Latest news with #JimBaumbick
The Advertiser
6 hours ago
- Automotive
- The Advertiser
Ford Ranger PHEV built for choice not compliance, says exec
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick. The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom. All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car. However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "At Ford, we want to let the customers choose so they can pick the right tool for the job. "The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio. "We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options." Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe. The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1. "Going electric isn't a light switch," explained Mr Baumbick. "We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned. As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines. "We're not jacking up prices due to our regulatory status," Mr Baumbick asserted. MORE: Explore the Ford Ranger showroom Content originally sourced from: Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick. The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom. All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car. However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "At Ford, we want to let the customers choose so they can pick the right tool for the job. "The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio. "We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options." Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe. The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1. "Going electric isn't a light switch," explained Mr Baumbick. "We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned. As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines. "We're not jacking up prices due to our regulatory status," Mr Baumbick asserted. MORE: Explore the Ford Ranger showroom Content originally sourced from: Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick. The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom. All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car. However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "At Ford, we want to let the customers choose so they can pick the right tool for the job. "The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio. "We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options." Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe. The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1. "Going electric isn't a light switch," explained Mr Baumbick. "We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned. As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines. "We're not jacking up prices due to our regulatory status," Mr Baumbick asserted. MORE: Explore the Ford Ranger showroom Content originally sourced from: Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick. The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom. All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car. However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. "This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "At Ford, we want to let the customers choose so they can pick the right tool for the job. "The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio. "We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options." Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe. The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1. "Going electric isn't a light switch," explained Mr Baumbick. "We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned. As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines. "We're not jacking up prices due to our regulatory status," Mr Baumbick asserted. MORE: Explore the Ford Ranger showroom Content originally sourced from:
Perth Now
10 hours ago
- Automotive
- Perth Now
Ford Ranger PHEV built for choice not compliance, says exec
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick. The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom. All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car. However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Supplied Credit: CarExpert 'This is not a compliance play, it's a portfolio of options,' Mr Baumbick told Australian media at the international launch of the Ranger PHEV. 'At Ford, we want to let the customers choose so they can pick the right tool for the job. 'The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio. 'We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options.' Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe. Supplied Credit: CarExpert The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1. 'Going electric isn't a light switch,' explained Mr Baumbick. 'We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned. 'It's going to be a portfolio of solutions over a longer arch of time. We're going to continue to improve the efficiency and emissions of our systems and a migration to hybrids over time will make a big contribution to the challenge of reducing emissions. EV will play a significant role, but it's got to be the right tool for the job.' Supplied Credit: CarExpert As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines. 'We're not jacking up prices due to our regulatory status,' Mr Baumbick asserted. 'As we always have, we continue to work on our broader mission to improve year over year. Every model is going to continue to improve.' MORE: Explore the Ford Ranger showroom
7NEWS
10 hours ago
- Automotive
- 7NEWS
Ford Ranger PHEV built for choice not compliance, says exec
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick. The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom. All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car. However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. 'This is not a compliance play, it's a portfolio of options,' Mr Baumbick told Australian media at the international launch of the Ranger PHEV. 'At Ford, we want to let the customers choose so they can pick the right tool for the job. 'The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio. 'We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options.' Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe. The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1. 'Going electric isn't a light switch,' explained Mr Baumbick. 'We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned. 'It's going to be a portfolio of solutions over a longer arch of time. We're going to continue to improve the efficiency and emissions of our systems and a migration to hybrids over time will make a big contribution to the challenge of reducing emissions. EV will play a significant role, but it's got to be the right tool for the job.' As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines. 'We're not jacking up prices due to our regulatory status,' Mr Baumbick asserted. 'As we always have, we continue to work on our broader mission to improve year over year. Every model is going to continue to improve.'
