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Inside this ‘virtual reality arena,' Stellantis aims to build a better car factory
Inside this ‘virtual reality arena,' Stellantis aims to build a better car factory

Miami Herald

time14-05-2025

  • Automotive
  • Miami Herald

Inside this ‘virtual reality arena,' Stellantis aims to build a better car factory

AUBURN HILLS, Michigan - Deep inside the sprawling Chrysler Technology Center is a metal structure equipped with sensors that Stellantis NV engineers call their "virtual reality arena." Stepping into this VR laboratory, the engineers don headsets, pick up controllers, and are virtually transported to an assembly line inside any one of the automaker's North American production facilities. They can simulate what it's like to attach the doors to a Toledo-made Jeep Wrangler SUV, or connect wiring on the underbody of a Sterling Heights-built Ram 1500 pickup. The purpose behind the lab is to improve the automaker's existing assembly lines and help design new factories, specialists said in a Thursday demonstration. In virtual reality, engineers can try out out ergonomic or efficiency improvements, they said, or mock up how to install new equipment at an employee's workstation. "It's very costly to shut down an assembly plant - we never want to do that; we're not making products for our customers," said Keenan O'Brien, head of the automaker's Process Engineering Center. "So doing as much as we can in the digital world beforehand shortens that period in which we have to rely on physical trials and prototypes to get things up and running." The virtual reality room opened in 2018 and has been continually updated with better software and equipment. Several trackers mounted on the metal frame trace the movements of the person working below on the "assembly line." Stellantis has created digital mock-ups of all of its North American assembly plants and simulations of most of those plants' operations, said Joe Dzwonkowski, a virtual reality design review specialist. The automaker has in recent years opened similar VR labs at several of its European and South American sites. Even before construction began on the Detroit Assembly Complex-Mack plant that builds the Jeep Grant Cherokee more than five years ago, Dzwonkowski noted, engineers were already working inside a "digital twin" of the factory. In other instances, virtual testing helps update plants that are being converted to make new models. Those include factories switching over to make electric vehicles, which have new production processes and ergonomic concerns tied to building and installing batteries. Other automakers are using virtual reality in similar ways, said Sam Abuelsamid, vice president of market research at communications firm Telemetry, who attended this week's Stellantis demonstration. For years, some carmakers have used it on the product design side of their operations; Abuelsamid recalled in 2016 attending a virtual walkaround of the Lucid Air electric sedan at the Los Angeles Auto Show. But others like BMW AG and Mercedes-Benz Group AG are also using digital mock-ups to improve their manufacturing designs in similar ways as Stellantis, he said. Mercedes and chipmaker Nvidia, for instance, partnered two years ago to digitize the automaker's production processes to make better factories. Near the Stellantis virtual reality arena is a 3D printer - another tool that the automaker has increasingly turned to in recent years to improve its manufacturing sites. All of the company's North American assembly plants have been equipped with 3D printing capabilities over the last few years, said Don Clack, a 3D printing and mixed reality specialist. Those capabilities have continually improved, and the printers can now churn out hand tools used by workers, or parts and fixtures needed to keep the assembly line running. "If it can fit into the 3D printer, we can design it," said Clack, who noted that the printers use a mix of carbon fiber and fiberglass to generate components with metal-like strength. The 3D printers at each plant are helping employees respond to tricky problems. In one notable instance at Mack, a printed component helped the factory's paint shop create a cleaner two-tone paint process for the Grand Cherokee, where the dark roof needed to be crisply differentiated from the rest of the SUV's paint color. In other instances, Clack said, 3D printed parts prevented entire assembly plants from shutting down after a critical component broke down. "We really believe in keeping those (3D printing) labs as close to production as possible, so that they understand the pain points that the plant has, and then they can be agile in their responses," he said. Copyright (C) 2025, Tribune Content Agency, LLC. Portions copyrighted by the respective providers.

Virtual reality helps Stellantis cut costs, save time in vehicle production
Virtual reality helps Stellantis cut costs, save time in vehicle production

USA Today

time11-05-2025

  • Automotive
  • USA Today

Virtual reality helps Stellantis cut costs, save time in vehicle production

Virtual reality helps Stellantis cut costs, save time in vehicle production Show Caption Hide Caption Stellantis: The automaker's history, legacy Explore the history of Stellantis, the automotive giant formed in 2021 through the merger of Fiat Chrysler Automobiles and PSA Group. The virtual reality lab is located at Stellantis' CTC complex in Auburn Hills. The company says the lab helps it make improvements for workers at its assembly line stations as well as cut costs. The reporter moved the rear door of the Jeep Wrangler and looked for the pins to slide into the waiting hinges. It wasn't obvious at first, but with some direction from a nearby voice to shift the door right a bit, the blue pins suddenly appeared. The door could then basically slide into place. The scene, using a virtual reality headset, battery pack and two 'handles' with triggers to grasp objects, re-created what might happen on the Wrangler assembly line, but it wasn't close to the Toledo Assembly Complex in Ohio, where the Wrangler is built, even though the demonstration setting was designed to look like one of the stations there. Instead, this action on the afternoon of May 8 took place inside Stellantis' massive CTC complex in Auburn Hills, Michigan, as the reporter for the Detroit Free Press, part of the USA TODAY Network, and others got to see and experience the company's virtual reality lab, with presentations by Keenan O'Brien, head of the digital process engineering center; Joe Dzwonkowski, virtual reality design review specialist, and Don Clack, 3D printing and mixed reality specialist. The lab is sized so an entire assembly line station can be reviewed. One benefit, according to the company, which owns the Jeep, Ram, Chrysler, Dodge and Fiat brands, is to help ergonomics teams 'fine-tune platform heights, set 'golden zones' for an assembly operator's reach and refine part handling techniques for greater safety and efficiency.' But it can also help resolve issues and reduce downtime and associated costs before production begins, according to the company, pointing to hundreds of times where it said that has happened. 'For example, VR was used to help determine the optimal vehicle height for making underbody electrical connections at the Sterling Heights and Warren Truck assembly plants,' according to the company. Dzwonkowski explained that the process makes it 'easy to check various what-if scenarios during design review.' The 'arena,' where the virtual reality action takes place, measures 24 feet by 20 feet; the entire room is 40 feet by 42 feet to accommodate reviews by various engineers and supplier and assembly plant representatives. The lab dates to 2018 and has gone through numerous phases. It's part of a network of nine similar sites in North America, Europe and South America. The lab includes a 3D printer to prototype tools to more quickly solve manufacturing challenges. The process was used, for instance, to create a new cost-saving paint tape line tool during the Jeep Grand Cherokee launch at the Detroit Assembly Complex - Mack plant, according to Clack. Contact Eric D. Lawrence: elawrence@

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