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The Star
19-05-2025
- Entertainment
- The Star
The South Korean celebrities who are the faces of Swiss luxury brands
While South Korean K-pop idols have long been acknowledged for their strong fanbase and influence on fashion, luxury watch brands are also paying more attention to K-drama actors to reach a wider audience. Here's a quick list of the Korean stars who are or have been watch ambassadors: Kim Ji Won Bvlgari has appointed actress Kim Ji Won as their ambassador, announcing that she is the perfect fit for the brand's identity. 'Kim Ji Won's colourful charm, trendy style, and bright and positive character align well with the brand's image,' Bvlgari said in a media statement. As the first-ever Korean ambassador, Ji Won represents the brand's iconic jewelry and watches (as well its perfume line), exuding classic elegance and modernity. Apart from showcasing Bvlgari's latest collections, Ji Won is also the muse for the Divas' Dream collection, which embodies bold and free-spirited women through the brand's iconic fan-shaped motif. 'Bvlgari is a beautiful brand that is cherished globally. I am thrilled to join its magnificent history as an ambassador. 'I look forward to this new journey with Bvlgari as it evolves from the past to the present and future,' says Ji Won, fresh off the heels of her hit drama Queen of Tears. Suzy Bae Award-winning actress and singer Suzy Bae is Longines' Ambassador of Elegance. Bae has received numerous awards since her debut in 2010, and is well-known for her philanthropy, consistently making large donations to worthy causes. According to Longines, the passion and elegance Bae expresses in all her engagements fall in line with the brand's image as she embodies Longines' values. A welcome addition to the Longines family, this relationship is sure to appeal to watch lovers and culture enthusiasts around the globe. Byeon Woo-seok Byeon Woo-seok and Cartier French luxury brand Cartier has announced its partnership with South Korean actor Byeon Woo-seok. The newest face of the iconic jeweller, Byeon is fast carving a name for himself in both the entertainment and fashion scene. 'I am delighted and excited to be joining Cartier as an ambassador,' he said in a statement. 'I am honoured to be able to work with Cartier which has endlessly taken on new creative challenges that transcend time while also presenting elegant designs steeped in expert craftsmanship.' Fresh off his successful drama Lovely Runner, Byeon joins the list of Korean and K-pop stars on the brand's ambassador roster, including V of BTS, Jackson Wang, Jisoo of BlackPink, and Hyunjin of Stray Kids. Kim Woo-bin Kim Woo-bin and Jaeger-LeCoultre Korean actor Kim Woo-bin is Jaeger-LeCoultre's Global Ambassador, in full alignment with their elegance and technical innovation. Known for his impeccable style and charisma, Woo-bin represents the core values of the Swiss watchmaker, combining sophistication and simplicity in his everyday life. At luxury watch and fashion events, Woo-bin can be seen wearing the brand's watches, including the Reverso Tribute Chronograph. Since rising to prominence more than a decade ago in box office hits Twenty (2015) and Master (2016), and his first leading role on television in Uncontrollably Fond, Woo-bin has gone on to shine, especially in the recent Our Blues and Black Knight where he shows off his dynamic and refined athletic sensibility. Wi Ha Jun Swiss watchmaker Tag Heuer signed on Wi Ha Jun as its Korean brand ambassador when he was fresh from the limelight of the first Squid Game series. A notable film and TV series actor, he has gone on to other challenging roles in shows such as The Worst of Evil and Gyeongseong Creature. 'I dreamt big since I was a child to become an entertainer, and to overcome boundaries and come as far as I did. 'Partnering with Tag Heuer is a great timely achievement for me, and yet another affirmation to not crack under pressure and go for what you dream for,' said Wi, a passionate philanthropist and supporter of various UN Refugee organisations. 'Wi Ha Jun is an unstoppable, avant-garde spirit whom we are thrilled to welcome as part of the Tag Heuer family in South Korea – one of the very important and growing markets for our brand. 'A rising star even beyond his home borders, he is the perfect embodiment of the elegance and passion for our Connected watch,' Tag Heuer says at the time of the appointment. Han So-hee South Korean model and actress Han So-hee, known for her elegance and flair for fashion, has joined the Omega universe of female talents which include names such as Cindy Crawford, Alessandra Ambrosio and Liu Shishi. She found recognition in the JTBC series The World of the Married in which she played the villainous mistress, leading to further roles in the Netflix-produced My Name and Gyeongseong Creature. 'I really admire Omega for its renowned history in watchmaking, especially when it comes to women's timepieces. 'It's quite an honour to wear that beauty and precision on my wrist and share the brand with so many fans around the world,' says Han. Raynald Aeschlimann, president and CEO of Omega, says, 'We've been so impressed by Han's career and personality. 'She represents many of the fine qualities that we value, and we're very pleased that she's taken the step to join our brand.' Ji Chang- wook A household name in South Korea and beyond, Ji Chang-wook is Rado's brand ambassador. The award-winning actor has played a wide variety of contemporary and historical characters across a broad range of film, television and web series formats, and is also an accomplished singer, having recorded a number of OSTs (original soundtracks) and starred in Netflix's Korean musical, The Sound of Magic. 'I have always been interested in Swiss watches, especially in unique designs and special materials. 'I'm very happy to star in my new role as brand ambassador for Rado. The Captain Cook is such a beautiful watch that I look forward to wearing it whenever I can,' says Ji. As Rado's ambassador, Ji models the Captain Cook High-Tech Ceramic Skeleton, which made its debut in the Captain Cook collection under 'The Art of Skeletonisation'.