The Advertiser
a day ago
- Automotive
- The Advertiser
Why Ford thinks its Ranger PHEV doesn't need a bigger battery than Shark 6, Cannon Alpha
Ford says its new Ranger PHEV ute is the 'best tool for the job', despite it failing to match key rivals on battery capacity, power, and electric driving range. Launched in the Australian market last month ahead of imminent customer deliveries, plug-in hybrid versions of the Ranger are propelled by the combination of a 2.3-litre turbo-petrol four cylinder engine and a rear-mounted electric motor, producing a combined 207kW of power and 697Nm of torque. The electric motor sources power from an 11.8kWh lithium-ion battery, which caps the ute's electric driving range at a claimed 49km on the NEDC cycle. The Ranger PHEV is one of three plug-in hybrid utes now available Down Under, alongside the BYD Shark 6 and GWM Cannon Alpha PHEV. Both Chinese rivals outgun the Ranger on power, EV range and fuel-efficiency, calling into question the competitiveness of Ford's newest model. However, Ford is hanging its hat on the Ranger PHEV's superior payload and towing capacity. All variants can tow up to 3500kg, and payloads range between 808-973kg. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Cannon Alpha equals Ford's Ranger in the towing stakes, but neither the GWM (790kg) nor the BYD (685kg) promise an equivalent payload. It's those attributes that local ute buyers value most, according to senior Ford product executive, Jim Baumbick. "We've always tried to develop the best tool for the job," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "When you talk to truck customers they want payload and towing. EV range matters, but in context when you're adding more battery you're working counter to the payload and towing. "You can increase the battery size, but then you have to increase the size of other parts to carry that weight. It's about system optimisation. We think it's the right balance for a first application." Ford is also spruiking the vehicle-to-load charging capabilities (V2L) of the Ranger PHEV. It features a pair of 15A power outlets, which allow owners to plug electrical applicances into the vehicle to use it as a generator. Ford dubs this 'Pro Power Onboard' and it offers a total capacity of 6900W, which exceeds the capacity of both the Shark 6 and Cannon Alpha PHEV. Ultimately, Ford has attempted to create an electrified version of Australia's best-selling vehicle that outperforms its diesel stablemates while staying true to the roots of the Ranger brand. "The PHEV isn't just an alternative, it can do everything the diesel can do and then some. The truck is more capable because it's a hybrid. It still does truck things but there's a new thing it can do with exportable power," said Mr Baumbick. "For us, it was about optimising the system for performance, towing and capability. Our target was diesel [performance] or better. "It offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard. "It's the right time for a PHEV, and unlocking this new superpower for Ranger. This is going to show our customers the benefits of electrification without any tradeoff to what the truck is capable of." Of the three PHEV utes now available in Australia, the Ranger is the most expensive – the base XLT is priced from $71,990 before on-road costs, more than the most expensive Cannon Alpha PHEV and Shark 6. BYD has already reacted to the arrival of the Ranger PHEV, stating it's not worried about the new electrified ute. "I wouldn't say that we're worried," BYD Australia senior product planning manager, Sajid Hasan told CarExpert. "We respect them, direct competitors, but we're more focused on ourselves and working to expand the Shark 6 lineup and see where that takes us." MORE: Explore the Ford Ranger showroom Content originally sourced from: Ford says its new Ranger PHEV ute is the 'best tool for the job', despite it failing to match key rivals on battery capacity, power, and electric driving range. Launched in the Australian market last month ahead of imminent customer deliveries, plug-in hybrid versions of the Ranger are propelled by the combination of a 2.3-litre turbo-petrol four cylinder engine and a rear-mounted electric motor, producing a combined 207kW of power and 697Nm of torque. The electric motor sources power from an 11.8kWh lithium-ion battery, which caps the ute's electric driving range at a claimed 49km on the NEDC cycle. The Ranger PHEV is one of three plug-in hybrid utes now available Down Under, alongside the BYD Shark 6 and GWM Cannon Alpha PHEV. Both Chinese rivals outgun the Ranger on power, EV range and fuel-efficiency, calling into question the competitiveness of Ford's newest model. However, Ford is hanging its hat on the Ranger PHEV's superior payload and towing capacity. All variants can tow up to 3500kg, and payloads range between 808-973kg. