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Yahoo
27-04-2025
- Business
- Yahoo
NIL deals set to skyrocket at Crown Basketball Tournament
As March Madness continues, certain college basketball teams are gearing up for an exciting new postseason event: the College Basketball Crown. What makes this tournament stand out isn't just the competition—it's the game-changing $500,000 in NIL (Name, Image, Likeness) money up for grabs. For college athletes, this means big business as the Crown's debut will reward both performance and potential. The tournament, which kicks off March 31 in Las Vegas at the MGM Grand Garden Arena, offers a groundbreaking NIL package for the top four teams. Thanks to a partnership with Vivid Seats, the teams that make it to the semifinals will receive $50,000 each, while the runner-up pockets $100,000. The crown jewel? The winning team will be awarded $300,000 in NIL deals. This landmark deal is the largest of its kind in college basketball, emphasizing how the landscape is shifting for student-athletes. Advertisement 'This initiative represents an innovative shift in college basketball's postseason landscape,' said Jordan Bazant, FOX Sports EVP and College Basketball Crown board member. The USC Trojans and Purdue Boilermakers faced off in the Big Ten tournament.© Alex Martin/Journal and Courier / USA TODAY NETWORK via Imagn Images The 16 teams participating in the Crown include powerhouse programs like Arizona State, Villanova, USC, and Nebraska, alongside rising squads like Utah and Butler. The tournament will air exclusively on FOX Sports, further elevating its profile and giving athletes massive exposure. For these players, the stakes are more than just championship glory—they're vying for significant endorsement deals that could shape their future careers. EA Sports more than doubles NIL payments for College Football 26 players The Crown is just the latest postseason event to tap into the power of NIL deals. Following in the footsteps of the College Basketball Invitational (CBI), which offered a $25,000 NIL prize last year, the Crown is setting a new bar for what student-athletes can earn beyond the game. This movement signals a continued shift where college basketball athletes are not only celebrated for their talent but can profit from their personal brand. Advertisement Livvy Dunne sizzles in Sports Illustrated Swimsuit photoshoot The College Basketball Crown is here, and with $500,000 in NIL money on the line, it promises to be a pivotal event for college basketball and the student-athletes who fuel it. Related: Juju Watkins groundbreaking NIL deal with Fanatics Related: Kentucky basketball stars shine in TurboTax NIL deal during March Madness
Fox Sports
03-04-2025
- Sport
- Fox Sports
The Crown fills broadcasting spots for Fox Sports and provides NIL incentives for players
Associated Press LAS VEGAS (AP) — From the traditional National Invitation Tournament to the College Basketball Invitational and the sport doesn't lack postseason opportunities for teams that don't make the NCAA Tournament. Even so, Fox Sports executives looked at the schedule and thought there was a place for one more, working with AEG to put together the College Basketball Crown, a 16-team tournament in Las Vegas that concludes its inaugural edition Sunday. 'There were some holes in our programming schedule,' said Jordan Bazant, who is in charge of the tournament for Fox Sports. Fox Sports is a primary broadcaster during the regular season, but had been relegated to the sidelines once the NCAA Tournament began as CBS and TNT Sports took over coverage. Bazant emphasized the Crown isn't meant to take away from March Madness, but to add to it. That's not to say organizers have eased into the postseason landscape. The Crown guarantees $500,000 in name, image and likeness money, with $300,000 going to the winning team. The runner-up receives $100,000 and the semifinal losers $50,000 apiece. Players must take part in promotional opportunities to receive the money. It's a similar format to the Players Era Festival, an early-season tournament also in Las Vegas that offered at least $1 million in NIL money to each of the eight participating teams. Bazant said the Crown borrowed some ideas from that event and other tournaments. The kind of money the Crown is offering might make it difficult for other postseason tournaments to compete for teams. Bazant said many teams sat out such events anyway because they lost money or didn't think those events carried enough prestige. 'We're trying to provide an additional experience that those high-profile universities feel like they can participate from both financial and a brand standpoint,' Bazant said. 'But at the same time, that opens up other opportunities for mid-majors and low Division I majors to participate in these other events. So we think we're just adding to the potential opportunities for student-athletes, not taking away from anyone. 