Latest news with #JonesRoadBeauty
Forbes
19-05-2025
- Business
- Forbes
Bobbi Brown Wants To Show The World ‘That Anything Is Possible' Through New YouTube Series ‘I Am Me': ‘It Was A Labor Of Love'
Bobbi Brown On its face, a partnership to launch a women's empowerment YouTube series between Jones Road Beauty and JPMorganChase might be surprising—but according to Jones Road founder Bobbi Brown, there is a throughline between the work she does with makeup and skincare and the work JPMorganChase does: confidence. When anyone—particularly a woman—is confident, be it through Jones Road's Miracle Balm or through financial education via JPMorganChase, they are their best selves. The two companies teamed up for the YouTube series 'I Am Me'—which has hosted such guests as Gloria Steinem, Brooke Shields, Joanna Coles, Dr. Becky Kennedy, Sabrina Elba and JPMorganChase's chief marketing officer Carla Hassan as part of its 10-episode season one. Brown pitched the idea to Hassan, telling me on Zoom that 'I don't know if I'm shameless, but I pitched it in the elevator.' Brown and Hassan 'It took me a long time to get her to say yes,' Brown continues, saying that after about eight months, 'I was going to walk away. I was done.' Finally, Hassan said yes, and the connective tissue became apparent between the two companies. 'Confidence and empowerment is not just about the way you look,' Brown says. 'It's about how much money you make, how you got there, how you feel comfortable asking for a raise, where you learned about money.' Brown herself admits she is 'not someone that's comfortable with money and investing. I know how to make it, I just don't know what to do with it after that.' Enter JPMorganChase. Hassan says that JPMorganChase supporting the I Am Me series 'was a natural fit for us' because the series reflects the company's aim to empower people to be their best selves. Of being interviewed by Brown, she adds, 'Bobbi has an incredible ability to make every person feel comfortable, and it felt like I was just sitting with her in her living room having a conversation. Her ability to do this made it natural for me to reflect on my journey and the lessons I've learned.' Coles—who has had a long career in media but is now chief creative and content officer at The Daily Beast—said that Brown 'is a deceptively charming interrogator—like a beam of light that scans your soul for cracks.' Coles and Brown 'She gets you talking before you realize she's gone three layers deep,' Coles says. 'Being interviewed by her is equal parts therapy and truth serum. I also love her take on beauty—at a certain age, less is more—and thank God for that.' Connecting empowerment (a la the I Am Me series) with beauty (what Brown is most known for, having launched not just one but two top-selling beauty brands), 'It's always been my platform of empowerment, confidence, self-esteem—my whole life,' Brown tells me. 'We wanted to really have it be behind Jones Road's message.' After a women of influence event Brown hosted for 31 women at her hotel in Montclair, New Jersey called The George—an event that was not for public consumption—Brown wanted to come up with a way to bring the inspiring conversations to a larger audience. 'So I am someone that, when I have an idea in my head, I obsess until I get it done,' Brown says. Then, as this idea was formulating, she enters the elevator at a conference and finds 'this nice woman with the happiest face,' Brown says. 'And I'm attracted to people like that. And I'm like, 'Hi, I'm Bobbi. Who are you?'' It was Hassan. Brown worked her contacts to come up with the first season's guests, and the Jones Road team 'pitched in on top of their other work,' she tells me. 'So it was a labor of love.' Shields and Brown Brown has hosted a few podcasts before, but is quick to say 'I'm not a journalist.' That said, she has the key to being a good journalist in spades: curiosity. 'And I like people and I want to understand who they are,' she says. 'So I ask questions.' The episodes are all around 10 minutes in length, a deliberate choice by Brown because 'I have no attention span,' she admits, adding that 'I would've done 'em shorter, even. But there was a lot of information, and it was also great for me.' Before her work with Jones Road, Brown had been a celebrity makeup artist—if not the celebrity makeup artist—for 30 years and had launched her eponymous brand, Bobbi Brown Cosmetics. Her proverbial Rolodex is massive. 'I'm really lucky because in my line of work, I get to meet all these great people,' she says, adding, 'I'm a connector.' The name I Am Me was chosen because 'I tried to be someone else many times and it didn't work, right?' Brown says. 'I've just learned that the more comfortable I am with who I am, the better I feel. That makes you feel more confidence. Confidence, to me, is really about being comfortable with who you are.' The goal, she adds, is for women and men watching the series to simultaneously want to be the best versions of themselves, while accepting themselves just as they are. Brown's I Am Me conversations are easy and off the cuff; she only prepares 'the morning of while I'm getting my hair done,' she tells me, looking at notes her executive producer has prepared—but not being too rehearsed. 'I'm someone that has learned by what I've seen, what I've experienced,' she says. Brown loves it when she hears women talk about the struggles of womanhood—how life can sometimes be a shitshow, in her words, especially if you're raising kids, too. 