Latest news with #JimYu
Forbes
30-07-2025
- Business
- Forbes
How To Optimize Your Content For Google AI And ChatGPT
AI chatbots are not created equal. Chatbot developers at competing companies often place a different emphasis on what gets suggested, the sources that are used, and how they intend the user to act on the information presented. In a new report, SEO consulting firm BrightEdge dove into the differences between Google's AI Mode and ChatGPT. While both gave similar responses to basic comparison questions, they took different tactics when users asked for actions. 'AI search is no longer one thing—it's splitting into at least two distinct philosophies,' BrightEdge founder and CEO Jim Yu says in the report. When asked for advice to accomplish a certain task, BrightEdge found that Google tends to surface more things to read and learn from. ChatGPT, meanwhile, often suggests tools and apps to do the task. For example, with a prompt asking how to find a doctor, Google provided directions to a hospital. ChatGPT suggested users try Zocdoc, an app with medical professional listings and information. When asked how to learn Python, Google directs users to GitHub and Medium blogs, while ChatGPT suggests online course site Udemy. And a query on how to make a budget has Google sending users to NerdWallet research and blog posts, while ChatGPT suggests financial apps including Mint and YNAB. BrightEdge also looked into the differences between results from Google's AI Overviews—the curated information that shows up at the top of several search result pages—and Google AI Mode—the new button to the right side of the search bar. AI Overviews are constantly changing, but showcase brands in 43% of queries. They also can include 20 or more inline citations. AI Mode, on the other hand, surfaces brands in 90% of its responses, and it's 3.8 times more likely to feature a unique brand. What does all of this mean for marketers? As a practical matter, you should continue to hone your AI strategy. It's time to go deeper than just having content. How does your content show up in an AI search, and what do you want users to do once they find it? Should you concentrate on broad content that helps others learn, actionable solutions, or both? It's also important to remember that the number of people searching on a particular platform can shift. Search leader Google is quickly rolling out AI Overviews, but AI Mode may become more of a default option. And ChatGPT could see its search fortunes grow through strong performance or a well-placed agreement with an operating system, browser or device. Regardless of how people find content online, once it's out there, it can serve as content for everyone in the world—part of a global content strategy. There are many nuances between a winning global strategy and a successful local one. Nataly Kelly, CMO at market research platform Zappi, recently co-authored a book about it with Katherine Melchior Ray titled Brand Global, Adapt Local: How to Build Brand Value Across Cultures. I talked to Kelly about the two strategies. An excerpt from our conversation is later in this newsletter. This is the published version of Forbes' CMO newsletter, which offers the latest news for chief marketing officers and other messaging-focused leaders. Click here to get it delivered to your inbox every Wednesday. BIG DEALS Photo illustration byThe long-pending $8.4 billion Paramount-Skydance merger was approved by the Federal Communications Commission on Thursday following several actions that suggested the new combined company would further the interests of President Donald Trump. Right before the merger went through, Skydance Media said in FCC filings that it would conduct a comprehensive review of Paramount-owned CBS News, which would include adding an ombudsman to evaluate 'any complaints of bias.' Skydance also announced it would end any diversity, equity and inclusion programs—including removing goals to hire a certain number of women and minorities. The company said new management for Paramount would guarantee news and entertainment embody 'a diversity of viewpoints across the political and ideological spectrum, consistent with the varying perspectives of the viewing audience.' In recent weeks, Paramount has taken other steps that Trump praised, purportedly in the name of getting the FCC's approval for the merger. The company paid $16 million to settle a lawsuit the president filed against CBS News, which claimed that the editing of a 60 Minutes interview with former Vice President Kamala Harris improved the way she sounded. Days after the settlement, which The Late Show host Stephen Colbert called 'a big fat bribe,' Paramount announced it was cancelling the long-running show next May. While Paramount said the decision was purely financial, critics speculated it was because Colbert is a frequent Trump critic. In remarks to CNBC, Trump-appointed FCC Chairman Brendan Carr said the deal shows that 'President Trump is fundamentally reshaping the media landscape,' writes Forbes senior contributor Andy Meek. Journalists and critics agree, especially because it appears that