Latest news with #Jibbitz™
Business Wire
23-07-2025
- Entertainment
- Business Wire
Now Serving! KRISPY KREME® and Crocs Collaborate for First Time on New Limited-Edition Classic Clog
CHARLOTTE, N.C.--(BUSINESS WIRE)--In what might be THE colossal collab of the year, Krispy Kreme® and Crocs today announced the introduction of limited-edition Krispy Kreme x Crocs Classic Clogs. More than a year in the making, comfort meets crave in this 'icon for an icon' collaboration of two true global originals – Krispy Kreme's Original Glazed® Doughnut and Crocs' Classic Clog. Hot now and being served beginning Aug. 5 in adult sizes at Crocs stores, and select channels, the Krispy Kreme x Crocs Classic Clogs' design features a fresh out-of-the-glazer treatment, along with oversized Jibbitz™ charms of the Original Glazed doughnut and Krispy Kreme Hot Light™. The Clogs also include two interchangeable toe caps – chocolate and strawberry icing with sprinkles – that you can swap out depending on your favorite flavor, and the Clogs' pivoting heel strap features the Krispy Kreme logo. Each pair of the limited-edition Krispy Kreme x Crocs Classic Clog comes in a custom co-branded box designed around Krispy Kreme's classic dozens box. Also available is a Krispy Kreme five-pack of Jibbitz™ charms featuring two doughnuts, a dozens box, the iconic paper hat and Krispy Kreme logo. To celebrate the collaboration, Krispy Kreme is offering a Krispy Kreme x Crocs special dozen featuring the three doughnuts brought to life by the Clogs: Original Glazed®, Chocolate Iced with Sprinkles, and Strawberry Iced with Sprinkles. The dozen will be available Aug. 4 through 10 while supplies last at participating Krispy Kreme shops and for pickup or delivery via Krispy Kreme's app and website. Fans of both brands can get early access to Krispy Kreme x Crocs Classic Clogs on Aug. 4 by visiting any participating Krispy Kreme shop and scanning the displayed Crocs QR Code to order. Krispy Kreme is also offering guests who come in wearing their Crocs on August 9 a free Original Glazed Doughnut. 'It's been so much fun working with Crocs to create what might be the sweetest Classic Clogs yet,' said Alison Holder, Krispy Kreme Chief Brand and Product Officer. 'Fans of both of our brands expect the unexpected and this collab certainly is next-level when it comes to that. We can't wait to see Krispy Kreme x Crocs 'clog' social media.' "At Crocs, we've always believed in comfort you can customize – and now, with Krispy Kreme, we're serving up style that's glazed with personality and sprinkled with style,' said Terence Reilly, Crocs, Inc. Chief Brand Officer. 'Because when it comes to self-expression, we 'doughnut' hold back." Crocs Classic Clogs started a comfort revolution around the world and is the irreverent go-to comfort shoe that you're sure to fall deeper in love with day after day. Crocs Classic Clogs offer lightweight Iconic Crocs Comfort™, a color for every personality, and an ongoing invitation to be comfortable in your own shoes, including while enjoying and sharing Krispy Kreme doughnuts. To learn more about Krispy Kreme Crocs Classic Clogs, visit To learn more about the Crocs Specialty Dozen, visit About Krispy Kreme Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing digital business. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at and follow us on social: X, Instagram and Facebook. About Crocs, Inc. Crocs, Inc. (Nasdaq: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Category: Brand News
The Wire
25-06-2025
- Entertainment
- The Wire
Crocs Brings the Monsoon Romance Alive with a K-Drama x Bollywood Crossover Featuring Chae Soobin & Siddhant Chaturvedi