'I want people to understand that I'm not Miss Perfect,' she tells me. Bobbi Brown on April 18, 2017 in New York City. (Photo by Roy Rochlin/FilmMagic) Shields, an actress and the CEO and founder of Commence, has known Brown for over 40 years. 'Being interviewed by her feels like chatting with an old friend,' she says. 'My personal takeaway was it's never too late to be a CEO or entrepreneur. There's high demand from women over 40 for brands like Commence, my care brand, and Jones Road, Bobbi's makeup line. Our once-overlooked community has incredible spending power and is showing up for both of our brands—it means everything to us, and that's who we recorded this episode for.' Steinem was I Am Me's very first guest—she's quick to share that the original concept of the series actually launched at a talking circle Brown was a part of in Steinem's living room in April of last year. Less than one year later, the debut episode of I Am Me was, poignantly, filmed—in a true full circle moment—in that same living room. 'Because I know Bobbi Brown and the ethical and inclusive business she has created, I was honored that the I Am Me concept would be launched in my living room,' Steinem says. 'I should put a plaque on the door—she created a historic event here!' Brown and Steinem As for a season two of the series? Brown is hopeful, but cognizant that 'we would certainly have to take it out of Jones Road and get a production company to really do the whole thing, because my team will kill me,' she says. 'I really did take them away from their regular work to do [this].' The YouTube series isn't the only new project on Brown's stacked docket this year. On September 23 her memoir, Still Bobbi, will hit shelves, which has left Brown feeling 'very exposed,' she tells me. 'I feel like I'm walking around in my underwear—not quite naked, but my underwear.' That said, 'it was very cathartic writing this book,' she adds. 'I learned a lot about myself.' This is Brown's tenth book—a feat, she tells me, because 'I don't know how to type'—and that 'the book is really—it's my story, but it's about resilience. It's about, yeah, these things happened personally and in business, but it doesn't define me. And it's okay to be upset and be sad and be angry, but then it's what you do with that.' Of I Am Me, Brown says that she had fun doing it, and that she hopes viewers see 'that anything is possible,' she says. 'And even in your own life, realize that things aren't perfect to anyone. Anyone out there. And you could still be successful and you could make some pivots, but anything's possible.'
Yahoo
10-04-2025
- Entertainment
- Yahoo
At 67, Bobbi Brown says these devices ‘reduce fine lines'
Bobbi Brown is all about practical beauty, and that extends to her wellness routines. The makeup artist and Jones Road Beauty founder recently shared with followers the devices she says help 'reduce fine lines.' The 67-year-old says she uses HigherDose and Hyperice products that take skincare and self-care to 'a whole new level,' she wrote. The beauty mogul posted a gallery of her new goodies to Instagram, showing off a recovery mat, which uses infrared heat and pulsed electromagnetic field currents to help promote the body's recovery process; a red light neck mask, which aims to reduce fine lines and boost collagen in the delicate neck area; a sauna blanket, which makes you sweat to and improves blood circulation, and compression boots, which offer compression and massage to accelerate leg day rebound. The photos pictured her and her family (including her adorable dogs) enjoying the products. In one snap, Brown is reclined on her couch wrapped in the blanket while also wearing the compression boots, an expression of complete zen on her face.$1295.00 at at at at 'Fully stocked on all things @higherdose and @hyperice , and I'm not mad about it,' Brown captioned the post. 'From the red light neck mask to the sauna blanket, Normatec legs, and red light mat—this is skincare and self-care on another level. Boosts collagen, reduces fine lines, enhances recovery, and leaves me feeling amazing from head to toe. Who knew wellness at home could be this good?' Followers chimed in to agree with her. 'Yes I love my mat!' one person wrote. 'I love my mat, especially after [a] hard workout,' another added. Each of the devices Brown mentioned serves a different purpose, and multiple of them use red light therapy, an increasingly popular tool in the wellness space for everything from skincare to pain relief. 'Red light therapy is theorized to work on the mitochondria of our cells—the engine,' Jodi LoGerfo, D.N.P., A.P.R.N., F.N.P.-B.C., D.C.N.P. of the Orentreich Medical Group in New York City previously told Prevention. 'This gives the cells of the body more energy, allowing other cells to function with maximum productivity. For the skin, this includes skin restoration and repair, which can help increase new cell growth and intensify the restoration process.' View this post on Instagram A post shared by Bobbi Brown founder & makeup artist (@justbobbidotcom) Although more research is needed, the therapy is thought to reduce wrinkles, increase circulation, decrease inflammation, fade acne spots and psoriasis, and may even slow hair loss. If you're interested in picking up any of Brown's finds for yourself, you can shop them below. You Might Also Like 13 Buys To Help You Feel Great From £5 16 Speedo Swimsuits that Won't Flash Your Bum When Getting Swim-fit 11 Best Gym Trainers for Different Types of Workouts
