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The Interview Pieter Engelbrecht, CEO of Shoprite Holdings: we have a purpose to help people survive
Pieter Engelbrecht, CEO of South Africa's largest supermarket group Shoprite Holdings, is interviewed by Jewel Kiriungi, BBC Africa Business Correspondent. His company employs 163,000 people, the largest in the country's private sector, with three thousand stores across nine African countries. Pieter Engelbrecht describes to Jewel how he believes the company helps people on low incomes by producing food at prices they can afford, in a country where a quarter of all South Africa children don't eat enough protein. He says they have a purpose to help people survive. He talks about the success of the company's loyalty card programme and how everything they do is data driven. He says he sees potential to grow the business in South Africa and beyond despite Shoprite having closed its operation in several parts of the continent, including Nigeria and Kenya.
(Image: Pieter Engelbrecht, Credit: Getty Images/Bloomberg)