some of CBS's independence might be erased in the merger. However, the deal also includes Comedy Central, which features news and political commentary program The Daily Show . Also on Comedy Central is South Park , which skewered Trump and the Paramount-Skydance deal in its season premiere last week, the first episode in a five-year deal that made the show's creators Trey Parker and Matt Stone billionaires, writes Forbes' Matt Craig. The merger, scheduled to be finalized next week, will put movie producer David Ellison on top of the mega media company. Ellison's father is centi-billionaire and Oracle cofounder Larry Ellison, who controls the majority of voting and equity shares in the holding company acquiring the majority stake in Paramount, writes Forbes' Phoebe Liu. IN THE NEWS LVMH CEO Bernard Arnault gives a speech in April. THIBAUD MORITZ/AFP via Getty Images Luxury brands have seen sales slowing across the board for the last year, so it's not especially surprising that conglomerate LVMH reported a decline in sales for the first half of 2025. Forbes contributor Mari Sato writes that analysts expected LVMH's first-half sales growth to drop more steeply—it was down only 3%, as opposed to a projected 7%. However, the overall sales decline was driven by the fashion and leather goods segment, which generated about half of LVMH revenues last year, writes Forbes senior contributor Pamela Danziger. Danziger writes that the luxury conglomerate is likely to press forward with new innovations and an increasing focus on quality. Christian Dior and Loewe recently added new fashion directors, who might be able to pull up sales once they become more influential in the brand collections, while Louis Vuitton has the opportunity to improve quality at lower price levels. Dannziger writes that LVMH CEO Bernard Arnault told the Wall Street Journal that adversity tends to be a catalyst for luxury innovation: 'In periods when the economic climate is more difficult, when the market slows down, which is the case today, we tend to come out stronger.' SOCIAL MEDIA FABRICE COFFRINI/AFP via Getty Images As new regulations aimed at stopping foreign interference in elections are set to go into effect in the EU, Facebook and Instagram parent Meta has decided to stop serving political, electoral and social advertising on its platforms there, writes Forbes senior contributor Emma Woollacott. Meta said the decision 'won't prevent people in the EU from continuing to debate politics on our services, or stop politicians, candidates and political office holders from producing and sharing political content organically. They just won't be able to amplify this through paid advertising.' The new regulation goes into effect in October, and deals with transparency and targeting of political advertising around elections and EU or member state legislation. Under the new law, political ads require a transparency notice, and targeted ads are only allowed if an individual user has given explicit consent. Last year, Google decided it would also opt out of political ads in the EU because of the new law. The company said the law defines political advertising too broadly, and that there's no reliable election data that can accurately identify all of the ads and campaigns that may be subject to the law. ON MESSAGE Why There's No Such Thing As Just One Marketing Strategy Zappi CMO Nataly Kelly and the cover of her new book. Zappi Today, many products and brands are expanding to global consumers, and marketers should take note of the competitive landscape and consumers in each market. Market research platform Zappi CMO Nataly Kelly recently published Brand Global, Adapt Local: How to Build Brand Value Across Cultures with storied marketer and UC Berkeley lecturer Katherine Melchior Ray, which analyzes this issue. I talked to Kelly about what CMOs need to know. This conversation has been edited for length, clarity and continuity. How are cultural touch points and localization strategies important? Kelly: It's really important to have the ability to adapt—the freedom within the frame. But then knowing how exactly you adapt is about getting close to your end customer in each market. A lot of brands rely on local agencies or team members to channel what the customer wants, because every market is slightly different: 'Customers in this market really like this flavor, or this color, or we're not going to launch that campaign on that day because that's a bad luck day in this market.' It's down to the detail of what do customers really value in that market? What's our competitive situation in that market? And also, what is our goal in that market? Your goal is not always the same in every market. Even though ultimately our goal as marketers is to help drive sales and revenue for products, it might be slightly different in each country because it might be: This product is doing well, but this one isn't, and we need to increase sales of that specific product, whereas in another country that might be your flagship. The local strategy has to tie to the local business goal and how it rolls up to the global strategy. It gets very