Latest news with #JonatanJanmark
Fashion Value Chain
30-06-2025
- Business
- Fashion Value Chain
H&M Group Partners with Circulose to Scale Circular Fashion
In a significant stride toward sustainable innovation, H&M Group has joined Circulose as a Scaling Partner in a new multi-year collaboration, reinforcing its leadership in adopting circular materials across the global fashion landscape. Building on its pioneering use of CIRCULOSE® since 2020, H&M Group now aims to convert a considerable portion of its man-made cellulosic fibers (MMCF) to CIRCULOSE®—a revolutionary material derived entirely from discarded textiles. The partnership supports both parties' long-term goals of reducing dependency on virgin fibers while maintaining high standards of fabric quality and functionality. CIRCULOSE®, developed from textile waste, enables brands to embed circularity into their supply chains without compromising performance. The material, previously commercialized under Renewcell, is now positioned for accelerated scaling through strategic brand alliances like this. 'H&M Group has been instrumental in driving early adoption of CIRCULOSE®, even during its Renewcell phase. Formalizing this Scaling Partnership gives us the commercial backing we need to scale production and restart our operations. Their involvement is vital to our volume goals,' said Jonatan Janmark, CEO of Circulose. 'We led the way in 2020 by bringing CIRCULOSE® to customers and are proud to take this next step. Next-gen materials are core to our 2030 target of using only recycled or sustainably sourced materials. To move the needle on circular fashion, scalable solutions like CIRCULOSE® must become more accessible,' added Cecilia Strömblad Brännsten, Head of Resource Use & Circularity, H&M Group. This new phase aligns with Circulose's sharpened commercial strategy, centered on deeper brand integration, hands-on implementation support, and a licensing-based pricing model co-developed with Fashion for Good and Canopy—aimed at reducing adoption barriers and driving next-gen material use at industrial scale.
Fibre2Fashion
28-06-2025
- Business
- Fibre2Fashion
Sweden's H&M Group signs strategic sourcing partnership with Circulose
H&M Group has signed a multi-year agreement to source significant volumes of the innovative material CIRCULOSE for its collections, replacing a substantial share of the virgin viscose used across the group. One of the biggest barriers for the fashion industry when shifting towards a circular model, is the lack of alternatives and technologies at scale to replace virgin and conventional fibres. Agreements like this represent a shift in making this a reality and help fashion brands like us increase the use of textile-to-textile recycled fibres. H&M Group has signed a multi-year deal to source large volumes of Circulose, a recycled material, to replace a significant portion of its virgin viscose use. The agreement strengthens H&M's push towards circular fashion and supports the scale-up of textile-to-textile recycling. Both H&M and Circulose highlight the partnership as a vital step toward broader industry adoption of sustainable materials. 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of CIRCULOSE – dating back to the Renewcell days. We're proud and grateful to now formalize this new partnership to accelerate CIRCULOSE adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory,' Jonatan Janmark, CEO of Circulose 'We were pioneers back in 2020 when we first brought fashion made from CIRCULOSE to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion,' Cecilia Strömblad Brännsten, H&M Group's Head of Resource Use & Circularity. Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged. Fibre2Fashion News Desk (KD)
Yahoo
27-06-2025
- Business
- Yahoo
Circulose, H&M boost efforts to expand circular materials use in fashion
Since 2020, H&M has pioneered the integration of Circulose into their product lines. The new agreement cements their role as one of Circulose's inaugural Scaling Partners, with H&M aiming to replace a significant portion of its man-made cellulosic fibres (MMCF) with Circulose-derived fibres. Circulose, developed from repurposed textiles, represents an advanced material that enables fashion brands to progress towards a circular fashion model by decreasing dependence on new, virgin fibres without compromising on quality and functionality. Circulose CEO Jonatan Janmark said: 'H&M Group has been a driving force in advancing sustainable and circular solutions in fashion, and a long-time supporter and early adopter of Circulose- dating back to the Renewcell days. We're proud and grateful to now formalise this new partnership to accelerate Circulose adoption at scale. Their commitment plays a critical role in helping us reaching the volumes needed to restart our factory.' The collaboration is in line with Circulose's commercial strategy, focusing on brand cooperation, offering dedicated support for implementation and introducing a novel licensing-based pricing structure. This pricing model was devised in conjunction with Fashion for Good and Canopy to streamline the expansion of next-generation materials. H&M Group's Resource Use & Circularity head Cecilia Strömblad Brännsten said: 'We were pioneers back in 2020 when we first brought fashion made from Circulose to our customers. Today, we're excited to deepen this partnership. Investing in next-generation materials is essential to achieving our goal: ensuring that 100% of our materials are recycled or sustainably sourced by 2030. Scaling access to these solutions is key to accelerating the shift towards a circular economy for fashion.' The announcement follows Circulose's decision to appoint Helena Helmersson, former CEO of H&M Group known for her dedication to sustainability initiatives, as chairman of its board. "Circulose, H&M boost efforts to expand circular materials use in fashion" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. 