• Set against the backdrop of romantic rain-soaked encounters, the film captures all the visual drama fans love - from shared umbrellas to slow-burn sparks • Brings together Southeast Asia's biggest fandoms in a cinematic crossover that celebrates love, rain, and cultural connection NEW DELHI, June 25, 2025 /PRNewswire/ -- Crocs, a world leader in innovative casual footwear for all, is bringing monsoon flair to the forefront with its most regionally immersive campaign yet, spanning seven key Southeast Asian markets including India, China, Japan, Korea, Thailand, Indonesia and the Philippines. The visually rich and emotionally charged campaign fuses two of Asia's most beloved cultural phenomena: the irresistible emotion of K-dramas and the unmistakable flair of Bollywood, starring young heartthrobs from South Korea and India, Chae Soobin and Siddhant Chaturvedi. Shot through the lens of the iconic 'enemies-to-lovers' K-drama trope, the film blends rain-drenched tension, stolen glances and cinematic visuals with a bold cultural twist. At its heart is Siddhant Chaturvedi as a stoic industrial chaebol-turned-tycoon whose carefully controlled world is upended by Chae Soobin — a free-spirited creative who wears her heart on her sleeve. Their personalities clash, but the rain has other plans, pulling them into a story that feels both larger-than-life and emotionally grounded. The campaign strategically taps into Asia's surging K-drama wave, channeling it through a uniquely local lens with Bollywood sensibilities. Crocs become the unexpected symbol of connection and individuality, with the narrative brought to life through signature K-drama aesthetics — from soft lighting and dramatic close-ups to Hangul signage and slow-burn romance. At the centre of it all are the monsoon-special Jibbitz™ charms: not just accessories, but powerful tools of self-expression. In a pivotal scene, Soobin gifts a Korean heart Jibbitz™ charm to Siddhant — a gesture that says what words can't and brings their love story full circle. Commenting on the launch of the campaign, Yann Le Bozec, Head of Crocs International Marketing, said, "Monsoon is one of our most important commercial moments across Asia, and Crocs is built for it - both functionally and emotionally. This campaign is a bold step in cultural storytelling, blending the rising influence of K-dramas with the timeless appeal of Bollywood through a pairing that's unexpected yet perfectly in sync. In India, our launch of Monsoon Special Jibbitz™ charms further deepens local relevance, reflecting our commitment to tapping into meaningful moments with creativity and intent." Conceptualized and produced by Kulfi Collective, the campaign cleverly blends familiar K-drama aesthetics with the magnetic flair of Bollywood, creating a one-of-a-kind narrative that reflects Crocs' mission to celebrate individuality and self-expression. Akshat Gupt, Co-founder & CCO, Kulfi Collective, added, "With this campaign, we wanted to do more than just make an ad—we wanted to tap into the pulse of pop culture across Asia. By combining the emotional pull of K-dramas with the star power of Bollywood, we created something that feels deeply familiar yet fresh. It's a tribute to the fans, to the format, and to Crocs as a canvas for self-expression. This is cultural storytelling at its most playful and most powerful." The campaign is now live across digital and social platforms in all seven markets. This 360-degree campaign comes to life across digital, social, retail and immersive brand experiences - inviting consumers to embrace the season through bold self-expression. In India, Crocs introduces monsoon-specific Jibbitz™ charms alongside fresh seasonal colorways like Mint Tint and Frosted Blue in its Classic silhouettes, perfectly curated for the rains. Shoppers can explore these styles on Myntra and at select Crocs stores nationwide. For the first time, the campaign is also brought to life through elevated visual merchandising and sensory in-store experiences - from monsoon-inspired installations to signature fragrances and themed beverages - allowing fans to truly step into the spirit of the season while discovering their favourites. About Crocs, Inc.: Crocs, Inc. (NASDAQ: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Photo: (Disclaimer: The above press release comes to you under an arrangement with PRNewswire and PTI takes no editorial responsibility for the same.).