'Our goal truly is to be additive to the ecosystem and not dilutive.' To that end, Bazant said those teams competing in the Crown are staying in some of Las Vegas' top hotels, with the aim of creating a bowl-game like atmosphere for players who spend multiple days in the city. 'The folks did a great job in working to create a first-class event — transportation in, hotel, food,' said retired Hall of Fame coach Lon Kruger, who lives in Las Vegas and serves as an ambassador for the tournament. 'The people that are here have great things to say about everything so far. It's in the first year. It's only going to grow from here on.' Fox Sports-affiliated conferences Big East, Big Ten and Big 12 each had two automatic qualifiers for this year's tournament and the other 10 teams were at-large choices. Boise State was the only team, however, among the first four out of the NCAA Tournament to sign up. The other three schools — Indiana, Ohio State and West Virginia — opted to end their seasons. Boise State has advanced to Saturday's semfinials against Nebraska. 'Boise State is a phenomenal team,' Bazant said. 'They're not from what a common person would call a Power Four, but it has a great basketball tradition. So for us, tradition and history is more important than what conference you play in. But what conference you play in does help you build tradition.' ___ AP March Madness bracket: and coverage: Get poll alerts and updates on the AP Top 25 throughout the season. Sign up here. recommended in this topic
Associated Press
03-04-2025
- Sport
- Associated Press
The Crown fills broadcasting spots for Fox Sports and provides NIL incentives for players
LAS VEGAS (AP) — From the traditional National Invitation Tournament to the College Basketball Invitational and the sport doesn't lack postseason opportunities for teams that don't make the NCAA Tournament. Even so, Fox Sports executives looked at the schedule and thought there was a place for one more, working with AEG to put together the College Basketball Crown, a 16-team tournament in Las Vegas that concludes its inaugural edition Sunday. 'There were some holes in our programming schedule,' said Jordan Bazant, who is in charge of the tournament for Fox Sports. Fox Sports is a primary broadcaster during the regular season, but had been relegated to the sidelines once the NCAA Tournament began as CBS and TNT Sports took over coverage. Bazant emphasized the Crown isn't meant to take away from March Madness, but to add to it. That's not to say organizers have eased into the postseason landscape. The Crown guarantees $500,000 in name, image and likeness money, with $300,000 going to the winning team. The runner-up receives $100,000 and the semifinal losers $50,000 apiece. Players must take part in promotional opportunities to receive the money. It's a similar format to the Players Era Festival, an early-season tournament also in Las Vegas that offered at least $1 million in NIL money to each of the eight participating teams. Bazant said the Crown borrowed some ideas from that event and other tournaments. The kind of money the Crown is offering might make it difficult for other postseason tournaments to compete for teams. Bazant said many teams sat out such events anyway because they lost money or didn't think those events carried enough prestige. 'We're trying to provide an additional experience that those high-profile universities feel like they can participate from both financial and a brand standpoint,' Bazant said. 'But at the same time, that opens up other opportunities for mid-majors and low Division I majors to participate in these other events. So we think we're just adding to the potential opportunities for student-athletes, not taking away from anyone. 'Our goal truly is to be additive to the ecosystem and not dilutive.' To that end, Bazant said those teams competing in the Crown are staying in some of Las Vegas' top hotels, with the aim of creating a bowl-game like atmosphere for players who spend multiple days in the city. 'The folks did a great job in working to create a first-class event — transportation in, hotel, food,' said retired Hall of Fame coach Lon Kruger, who lives in Las Vegas and serves as an ambassador for the tournament. 'The people that are here have great things to say about everything so far. It's in the first year. It's only going to grow from here on.' Fox Sports-affiliated conferences Big East, Big Ten and Big 12 each had two automatic qualifiers for this year's tournament and the other 10 teams were at-large choices. Boise State was the only team, however, among the first four out of the NCAA Tournament to sign up. The other three schools — Indiana, Ohio State and West Virginia — opted to end their seasons. Boise State has advanced to Saturday's semfinials against Nebraska. 'Boise State is a phenomenal team,' Bazant said. 'They're not from what a common person would call a Power Four, but it has a great basketball tradition. So for us, tradition and history is more important than what conference you play in. But what conference you play in does help you build tradition.'
