Latest news with #JonAyers
Business Wire
07-08-2025
- Health
- Business Wire
CATalyst Council Launches Landmark 40,000 Household Pet Ownership Study Focused on Advancing Feline Health
ANNAPOLIS, Md.--(BUSINESS WIRE)--In celebration of International Cat Day celebrated annually on August 8th, CATalyst Council announces the next phase of its ongoing commitment to advancing the feline veterinary market, closing the feline care gap, and reshaping the future of cat-centered care across the animal health ecosystem: a nationwide, 40,000-household survey study. The study is designed to generate a high confidence understanding of the emotional, behavioral, and psychological factors influencing veterinary care decisions, and to identify actionable insights that can drive innovation, increase feline medicalization, and improve health outcomes for cats. "This study will arm the industry with the data to bend the curve by taking real, measurable steps toward solving the feline care gap." -Jon Ayers, CATalyst Council, Feline Market Insights Committee Chair Share Designed by CATalyst with support of key industry association collaborators and two leading animal health market research firms, Forward Group and Kynetec, this initiative is one of the most comprehensive studies of U.S. household pet ownership ever undertaken, and the largest in the last five years. This primary consumer research builds on the momentum of the CATalyst Council's quarterly Feline Market Insights Reports, a series of analyses launched in early 2025 to track feline and overall visit trends and drivers, demographic shifts, and caregiver mindsets. 'The quarterly market insight reports reveal critical trends in veterinary health and also help us frame the questions of pet owners,' said Jon Ayers, CATalyst Council board member and chair of its Market Insights Committee. 'Now we will have it straight from the pet owner. The survey results will also give the industry and profession the most definitive view of pet ownership in the US, including the demographic age profile for both cats and dogs. This knowledge of pet demographics is destiny: the age profiles help predict future veterinarian visit growth. We will also come to understand vet visit behavior by pet and owner demographic. And thus, this study will arm the industry with the data to bend the curve by taking real, measurable steps toward solving the feline care gap." 'This is about listening to the households that shape our profession's future,' said Dr. Anne Ward, Chair of CATalyst Council. 'To be truly cat friendly every day, we must understand the human behaviors, perceptions, and emotional motivators that surround feline care, and we're doing it at a scale that's never been done before.' 'For too long, we've made assumptions about why cats don't get the care they need,' said Dr. Jane Brunt, Executive Director of CATalyst Council. 'This consumer research replaces assumptions with evidence, so we can build better solutions for cats, their people, and the professionals who care for them.' 'CATalyst is grateful for the technical support and advice we are receiving from our industry and association collaborators, including FelineVMA, AVMA, and APPA, as well as our leading industry sponsors,' said Brunt. While this landmark survey will also capture dog ownership and veterinary visit behaviors in order to establish key industry benchmarks, the core focus is on understanding the full spectrum of behaviors, beliefs, and barriers among cat-owning households nationwide. A Strategic Roadmap: From Market Signals to Measurable Change Building on the foundation laid by CATalyst Council's Feline Market Insights Reports, the survey will deepen understanding of what motivates or prevents cat owners from seeking care, how generational mindsets shape veterinary decisions, and what emerging patterns can guide future innovation across veterinary medicine, the animal health industry, and aligned pet care brands. Research Objectives Aligned with CATalyst Council's mission to improve the lives of cats and their people through innovation, education, and appropriate medicalization, the study aims to: Provide an updated and statistically robust estimate of cat and dog populations in U.S. households, and by year of age Reveal emotional, psychological, and behavioral drivers of veterinary visit behavior and avoidance Identify motivators that can increase feline medicalization, especially in multi-pet households Inform the development of tools, education, and strategies to support industry-wide progress Designed for Impact, Built for the Entire Ecosystem This research is structured to deliver value across the feline care ecosystem: Cat Owners & Caregivers: Insights into how and why caregivers seek (or delay) veterinary care Veterinary Teams: Actionable findings to support client communication, adherence, and visit growth Animal Health and Pet Care Companies: Data to support product innovation, education programs, and marketing strategy Investors: Clear visibility into the drivers behind veterinary visits, trends, as well as emerging opportunities in the growing market for feline veterinary care Initial findings will begin rolling out in Q4 2025, with detailed insights shared exclusively with our CATalyst sponsors and strategic partners. The study, along with CATalyst's quarterly reports, will empower industry and veterinary professionals to pilot targeted programs and measure impact based on validated feline and caregiver needs, ensuring the industry stays informed, aligned, and equipped to act. 'As we honor International Cat Day, we're focused not just on celebrating cats, but on understanding them, supporting their people, and building the systems that can serve them both better,' said Kristin Wuhrman, Vice Chair of the CATalyst Council. 'This is much more than the research. It's infrastructure for the future of feline care.' To receive updates or inquire about the benefits of sponsorship, please visit and follow CATalyst Council on LinkedIn. About CATalyst Council CATalyst Council is a national organization dedicated to accelerating innovation in feline care and enhancing quality of life for cats and their people. CATalyst Council's vision is to ensure all companion cats receive lifelong care by using evidence-based resources, embracing community-wide relationships for optimal health outcomes, and celebrating the human-feline bond.