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Cannon Alpha equals Ford's Ranger in the towing stakes, but neither the GWM (790kg) nor the BYD (685kg) promise an equivalent payload. It's those attributes that local ute buyers value most, according to senior Ford product executive, Jim Baumbick. "We've always tried to develop the best tool for the job," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "When you talk to truck customers they want payload and towing. EV range matters, but in context when you're adding more battery you're working counter to the payload and towing. "You can increase the battery size, but then you have to increase the size of other parts to carry that weight. It's about system optimisation. We think it's the right balance for a first application." Ford is also spruiking the vehicle-to-load charging capabilities (V2L) of the Ranger PHEV. It features a pair of 15A power outlets, which allow owners to plug electrical applicances into the vehicle to use it as a generator. Ford dubs this 'Pro Power Onboard' and it offers a total capacity of 6900W, which exceeds the capacity of both the Shark 6 and Cannon Alpha PHEV. Ultimately, Ford has attempted to create an electrified version of Australia's best-selling vehicle that outperforms its diesel stablemates while staying true to the roots of the Ranger brand. "The PHEV isn't just an alternative, it can do everything the diesel can do and then some. The truck is more capable because it's a hybrid. It still does truck things but there's a new thing it can do with exportable power," said Mr Baumbick. "For us, it was about optimising the system for performance, towing and capability. Our target was diesel [performance] or better. "It offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard. "It's the right time for a PHEV, and unlocking this new superpower for Ranger. This is going to show our customers the benefits of electrification without any tradeoff to what the truck is capable of." Of the three PHEV utes now available in Australia, the Ranger is the most expensive – the base XLT is priced from $71,990 before on-road costs, more than the most expensive Cannon Alpha PHEV and Shark 6. BYD has already reacted to the arrival of the Ranger PHEV, stating it's not worried about the new electrified ute. "I wouldn't say that we're worried," BYD Australia senior product planning manager, Sajid Hasan told CarExpert. "We respect them, direct competitors, but we're more focused on ourselves and working to expand the Shark 6 lineup and see where that takes us." MORE: Explore the Ford Ranger showroom Content originally sourced from: Ford says its new Ranger PHEV ute is the 'best tool for the job', despite it failing to match key rivals on battery capacity, power, and electric driving range. Launched in the Australian market last month ahead of imminent customer deliveries, plug-in hybrid versions of the Ranger are propelled by the combination of a 2.3-litre turbo-petrol four cylinder engine and a rear-mounted electric motor, producing a combined 207kW of power and 697Nm of torque. The electric motor sources power from an 11.8kWh lithium-ion battery, which caps the ute's electric driving range at a claimed 49km on the NEDC cycle. The Ranger PHEV is one of three plug-in hybrid utes now available Down Under, alongside the BYD Shark 6 and GWM Cannon Alpha PHEV. Both Chinese rivals outgun the Ranger on power, EV range and fuel-efficiency, calling into question the competitiveness of Ford's newest model. However, Ford is hanging its hat on the Ranger PHEV's superior payload and towing capacity. All variants can tow up to 3500kg, and payloads range between 808-973kg. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Cannon Alpha equals Ford's Ranger in the towing stakes, but neither the GWM (790kg) nor the BYD (685kg) promise an equivalent payload. It's those attributes that local ute buyers value most, according to senior Ford product executive, Jim Baumbick. "We've always tried to develop the best tool for the job," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "When you talk to truck customers they want payload and towing. EV range matters, but in context when you're adding more battery you're working counter to the payload and towing. "You can increase the battery size, but then you have to increase the size of other parts to carry that weight. It's about system optimisation. We think it's the right balance for a first application." Ford is also spruiking the vehicle-to-load charging capabilities (V2L) of the Ranger PHEV. It features a pair