擷取數據時發生錯誤 登入存取你的投資組合 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤 擷取數據時發生錯誤
Yahoo
25-06-2025
- Business
- Yahoo
New platform to expedite adoption of Circulose in fashion supply chain
Circulose is a 'dissolving pulp,' made entirely made from recycled textiles. It serves as a raw material for producing various regenerated fibres such as viscose, lyocell, modal, and acetate, collectively known as man-made cellulosic fibres. The platform, launched in collaboration with Canopy, a non-profit focused on solutions, includes the Circulose Material Library, Circulose Forward Priced Materials, a Price Calculator, and an expanded network of suppliers. Circulose CEO Jonatan Janmark said: "Scaling up next-gen materials is not straightforward. To enable adoption at scale and at pace, we need to make integration into brands' supply chains seamless. Circulose Forward is a key initiative to make that happen." Canopy founder and executive director Nicole Rycroft said: 'We're proud to support partner with Circulose's on the launch of Circulose Forward. This platform provides practical, scalable solutions that align with both climate science and market needs. It's the kind of innovation that helps the industry leave deforestation in the past and move decisively toward a resilient, low-carbon, Next -Gen future.' Circulose Material Library, which is the first rollout under the new platform, features a range of commercially available fabrics and yarns made with Circulose , showcasing their aesthetic, functional, and other properties. The Circulose Forward Priced Materials are part of the Material Library, adhering to the Circulose Forward Price Logic that aims to prevent unnecessary price increases throughout the supply chain. The Circulose Forward Price Calculator is an innovative tool designed to help brands calculate the cost implications of incorporating Circulose into their materials or finished garments. While still under development, Circulose has provided a preview of the Circulose Forward platform on its website. 'This is just the beginning. Circulose Forward will continue to grow, giving our partners access to a robust portfolio of tools that make circularity not a distant vision – but a reality today,' Janmark added. In February, Circulose joined Canopy to promote sustainable fibres while helping to fight against the use of forests in textile supply chains. "New platform to expedite adoption of Circulose in fashion supply chain" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Fashion Value Chain
20-06-2025
- Business
- Fashion Value Chain
Mango and Circulose Unite to Scale Circular Fashion
In a pivotal move for sustainable fashion, Circulose® has announced a strategic partnership with Mango, marking the brand as the first official Scaling Partner since Circulose's factory restart. This collaboration signifies a shared commitment to drive circularity at scale and reduce fashion's dependency on virgin materials. CIRCULOSE® is a high-quality material regenerated entirely from discarded textiles. It allows brands like Mango to maintain product excellence while significantly lowering their environmental footprint. As Mango accelerates its circular transition, this partnership reinforces its broader goal of using only low-impact fibres by 2030. Jonatan Janmark, CEO of Circulose, stated, 'We're proud to partner with the forward-thinking brand Mango and support their high ambitions in circularity. Their strong commitment brings us one step closer to restarting the factory and sets a powerful example for the industry.' Andrés Fernández, Sustainability and Sourcing Director at Mango, added, 'This collaboration marks a significant step on our sustainability roadmap as we strive to exclusively use fibres with lower environmental impact by 2030. It reflects our commitment to fostering a more circular and responsible fashion ecosystem.' The partnership comes as Circulose rolls out a new pricing model developed in collaboration with Fashion for Good and Canopy, aiming to make next-gen materials more accessible. This licensing-based system includes tailored services such as supply chain orchestration, traceability, and transition planning, moving the industry from small capsule launches to large-scale implementation. As both companies work to scale circular fashion solutions, this partnership sets a strong precedent for the global fashion industry to embrace innovation and environmental accountability.
