Latest news with #JonatanJanmark
Forbes
11 hours ago
- Business
- Forbes
Ex-H&M CEO Helena Helmersson On Circulose's Recycling Reboot With Mango
Garment's made from re:newcell's Circulose pulp, Paris Textile Salons, New York, USA - 16 Sep 2019 ... More (Photo by Dominique Maître/WWD/Penske Media via Getty Images) After hinting at big news during the recent Challenge the Fabric (CTF) conference, Circulose CEO Jonatan Janmark today announced the textile recycler's first brand partnership after emerging from bankruptcy in 2024. 'We're proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity' said Janmark. "Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry. We hope it will inspire other brands to follow their lead.' Circulose is a regenerated textile 'pulp' from 100% waste fabrics, spun into recycled fibres similar to cotton or viscose. The recycler aims to valorise textile waste while decreasing brands' dependence on higher-impact 'virgin' fibres, which face increased European regulation and scarcity due to climate change. With brands, including Mango, setting environmental targets with 2030 and 2050 deadlines, prioritising recycled materials is one way of reducing company emissions, and supply chain risks. Circulose, formerly Renewcell, closed its factory after going bankrupt in February 2024 then relaunching in November with new investors Altor, Janmark as CEO and ex-H&M Group CEO, Helena Helmersson as chair of the board. Andrés Fernández, Mango's Sustainability and Sourcing Director shared Janmark's pride about today's announcement: 'We're proud to be the first brand to partner in Circulose's new phase and look forward to working closely together to advance our shared circularity goal'. He added: 'This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030." The roadmap also includes sourcing regenerative cotton to tackle emissions, improve biodiversity and safeguard farmer health and resilience. Framing the partnership as far from a pilot or one-off 'collab', he indicated enduring business integration: '[The partnership] reflects our commitment to fostering a more circular and responsible fashion ecosystem, where innovation and environmental stewardship go hand in hand'. In an interview conducted as the announcement went public, Helmersson explained that there will be another brand partnership announced soon, despite the tough geopolitical and economic climate. The positive news is reassuring, since Circulose's business-model of old was viewed a major barrier to scaling its first-of-a-kind chemical recycling technology. Helmersson says her contribution to Circulose's new chapter lies in her ability to see the proposition from a brand's vantage point. 'It's easy for me to have a brand perspective – I know why it's hard [to implement such initiatives in the face of] unpredictability, with tariffs effecting margins and other challenges'. So how should brand CEOs weigh these partnerships, and integrate them into their businesses? 'When you are the CEO you have a responsibility to make it simple [for your business to implement] . For example, if you have buyers looking at circular materials that come with the premium, the cost [should be] taken from the top [not solely from their buying budget]". Janmark had stated during the CTF conference in May this year that Circulose would be offering a package of 'value-added services' to brand partners, including product development support, a fabric library to guide brands in replacing existing fabrics with Circulose ones, and access to a supplier network of fiber spinners and textile mills. The package constitutes a licensing model, including large-scale implementation, such as transition planning, supply chain orchestration, and traceability, according to today's company statement. The recycler's new pricing model was developed in collaboration with non-profits Fashion for Good and Canopy as part of a broader effort to accelerate brand adoption of 'next-generation' (low-waste/low-impact novel) materials. Despite their promising credentials, 'next-gen' materials have been unable to compete with 'higher-footprint' cheaper incumbents, remaining consigned to pilots and small 'capsule' collections that have faltered when it comes to industrial scaling. Helmersson was instrumental in H&M Group's sustainability investments while COO and then CEO between 2018 and 2024, overseeing direct investments in supply chain decarbonisation that have since placed H&M at the top of NGO annual scorecard of brands phasing out fossil fuels. But as tariffs bite, and decarbonisation of energy remains the sure-fire and measurable action to reduce emissions fastest, why might brands adopt Circulose now, especially when it comes at a premium? 'Mango has a progressive sustainability agenda and their management team sees sustainability as integrated. I think overall, certain companies choose to lead, usually based on 3 things: and seeing sustainability as an area that will make [the] business more successful'. While those who act based on goodwill are in the minority, they are the first movers on long-term resilience-enhancing solutions such as new materials, according to Helmersson. She also notes that while brands 'must go deep, not broad and shallow" into their supply chains and decarbonise operations, they 'should always look at consumer-facing stories too, to connect with [consumer] values and create the relationship to move away from only transactions'. When it comes to instigating more action from brands on sustainability initiatives, and the three motivators she posits, she has a stark outlook. "The more unpredictable the world becomes, the more [leaders] can [justify] deprioritising goodwill," she says. 'I am a big believer in more regulation in this area – I don't believe much in goodwill'. Stand by for my follow-up article where Helmersson reveals the required leadership and conditions for CEO action on sustainability.
