasing, reducing costs while retaining the portfolio's long-term upside. Chief Financial Officer Ursula Hurley said the company is reinstating its full-year unit cost guidance from earlier in the year, despite flying 1.5 points less capacity than initially planned. She added that the outlook for grounded aircraft due to Pratt & Whitney engine issues has improved, with the company now expecting to average fewer than 10 aircraft on the ground in 2025, down from prior expectations of mid-to-high teens. Outlook During the earnings conference call, a JetBlue executive reportedly stated that the airline will not be providing revenue guidance beyond the third quarter due to a 'choppy macro environment.' For the third quarter, JetBlue expects capacity to range from a 1% decline to a 2% increase year over year. Unit revenue is forecast to fall between 2% and 6%, while CASM ex-fuel is projected to rise between 4% and 6%. Capital expenditures for the quarter are estimated at approximately $375 million. For the full year 2025, JetBlue expects capacity to decline between 0.5% and 2.5%, while CASM ex-fuel is forecast to increase between 5.0% and 7.0%. The company anticipates interest expense of roughly $600 million and capital expenditures of approximately $1.2 billion as it continues investing in fleet modernization and operational improvements. 'Demand for air travel improved as the quarter progressed, resulting in significant strength for bookings within 14 days of travel, as well as for peak travel periods,' said JetBlue President Marty St. George. 'We are encouraged to see that momentum carry into July, and we are optimistic that demand will continue to improve through the end of the year.' Separately, JetBlue Airways and United Airlines (NASDAQ:UAL) announced Tuesday that they have completed the U.S. Department of Transportation's review of their Blue Sky collaboration and are moving forward with implementation. The partnership will enable customers to earn and redeem MileagePlus miles and TrueBlue points across both carriers, book flights across complementary networks through interline agreements, and access reciprocal loyalty perks such as priority boarding and same-day standby. Initial customer benefits will begin rolling out this fall, followed by expanded service at JFK and Newark. United also plans to adopt JetBlue's Paisly platform to power non-flight travel offerings such as hotels, rental cars, and insurance. Price Action: At last check Tuesday, JBLU shares were trading higher by 4.69% at $4.564. Read Next:Photo by Coby Wayne via Shutterstock Up Next: Transform your trading with Benzinga Edge's one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today's competitive market. Get the latest stock analysis from Benzinga? JETBLUE AIRWAYS (JBLU): Free Stock Analysis Report This article JetBlue Posts Smaller-Than-Expected Loss As JetForward Strategy Gains Traction originally appeared on © 2025 Benzinga does not provide investment advice. All rights reserved. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Reuters
26-06-2025
- Business
- Reuters
JetBlue's second-largest investor will consider selling stake without changes
NEW YORK, June 26 (Reuters) - JetBlue Airways' (JBLU.O), opens new tab second-largest investor, Vladimir Galkin, is threatening to sell his near 10% stake in the struggling air carrier if the company's cost-cutting plan and other broader efforts fail to turn around its performance. Galkin, who lives in Miami, Florida, was a big winner from Gamestop's "meme stock" rally in 2021 and invested over $200 million in JetBlue between February and August 2024. The New York air carrier has been struggling with weakened travel demand, as the company withdrew its full-year forecast in April, saying it is unlikely to break even in 2025. Shares are down 43% year-to-date, while peers Delta Air Lines and United Airlines are down 17% and 18%, respectively. That's left Galkin sitting on a losing position. "I am underwater a little bit and just going to have to hold on to it. I don't want to say for as long as it takes, obviously, but maybe for another year," Galkin told Reuters. He has approximately 35 million shares, or $212 million invested in the company, according to a September U.S. regulatory filing, a position he confirmed with Reuters. JetBlue in June reiterated plans to cut costs and focus on more profitable routes. Galkin said the memo was positive, but that the company's "trajectory will be evident" in coming quarters. He said JetBlue should consider reducing the size of its 13-member board to also cut costs, but did not say what other cuts he would make. "The cost savings measures from the recent memo are part of JetForward and a continuation of our previously stated commitment to reduce costs, particularly as the industry as a whole has seen a macroeconomic step back in consumer demand," the company said in a statement. JetForward is the company's multi-year plan to boost profits and deliver $800 million to $900 million in earnings before interest and taxes through 2027. Galkin later said selling in one year was not a set deadline as he is hopeful JetBlue will start making money "sooner rather than later." He added that he thinks Wall Street is underestimating the potential of JetBlue's collaboration with United, which will allow travelers to book flights on both carriers' websites beginning in 2027. JetBlue has reported profits in two of the last nine quarters. As of May 23rd, 10 equity analysts have a hold recommendation on the stock, with five "sell" and two "strong sell" ratings, according to LSEG data. There are no "buy" ratings. Other large JetBlue investors, including BlackRock, Fidelity and T. Rowe Price, declined comment. On Tuesday, the company announced business-class seats on its Orlando-to-Las Vegas route as it - along with rivals like Spirit - focuses on premium seats to boost revenue. "It's a positive in the sense that they're not putting their head in the sand," said Michael Matousek, head trader at U.S. Global Investors, which owns 1.4% shares of the company in the JETS exchange-traded fund (ETF). He said the company's plans to shed unprofitable routes and focus on higher-margin opportunities is positive for the long term.
