Ford Ranger PHEV built for choice not compliance, says exec
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick.
The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom.
All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car.
However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV.
"At Ford, we want to let the customers choose so they can pick the right tool for the job.
"The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio.
"We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options."
Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe.
The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1.
"Going electric isn't a light switch," explained Mr Baumbick.
"We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned.
As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines.
"We're not jacking up prices due to our regulatory status," Mr Baumbick asserted.
MORE: Explore the Ford Ranger showroom
Content originally sourced from: CarExpert.com.au
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick.
The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom.
All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car.
However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV.
"At Ford, we want to let the customers choose so they can pick the right tool for the job.
"The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio.
"We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options."
Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe.
The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1.
"Going electric isn't a light switch," explained Mr Baumbick.
"We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned.
As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines.
"We're not jacking up prices due to our regulatory status," Mr Baumbick asserted.
MORE: Explore the Ford Ranger showroom
Content originally sourced from: CarExpert.com.au
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick.
The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom.
All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car.
However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV.
"At Ford, we want to let the customers choose so they can pick the right tool for the job.
"The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio.
"We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options."
Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe.
The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1.
"Going electric isn't a light switch," explained Mr Baumbick.
"We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned.
As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines.
"We're not jacking up prices due to our regulatory status," Mr Baumbick asserted.
MORE: Explore the Ford Ranger showroom
Content originally sourced from: CarExpert.com.au
Ford Australia has launched the Ranger PHEV to broaden customer choice, not meet emissions regulations, according to senior global product executive Jim Baumbick.
The Ranger PHEV joins a growing collection of electrified Ford models in Australia that includes the all-electric Mustang Mach-E SUV and E-Transit and E-Transit Custom vans, as well as a plug-in hybrid version of the Transit Custom.
All will serve as key pillars of Ford's initial response to the New Vehicle Emissions Standard (NVES) in Australia, with sales of the greener vehicles set to help offset fines accrued by dirtier models in the lineup such as diesel versions of the Ranger and the Everest SUV, as well as the petrol-powered Mustang sports car.
However, Mr Baumbick says that Ford was working on diversifying its Ranger lineup well before the strict new emissions regulations were announced, and that the Ranger PHEV complements its other ute offerings.
Hundreds of new car deals are available through CarExpert right now. Get the experts on your side and score a great deal. Browse now.
"This is not a compliance play, it's a portfolio of options," Mr Baumbick told Australian media at the international launch of the Ranger PHEV.
"At Ford, we want to let the customers choose so they can pick the right tool for the job.
"The regulatory requirements in Australia have changed very rapidly, faster than normal process. But we already had this in development, and we'll continue to enhance the portfolio.
"We're launching it now, but we didn't do this because of the new requirements. It's part of our overall mission to offer a portfolio of options."
Despite his insistence that the plug-in hybrid version of the Ranger wasn't an emissions-led project, Mr Baumbick admitted that Ford was caught on the back foot by tightening regulations across the globe.
The ink officially dried on the Australian Government's New Vehicle Efficiency Standard (NVES) at the start of this year, bringing with it regulations designed to reduce the carbon footprint of the Australian car market. While the NVES came into effect on January 1, 2025, penalties won't start being accrued until July 1.
"Going electric isn't a light switch," explained Mr Baumbick.
"We're trying to move as fast as we can, and when things change quickly there are development lead times, so stay tuned.
As for the other measures Ford is set to take to survive in the Australian market, the brand is committed to shielding consumers from the financial burden of NVES fines.
"We're not jacking up prices due to our regulatory status," Mr Baumbick asserted.
