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News18
3 days ago
- Lifestyle
- News18
Why Modern Brides Are Saying Yes To Rewearable And Versatile Wedding Fashion
The modern bride is redefining her wedding trousseau by investing in pieces that go beyond her wedding day. As the wedding season draws closer, the Indian bridal trousseau is undergoing a quiet but powerful transformation. Gone are the days when a lehenga or a jewellery set was destined to live in storage after a single wear. Brides today are seeking pieces that evolve with them. They are looking for adaptable silhouettes, detachable elements, and jewellery that can be worn far beyond the wedding day. Designer Ridhi Mehra observes, 'Brides no longer want outfits that will only be worn once and then stored away. They're looking for pieces that can live on beyond the wedding day, reimagined for other occasions while still holding the emotion and grandeur of the moment." Bridal Wear That Travels Through Time From lehengas with removable cancan layers to dupattas that double as capes for cocktail nights, the modern bride's wardrobe is built with versatility at its core. Designers are offering ornate blouses that pair with saris, lighter skirts that can be dressed down, and separates that work for both festive gatherings and anniversary dinners. 'A blouse that detaches from its lehenga and pairs with a sari, a dupatta that works as a cape – these small but meaningful details make the outfit uniquely theirs", notes Vani Vats, founder of Vvani by Vani Vats. It's not just about practicality. Many brides are weaving personal history into their ensembles – incorporating embroidery inspired by heirloom jewellery, or transforming a mother's sari pallu into a veil. Bridal Jewellery That Lives On The jewellery narrative mirrors this shift. Sonal Sawansukha of Jewel Saga explains, 'The modern bride values versatility, personalization and craftsmanship that reflects her individuality. There's a beautiful shift toward custom crafted heirlooms designs that blend heritage techniques with contemporary silhouettes, ensuring they're cherished for generations yet adaptable to today's lifestyle." Whether it's refurbishing heirloom pieces or opting for silver and moissanite over heavier polki sets, brides are prioritising wearability and smart investment. Karishma Mehra of Joolry adds, 'Many brides are moving away from heavy investments in polki and diamonds. This allows them to allocate their budgets to other meaningful investments while still enjoying versatile, stunning pieces." Neeti Patwa of Oropel defines it simply: 'A modern heirloom is one you can live in. Jewellery should adapt to your life, whether you're at a wedding, travelling, or meeting friends for brunch." Personal, Practical, and Sustainable: The Mantra Of The Modern Bride Beyond style, this shift signals a move toward sustainability. As Ridhi Mehra puts it, 'The wedding look is no longer the end of the journey for the garment, it's just the beginning." Re-wearing and repurposing garments and jewellery reduces waste and keeps craftsmanship alive. Lighter fabrics, fluid silhouettes, and adaptable designs mean brides can carry their wedding pieces into future milestones, whether it's lending a dupatta to a cousin, restyling a necklace for a festive lunch, or wearing that wedding blouse with denim for a fashion-forward twist. The modern bride's wardrobe and jewellery box are no longer defined by one-day splendour alone. By embracing versatile silhouettes, custom-crafted heirlooms, and designs that balance heritage with wearability, today's brides are ensuring their wedding ensembles continue to hold meaning for years to come. view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.
New Indian Express
02-08-2025
- Business
- New Indian Express
India's jewellery exporters brace for blow as US tariff hike, rising gold duties tighten margins
India's jewellery industry is staring down a tough road ahead as it prepares to face a 25% US tariff on imported Indian goods beginning August 7 —an escalation that comes amid already rising domestic gold import duties and surging material costs. Together, these twin challenges are squeezing the sector's profitability, threatening export momentum, and forcing a rethink of global strategy. The US remains India's largest market for gem and jewellery exports, contributing over 25% of the sector's overseas revenue. The upcoming tariff, announced as part of Washington's broader realignment of trade policies, is expected to make Indian jewellery significantly more expensive in the US market—cutting into demand and margins alike. 'The high import duties and soaring gold costs are creating deep challenges for the jewellery business in India,' said Sonal Sawansukha, founder of Jewel Saga, one of India's leading jewellery brand based in Jaipur. 'It pushes up the cost of production and shrinks profit margins across the board—from artisans to big jewellers. In some cases, it may even incentivise grey market activity. For Indian brands to stay globally competitive, there is a pressing need to reduce duties and create an ecosystem that supports ethical sourcing, skill-building, and innovation,' adds Sawansukha.