Yahoo
05-04-2025
- Business
- Yahoo
Circulose partners with Tangshan Sanyou to boost textile circularity
This collaboration will support the advancement and widespread adoption of Circulose while also elevating Tangshan Sanyou's global presence. Circulose is a branded dissolving pulp made entirely from textile waste rich in cellulose, such as discarded cotton jeans and production leftovers. Tangshan Sanyou manufactures ReVisco, a viscose staple fibre that incorporates 30% to 50% dissolving pulp sourced from post-consumer recycled content. Together, the companies will ensure that ReVisco fibres, produced with Circulose pulp, align with market expectations in terms of quality, availability, and affordability. This joint effort is poised to propel both entities forward in sustainable material innovation. Circulose CEO Jonatan Janmark said: "We are thrilled to establish a strong strategic partnership with Tangshan Sanyou. This represents a crucial step forward in our global expansion strategy, fostering closer, more in-depth collaborations with innovative fibre producers and like-minded brands. As the first major strategic partnership since the restructuring of Circulose, this collaboration will serve as a cornerstone of our success. 'Together with Tangshan Sanyou and our brand partners, we will ensure the scalable development of ReVisco fibres by using Circulose pulp in a predictable and controlled manner. We highly value our long-term partnership with Tangshan Sanyou and look forward to achieving mutual success as we shape the future of the industry." The alliance underscores both companies' dedication to scaling up the use of ReVisco circular materials and expediting China's textile sector's shift towards a circular and renewable model. Leveraging Circulose's textile recycling innovation alongside China's extensive supply chain capabilities, Tangshan Sanyou's ReVisco fibre is poised not only to satisfy the rising demand for eco-friendly textiles but also to catalyse a transformative textile-to-textile shift on an international level. Tangshan Sanyou Chemical Fiber executive vice president Zhang Dongbin said: "Tangshan Sanyou has always believed in the strong potential of recycling cotton textile waste, which is essential for fostering a green and sustainable industry. "We have unwavering confidence in the market potential of Circulose and its new strategic direction, and we are excited about our future collaboration. With the long-term investment support of Altor Capital and the market-driven, brand-focused strategies led by Helena and Jonatan, we believe Circulose will bridge the gap between brands and suppliers, pioneering a new era for the circular textile industry." Tangshan Sanyou is a manufacturer of cellulose fibre, offering over 100 varieties across three generations of cellulose fibres including conventional viscose staple fibre, modal fibre, and lyocell fibre, with an annual production capacity of 830,000 tonnes. Since Circulose's inception (formerly known as Renewcell), Sanyou has been a strategic partner and continues to be one of the primary users of Circulose pulp for its fibre production. In June last year, Swedish investment firm Altor acquired Renewcell out of bankruptcy and operated it under the name Circulose. Circulose partnered with US lifestyle fashion brand Faherty Brand in September 2024 on a new collection made entirely from textile waste. "Circulose partners with Tangshan Sanyou to boost textile circularity" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Yahoo
04-04-2025
- Business
- Yahoo
Circulose partners with Tangshan Sanyou to boost textile circularity
This collaboration will support the advancement and widespread adoption of Circulose while also elevating Tangshan Sanyou's global presence. Circulose is a branded dissolving pulp made entirely from textile waste rich in cellulose, such as discarded cotton jeans and production leftovers. Tangshan Sanyou manufactures ReVisco, a viscose staple fibre that incorporates 30% to 50% dissolving pulp sourced from post-consumer recycled content. Together, the companies will ensure that ReVisco fibres, produced with Circulose pulp, align with market expectations in terms of quality, availability, and affordability. This joint effort is poised to propel both entities forward in sustainable material innovation. Circulose CEO Jonatan Janmark said: "We are thrilled to establish a strong strategic partnership with Tangshan Sanyou. This represents a crucial step forward in our global expansion strategy, fostering closer, more in-depth collaborations with innovative fibre producers and like-minded brands. As the first major strategic partnership since the restructuring of Circulose, this collaboration will serve as a cornerstone of our success. 'Together with Tangshan Sanyou and our brand partners, we will ensure the scalable development of ReVisco fibres by using Circulose pulp in a predictable and controlled manner. We highly value our long-term partnership with Tangshan Sanyou and look forward to achieving mutual success as we shape the future of the industry." The alliance underscores both companies' dedication to scaling up the use of ReVisco circular materials and expediting China's textile sector's shift towards a circular and renewable model. Leveraging Circulose's textile recycling innovation alongside China's extensive supply chain capabilities, Tangshan Sanyou's ReVisco fibre is poised not only to satisfy the rising demand for eco-friendly textiles but also to catalyse a transformative textile-to-textile shift on an international level. Tangshan Sanyou Chemical Fiber executive vice president Zhang Dongbin said: "Tangshan Sanyou has always believed in the strong potential of recycling cotton textile waste, which is essential for fostering a green and sustainable industry. "We have unwavering confidence in the market potential of Circulose and its new strategic direction, and we are excited about our future collaboration. With the long-term investment support of Altor Capital and the market-driven, brand-focused strategies led by Helena and Jonatan, we believe Circulose will bridge the gap between brands and suppliers, pioneering a new era for the circular textile industry." Tangshan Sanyou is a manufacturer of cellulose fibre, offering over 100 varieties across three generations of cellulose fibres including conventional viscose staple fibre, modal fibre, and lyocell fibre, with an annual production capacity of 830,000 tonnes. Since Circulose's inception (formerly known as Renewcell), Sanyou has been a strategic partner and continues to be one of the primary users of Circulose pulp for its fibre production. In June last year, Swedish investment firm Altor acquired Renewcell out of bankruptcy and operated it under the name Circulose. Circulose partnered with US lifestyle fashion brand Faherty Brand in September 2024 on a new collection made entirely from textile waste. "Circulose partners with Tangshan Sanyou to boost textile circularity" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