complex inside companies when they are trying to determine how to map the global strategy to the local ones. That's where communication breakdowns often happen. But staying close to the customer is the ultimate best practice. Asking the customer directly is the No. 1 best way to get feedback. I happen to be a little biased here because I work for a consumer insights firm, and that's what we do. We help our customers in many markets capture feedback and data directly from consumers all the time. The No. 1 way to succeed in any market, whether it's local or global, is to be customer led, customer driven, and really at the heart of where your customers are. Companies have had to manage the dynamic between global and local strategies for decades, but now we've got social media, creators and everything immediately being everywhere. How has that changed what marketers need to do? I talk a lot with my own team customers about marrying offline and online. As we are digitizing, online is becoming more important, whether it's mobile apps, social media, or influence. Where you are commercializing your product, and where are you engaging with customers. The number of spaces has dramatically increased. It's multiplying like gremlins. The more of those we have, the more complex it gets for marketers. When you're online, you're global first. When you're offline, you're local first because your physical presence on the ground matters more. But when you're online, you have to think about global reach no matter what. In my view, online requires global for strategies and offline requires local for strategies. But it's not that they don't also require each other at every touch point, because you are going to want to capitalize on local reach with TikTok, Instagram or whatever social channel you're using. Those influencers have a local, targeted, curated following. This marriage of online and offline—and local and global—is becoming very interesting and harder than ever for marketers to parse. It all comes down to segmentation, and knowing, 'Okay, I'm using this influencer for this strategy. I know she's very popular in the U.S. market, and I know that she's got millions of followers.' What a lot of marketers might not do is get the breakdown. What percentage of your followers are in the U.S.? What percentage are in Europe? What countries in Europe? What languages do they speak? What's the engagement rate by market, by country? And you can determine: Is this a global play, or is it a U.S./U.K. play? Is it English-speaking markets only, or does this person speak Spanish, too? If so, maybe it's the U.S. Latino market and Latin America because she's got reach in multiple countries and languages. There's almost no such thing as one country and one language anymore, because the second you're online, you reach a global audience. I often say it's like throwing a rock in a pond: Are you going to throw it in a big pond, or are you going to throw it in a small pond? Are you going to throw a bunch of pebbles, or are you going to throw one big rock? It's really about what kind of reach do we want? What kind of penetration do we want, and how are we going to make that happen? What do marketers not know about global strategies, local strategies and how to make them work? There are two things. The first is how different they need to be by market, as we all come with our own assumptions about our home market that we live in. People always assume that there's more in common than there is, and they assume that things will work similarly when they might not. The No. 1 reason that they don't work similarly is time in market. You almost always start in one market at a time. What ends up happening is the next market you go into, you're at a different place in terms of penetrating that market. You may be the No. 1 brand in your category in the U.S. market. People assume, 'I'll just take this exact campaign in the U.S. and put it in the Canadian market because it's a smaller market and speaks the same language.' Actually, there's more than one language in Canada, and there might be very different buying behaviors there, and there's different competitors there. The second one is what I would call proximity bias. We are constantly seeing, hearing, watching the news, driving by advertising, walking on the street, and we forget that they're part of our collective knowledge about our own country and local market. We just assume everybody else knows those things, and it's underneath the waterline. In the book, we have this concept of the iceberg of culture. On the top is the basics of culture: We speak different languages. We are in different parts of the world. It's a different economy. But when you go underneath it, there's all these other things, like: Who are the competitors in this market? What are the representations of gender in this market? How do people purchase things? What's the right price point? Do they expect a freebie gift with purchase in this market versus another? I hear this all the time from friends who go to Korea or Japan: 'I got two bags of free things and I only bought one product,' whereas in