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Acne Studios Unveils Immersive Three-Story Flagship in Tokyo
Acne Studios Unveils Immersive Three-Story Flagship in Tokyo

Hypebeast

time15-07-2025

  • Entertainment
  • Hypebeast

Acne Studios Unveils Immersive Three-Story Flagship in Tokyo

Summary Swedish fashion houseAcne Studioshas officially opened the doors to its impressive new three-story flagship store inTokyo's sophisticated Aoyama district. This expansive retail space, a collaboration between Acne Studios' creative director Jonny Johansson and Stockholm-based architecture studio Halleroed, is designed to be more than just a store; it's an immersive experience deeply inspired by Tokyo's compact, layered urban fabric and the brand's long-standing affinity for Japan. The new Aoyama location, which moved directly opposite the iconic Prada Aoyama flagship, transforms the shopping experience into a journey of tactile and visual contrasts. Visitors traverse through a series of thoughtfully designed spaces that reflect Acne Studios' unique blend of brutalist aesthetics and refined minimalism. The interior features the brand's signature pink granite, used for walls, flooring, and select furnishings, creating a distinctive backdrop. The flagship's design prioritizes a curated, artistic atmosphere. Max Lamb designed the seating for the flagship, utilizing woven textiles that are combined with a high-gloss pink patent leather, contrasting a blend of softness and shine. Benoit Lalloz did the custom lighting that gives the store its rhythmic illumination and atmosphere throughout the space, while British artist Daniel Silver delivers expressive mannequins through sculpture. Further boosting the store's artistic vibe, Jonny Johansson collaborated with Japanese ceramicist Takuro Kuwata. Kuwata's color-infused ceramic objects are displayed within the store, and he has also created a limited-edition capsule collection of reinterpreted Acne Studios pieces, including denim, available exclusively at the Aoyama flagship to celebrate the opening. This collaboration underscores Acne Studios' commitment to recontextualization and artistic dialogue. The three-story flagship will house Acne Studios' full men's and women's apparel, accessories, bags, shoes, and eyewear collections. This strategic opening reinforces Tokyo as a key global market for the brand, offering a unique physical manifestation of its creative vision. Acne Studios Aoyama5-3-2 Minami AoyamaMinato-ku, TokyoJapan

EXCLUSIVE: Acne Studios Transforms Paris Store Into Permanent Gallery Space
EXCLUSIVE: Acne Studios Transforms Paris Store Into Permanent Gallery Space

Yahoo

time13-07-2025

  • Entertainment
  • Yahoo

EXCLUSIVE: Acne Studios Transforms Paris Store Into Permanent Gallery Space

PARIS — At Acne Studios, art is virtually woven into the clothing. From runway show sets to capsule collections, creative director Jonny Johansson has treated the label as a laboratory for collaborating with artists. Now the Swedish brand is going one step further by converting its original Paris store into its first permanent gallery space. More from WWD The Met and Vacheron Constantin Reveal Winners of Artisan Residency Program London Lays Out a Cultural Feast Jonathan Adler and Friends Celebrate New Exhibition at MAD The 650-square-foot boutique, opened in 2008 under the historic arcades of the Palais-Royal, will reopen on June 26 as Acne Paper Palais Royal, a venue for exhibitions, artist talks, magazine launches, book signings and other cultural events. Johansson described it as a physical offshoot of Acne Paper, the magazine he launched in 2005 and revived in 2021. The publication recently celebrated its gold-themed 20th anniversary issue with pop-ups in Paris, Milan, New York City and Shanghai. The magazine was originally designed to reflect Acne's 'democratic' approach to fashion and willingness to mingle with other brands and disciplines. In a similar vein, the exhibition space will showcase both established voices and emerging talents, under the guidance of Thomas Persson, editor in chief of Acne Paper, and Lotta Nilsson, director of creative projects and publishing at Acne Studios, Johansson said. 'The gallery is sort of a pro bono space,' he told WWD. 'We're not gallerists and that needs to be said.' The aim is not to buy or sell art, but rather to champion artists and thinkers, Johansson explained. 'This is a space for people that we think maybe don't have enough recognition, or that inspire us,' he said. 'It's more of a platform.' Johansson has clung on to the location even as he expanded into more commercial areas of the French capital. Acne has two stand-alone boutiques: one on the storied Rue Saint-Honoré and one on Rue Froissart in the trendy Marais district. 'We never wanted to leave the space, but it wasn't really efficient in terms of keeping it up,' he said of the Palais-Royal store, which marked the brand's first location outside Scandinavia. 'I love being there. It's an area that I like a lot.' The gallery will launch with a solo exhibition by Paul Kooiker, who contributed to the latest issue of Acne Paper and previously shot the brand's fall 2022 campaign featuring Rosalía. The Dutch photographer will present a new body of work, titled '2025,' consisting of 42 portraits of students at the Gerrit Rietveld Academie in Amsterdam. Acne plans to host an opening cocktail on June 25 during the Paris men's collections. Unlike other luxury labels that position themselves as 'cultural' brands, Johansson steers clear of blue-chip artists. 'I wouldn't do Warhol,' he said with a shrug. 'We like to think ourselves as being a bit different in terms of [being] maybe more open, less corporate.' Last month its store on Greene Street in New York showcased a selection of works by Jonathan Lyndon Chase to coincide with the Frieze New York art fair. The Philadelphia-based artist, whose work explores queer Black identities through the lens of domesticity, designed the set for Acne's spring 2025 show, in addition to a capsule collection of clothing and homewares launching worldwide in late June. Meanwhile, the brand's new Paris headquarters, to be officially unveiled in September, will feature pieces by close collaborators including Daniel Silver and Max Lamb. While Johansson admits he prioritizes music over gallery hopping in his spare time, he likes to trawl art fairs for inspiration. But he's grown tired of the official canon of good taste. 'You're showing people that you can afford it. You're showing that you have great taste, but it's nothing else,' he said of the race to acquire trophy pieces. 'Let's show something of what's being done now, which feels contemporary.' While he conceded there's always a strategic element to linking a clothing brand with cultural endeavors, he cautioned the relationship should never be too calculated. 'When you calculate these things, I think they lose value pretty quickly. They become soulless, so you need to act spontaneously to actually make something. It's like making a song or whatever. If you think you're gonna write a hit song, I don't think you will, even if there's a formula for it,' he mused. 'I don't think you can calculate fashion either. You never know what's going to happen, which is the beauty of it,' he continued. 'And then if you start thinking that you're going to buy culture, it's the same as love. Probably you can't buy it.' Best of WWD Bottega Veneta Through the Years Chanel's Ambassadors Over The Years Ranking Fashion's Longest-serving Creative Directors

