31-05-2025
Stroud-based online gym generates £1 million in social value
A STROUD-based personal trainer estimates his online gym has generated nearly £1 million in social value.
James Hilton, founder of Jim's Gym, discovered the impact of his small business using UnLtd's Impact Measurement Tool.
The tool measures the positive impact on social ventures, and indicated that Jim's Gym created just under a million pounds of "estimated social value" in its first year of trading.
Mr Hilton said: "Jim's Gym was set up to show people over 55 how fun and effective home exercise can be, helping them reap the benefits of being more active without the hassle of a conventional gym.
"I expected happy members who enjoy getting fit at their own pace, but the recent wellbeing survey blew me away."
Jim's Gym is dedicated to helping people aged 55 and above remain active, mobile and independent through an innovative online platform offering classes that members can enjoy from the convenience of their front room.
Cecile-Aure Ajavon, senior social impact analyst at UnLtd, explained how they put a price tag on "social impact."
She said: "When we talk about social value, we mean estimating the wider value that positive changes can have on people and society—not just the direct benefits.
"For example, if someone becomes more physically active, it doesn't just improve their health—it can also mean fewer visits to the doctor, better mental wellbeing, and even more confidence at work.
"The tool uses trusted national research to give these kinds of changes a money value, based on how much they're likely to help people and reduce costs in other parts of society."
Mr Hilton added: "Jim's Gym is more than an online fitness club.
"I want it to be the first place people over 55 turn to when they want to get fit but don't fancy a traditional gym.
"We're building a special community that's fun and accessible and actually keeps people engaged with lots of options, daily live workouts, and nutrition support, plus tai chi, yoga, pilates, dancercise, and more, all from home."
For more information about James Hilton's work in fitness and well-being or to join, visit the Jim's Gym Fitness website.