the U.S., they're very stingy about that. COMINGS + GOINGS Workforce solutions firm ManpowerGroup tapped Valerie Beaulieu-James to be its first chief growth officer, effective August 1. Beaulieu-James joins the company after more than two decades at Microsoft in senior leadership roles, including chief marketing officer for Microsoft U.S. tapped to be its first chief growth officer, effective August 1. Beaulieu-James joins the company after more than two decades at Microsoft in senior leadership roles, including chief marketing officer for Microsoft U.S. Precision component manufacturer NN, Inc. appointed Timothy Erro as its new vice president and chief commercial officer, effective July 22. Erro most recently worked as vice president of global sales and new business development for Commercial Vehicle Group, Inc. appointed as its new vice president and chief commercial officer, effective July 22. Erro most recently worked as vice president of global sales and new business development for Commercial Vehicle Group, Inc. Enterprise software provider Appfire announced that Catherine Solazzo would be its chief marketing officer. Solazzo steps into the role after working in leadership for Syntax, Tech Data/TD SYNNEX, and IBM. STRATEGIES + ADVICE Social media is ablaze with controversy around American Eagle's new jeans ads featuring actor Sydney Sweeney, with some saying the ads sound like they were written by a white supremacist, while others claim the controversy is proof people are 'too woke.' Here are five lessons from the controversy to inform future marketing campaigns. Professional wrestling icon Hulk Hogan died last week. His life and persona was a master class in branding. Here are some lessons you can learn from his decades of fame. QUIZ Nostalgia reigns supreme in the entertainment world. Which of these popular cartoons appealing to adults from decades past is returning with new episodes? A. King Of The Hill B. Daria C. The Ren & Stimpy Show D. Rocko's Modern Life See if you got it right here.
23-07-2025
- Business
Google's AI push pays off with solid second quarter, but doubts about company's future persist
SAN FRANCISCO -- Google's accelerating shift into artificial intelligence helped propel its corporate parent to another quarter of solid growth while a crackdown on its internet empire looms in the background. The results released Wednesday for the April-June period provided the latest sign that Google is deftly navigating the technological landscape's tilt toward AI while still capitalizing on well-worn techniques that have made it the internet's main gateway for the past quarter century. That balancing act helped Google parent Alphabet Inc. earn $28.2 billion, or $2.31 per share, during the second quarter, a 19% increase from the same time last year. Revenue climbed 14% from a year ago to $96.4 billion. Both figures easily eclipsed analysts' projections. 'We had a standout quarter, with robust growth across the company," Alphabet CEO Sundar Pichai said. 'We are leading at the frontier of AI and shipping at an incredible pace. AI is positively impacting every part of the business, driving strong momentum.' The numbers were initially overshadowed by a disclosure that Alphabet is increasing this year's budget for capital expenditures by $10 billion to $85 billion as part of its effort to fend off intensifying competition from AI startups such as OpenAI's ChatGPT and Perplexity. Besides those threats, a federal judge who declared Google's search engine to be an illegal monopoly is now weighing a range of countermeasures that include requiring the sale of its popular Chrome browser. Alphabet's shares dipped 1% in extended trading after the quarterly report came out. After initially dipping following the disclosure about the rising costs of AI, Alphabet's stock price rebounded and rose by more than 1% in extended trading. The performance covered a stretch that saw Google bring even more AI technology into its search engine in an effort to maintain its dominance, including the May release of its own version of a conversational answer engine called AI Mode. That addition supplemented its more than year-old use of extensive summaries called AI Overviews that Google now frequently highlights at the top of its results page while decreasing the number of its traditional links to other websites. The shake-up has resulted in even more interaction with Google's search engine and steady earnings growth to support Alphabet's $2.3 trillion market value, said Jim Yu, chief executive of BrightEdge, a firm that analyzes search trends. Google's search-driven ad revenue totaled $54.2 billion in the past quarter, a 12% increase from the same time last year. 'All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times,' Yu said. The AI boom has also been fueling demand in Google's Cloud division that sells computing power and other services. Google Cloud continued to thrive in the past quarter with revenue rising 32% from a year ago to $13.6 billion. The division is under pressure to deliver robust growth from investors to help justify Google's huge investments in AI technology.