MORE: Explore the Ford Ranger showroom
Content originally sourced from: CarExpert.com.au
Hashtags
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Perth Now
an hour ago
- Perth Now
Margaret River winery scores top honours at wine awards
WA's Xanadu Wines is one of four Australian wineries to score a best-in-show trophy at this year's Decanter World Wine Awards, held in London on June 18. Established by Dr John Lagan in 1977 and owned by the Rathbone family since 2005, the Margaret River mainstay earned the honour with its 2022 Reserve Cabernet Sauvignon. Made using grapes sourced from Timber Creek in Wilyabrup and Victory Point in Treeton, as well as a small amount of malbec from Xanadu's Stevens Road vineyard in Wallcliffe, the winning drop sells from the winery's website for $140 per bottle. Xanadu's big win capped a successful awards night for Margaret River, with the standout Australian subregion asserting its global reputation for premium cabernet sauvignon and chardonnay. Decanter judges commended the WA wine region, saying: 'We've known it since back in the 1960s, when (revered agricultural scientist) Dr John Gladstones first suggested that cabernet sauvignon and Margaret River might make a fruitful partnership'. Deep Woods Estate chief winemaker Julian Langworthy. Credit: Tim Campbell / RegionalHUB Xanadu's best-in-show win is the fifth by a Margaret River cabernet in the 22-year history of the wine gongs. The region also snared four platinum medals, including wins for Deep Woods Estate's 2023 Reserve Chardonnay and Gralyn Estate's Museum Rare Muscat NV, plus 18 golds. Australia boasts 80 top-scoring wines in its overall haul of 643 medals, including four best-in-show, 11 platinum and 65 gold medals. Scott and Annette Baxter owners and winemakers Gralyn Estate. Credit: Supplied / RegionalHUB The four best-in-shows is down on recent results. Australia claimed eight in 2024, and 10 in 2023 — the most for any country. The Decanter World Wine Awards are regarded as one of the world's largest and most influential wine competitions, renowned for its rigorous judging process. At this year's awards, 248 international wine experts from 35 countries judged wines from 57 countries. South Australia was the best performing region, claiming 309 medals in total, including best-in-show awards for Wirra Wirra's The 12th Man Chardonnay 2024 from the Adelaide Hills and Barossa Old Vine Company's 2022 Shiraz. Australia's other best-in-show recipient was Heathcote winery Trentham Estate's 2023 Reserve Shiraz.
The Age
2 hours ago
- The Age
Cook heads for UK to bolster AUKUS deal and build more nuclear submarines in WA
West Australian Premier Roger Cook has announced a defence mission to the UK in a bid to bolster the precarious AUKUS agreement and lobby for more nuclear-powered submarines to be built in WA. The partnership between Australia, the UK and US has been in limbo since President Donald Trump took office and said he plans to review it. Since the inception of AUKUS in 2021, all three leaders at the time – Scott Morrison, Boris Johnson and Joe Biden – have either lost elections or left politics. Despite this, Australian Prime Minister Anthony Albanese and his UK counterpart Keir Starmer remain in favour of the deal. The state government says defence is set to become WA's second-largest industry after mining – surpassing agriculture – and lobbying for UK Astute-class submarines to be built in WA will be a major focus of five-day talks. 'The defence industry is critical to our plans to diversify our economy, and that's why this trip to strengthen AUKUS ties and unlock opportunities for local businesses is so important,' he said. Loading 'We are working to make more things right here in WA, attract more international investment, and make our State one of the best in the world to do business.' Defence Industries Minister Paul Papalia will join Cook on the mission, after he travelled to the US for similar talks in April where he said WA was also on the cusp of entering America's Virginia-class submarine manufacturing industry. 'From submarines to frigates, defence is Made in WA, and our local businesses are strongly positioned to support the construction and sustainment of Astute-class submarines,' he said.
Sydney Morning Herald
2 hours ago
- Sydney Morning Herald
Cook heads for UK to bolster AUKUS deal and build more nuclear submarines in WA
West Australian Premier Roger Cook has announced a defence mission to the UK in a bid to bolster the precarious AUKUS agreement and lobby for more nuclear-powered submarines to be built in WA. The partnership between Australia, the UK and US has been in limbo since President Donald Trump took office and said he plans to review it. Since the inception of AUKUS in 2021, all three leaders at the time – Scott Morrison, Boris Johnson and Joe Biden – have either lost elections or left politics. Despite this, Australian Prime Minister Anthony Albanese and his UK counterpart Keir Starmer remain in favour of the deal. The state government says defence is set to become WA's second-largest industry after mining – surpassing agriculture – and lobbying for UK Astute-class submarines to be built in WA will be a major focus of five-day talks. 'The defence industry is critical to our plans to diversify our economy, and that's why this trip to strengthen AUKUS ties and unlock opportunities for local businesses is so important,' he said. Loading 'We are working to make more things right here in WA, attract more international investment, and make our State one of the best in the world to do business.' Defence Industries Minister Paul Papalia will join Cook on the mission, after he travelled to the US for similar talks in April where he said WA was also on the cusp of entering America's Virginia-class submarine manufacturing industry. 'From submarines to frigates, defence is Made in WA, and our local businesses are strongly positioned to support the construction and sustainment of Astute-class submarines,' he said.