Yahoo
16-06-2025
- Health
- Yahoo
CATalyst Council Unveils 2025 Feline Market Insights Report Volume II: $12 Billion Market Reveals $20 Billion Opportunity to Close the Feline Care Gap
ANNAPOLIS, Md., June 16, 2025--(BUSINESS WIRE)--The CATalyst Council, the veterinary industry's leading authority on the feline market, released Volume II of its 2025 Feline Market Insights Report. This data-driven resource offers an in-depth examination of U.S. feline healthcare dynamics, owner behaviors, and veterinary trends, highlighting a $12 billion market that has been growing approximately 9% on average per year in recent years. Despite overall pet healthcare visits declining over the last three years, cats have enjoyed sustained visit and pricing growth, underscoring the compelling, scalable opportunity that, until now, has remained undiscovered within the broader long-term "pet boom." The report confirms that, while the canine segment has dominated revenue in size, feline practice revenue has had higher average annual growth over the past 5 years. Beyond that, the current US total addressable feline veterinary market (TAM) remains at more than 2.5 times its current size, or an incremental $20 billion growth opportunity. This feline TAM simply assumes that cats reach the same rate of medicalization and level of care per visit as dogs presently enjoy. "The growth we see in feline visits today, combined with favorable pet age demographics and an ongoing recovery in US real per capita income points to an exceptional growth opportunity arising in today's pet healthcare market," said Jon Ayers, CATalyst Council board member and chair of its Market Insights Committee. "Understanding feline species-specific stress responses and caregiver mindsets is critical," said Kristin Wuhrman, Vice Chair of the CATalyst Council. "By addressing costs, perceptions of value, and visit-related anxiety, adopting FelineVMA's Cat Friendly Practice care protocols, and educating caregivers on cat behavior, we can overcome key barriers and deepen the bond between cats, caregivers, and clinics, ultimately ensuring more cats receive the care they need." Volume II delivers the strategic playbook that practices, consolidators, industry suppliers, and investors need to build their investment plans: Key Findings $12 Billion Feline Veterinary Market with approximately 9% average annual growth: In 2024, feline practice revenue reached an estimated $11.7 billion, up from $7.6 billion in 2019, outpacing canine average annual growth (estimated at 7.5%, with 2024 US canine veterinary market of $48 billion). Unmet Medicalization Gap: Only an estimated 30% of U.S. household-owned cats received a visit to a veterinary practice in 2024, compared to a corresponding estimated 65–70% for dogs. Practice-Level Revenue Opportunity: Closing the care gap to match canine medicalization could expand the addressable market from $12 billion to $32 billion, adding an average of $680,000 (approximately 33%) to annual revenue to the average two-million-dollar U.S. veterinary practice location. "Addressing the feline care gap should be a call to action for the entire animal health community," adds Anne Ward, Chair of CATalyst Council. "The feline veterinary segment has come of age with the opportunity for greater species-specific innovation by the industry and care profession." Recovery Forecast: CATalyst projects that pet age demographic headwinds faced in the last three years as a result of the aging and mortality of pets adopted during the depressed years of 2009-2011 following the 2008 great financial crisis, could turn to tailwinds as pets adopted from 2013 onwards reach their geriatric years, beginning in late 2025 or 2026. As the median lifespan of a cat is a little over 14 years, and correspondingly 13 years for a dog, these last few years of pet age are when visits are the highest after the first year of life. "Pet demographics are hard trends and as inevitable as pet mortality and practice taxes," said Jane Brunt DVM, proactive feline practice owner and CATalyst Council Executive Director. This tailwind, combined with the potential for continued consumer inflation-adjusted income recovery, would accelerate feline visit growth and help reverse canine visit declines, starting in the next 6 to 18 months. Looking Ahead: Data-Driven Validation Building on these insights, CATalyst Council plans to field a 30,000 US-household "State of the Cat" survey in late 2025. This extensive, statistically robust study will drill into regional, demographic, and behavioral nuances, enabling early adopters to pilot hyper-targeted programs and measure ROI against validated owner and feline needs. The 2025 CATalyst Feline Market Insights Reports, released quarterly and available exclusively to CATalyst Council sponsors, will inform each phase. CATalyst plans to share high-level conclusions throughout the year via press releases and LinkedIn, ensuring veterinary professionals, industry stakeholders, and decision-makers receive evidence-based updates. To receive updates or inquire about the benefits of sponsorship, please visit and follow Catalyst Council on LinkedIn. About CATalyst Council CATalyst Council is a national organization dedicated to accelerating innovation in feline care and enhancing quality of life for cats and their people. CATalyst's vision is to ensure all companion cats receive lifelong care by using evidence-based resources, embracing community-wide relationships for optimal health outcomes, and celebrating the human-feline bond. View source version on Contacts FOR MORE INFORMATION Jane Brunt, Phone: 410-627-7921 Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Business Wire
16-06-2025
- Health
- Business Wire