of 15A power outlets, which allow owners to plug electrical applicances into the vehicle to use it as a generator. Ford dubs this 'Pro Power Onboard' and it offers a total capacity of 6900W, which exceeds the capacity of both the Shark 6 and Cannon Alpha PHEV. Ultimately, Ford has attempted to create an electrified version of Australia's best-selling vehicle that outperforms its diesel stablemates while staying true to the roots of the Ranger brand. "The PHEV isn't just an alternative, it can do everything the diesel can do and then some. The truck is more capable because it's a hybrid. It still does truck things but there's a new thing it can do with exportable power," said Mr Baumbick. "For us, it was about optimising the system for performance, towing and capability. Our target was diesel [performance] or better. "It offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard. "It's the right time for a PHEV, and unlocking this new superpower for Ranger. This is going to show our customers the benefits of electrification without any tradeoff to what the truck is capable of." Of the three PHEV utes now available in Australia, the Ranger is the most expensive – the base XLT is priced from $71,990 before on-road costs, more than the most expensive Cannon Alpha PHEV and Shark 6. BYD has already reacted to the arrival of the Ranger PHEV, stating it's not worried about the new electrified ute. "I wouldn't say that we're worried," BYD Australia senior product planning manager, Sajid Hasan told CarExpert. "We respect them, direct competitors, but we're more focused on ourselves and working to expand the Shark 6 lineup and see where that takes us." MORE: Explore the Ford Ranger showroom Content originally sourced from: Ford says its new Ranger PHEV ute is the 'best tool for the job', despite it failing to match key rivals on battery capacity, power, and electric driving range. Launched in the Australian market last month ahead of imminent customer deliveries, plug-in hybrid versions of the Ranger are propelled by the combination of a 2.3-litre turbo-petrol four cylinder engine and a rear-mounted electric motor, producing a combined 207kW of power and 697Nm of torque. The electric motor sources power from an 11.8kWh lithium-ion battery, which caps the ute's electric driving range at a claimed 49km on the NEDC cycle. The Ranger PHEV is one of three plug-in hybrid utes now available Down Under, alongside the BYD Shark 6 and GWM Cannon Alpha PHEV. Both Chinese rivals outgun the Ranger on power, EV range and fuel-efficiency, calling into question the competitiveness of Ford's newest model. However, Ford is hanging its hat on the Ranger PHEV's superior payload and towing capacity. All variants can tow up to 3500kg, and payloads range between 808-973kg. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. The Cannon Alpha equals Ford's Ranger in the towing stakes, but neither the GWM (790kg) nor the BYD (685kg) promise an equivalent payload. It's those attributes that local ute buyers value most, according to senior Ford product executive, Jim Baumbick. "We've always tried to develop the best tool for the job," Mr Baumbick told Australian media at the international launch of the Ranger PHEV. "When you talk to truck customers they want payload and towing. EV range matters, but in context when you're adding more battery you're working counter to the payload and towing. "You can increase the battery size, but then you have to increase the size of other parts to carry that weight. It's about system optimisation. We think it's the right balance for a first application." Ford is also spruiking the vehicle-to-load charging capabilities (V2L) of the Ranger PHEV. It features a pair of 15A power outlets, which allow owners to plug electrical applicances into the vehicle to use it as a generator. Ford dubs this 'Pro Power Onboard' and it offers a total capacity of 6900W, which exceeds the capacity of both the Shark 6 and Cannon Alpha PHEV. Ultimately, Ford has attempted to create an electrified version of Australia's best-selling vehicle that outperforms its diesel stablemates while staying true to the roots of the Ranger brand. "The PHEV isn't just an alternative, it can do everything the diesel can do and then some. The truck is more capable because it's a hybrid. It still does truck things but there's a new thing it can do with exportable power," said Mr Baumbick. "For us, it was about optimising the system for performance, towing and capability. Our target was diesel [performance] or better. "It offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard. "It's the right time for a PHEV, and unlocking this new superpower for Ranger. This is going to show our customers the