Business Standard
25-06-2025
- Entertainment
- Business Standard
Crocs Brings the Monsoon Romance Alive with a K-Drama x Bollywood Crossover Featuring Chae Soobin & Siddhant Chaturvedi
PRNewswire New Delhi [India], June 25: Crocs, a world leader in innovative casual footwear for all, is bringing monsoon flair to the forefront with its most regionally immersive campaign yet, spanning seven key Southeast Asian markets including India, China, Japan, Korea, Thailand, Indonesia and the Philippines. The visually rich and emotionally charged campaign fuses two of Asia's most beloved cultural phenomena: the irresistible emotion of K-dramas and the unmistakable flair of Bollywood, starring young heartthrobs from South Korea and India, Chae Soobin and Siddhant Chaturvedi. Shot through the lens of the iconic 'enemies-to-lovers' K-drama trope, the film blends rain-drenched tension, stolen glances and cinematic visuals with a bold cultural twist. At its heart is Siddhant Chaturvedi as a stoic industrial chaebol-turned-tycoon whose carefully controlled world is upended by Chae Soobin -- a free-spirited creative who wears her heart on her sleeve. Their personalities clash, but the rain has other plans, pulling them into a story that feels both larger-than-life and emotionally grounded. The campaign strategically taps into Asia's surging K-drama wave, channeling it through a uniquely local lens with Bollywood sensibilities. Crocs become the unexpected symbol of connection and individuality, with the narrative brought to life through signature K-drama aesthetics -- from soft lighting and dramatic close-ups to Hangul signage and slow-burn romance. At the centre of it all are the monsoon-special Jibbitz™ charms: not just accessories, but powerful tools of self-expression. In a pivotal scene, Soobin gifts a Korean heart Jibbitz™ charm to Siddhant -- a gesture that says what words can't and brings their love story full circle. Commenting on the launch of the campaign, Yann Le Bozec, Head of Crocs International Marketing, said, "Monsoon is one of our most important commercial moments across Asia, and Crocs is built for it - both functionally and emotionally. This campaign is a bold step in cultural storytelling, blending the rising influence of K-dramas with the timeless appeal of Bollywood through a pairing that's unexpected yet perfectly in sync. In India, our launch of Monsoon Special Jibbitz™ charms further deepens local relevance, reflecting our commitment to tapping into meaningful moments with creativity and intent." Conceptualized and produced by Kulfi Collective, the campaign cleverly blends familiar K-drama aesthetics with the magnetic flair of Bollywood, creating a one-of-a-kind narrative that reflects Crocs' mission to celebrate individuality and self-expression. Akshat Gupt, Co-founder & CCO, Kulfi Collective, added, "With this campaign, we wanted to do more than just make an ad--we wanted to tap into the pulse of pop culture across Asia. By combining the emotional pull of K-dramas with the star power of Bollywood, we created something that feels deeply familiar yet fresh. It's a tribute to the fans, to the format, and to Crocs as a canvas for self-expression. This is cultural storytelling at its most playful and most powerful." The campaign is now live across digital and social platforms in all seven markets. This 360-degree campaign comes to life across digital, social, retail and immersive brand experiences - inviting consumers to embrace the season through bold self-expression. In India, Crocs introduces monsoon-specific Jibbitz™ charms alongside fresh seasonal colorways like Mint Tint and Frosted Blue in its Classic silhouettes, perfectly curated for the rains. Shoppers can explore these styles on Myntra and at select Crocs stores nationwide. For the first time, the campaign is also brought to life through elevated visual merchandising and sensory in-store experiences - from monsoon-inspired installations to signature fragrances and themed beverages - allowing fans to truly step into the spirit of the season while discovering their favourites. About Crocs, Inc.: Crocs, Inc. (NASDAQ: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Photo:
Hype Malaysia
16-05-2025
- Entertainment
- Hype Malaysia
Step Into Your Vibe: Crocs Universe Season 2 Just Dropped & It's A Whole Mood!
Crocs is back with Season 2 of the Crocs Universe, and it's more vibrant, expressive, and personalised than ever. This latest campaign introduces an exciting new chapter for Crocs fans around the world – centred around fresh styles, bold storytelling, and the dreamiest colour palette yet. This season, Crocs invites you to step into a new world of self-expression with the latest drop from the Classics Collection. Featuring fresh colours and bold variations, the collection celebrates creativity, individuality, and the iconic comfort Crocs is known for. From soft neutrals to adventurous hues, there's a style for every vibe and every occasion. Whether you're keeping it cool with subtle tones or making a statement in standout pastels, Crocs empowers you to wear your mood and show your true colours – literally. With endless Jibbitz™ charm combinations, fans can personalise their pair and truly live life fully loaded. Each pair becomes a canvas – unlocking endless possibilities to mix, match, and express what matters most to you. Jibbitz™ are the key to unlocking the Crocs Universe – a place where everything's juicier, more colourful, more expressive, and filled with fun and wonder alongside your favourite people. Personalise your journey and express yourself like never before – because the best stories begin with your Crocs. Available now online and in-store.