CATalyst Council Unveils 2025 Feline Market Insights Report Volume II: $12 Billion Market Reveals $20 Billion Opportunity to Close the Feline Care Gap
ANNAPOLIS, Md.--(BUSINESS WIRE)--The CATalyst Council, the veterinary industry's leading authority on the feline market, released Volume II of its 2025 Feline Market Insights Report. This data-driven resource offers an in-depth examination of U.S. feline healthcare dynamics, owner behaviors, and veterinary trends, highlighting a $12 billion market that has been growing approximately 9% on average per year in recent years. Despite overall pet healthcare visits declining over the last three years, cats have enjoyed sustained visit and pricing growth, underscoring the compelling, scalable opportunity that, until now, has remained undiscovered within the broader long-term 'pet boom.' "CATalyst Council is a 501(c)(3) nonprofit coalition of leaders in veterinary medicine, animal welfare, and the pet industry. It drives innovation in feline care by analyzing U.S. feline healthcare dynamics, owner behaviors, and veterinary trends." The report confirms that, while the canine segment has dominated revenue in size, feline practice revenue has had higher average annual growth over the past 5 years. Beyond that, the current US total addressable feline veterinary market (TAM) remains at more than 2.5 times its current size, or an incremental $20 billion growth opportunity. This feline TAM simply assumes that cats reach the same rate of medicalization and level of care per visit as dogs presently enjoy. ' The growth we see in feline visits today, combined with favorable pet age demographics and an ongoing recovery in US real per capita income points to an exceptional growth opportunity arising in today's pet healthcare market,' said Jon Ayers, CATalyst Council board member and chair of its Market Insights Committee. 'Understanding feline species-specific stress responses and caregiver mindsets is critical,' said Kristin Wuhrman, Vice Chair of the CATalyst Council. 'By addressing costs, perceptions of value, and visit-related anxiety, adopting FelineVMA's Cat Friendly Practice care protocols, and educating caregivers on cat behavior, we can overcome key barriers and deepen the bond between cats, caregivers, and clinics, ultimately ensuring more cats receive the care they need.' Volume II delivers the strategic playbook that practices, consolidators, industry suppliers, and investors need to build their investment plans: Key Findings $12 Billion Feline Veterinary Market with approximately 9% average annual growth: In 2024, feline practice revenue reached an estimated $11.7 billion, up from $7.6 billion in 2019, outpacing canine average annual growth (estimated at 7.5%, with 2024 US canine veterinary market of $48 billion). Unmet Medicalization Gap: Only an estimated 30% of U.S. household-owned cats received a visit to a veterinary practice in 2024, compared to a corresponding estimated 65–70% for dogs. Practice-Level Revenue Opportunity: Closing the care gap to match canine medicalization could expand the addressable market from $12 billion to $32 billion, adding an average of $680,000 (approximately 33%) to annual revenue to the average two-million-dollar U.S. veterinary practice location. 'Addressing the feline care gap should be a call to action for the entire animal health community,' adds Anne Ward, Chair of CATalyst Council. 'The feline veterinary segment has come of age with the opportunity for greater species-specific innovation by the industry and care profession.' Recovery Forecast: CATalyst projects that pet age demographic headwinds faced in the last three years as a result of the aging and mortality of pets adopted during the depressed years of 2009-2011 following the 2008 great financial crisis, could turn to tailwinds as pets adopted from 2013 onwards reach their geriatric years, beginning in late 2025 or 2026. As the median lifespan of a cat is a little over 14 years, and correspondingly 13 years for a dog, these last few years of pet age are when visits are the highest after the first year of life. 'Pet demographics are hard trends and as inevitable as pet mortality and practice taxes,' said Jane Brunt DVM, proactive feline practice owner and CATalyst Council Executive Director. This tailwind, combined with the potential for continued consumer inflation-adjusted income recovery, would accelerate feline visit growth and help reverse canine visit declines, starting in the next 6 to 18 months. Looking Ahead: Data-Driven Validation Building on these insights, CATalyst Council plans to field a 30,000 US-household 'State of the Cat' survey in late 2025. This extensive, statistically robust study will drill into regional, demographic, and behavioral nuances, enabling early adopters to pilot hyper-targeted programs and measure ROI against validated owner and feline needs. The 2025 CATalyst Feline Market Insights Reports, released quarterly and available exclusively to CATalyst Council sponsors, will inform each phase. CATalyst plans to share high-level conclusions throughout the year via press releases and LinkedIn, ensuring veterinary professionals, industry stakeholders, and decision-makers receive evidence-based updates. To receive updates or inquire about the benefits of sponsorship, please visit and follow Catalyst Council on LinkedIn. CATalyst Council is a national organization dedicated to accelerating innovation in feline care and enhancing quality of life for cats and their people. CATalyst's vision is to ensure all companion cats receive lifelong care by using evidence-based resources, embracing community-wide relationships for optimal health outcomes, and celebrating the human-feline bond.