benefits of electrification without any tradeoff to what the truck is capable of." Of the three PHEV utes now available in Australia, the Ranger is the most expensive – the base XLT is priced from $71,990 before on-road costs, more than the most expensive Cannon Alpha PHEV and Shark 6. BYD has already reacted to the arrival of the Ranger PHEV, stating it's not worried about the new electrified ute. "I wouldn't say that we're worried," BYD Australia senior product planning manager, Sajid Hasan told CarExpert. "We respect them, direct competitors, but we're more focused on ourselves and working to expand the Shark 6 lineup and see where that takes us." MORE: Explore the Ford Ranger showroom Content originally sourced from:
The Advertiser
6 days ago
- Automotive
- The Advertiser
Why Ford detuned its EcoBoost engine for the Ranger PHEV
Ford was willing to sacrifice performance for efficiency in developing its first Ranger plug-in hybrid (PHEV) ute, which features a heavily detuned version of the turbo-petrol four-cylinder engine found in the Ford Mustang EcoBoost. While standard variants of the Ranger are offered with a choice of two turbo-diesel engines – a 2.0-litre four-cylinder and 3.0-litre V6 – the PHEV pairs a 2.3-litre four-cylinder turbocharged petrol engine with a 75kW electric motor. It's a version of the same engine that's been used to power performance models both past and present, from the Focus ST and RS to the current Mustang EcoBoost. The EcoBoost powertrain also has a home in the US-market Ranger and the Volkswagen Amarok ute, which shares its platform with the Ranger. But while outputs tally 232kW/475Nm and 222kW/452Nm for the Mustang and Amarok, respectively, the Ranger PHEV makes do with just 138kW and 411Nm, albeit supplemented by electric power. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Senior global product executive, Jim Baumbick, says the decision to detune the engine for this application was made in the name of efficiency. "Could you add more performance? Yes. Would it come with tradeoffs? You bet – fuel economy," Mr Baumbick, the vice president of advanced product development, cycle planning and programs, told Australian media in Iceland. "One of the critical attributes of a hybrid is total cost of ownership and fuel-efficiency." Ford claims average fuel consumption of 2.9L/100km for the Ranger PHEV, while carbon emissions tally 66g/km. In isolation, plug-in hybrid versions of the Ranger are an eco-friendly option in the mid-size ute market. However, key Chinese rivals have the Ranger beat in terms of efficiency – the BYD Shark 6 and GWM Cannon Alpha PHEV consume a claimed 2L/100km and 1.7L/100km, respectively. Both also boast combined power outputs in excess of 300kW, well north of the Ranger's 207kW, with torque figures that fall either side of its 697Nm. Despite its power deficiency, the Ranger PHEV offers benchmark 3.5-tonne braked towing capacity and up to 973kg of payload. Ford maintains that the Ranger PHEV strikes the right balance between performance and efficiency, even when compared to both segment competitors and other Ranger variants. "For us, it was about optimising the system for performance, towing and capability," said Mr Baumbick. "Our target was diesel [performance] or better. "The PHEV offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard." The Ranger PHEV will serve as a key pillar of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener ute set to help offset fines accrued by other models in the lineup. "As we know, from July 1, things change a little bit, so it's a very important part of our mix," Ford Australia and New Zealand CEO, Andrew Birkic, told CarExpert back in April. "I believe with electrification, what you need is that balance. Obviously there's a compliance element, but it's got to be customer-driven. "It has to be customer-driven because that's what will drive your sales, and that's why what we've done is build a vehicle that's the best of both worlds, whether it's towing or carrying or off-road capability, that's what the PHEV does and that's what separates it." MORE: Everything Ford Ranger Content originally sourced from: Ford was willing to sacrifice performance for efficiency in developing its first Ranger plug-in hybrid (PHEV) ute, which features a heavily detuned version of the turbo-petrol four-cylinder engine found in the Ford Mustang EcoBoost. While standard variants of the Ranger are offered with a choice of two turbo-diesel engines – a 2.0-litre four-cylinder and 3.0-litre V6 – the PHEV pairs a 2.3-litre four-cylinder turbocharged petrol engine with a 75kW electric motor. It's a version of the same engine that's been used to power performance models both past and present, from the Focus ST and RS to the current Mustang EcoBoost. The EcoBoost powertrain also has a home in the US-market Ranger and the Volkswagen Amarok ute, which shares its platform with the Ranger. But while outputs tally 232kW/475Nm and 222kW/452Nm for the Mustang and Amarok, respectively, the Ranger PHEV makes do with just 138kW and 411Nm, albeit supplemented by electric power. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Senior global product executive, Jim Baumbick, says the decision to detune the engine for this application was made in the name of efficiency. "Could you add more performance? Yes. Would it come with tradeoffs? You bet – fuel economy," Mr Baumbick, the vice president of advanced product development, cycle planning and programs, told Australian media in Iceland. "One of the critical attributes of a hybrid is total cost of ownership and fuel-efficiency." Ford claims average fuel consumption of 2.9L/100km for the Ranger PHEV, while carbon emissions tally 66g/km. In isolation, plug-in hybrid versions of the Ranger are an eco-friendly option in the mid-size ute market. However, key Chinese rivals have the Ranger beat in terms of efficiency – the BYD Shark 6 and GWM Cannon Alpha PHEV consume a claimed 2L/100km and 1.7L/100km, respectively. Both also boast combined power outputs in excess of 300kW, well north of the Ranger's 207kW, with torque figures that fall either side of its 697Nm. Despite its power deficiency, the Ranger PHEV offers benchmark 3.5-tonne braked towing capacity and up to 973kg of payload. Ford maintains that the Ranger PHEV strikes the right balance between performance and efficiency, even when compared to both segment competitors and other Ranger variants. "For us, it was about optimising the system for performance, towing and capability," said Mr Baumbick. "Our target was diesel [performance] or better. "The PHEV offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard." The Ranger PHEV will serve as a key pillar of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener ute set to help offset fines accrued by other models in the lineup. "As we know, from July 1, things change a little bit, so it's a very important part of our mix," Ford Australia and New Zealand CEO, Andrew Birkic, told CarExpert back in April. "I believe with electrification, what you need is that balance. Obviously there's a compliance element, but it's got to be customer-driven. "It has to be customer-driven because that's what will drive your sales, and that's why what we've done is build a vehicle that's the best of both worlds, whether it's towing or carrying or off-road capability, that's what the PHEV does and that's what separates it." MORE: Everything Ford Ranger Content originally sourced from: Ford was willing to sacrifice performance for efficiency in developing its first Ranger plug-in hybrid (PHEV) ute, which features a heavily detuned version of the turbo-petrol four-cylinder engine found in the Ford Mustang EcoBoost. While standard variants of the Ranger are offered with a choice of two turbo-diesel engines – a 2.0-litre four-cylinder and 3.0-litre V6 – the PHEV pairs a 2.3-litre four-cylinder turbocharged petrol engine with a 75kW electric motor. It's a version of the same engine that's been used to power performance models both past and present, from the Focus ST and RS to the current Mustang EcoBoost. The EcoBoost powertrain also has a home in the US-market Ranger and the Volkswagen Amarok ute, which shares its platform with the Ranger. But while outputs tally 232kW/475Nm and 222kW/452Nm for the Mustang and Amarok, respectively, the Ranger PHEV makes do with just 138kW and 411Nm, albeit supplemented by electric power. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Senior global product executive, Jim Baumbick, says the decision to detune the engine for this application was made in the name of efficiency. "Could you add more performance? Yes. Would it come with tradeoffs? You bet – fuel economy," Mr Baumbick, the vice president of advanced product development, cycle planning and programs, told Australian media in Iceland. "One of the critical attributes of a hybrid is total cost of ownership and fuel-efficiency." Ford claims average fuel consumption of 2.9L/100km for the Ranger PHEV, while carbon emissions tally 66g/km. In isolation, plug-in hybrid versions of the Ranger are an eco-friendly option in the mid-size ute market. However, key Chinese rivals have the Ranger beat in terms of efficiency – the BYD Shark 6 and GWM Cannon Alpha PHEV consume a claimed 2L/100km and 1.7L/100km, respectively. Both also boast combined power outputs in excess of 300kW, well north of the Ranger's 207kW, with torque figures that