Fox News
31-03-2025
- Sport
- Fox News
$500K NIL endorsement opportunity makes College Basketball Crown a game-changer
The College Basketball Crown just rose to another level heading into the inaugural year of the tournament, with big news dropping on Tuesday. The 16-team tournament, which features a combined 11 teams from the Big 12, Big East and Big Ten, announced a first-of-its-kind Name, Image and Likeness prize pool that will reward the championship team with a $300,000 NIL package. The runner-up will earn a $100,000 package, while $50,000 will go to the semifinalists through a new venture labeled the Vivid Seats Ambassador Program. In a world where NIL is the No. 1 driver of everything happening in college sports, adding brand ambassador endorsement deals for the College Basketball Crown's top-four finishing teams underscores the new event's goal to differentiate itself and become the premier postseason tournament – outside the NCAA Tournament – in college basketball. March Madness carries a certain weight in college basketball, but by the end of this weekend, there are only three more tournament games left with the Final Four and national title game. That's where Executive Vice President of FOX Sports Jordan Bazant saw a concept that has turned into a reality. "We're trying to raise the experience for student-athletes," Bazant said. "College football has evolved in so many ways. There's no big-game bowl experience for basketball programs. We have 12 NBA teams coming to this event, if not more. If you're in the NCAA Tournament or the NIT, you can't send someone to every game. At our event, you can, and we'll have NBA people at every single game. It's exposure that they wouldn't otherwise have. "For our programs, this is their first game and first week in the 2025-26 year. It cleanses you of the year you've had to a degree, or it provides that next step for a program." This is a postseason event that also satisfies fans surrounding the Final Four with more basketball on TV while delivering a prize that's worth something to the players' wallets. The event can build up players' professional stock with scouts on hand and raise the profile of programs trying to take the next step. "Any time you have a chance to compete for a championship, there definitely is a benefit for your program," Nebraska head coach Fred Hoiberg told FOX Sports. "Our guys were unanimous about going out and playing, and that is a good sign for everything you have going with the culture of your program when your guys want to keep playing together and compete. "We have had the opportunity to have some high-level practices in preparation for the Crown," added Hoiberg, who has charged the Huskers to back-to-back postseason appearances after they reached the program's first NCAA Tournament since 2014 last year. "I've been impressed with the effort the Crown has put into making this a first-class event for the teams in Las Vegas, and we are looking forward to going out and playing." The Huskers own wins over four NCAA Tournament teams this season – Creighton, Oregon, Illinois and UCLA – and have shown some serious flashes behind Brice Williams, Juwan Gary, and a top-50 defense in the country. For a senior duo like Williams and Gary, the Crown is also special because it opens the door for them to wear the Nebraska jersey at least once more while chasing a postseason championship. Players from the tournament's top four finishing teams will engage as brand ambassadors on behalf of Vivid Seats. Athletes from qualifying teams will have opportunities to leverage their NIL through various marketing campaigns, including social media activations and more. A story like Nebraska shows the impact of this event in one light, but how about for a program that's been extremely unfamiliar to postseason basketball? That sums up the DePaul Blue Demons, who own the nation's longest high-major streak without an NCAA Tournament berth, dating back to 2004. By hiring former Ohio State and Butler head coach Chris Holtmann, who went to seven of the last nine NCAA Tournaments before taking the DePaul job, it immediately added legitimacy to a head-coaching position that was in dire need of it. The Blue Demons went from zero wins over Big East teams the prior year to five this season. With Layden Blocker, CJ Gunn, NJ Benson and others slated to return, The Crown offers a window for DePaul to start building toward next season. [More: College Basketball Crown: Guide to all 16 teams in the tournament] "The Crown is going to be a great postseason event and one we are really excited about," Holtmann told FOX Sports. "Between the location, quality of teams playing and FOX as a broadcast partner, we know this will be a first-class event that is a game-changer for us. For DePaul, in our first year of rebuilding our program, we felt it was important to continue playing if given the opportunity." The Blue Demons will meet a Cincinnati program that reached the AP top 15 at one point this season and is trying to build momentum as Wes Miller wraps up his fourth year at the helm. While 11 high-major programs highlight the field, there are other teams, like George Washington out of the A-10, that are looking to make