The Hill
23-07-2025
- Business
- The Hill
Google's AI push pays off with solid second quarter, but doubts about company's future persist
SAN FRANCISCO (AP) — Google's accelerating shift into artificial intelligence helped propel its corporate parent to another quarter of solid growth while a crackdown on its internet empire looms in the background. The results released Wednesday for the April-June period provided the latest sign that Google is deftly navigating the technological landscape's tilt toward AI while still capitalizing on well-worn techniques that have made it the internet's main gateway for the past quarter century. That balancing act helped Google parent Alphabet Inc. earn $28.2 billion, or $2.31 per share, during the second quarter, a 19% increase from the same time last year. Revenue climbed 14% from a year ago to $96.4 billion. Both figures easily eclipsed analysts' projections. 'We had a standout quarter, with robust growth across the company,' Alphabet CEO Sundar Pichai said. 'We are leading at the frontier of AI and shipping at an incredible pace. AI is positively impacting every part of the business, driving strong momentum.' The numbers were initially overshadowed by a disclosure that Alphabet is increasing this year's budget for capital expenditures by $10 billion to $85 billion as part of its effort to fend off intensifying competition from AI startups such as OpenAI's ChatGPT and Perplexity. Besides those threats, a federal judge who declared Google's search engine to be an illegal monopoly is now weighing a range of countermeasures that include requiring the sale of its popular Chrome browser. Alphabet's shares dipped 1% in extended trading after the quarterly report came out. After initially dipping following the disclosure about the rising costs of AI, Alphabet's stock price rebounded and rose by more than 1% in extended trading. The performance covered a stretch that saw Google bring even more AI technology into its search engine in an effort to maintain its dominance, including the May release of its own version of a conversational answer engine called AI Mode. That addition supplemented its more than year-old use of extensive summaries called AI Overviews that Google now frequently highlights at the top of its results page while decreasing the number of its traditional links to other websites. The shake-up has resulted in even more interaction with Google's search engine and steady earnings growth to support Alphabet's $2.3 trillion market value, said Jim Yu, chief executive of BrightEdge, a firm that analyzes search trends. Google's search-driven ad revenue totaled $54.2 billion in the past quarter, a 12% increase from the same time last year. 'All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times,' Yu said. The AI boom has also been fueling demand in Google's Cloud division that sells computing power and other services. Google Cloud continued to thrive in the past quarter with revenue rising 32% from a year ago to $13.6 billion. The division is under pressure to deliver robust growth from investors to help justify Google's huge investments in AI technology.
Mint
23-07-2025
- Business
- Mint
Googles AI push pays off with solid second quarter, but doubts about companys future persist
SAN FRANCISCO (AP) — Google's accelerating shift into artificial intelligence helped propel its corporate parent to another quarter of solid growth while a crackdown on its internet empire looms in the background. The results released Wednesday for the April-June period provided the latest sign that Google is deftly navigating the technological landscape's tilt toward AI while still capitalizing on well-worn techniques that have made it the internet's main gateway for the past quarter century. That balancing act helped Google parent Alphabet Inc. earn $28.2 billion, or $2.31 per share, during the second quarter, a 19% increase from the same time last year. Revenue climbed 14% from a year ago to $96.4 billion. Both figures easily eclipsed analysts' projections. 'We had a standout quarter, with robust growth across the company," Alphabet CEO Sundar Pichai said. 'We are leading at the frontier of AI and shipping at an incredible pace. AI is positively impacting every part of the business, driving strong momentum.' The numbers were initially overshadowed by a disclosure that Alphabet is increasing this year's budget for capital expenditures by $10 billion to $85 billion as part of its effort to fend off intensifying competition from AI startups such as OpenAI's ChatGPT and Perplexity. Besides those threats, a federal judge who declared Google's search engine to be an illegal monopoly is now weighing a range of countermeasures that include requiring the sale of its popular Chrome browser. Alphabet's shares dipped 1% in extended trading after the quarterly report came out. After initially dipping following the disclosure about the rising costs of AI, Alphabet's stock price rebounded and rose by more than 1% in extended trading. The performance covered a stretch that saw Google bring even more AI technology into its search engine in an effort to maintain its dominance, including the May release of its own version of a conversational answer engine called AI Mode. That addition supplemented its more than year-old use of extensive summaries called AI Overviews that Google now frequently highlights at the top of its results page while decreasing the number of its traditional links to other websites. The shake-up has resulted in even more interaction with Google's search engine and steady earnings growth to support Alphabet's $2.3 trillion market value, said Jim Yu, chief executive of BrightEdge, a firm that analyzes search trends. Google's search-driven ad revenue totaled $54.2 billion in the past quarter, a 12% increase from the same time last year. 'All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times,' Yu said. The AI boom has also been fueling demand in Google's Cloud division that sells computing power and other services. Google Cloud continued to thrive in the past quarter with revenue rising 32% from a year ago to $13.6 billion. The division is under pressure to deliver robust growth from investors to help justify Google's huge investments in AI technology.
