Dreame Technology unveils strategic new smart home lineup and officially opens first MEA flagship store
Dubai, UAE — Dreame Technology, a global innovator in smart home appliances, officially marks its entry into the Middle East and Africa (MEA) market with the opening of its first regional flagship store at Dubai Hills Mall, alongside the debut of its strategic smart home lineup — tailored to the region's demand for intelligent, efficient, and integrated living solutions.
The flagship store offers MEA consumers a hands-on experience with Dreame's most advanced products, creating a space to explore the future of smart living. It also reinforces Dreame's commitment to building deeper connections with families across the region through technology-driven, lifestyle-enhancing innovation.
At the launch event, Dreame unveiled its innovations in cleaning and personal care, including the X50 Ultra Complete Robovac — the world's first robotic vacuum with retractable legs; the H15 Pro Wet and Dry Vacuum, featuring the first AI-powered robotic arm for gap-free cleaning; and other standout products like the Z30 Cordless Stick Vacuum, AirStyle Pro, and PM20 Air Purifier. Behind these innovations lies the technology that powers them. Dreame's breakthroughs are driven by world-class high-speed digital motors and intelligent algorithms, underscoring the company's strong R&D capabilities — with 60% of its workforce focused on product development and design.
Building on this momentum, Dreame is accelerating its regional expansion strategy. 'As a leading home technology brand known for innovation and user experience, Dreame has empowered over 21 million families worldwide to enjoy smarter living,' said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. 'The MEA region has always been a strategic priority—and we aim to become the No. 1 smart home brand here.'
'By 2027, our goal is to achieve 50% market share in the robot vacuum category across both the United Arab Emirates and the Kingdom of Saudi Arabia,' said Johannes Mueller, Director of Middle East & Africa at Dreame. 'To support this, we've launched the Star Light Expansion Plan — a retail initiative designed specifically for the MEA market, with 150 points of sale including Dreame-owned stores and key channel partners.'
This expansion underscores Dreame's commitment to delivering high-quality, accessible smart home experiences to consumers throughout the region.
About Dreame Technology
Founded in 2017, Dreame Technology focuses on smart home cleaning appliances with a vision to empower lives through technology.
For more details, visit Dreame Global or follow us Facebook, Instagram, TikTok, and YouTube.
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Dreame sets the pace for smart living in MEA with world-class product launch and flagship store opening
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From Flagship to Footprint: Scaling Across MEA Johannes Mueller, director of Middle East and Africa at Dreame, brings more than 15 years of experience in the retail and distribution industry. He believes the company's recent launch is a clear demonstration of its commitment to the MEA market. By opening its first physical store in Dubai, Dreame is offering consumers a more immersive and accessible brand experience - while reaffirming its long-term dedication to the MEA market. Dubai's reputation as a hub for digital innovation and smart living aligns seamlessly with Dreame's focus on cutting-edge home cleaning technologies, providing the ideal platform for introducing and scaling its innovations across the wider MEA region. "Over the next 18 months, the company aims to establish 150 points of sale across key MEA markets, including Jordan, Egypt, and Morocco," Johannes said. 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Khaleej Times
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Exclusive promotions and smart home innovations await at Dreame's first MEA flagship store in Dubai Hills Mall As demand for smart home technology accelerates across the Middle East & Africa (MEA), Dreame Technology, a global leader in smart home appliances, is strengthening its regional presence with the opening of its first flagship store in the region. Located at Dubai Hills Mall, First Floor, FF-247, the store will officially open to the public on April 24, 2025, at 1:30pm, marking a significant milestone in Dreame's global expansion strategy. Alongside the store launch, Dreame will debut the X50 Ultra Complete (X50 UC) Robovac - the world's first* robotic vacuum cleaner with retractable legs - introducing the innovative product to MEA consumers for the first time. 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