a splash in the first-year event. The Revolutionaries, who are led by big man Rafael Castro and guard Gerald Drumgoole Jr., are coming off a 21-win season, a six-win improvement from last year. "The Crown gives our program the opportunity to play against high-level opponents, brand names in college basketball on national television in a great city like Las Vegas," third-year head coach Chris Caputo said. "The idea that we can also benefit financially from the NIL incentives makes it truly a tremendous opportunity for any program competing in the postseason." There are many other storylines in this event as well, like national leading scorer Eric Dixon, who is just eight points shy of Kerry Kittles' all-time scoring record at Villanova. Meanwhile, star guard Desmond Claude tries to lead a USC program aiming to make some noise in Eric Musselman's first season as head coach. Nate Calmese and Micah Peavy square off in a fun matchup between Washington State and Ed Cooley's Georgetown team. Tyson Degenhart tries to get redemption with a Boise State team that should have been included in the NCAA Tournament field, but can silence those doubters by making a run in the College Basketball Crown. There are narratives, stars, the bright lights of Las Vegas, and more hoops ahead of the Final Four from March 31-April 6, with non-stop action airing Monday (3/31) and Tuesday (4/1) on FS1. The second round (April 2-3) will air on FS1, while the semifinal round (April 5) and championship (April 6) will air on FOX. The added element of NIL dollars brings a totally different dimension to this event, one that shows its ability to adapt to modern times and get ahead of the curve while also directly benefiting its participants. For a sport that could use a shakeup to create more compelling games during the biggest time of year, the College Basketball Crown is going to do just that and has the upside to be a difference-making event for years to come. John Fanta is a national college basketball broadcaster and writer for FOX Sports. He covers the sport in a variety of capacities, from calling games on FS1 to serving as lead host on the BIG EAST Digital Network to providing commentary on The Field of 68 Media Network. Follow him at @John_Fanta. Want great stories delivered right to your inbox? Create or log in to your FOX Sports account, follow leagues, teams and players to receive a personalized newsletter daily.
Fox News
28-03-2025
- Sport
- Fox News
College Basketball Crown's unique trophy unveiled as tournament nears tip-off
The College Basketball Crown unveiled a unique trophy that will be handed to the winners of the 16-team men's postseason tournament in Las Vegas next month. The trophy is an actual crown and the first wearable piece of hardware of its kind in postseason college basketball. The gold crown was unveiled on FOX Sports' "Breakfast Ball" on Friday morning with the tournament getting ready to tip off on Monday. The crown's unveiling came in the midst of a week of huge news surrounding the tournament. The tournament will include a name, image and likeness (NIL) prize pool that will award the winning school with a $300,000 NIL package. The second-place school will earn a $100,000 package, and the two semifinalists will earn $50,000 through the Vivid Seats Ambassador Program. "We're trying to raise the experience for student-athletes," FOX Sports executive vice president Jordan Bazant said on Tuesday. "College football has evolved in so many ways. There's no big-game bowl experience for basketball programs. We have 12 NBA teams coming to this event, if not more. If you're in the NCAA Tournament or the NIT, you can't send someone to every game. At our event, you can, and we'll have NBA people at every single game. It's exposure that they wouldn't otherwise have. "For our programs, this is their first game and first week in the 2025-26 year. It cleanses you of the year you've had to a degree, or it provides that next step for a program." Arizona State, Boise State, Butler, Cincinnati, Colorado, DePaul, Georgetown, George Washington, Nebraska, Oregon State, Tulane, UCF, USC, Utah, Villanova and Washington State will all compete. The games will take place at the T-Mobile Arena and MGM Grand Garden Arena in Las Vegas. The tournament begins Monday and runs through April 6. Games can be seen on FS1 with the final being shown on FOX. FOX Sports is also running a Super 6 contest for fans to make predictions around the tournament games. A competitor would have to predict team and player performances, compete against other fans on FOX Sports and climb the leaderboard for a shot at the top prize. First prize includes $3,000. Second place will yield the competitor $1,000. The third-place winner gets $500, fourth gets $250, fifth gets $150 and sixth wins $100. The Vivid Seats discount is only valid for orders to the College Basketball Crown placed via Vivid Seats' site or app. 20% off ticket price (excl. taxes, fees & shipping costs), Max Savings $250. Discount expires at 11:59 pm PT, Sunday, April 6, 2025. Discount is non-transferable. Not valid for past orders. Follow Fox News Digital's sports coverage on X and subscribe to the Fox News Sports Huddle newsletter.