fall either side of its 697Nm. Despite its power deficiency, the Ranger PHEV offers benchmark 3.5-tonne braked towing capacity and up to 973kg of payload. Ford maintains that the Ranger PHEV strikes the right balance between performance and efficiency, even when compared to both segment competitors and other Ranger variants. "For us, it was about optimising the system for performance, towing and capability," said Mr Baumbick. "Our target was diesel [performance] or better. "The PHEV offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard." The Ranger PHEV will serve as a key pillar of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener ute set to help offset fines accrued by other models in the lineup. "As we know, from July 1, things change a little bit, so it's a very important part of our mix," Ford Australia and New Zealand CEO, Andrew Birkic, told CarExpert back in April. "I believe with electrification, what you need is that balance. Obviously there's a compliance element, but it's got to be customer-driven. "It has to be customer-driven because that's what will drive your sales, and that's why what we've done is build a vehicle that's the best of both worlds, whether it's towing or carrying or off-road capability, that's what the PHEV does and that's what separates it." MORE: Everything Ford Ranger Content originally sourced from: Ford was willing to sacrifice performance for efficiency in developing its first Ranger plug-in hybrid (PHEV) ute, which features a heavily detuned version of the turbo-petrol four-cylinder engine found in the Ford Mustang EcoBoost. While standard variants of the Ranger are offered with a choice of two turbo-diesel engines – a 2.0-litre four-cylinder and 3.0-litre V6 – the PHEV pairs a 2.3-litre four-cylinder turbocharged petrol engine with a 75kW electric motor. It's a version of the same engine that's been used to power performance models both past and present, from the Focus ST and RS to the current Mustang EcoBoost. The EcoBoost powertrain also has a home in the US-market Ranger and the Volkswagen Amarok ute, which shares its platform with the Ranger. But while outputs tally 232kW/475Nm and 222kW/452Nm for the Mustang and Amarok, respectively, the Ranger PHEV makes do with just 138kW and 411Nm, albeit supplemented by electric power. Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now. Senior global product executive, Jim Baumbick, says the decision to detune the engine for this application was made in the name of efficiency. "Could you add more performance? Yes. Would it come with tradeoffs? You bet – fuel economy," Mr Baumbick, the vice president of advanced product development, cycle planning and programs, told Australian media in Iceland. "One of the critical attributes of a hybrid is total cost of ownership and fuel-efficiency." Ford claims average fuel consumption of 2.9L/100km for the Ranger PHEV, while carbon emissions tally 66g/km. In isolation, plug-in hybrid versions of the Ranger are an eco-friendly option in the mid-size ute market. However, key Chinese rivals have the Ranger beat in terms of efficiency – the BYD Shark 6 and GWM Cannon Alpha PHEV consume a claimed 2L/100km and 1.7L/100km, respectively. Both also boast combined power outputs in excess of 300kW, well north of the Ranger's 207kW, with torque figures that fall either side of its 697Nm. Despite its power deficiency, the Ranger PHEV offers benchmark 3.5-tonne braked towing capacity and up to 973kg of payload. Ford maintains that the Ranger PHEV strikes the right balance between performance and efficiency, even when compared to both segment competitors and other Ranger variants. "For us, it was about optimising the system for performance, towing and capability," said Mr Baumbick. "Our target was diesel [performance] or better. "The PHEV offers hybrid propulsion, [better] fuel economy, and the superpower of Pro Power Onboard." The Ranger PHEV will serve as a key pillar of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener ute set to help offset fines accrued by other models in the lineup. "As we know, from July 1, things change a little bit, so it's a very important part of our mix," Ford Australia and New Zealand CEO, Andrew Birkic, told CarExpert back in April. "I believe with electrification, what you need is that balance. Obviously there's a compliance element, but it's got to be customer-driven. "It has to be customer-driven because that's what will drive your sales, and that's why what we've done is build a vehicle that's the best of both worlds, whether it's towing or carrying or off-road capability, that's what the PHEV does and that's what separates it." MORE: Everything Ford Ranger Content originally sourced from:
