Latest news with #JohannesMueller
Khaleej Times
30-04-2025
- Business
- Khaleej Times
Dreame sets the pace for smart living in MEA with world-class product launch and flagship store opening
With a bold vision for innovation and lifestyle enhancement, Dreame introduces next-gen smart home products and its first physical presence in Dubai As Dubai continues to cement its reputation as a regional innovation hub, Dreame Technology 's debut in the Middle East and Africa (MEA) marks more than just the opening of a store. It is a calculated move that underscores a long-term commitment to smart living and technological advancement across the region. On April 24, 2025, Dreame officially unveiled its first MEA flagship store at Dubai Hills Mall, alongside the global debut of a new generation of intelligent home appliances. The lineup featured pioneering innovations such as the X50 Ultra Complete Robovac, the H15 Pro Wet and Dry Vacuum, and more - each engineered to deliver smarter, more efficient, and seamless home experiences. From Flagship to Footprint: Scaling Across MEA Johannes Mueller, director of Middle East and Africa at Dreame, brings more than 15 years of experience in the retail and distribution industry. He believes the company's recent launch is a clear demonstration of its commitment to the MEA market. By opening its first physical store in Dubai, Dreame is offering consumers a more immersive and accessible brand experience - while reaffirming its long-term dedication to the MEA market. Dubai's reputation as a hub for digital innovation and smart living aligns seamlessly with Dreame's focus on cutting-edge home cleaning technologies, providing the ideal platform for introducing and scaling its innovations across the wider MEA region. "Over the next 18 months, the company aims to establish 150 points of sale across key MEA markets, including Jordan, Egypt, and Morocco," Johannes said. This scale-up will be enabled by a network of trusted local partners and channel collaborations under Dreame's Star Light Expansion Plan. "The Star Light Expansion Plan is a core component of our strategy to establish Dreame as the leading name in smart home appliances." Founded in 2017, Dreame has since evolved into a global leader in premium home appliance technology. The company operates in over 100 countries and regions - including China, the United States, Germany, France, and South Korea - and has a network of more than 6,000 physical stores and over 11 million channel members globally. "By 2027, Dreame aims to capture 50% of the robot vacuum market share in both the UAE and the Kingdom of Saudi Arabia", Johannes said - a bold target that reflects the brand's strong regional commitment and growth trajectory. Meeting Local Demand with Global Strength and Next-Gen Product Lineup The MEA region presents a unique opportunity for innovation in smart home living. Consumers here increasingly value high-performance, connected products that combine functionality with elevated design. Integration of entire home systems - such as centralised lighting, air conditioning, and cleaning - is becoming more sought-after. "Our Dubai store marks the beginning of deeper regional engagement," said Johannes. "We've already built strong local partnerships and now plan to tailor our offerings to match regional needs. This includes product customisation, region-specific services, and localized marketing strategies." He also highlighted Dreame's dual product strategy: "We're building strong partnerships with top retailers like Amazon, Noon, Eros, Jumbo Electronics, and Sharaf DG. Alongside our premium flagship models, we are also offering more affordable options to make advanced technology more accessible." At the heart of Dreame's Dubai launch is a lineup of smart appliances built to meet real household needs: Leading the new product lineup is the X50 UC, the world's first robot vacuum equipped with retractable legs - designed to address practical challenges like navigating carpets, thresholds, and low-clearance furniture. It uses Dreame's ProLeap™ System and VersaLift Navigation to adjust height in real time, with support from 20,000Pa Vormax™ suction, AI path planning, and the Matter protocol to enhance navigation and performance in complex environments. The H15 Pro, introduced alongside the X50, is a wet and dry vacuum developed for the MEA market. It features the industry's first robotic arm that lowers automatically to eliminate cleaning blind spots along edges. The unit also integrates 21,000Pa suction, high-temperature brush washing, and a self-cleaning mechanism, aiming to improve cleaning efficiency and coverage in a compact form. Beyond floor care, Dreame is extending its focus into personal grooming and air purification. The Z30 cordless stick vacuum combines high suction power with intelligent dust sensing and HEPA H14 filtration. The AirStyle Pro offers multiple styling functions with temperature control, and the PM20 air purifier adjusts airflow based on movement and air quality data using integrated sensors. Each product is a reflection of Dreame's user-first philosophy, focused on intuitive design, elegant aesthetics, and daily performance. Technology and Trust: Dreame's Competitive Edge Having empowered over 21 million families worldwide to enjoy smarter living, the brand is building on this momentum through deep investment in R&D. It has filed 6,379 patents globally, with 3,155 already granted. With 60% of its global workforce focused on innovation and development, Dreame delivers ongoing breakthroughs in intelligent algorithms and digital motor technologies. "Our edge lies in the combination of minimalist luxury, cutting-edge technology, and lifestyle branding," said Johannes. "With seamless smart ecosystem integration, a growing retail presence, and a strong innovation pipeline, Dreame is well positioned to lead smart living in the MEA region." "At Dreame, innovation is driven by user feedback, which allows us to release improved products faster. We are equally committed to sustainability - in both product design and operations - ensuring our technologies contribute to a smarter and greener future." Johannes concluded. In a region defined by rapid development and digital transformation, Dreame's MEA launch is both timely and forward-looking - an invitation for households across the Middle East and Africa to embrace smarter living, one innovation at a time.
Zawya
27-04-2025
- Business
- Zawya
Dreame Technology unveils strategic new smart home lineup and officially opens first MEA flagship store
Dubai, UAE — Dreame Technology, a global innovator in smart home appliances, officially marks its entry into the Middle East and Africa (MEA) market with the opening of its first regional flagship store at Dubai Hills Mall, alongside the debut of its strategic smart home lineup — tailored to the region's demand for intelligent, efficient, and integrated living solutions. The flagship store offers MEA consumers a hands-on experience with Dreame's most advanced products, creating a space to explore the future of smart living. It also reinforces Dreame's commitment to building deeper connections with families across the region through technology-driven, lifestyle-enhancing innovation. At the launch event, Dreame unveiled its innovations in cleaning and personal care, including the X50 Ultra Complete Robovac — the world's first robotic vacuum with retractable legs; the H15 Pro Wet and Dry Vacuum, featuring the first AI-powered robotic arm for gap-free cleaning; and other standout products like the Z30 Cordless Stick Vacuum, AirStyle Pro, and PM20 Air Purifier. Behind these innovations lies the technology that powers them. Dreame's breakthroughs are driven by world-class high-speed digital motors and intelligent algorithms, underscoring the company's strong R&D capabilities — with 60% of its workforce focused on product development and design. Building on this momentum, Dreame is accelerating its regional expansion strategy. 'As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,' said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. 'The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.' 'By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates and the Kingdom of Saudi Arabia,' said Johannes Mueller, Director of Middle East & Africa at Dreame. 'To support this, we've launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.' This expansion underscores Dreame's commitment to delivering high-quality, accessible smart home experiences to consumers throughout the region. About Dreame Technology Founded in 2017, Dreame Technology focuses on smart home cleaning appliances with a vision to empower lives through technology. For more details, visit Dreame Global or follow us Facebook, Instagram, TikTok, and YouTube.