The Review Geek
10-05-2025
- Entertainment
- The Review Geek
Crushology 101 – K-drama Episode 9 Recap & Review
Heart Fluttering Unlocked Episode 9 of Crushology 101 starts with Jae-yol walking Bunny home. They say their goodbyes, and Bunny heads in. The following morning, Jae-yol picks Bunny up and they head to school together. Jae-yol's friends see the couple walking hand-in-hand and are surprised. Jae-yol officially introduces Bunny as his girlfriend, and Dong-ha feels proud of his friend. Bunny's friends are also happy for them. Ji-won tries to be happy for Bunny when she tells him the good news. A few months pass, and the couple continues to grow strong. Within a short time, they are already celebrating their 100th day anniversary. As for their school work, Bunny is doing well, and so is Jae-yol. On the home front, Bunny's parents are as loving as always. On the other hand, Jae-yol confesses to Bunny that he is trying to fix things with his mom. Bunny suggests he visit his mom when free. Everything is going well until that weasel, Bong-soo, returns to the university. Bong-soo gets angry when he wrongly believes Bunny is dating Ji-won, a chaebol. He attacks Bunny when she is working on her piece late at night. Simultaneously, Jae-yol calls her to check on her. He hears her screaming and rushes out to get to her. Bong-soo breaks Bunny's piece and is about to launch another hammer attack when Ji-won stops him. Ji-won saves Bunny and asks her to call the police. By the time Jae-yol gets there, the police are taking Bong-soo into custody. Bong-soo calling Ji-won 'Bunny's man' surprises Jae-yol. After the terrifying ordeal, Jae-yol walks her home and makes sure she is okay. The following morning, someone posts about the ordeal and refers to Ji-won as Bunny's boyfriend. People start commenting on the post, calling Ji-won a charming prince. They are all happy, thinking the confession tree from the festival worked its magic again. Bunny worries that the post might affect Jae-yol, but he lies that he is okay. With Bunny's evaluation coming soon, she decides to pull all-nighters to fix her piece. As expected, Ji-won offers to help. One night, when Jae-yol and Dong-ha visit to drop off some midnight snacks, they notice how close Ji-won is to Bunny. Jae-yol asks Ji-won to leave for the States or put a moderate distance between himself and Bunny. Meanwhile, Bunny starts to worry that her piece won't win, and she will lose the scholarship for her next semester. She talks to her parents, and they assure her they can handle it. Over the next days, Bunny dedicates herself to finishing her piece with Ji-won by her side. Jae-yol tries his best to be there for her, too. However, he worries about her close relationship with Ji-won. He asks her to text when she gets home, but her phone dies and she forgets about it. The next morning, Jae-yol tries to reach Bunny, but she is off. Out of concern, he visits her home. Bunny's parents warmly welcome him. Bunny is startled when she sees him at their dining table, but recovers quickly. After breakfast, they head to school, and Jae-yol expresses his frustration over Bunny not checking in. She promises to always tell him when she gets home safely. As much as Jae-yol trusts Bunny, his jealousy increases when he drops by one night and finds Ji-won lovingly putting a blanket over a sleeping Bunny. He approaches them and gives Ji-won a warning. He then wakes Bunny up and takes her home. She apologises again, and he tries to ignore his jealousy. The following day, the evaluation is done, and Bunny's piece is not picked. Of course, she is bummed about it. Before she can process it, she gets a call from her mom. It turns out her dad invested their savings in a scam. He trusted his friend, only for them to lose all their savings. Bunny grows more frustrated and wonders if she is being selfish in chasing her dreams. In the meantime, Jae-yol gets the good news that his team is advancing to the next phase in the competition they entered. Jae-yol excitedly calls Bunny, and she is happy for him. He invites her to a party with him, but she turns him down. She says she is tired and wants to sleep. Unfortunately, Bo-bae and Kkot-nim drag Bunny out and invite Ji-won. Bunny shares her family's financial situation and her worries with her friends. Instead of going out with his friends, Jae-yol opts to text Bunny and ask if she is open to having dinner together. His friends spot Bunny in a restaurant with her friends and call Jae-yol. Surprised, Jae-yol asked for the location. In the meantime, Bunny's friends decide to call it a day and head home. Bo-bae and Kkot-kin leave first, while Ji-won stays behind to wait for Bunny's taxi. As they wait, Bunny starts dozing off, and Ji-won places her head on his shoulder. Jae-yol arrives and is angered by the scene. He confronts Ji-won and asks him to stop crossing the line. The Episode Review Jae-yol's jealousy is valid. There is only so much he can tolerate before he blows his gasket. Ji-won has been using his friendship with Bunny to keep her close. He is positioning himself as the shoulder she can always lean on. It is understandable why Jae-yol thinks he is crossing the line. Bunny needs to stop acting naïve and face the situation head-on. She knows Ji-won has feelings for her, and she can see what he is doing. She needs to set her boundaries and claim her man. She should have clarified the post. Yes, she has a lot going on, but it would have taken only a few seconds of her time. As for Bong-soo, may we never see him again. The only thing we want to see moving forward is Dong-ha clearing his misunderstanding with Bo-bae. Previous Episode Next Episode Expect A Full Season Write-Up When This Season Concludes!