Forbes
08-04-2025
- Lifestyle
- Forbes
11 Must-Have Beauty Products That Will Help Enhance Your Spring Glow
11 Must-Have Beauty Products That Will Help Enhance Your Natural Glow The demand emerges for the most natural glow as spring arrives. Through new formulations and bold pigments, this season's new favorites might just bring you that coveted sun-kissed radiance without a trip to the Caribbeans. Discover April's must-haves commanding attention in beauty's ever-evolving market space. From illuminating complexion enhancers to vibrant hair tints that frame the face with transformative dimension, each product promises to awaken your aesthetic from its hibernation state with editorial-worthy results. The perfect secret weapon for achieving that coveted natural glow without looking made-up, Jones Road Beauty's latest launch seamlessly blends into skin to cancel redness and even tone while actively hydrating and protecting your moisture barrier — making it the ultimate 'clean girl aesthetic' essential for those no-makeup makeup days when you want to look effortlessly put-together. Just Enough Tinted Moisturiser by Jones Road Beauty While Agent Nature's holi (mane) typically steals the spotlight, their holi (c) deserves equal recognition as an essential spring radiance enhancer celebrating the brand's decade milestone. This innovative dry powder formula combines vitamin C and calcium in their most stable state, ensuring your complexion receives maximum brightening benefits without the oxidation concerns of traditional liquid serums. Mix a pea sized amount with holi (water) and pat all over the face, lips neck and chest after cleansing. holi(c) by Agent Nature Nothing makes you glow from inside like a good hair day. Hershesons Multi-Tasker is the ultimate secret weapon for achieving ethereal Fairy Waves that enhance your natural radiance without the salon visit. This ingenious 3-in-1 styling tool features specialized wand and waver attachments that work in harmony to create effortlessly luminous, textured waves that catch the light beautifully, giving your overall look that coveted lived-in glow that perfectly complements the clean girl aesthetic. Hershesons Multi-Tasker Vieve's Lip Dew in cherry delivers that coveted 'just-bitten' pout that's trending everywhere, infusing lips with a berry brilliance that amplifies your natural glow. This luxurious hybrid formula combines glossy shine with nourishing oils for that perfect summer-fruit stained finish — essential for achieving that enviable lit-from-within radiance. Vieve Lip Dew in Shade Cherry French skincare brand NOOĀNCE combines science with thoughtfully selected ingredients that work with your skin's natural balance — exactly what's needed when aiming for that genuine, healthy glow. Its bestselling LED Mask, 'the Professional', refreshes skin and boosts natural radiance with its powerful light therapy in just 30 minutes weekly. The complementary LED Hair Mask uses the same innovative light technology to strengthen follicles and enhance natural shine, creating a complete glow-from-head-to-toe solution. LED Mask by NOOĀNCE REFY's game-changing concealer delivers that enviable 'skin but better' finish with its lightweight formula that brightens while looking undetectable. The skin-loving ingredients melt seamlessly into your complexion for that coveted luminous effect — essential for achieving the effortlessly radiant glow at the heart of the clean girl aesthetic. Concealer by REFY Elevating spring's aesthetic through prismatic hair is Bleach London's ultimate calling. Their Super Cool Colour range frames the face with transformative and expressive hues — think Gobby Pink and Bruised Violet being the brand's bestselling shades. These chromatic statements enhance complexion with each pigment designed to reflect style and individuality — adding a touch of spring flare and glow. Beach London's Semi-Permanent Dye in Rosé This lightweight serum that doubles as a SPF 50 sunscreen is packed with powerful UVA/UVB filters for broad-spectrum protection and enriched with Niacinamide, Vitamin E, and Aloe Vera — perfect for delivering that spring glow as it leaves skin feeling smooth and luminous from morning to evening. ALPHA-H Dawn to Dusk SPF 50+ Serum Whether prepping skin before makeup, setting a finished look, or adding a luminous finish to bare skin, the Prep-Set-Glow is a multitasking hydrating mist perfect for achieving that sun-kissed radiance with its light-reflecting properties and nourishing formula. The 100% vegan wonder spray also revitalizes the complexion while its caffeine-infused formula helps combat dark circles. ICONIC Prep-Set-Glow A vegan formula with a creamy texture that offers a hint of color for lips and cheeks, & Other Stories' Cheek & Lip tint in Ripe Peach is the perfect shade for for achieving that coveted spring glow. The warm peachy/coral hue mimics the natural flush that comes from sunshine, instantly brightening the complexion with a dewy, radiant finish. & Other Stories Ripe Peach Cheek & Lip MERIT's hero product, this lightweight gel formula delivers sheer, buildable color with a natural satin finish that creates effortless luminosity that goes with any spring outfit the season. The antioxidant-rich pomegranate and jojoba complex supports healthy lips, while the retractable tip with built-in sharpener ensures precise application whether worn alone or paired with other lip products. MERIT Signature Lip Liner