Yahoo
16-05-2025
- Entertainment
- Yahoo
Sunflowers, K-Pop and everything in between: Rashmika Mandanna shares her Crocs story by embracing self-expression and personal style
The movie star leads India's adaptation of the Global 'Your Crocs, Your Story, Your World' Campaign, inspiring fans to embrace individuality through the iconic Classics range and Jibbitz™ charms NEW DELHI, May 16, 2025 /PRNewswire/ -- Crocs, the global leader in fun and innovative footwear, is thrilled to announce movie star Rashmika Mandanna as its global ambassador from India. With her diverse and dynamic roles in Indian cinema, combined with a massive fan following, Rashmika has become one of the most beloved stars in the industry. Her authentic personality and versatility make her the perfect match for Crocs, a brand that celebrates individuality, style, and unfiltered self-expression. As part of this strategic partnership, Crocs India aims to strengthen its reach and deepen consumer relevance across regions, responding to the growing demand for fashion that is both expressive and accessible. Rashmika's pan-India appeal and cultural resonance will enable the brand to forge deeper connections with discerning consumers through innovative, storytelling led brand campaigns. The collaboration officially launches with "Your Crocs, Your Story, Your World" campaign—a pivotal moment in amplifying awareness for the Classics collection and Jibbitz™ charms, positioning them as everyday style essentials that celebrate individuality, while unlocking new avenues for growth across untapped markets. As the face of the Indian edition of the global "Your Crocs, Your Story, Your World" campaign, Rashmika embodies the spirit of personal storytelling through style. The campaign spotlights Crocs not just as footwear, but as a canvas for self-expression, where individuality comes to life with every step. Through playful and customizable Jibbitz™ charms, consumers are encouraged to create looks that are uniquely their own—turning everyday fashion into a reflection of personal stories, moods, and moments, and making every pair of Crocs a one-of-a-kind statement. Set against the vibrant canvas of Rashmika's daily life, the campaign film for "Your Crocs, Your Story, Your World" reimagines the everyday through the lens of magical surrealism. Seamlessly blending CGI and visual effects, the film playfully transforms familiar settings—film sets, red carpets, cozy home moments—into immersive worlds where Rashmika's Crocs and Jibbitz™ charms take center stage. Each charm springs to life with captivating animations, unlocking portals to her personal and professional worlds and blurring the boundaries between reality and imagination. By placing Jibbitz™ at the heart of the narrative, the film celebrates them as powerful tools of self-expression, turning every pair of Crocs into a dynamic canvas of creativity. This fresh, immersive visual storytelling invites consumers to embrace their unique selves, offering an inspiring, almost dreamlike experience that makes self-expression feel limitless and personal style truly magical. View the campaign here: "Crocs has always been a brand I've felt connected to—I love the fun colors, quirky silhouettes, and the unapologetic individuality they stand for," said Rashmika Mandanna. "If you know me, you know I never shy away from expressing myself. Whether it's my love for K-pop, Korean snacks, or sunflowers—I wear my heart on my sleeve. With Crocs and Jibbitz™, I get to bring that side of me to life and create something that's completely my own. I'm so excited for my fans across India to experience the 'Your Crocs, Your Story, Your World' campaign and discover how they can express their own unique style with Crocs." Yann Le Bozec, Head of Crocs International Marketing, shared, "Rashmika embodies everything Crocs stands for—authenticity, confidence, and personal expression. Her incredible reach across India, especially among young audiences, makes her the perfect ambassador to amplify our connection with the local consumer. With Rashmika leading our campaign, we're excited to inspire a new generation to celebrate their individuality with Crocs." Sharing his thoughts, Akshat Gupt, CCO & Co-Founder, Kulfi Collective, said: "Crocs has always been about self-expression. Through this campaign, we wanted to elevate Jibbitz™ as a storytelling device—one that visually captures how our experiences shape us. It's about owning your world, your way, and Rashmika brings this to life beautifully." This 360-degree campaign will roll out across digital, social, retail, and exclusive brand experiences, inviting fans to step into their own unique world of self-expression. In addition, it introduces fresh, elevated silhouettes like the Bae Clog, along with exciting new colorways in classics and crush such as Mystic Purple, Daylily, and more. These new styles are now available for shoppers to explore at select Crocs stores across India or online at and Myntra. About Crocs, Inc.: Crocs, Inc. (NASDAQ: CROX), headquartered in Broomfield, Colorado, is a world leader in innovative casual footwear for all, combining comfort and style with a value that consumers know and love. The Company's brands include Crocs and HEYDUDE, and its products are sold in more than 80 countries through wholesale and direct-to-consumer channels. For more information on Crocs, Inc. visit To learn more about our brands, visit or Photo: View original content to download multimedia: Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