Acne Studios SS26 Menswear: A Study in Modern Masculinity
Acne Studios SS26 Menswear: A Study in Modern Masculinity

Hypebeast

time26-06-2025

  • Entertainment
  • Hypebeast

Acne Studios SS26 Menswear: A Study in Modern Masculinity

Summary Acne Studioshas launched itsSpring/Summer 2026menswear collection, continuing its exploration of masculinity. The collection merges sharp sportswear elements with nostalgic and academic aesthetics, creating a sense of garments passed through generations. This season, the focus is on an intuitive, spontaneous and unbothered way of dressing, moving away from last season's pursuit of sartorial perfection. Jonny Johansson, Acne Studios creative director, notes the 'geeky, quietly confident attitude that beats perfection' as the core of this collection's charisma. It features silhouettes that range from stretched and shrunken to elongated and oversized. Trousers have the volume of jogging bottoms, while shorts are abbreviated and a narrow, boot-cut pant evokes a vintage feel. The 1970s serve as a significant influence, seen in elongated collars on narrow shirting, touches of silk and the new slim-cut '1979' jeans. The '2010' jeans, a straight-leg, low-waist style, are introduced in a new 'mended' iteration. Accessories, including aviator sunglasses, logo caps, cowboy boots and the reimagined Camero bag, contribute to a sense of self-expression. 'We keep exploring and rebuilding the emblematic codes of the menswear wardrobe,' Johansson said in a statement. 'This time, it's with a geeky, quietly confident attitude that beats perfection by far. Our character is cool and unbothered – that's where his charisma comes from.'

‘You Need to Sacrifice a Lot to Be Good': Acne Studios's Jonny Johansson on the Power of Control
‘You Need to Sacrifice a Lot to Be Good': Acne Studios's Jonny Johansson on the Power of Control

Vogue

time24-06-2025

  • Business
  • Vogue

‘You Need to Sacrifice a Lot to Be Good': Acne Studios's Jonny Johansson on the Power of Control

This article originally appeared on Vogue Business. To receive the Vogue Business newsletter, sign up here. 'My advice to people who want to have companies that do what we do is this: control is the only thing that is crucial.' Jonny Johansson, founder and creative director of Acne Studios, is speaking before tomorrow's showroom presentation for its Spring/Summer 2026 menswear collection. That collection will be the first manifestation in product of Acne's 30th-anniversary year: in a very different form to its current incarnation, the brand was created back in 1996, when Johansson was just 25. The anniversary is not yet front of mind for Johansson. For now, he's engaged with more imminent demands on his creative control of a company that in 2024 estimated its revenues at between €300 million and €350 million. As well as the new collection, this Paris menswear week will see Acne Studios open a 'sort of gallery' in the Palais Royal space that became its first-ever Paris store back in 2008. Acne Studios menswear SS26. That collection will be the first manifestation in product of Acne's 30th-anniversary year. Photo: Courtesy of Acne Studios The gallery will be a conceptual extension of Acne Paper, the well-regarded biannual magazine the brand founded in 2004 under the editorship of Thomas Persson. The title, in print until 2014, was revived in 2021 as a book, and has since returned to annual publication. Says Johansson of the new space: 'It's a place for the collaborators of Acne Paper to show themselves, and maybe start some new creative adventures. They should think about it as a new kind of blank page, with no gallery pressure.' Palais Royal closed as a store a few months ago in order to make room for the new gallery. Its operations have been folded into those of Acne Studios's two more recently opened Paris stores: one on Rue Saint-Honoré, the other on Rue Froissart in Le Marais. But Palais Royal remains an emblematic address for the brand.