Yahoo
10-06-2025
- Business
- Yahoo
Stephanie Evans Greene Named JetBlue's Senior Vice President, Marketing and Brand
NEW YORK, June 10, 2025--(BUSINESS WIRE)--JetBlue (NASDAQ: JBLU) today announced that Stephanie Evans Greene has been appointed senior vice president, marketing and brand. In this role, she will lead the airline's advertising, marketing, product development as well as digital commerce strategy, brand strategy, and customer strategy. She will report to JetBlue's president, Marty St. George, and be part of the company's senior leadership team. Greene brings more than 25 years of marketing and brand leadership experience, having guided growth strategies and high-impact campaigns for major travel, luxury, wellness, and tech brands. She's held senior marketing roles at Carnival Cruise Line, Google, Hearts on Fire, and AirSculpt—and earlier in her career, led major client accounts at the global agencies Arnold Worldwide and Ogilvy. "Stephanie is not only a bold and modern brand thinker—she's a business builder," said St. George. "Her experience leading digital-first marketing, e-commerce, and customer loyalty strategies will be instrumental as we focus on attracting more customers, driving revenue, and supporting our JetForward vision of delivering a caring, reliable travel experience that customers truly value." "I've long admired JetBlue for its unique blend of humanity, innovation, and challenger spirit," said Greene. "I'm excited to join the team at this pivotal time and help fuel growth by creating stronger customer connections, modernizing our digital touchpoints, and working across the organization to bring more travelers to JetBlue." Greene is a graduate of Boston College. About JetBlueJetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San Juan. JetBlue, known for its low fares and great service, carries customers to more than 100 destinations throughout the United States, Latin America, the Caribbean, Canada and Europe. For more information and the best fares, visit View source version on Contacts JetBlue Corporate Communications+1-718-709-3089corpcomm@ Sign in to access your portfolio
Business Wire
04-06-2025
- Business
- Business Wire
JetBlue Travel Products Relaunches as Paisly, LLC, a Human-First Travel Services Company
DANIA BEACH, Fla.--(BUSINESS WIRE)--JetBlue (Nasdaq: JBLU) today announced the official launch of Paisly, LLC, formerly JetBlue Travel Products. The renaming marks a strategic milestone in JetBlue's broader JetForward strategy, as Paisly evolves from an internal travel platform into a full-service, tech-enabled managed travel services company. With a mission to deliver personalized, human-first experiences, Paisly will now serve not only JetBlue customers but also those of other airlines, starting with a new collaboration with United Airlines, and is positioned to support a growing range of partners across the broader travel landscape. The newly expanded relationship with United is a key proof point in Paisly's growth. As part of the Blue Sky collaboration between JetBlue and United, Paisly will assume operation of United Airlines' direct-to-consumer non-air travel products, including packages, hotels, rental cars, cruises, activities, and insurance – services previously outsourced to third-party providers. These offerings will now be managed through a United dedicated in-house team and powered by Paisly's proprietary platform, bringing JetBlue's white-glove model to a broader customer base. This milestone also marks a significant moment in JetBlue's evolution: JetBlue Travel Products is now Paisly, LLC, reflecting the company's transition from a single-brand travel platform to a full-service, tech-enabled managed travel services provider. Paisly currently powers JetBlue's broader portfolio of non-air ancillary offerings and is preparing to onboard and support United's ancillary travel products under the new collaboration. The company remains committed to delivering personalized, human-first experiences across every step of the travel journey. 'This is more than a name change, it's a statement of who we've become,' said Jamie Perry, President, Paisly. 'What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider purpose-built with the airline industry in mind. We're not just a tech stack. We're a full service partner that combines smart personalization with human support. Customers don't want to have to manage reservations and chase confirmations. Paisly takes care of all that for them and more. Partnering with United is a strong validation of the model we've built.' A Human-First, Tech-Enabled Travel Experience Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, manages all travel services in-house – from hotel contracting and marketing to customer care. The platform's standout differentiator is its 24/7 Helpful Humans team, delivering proactive, high-touch support throughout the customer journey. Built to serve the needs of the airline industry, Paisly's platform delivers personalized offers based on real-time behavior and context, seamlessly integrating with loyalty programs to support both earning and redemption. Whether travelers are booking hotels, rental cars, activities, or travel bags, they can expect a consistent, high-quality experience anchored in three core pillars: great products powered by innovative tech and personalized recommendations, exceptional customer service, and unbeatable value through deep loyalty program integration. These pillars set Paisly apart and continue to guide its growth across current airline partnerships and future business partners. About Paisly Paisly, LLC is a tech-enabled managed travel services company that is committed to delivering personalized, human-first experiences at scale. Paisly, a wholly-owned subsidiary of JetBlue Airways Corporation, leverages a proprietary technology platform that is purpose-built for the airline industry, and delivers personalized travel offers based on customer behavior and real-time context. Unlike traditional platforms, Paisly manages all services in-house, from hotel partnerships and marketing to customer care, ensuring a seamless experience. Its model is built on three core pillars: great products powered by innovative tech, exceptional customer service delivered by its 24/7 Helpful Humans team and Insider Experience program, and unbeatable value through personalized recommendations. With over 300 dedicated crewmembers, Paisly is redefining how travelers research, plan, book, and enjoy their trips – making every journey better. About JetBlue JetBlue is New York's Hometown Airline®, and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. JetBlue carries customers to more than 100 cities throughout the United States, Latin America, Caribbean, Canada, and Europe. For more information and the best fares, visit