Martechvibe
15-05-2025
- Business
- Martechvibe
Google AI Overviews Boost Search Usage by 49%
The research shows that traditional metrics like click-throughs have steadily decreased since the launch of AIOs, while AI-driven impressions—surfaced via tools like AIOs—are surging. BrightEdge released new research on Google AI Overviews (AIOs), showing the advent of AI-powered search engines isn't diminishing Google's dominance, but rather fueling an unprecedented expansion of overall search activity. BrightEdge found total search impressions increased by over 49%, with Google experiencing growth alongside the emergence of AI-driven discovery platforms, underscoring a powerful shift in how people are seeking and finding information in the AI era. Key Insights from the Report In the last month, Chatgpt grew 21%, with Perplexity and Gemini remaining about 1/10 of its size, and other AI search engines like Claude, Meta, and Grok another 1/10 smaller. Meanwhile, Google still maintains over 90% of the market share. AIOs now appear in over 11% of Google queries, a 22% increase since debuting last year. Longer, complex queries have grown 49% in AIOs since May 2024, while ranking-style content and comparison queries have decreased, down 60% and 14% respectively. Impressions on all content have skyrocketed by over 49% since the launch of AIOs, while click-throughs have steadily declined, with a nearly 30% reduction since May 2024. BrightEdge data shows that the industries with the strongest AIO presence are healthcare, education, B2B tech, and insurance. Travel and Entertainment are rising, while ecommerce has not seen rapid growth in the past year. 'The assumption was that AI would kill traditional search. But our data tells a different story: search is not disappearing, it's expanding. Google is not being replaced; it's being reimagined,' said Jim Yu, Founder and CEO of BrightEdge. 'The rise of AI agents has created a new battleground where visibility is no longer about rankings or clicks; it's about presence across a new class of interfaces. Brands need to understand how and where they're being interpreted by AI. The rules are changing, and this data is an early signal of where things are headed.' ALSO READ: BrightEdge Announced AI Offerings in Data Cube X From Clicks to Impressions, From Discovery to Decision-Making The rise of AI search engines and autonomous agents is fundamentally reshaping how discovery works and how brands and publishers measure success. Traditional metrics like click-throughs have steadily decreased since the launch of AIOs, while AI-driven impressions—surfaced via tools like AIOs—are surging. BrightEdge data confirms that while Google remains the main battleground for search performance, there is a growing need to rethink performance not in terms of click-throughs, but influence, appearing in the right context, at the right moment, in the AI experience. The shift does not stop at discovery. As AI agents increasingly connect to payment platforms, the line between recommendation and transaction is dissolving. This shift demands businesses rethink marketing to consider AI as a direct consumers. The future of commerce will hinge on understanding and influencing AI agents. The Path For Future-Proofed Brand Strategies Brands must urgently adapt SEO for an era of buying within AI search. Future-proofing means optimising not just for clicks but for AI agent visibility and preference, and shifting focus to new KPIs. To find success in AI search, brands need to attend to their mentions within AI outputs, sentiment behind those mentions, and the likelihood of AI systems prioritising their content in the buyer journey. Not all AI platforms treat content the same, and different attributes matter for different AI search engines, and differ in how they cite their sources. In Chatgpt, it's easy to get mentioned—but citation links are rare (every 2 in 10 mentions are cited). Perplexity leans heavily on citations, averaging over 5 citations per answer, but mentions brands less frequently—only 1 in 5 answers include any brand reference at all. Google AIOs exist in the middle of this spectrum, blending brand recall with source attribution. This fragmentation is a complex, new frontier: brands only have one website, yet must optimise for many AI engines with different rules. 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Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