EXCLUSIVE: Acne Studios Transforms Paris Store Into Permanent Gallery Space
EXCLUSIVE: Acne Studios Transforms Paris Store Into Permanent Gallery Space

Yahoo

time17-06-2025

  • Entertainment
  • Yahoo

EXCLUSIVE: Acne Studios Transforms Paris Store Into Permanent Gallery Space

PARIS — At Acne Studios, art is virtually woven into the clothing. From runway show sets to capsule collections, creative director Jonny Johansson has treated the label as a laboratory for collaborating with artists. Now the Swedish brand is going one step further by converting its original Paris store into its first permanent gallery space. More from WWD The Met and Vacheron Constantin Reveal Winners of Artisan Residency Program London Lays Out a Cultural Feast Jonathan Adler and Friends Celebrate New Exhibition at MAD The 650-square-foot boutique, opened in 2008 under the historic arcades of the Palais-Royal, will reopen on June 26 as Acne Paper Palais Royal, a venue for exhibitions, artist talks, magazine launches, book signings and other cultural events. Johansson described it as a physical offshoot of Acne Paper, the magazine he launched in 2005 and revived in 2021. The publication recently celebrated its gold-themed 20th anniversary issue with pop-ups in Paris, Milan, New York City and Shanghai. The magazine was originally designed to reflect Acne's 'democratic' approach to fashion and willingness to mingle with other brands and disciplines. In a similar vein, the exhibition space will showcase both established voices and emerging talents, under the guidance of Thomas Persson, editor in chief of Acne Paper, and Lotta Nilsson, director of creative projects and publishing at Acne Studios, Johansson said. 'The gallery is sort of a pro bono space,' he told WWD. 'We're not gallerists and that needs to be said.' The aim is not to buy or sell art, but rather to champion artists and thinkers, Johansson explained. 'This is a space for people that we think maybe don't have enough recognition, or that inspire us,' he said. 'It's more of a platform.' Johansson has clung on to the location even as he expanded into more commercial areas of the French capital. Acne has two stand-alone boutiques: one on the storied Rue Saint-Honoré and one on Rue Froissart in the trendy Marais district. 'We never wanted to leave the space, but it wasn't really efficient in terms of keeping it up,' he said of the Palais-Royal store, which marked the brand's first location outside Scandinavia. 'I love being there. It's an area that I like a lot.' The gallery will launch with a solo exhibition by Paul Kooiker, who contributed to the latest issue of Acne Paper and previously shot the brand's fall 2022 campaign featuring Rosalía. The Dutch photographer will present a new body of work, titled '2025,' consisting of 42 portraits of students at the Gerrit Rietveld Academie in Amsterdam. Acne plans to host an opening cocktail on June 25 during the Paris men's collections. Unlike other luxury labels that position themselves as 'cultural' brands, Johansson steers clear of blue-chip artists. 'I wouldn't do Warhol,' he said with a shrug. 'We like to think ourselves as being a bit different in terms of [being] maybe more open, less corporate.' Last month its store on Greene Street in New York showcased a selection of works by Jonathan Lyndon Chase to coincide with the Frieze New York art fair. The Philadelphia-based artist, whose work explores queer Black identities through the lens of domesticity, designed the set for Acne's spring 2025 show, in addition to a capsule collection of clothing and homewares launching worldwide in late June. Meanwhile, the brand's new Paris headquarters, to be officially unveiled in September, will feature pieces by close collaborators including Daniel Silver and Max Lamb. While Johansson admits he prioritizes music over gallery hopping in his spare time, he likes to trawl art fairs for inspiration. But he's grown tired of the official canon of good taste. 'You're showing people that you can afford it. You're showing that you have great taste, but it's nothing else,' he said of the race to acquire trophy pieces. 'Let's show something of what's being done now, which feels contemporary.' While he conceded there's always a strategic element to linking a clothing brand with cultural endeavors, he cautioned the relationship should never be too calculated. 'When you calculate these things, I think they lose value pretty quickly. They become soulless, so you need to act spontaneously to actually make something. It's like making a song or whatever. If you think you're gonna write a hit song, I don't think you will, even if there's a formula for it,' he mused. 'I don't think you can calculate fashion either. You never know what's going to happen, which is the beauty of it,' he continued. 'And then if you start thinking that you're going to buy culture, it's the same as love. Probably you can't buy it.' Best of WWD Bottega Veneta Through the Years Chanel's Ambassadors Over The Years Ranking Fashion's Longest-serving Creative Directors

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