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Yahoo
07-07-2025
- Business
- Yahoo
Blue Diamond Resorts Will Debut in The Luxury Collection
Paraíso de la Bonita, A Luxury Collection Resort, Riviera Maya, Adult All-Inclusive CANCUN, Mexico, July 07, 2025 (GLOBE NEWSWIRE) -- Blue Diamond Resorts is proud to share that Paraíso de la Bonita, A Luxury Collection Resort, Riviera Maya, Adult All-Inclusive, is set to become part of its expanding portfolio in the coming months. This important step will mark the company's entry into Marriott's prestigious Luxury Collection and reflects its continued evolution in the high-end all-inclusive space, setting the stage for a new era of refined travel guided by Blue Diamond Resorts' expertise. 'As we gradually welcome Paraíso de la Bonita into our journey, this moment stands as both a proud achievement and a meaningful milestone in our 15th anniversary year,' said Jordi Pelfort, President of Blue Diamond Resorts. 'The opportunity to collaborate on such an iconic resort within The Luxury Collection reflects how far we've come and where we're headed. It allows us to honor the legacy of a beloved property while ushering in a new era of thoughtful luxury, elevated service, and operational excellence.' Tucked between the edge of a mangrove reserve and the Caribbean Sea, Paraíso de la Bonita feels like a secret whispered by the Riviera Maya; just 20 minutes from Cancun International Airport, yet worlds apart. This reimagined hacienda-style retreat is not simply a resort, but a living narrative of heritage, artistry and soul. Rooted in the local history and redefined through contemporary sophisticated design, it offers a rare sense of place where every detail tells a story, and service feels intuitive before it's even requested. The resort features 90 expansive oceanfront and ocean-view suites, each one crafted as a private paradise. Terraces open to breeze. Marble bathrooms echo the feel of a personal spa with their details and deep soaking tubs. Hand-carved furnishings and artisan accents reflect the legacy of the region. In select categories, open-air showers blur the line between indoors and nature, inviting guests to reconnect with the elements in quiet, effortless luxury. At Paraíso de la Bonita, luxury reveals itself in ways that are rare, soulful, and deeply personal. Culinary journeys unfold in three oceanfront restaurants, each with its own personality, where local ingredients meet global techniques under the rhythm of the sea. Two refined bars invite quiet indulgence, with spaces where cocktails are crafted, tastings curated, and conversation flows as effortlessly as the breeze. Wellness is immersive and elemental. Guests are invited to soak in one of the only open-air Thalasso pools in the Caribbean, a saltwater immersion once reserved for European thermal sanctuaries, celebrated for its natural ability to restore, detoxify, and rebalance. The experience expands through personalized treatments in garden sanctuaries, an upcoming Temazcal ritual guided by ancestral wisdom, and a fitness space that blends cutting-edge technology with the serenity of a private retreat. For events and celebrations, the resort brings a sense of occasion to every venue. From an intimate indoor salon to lush oceanfront gardens ideal for destination weddings, and a private dock that allows for seamless gatherings, every detail is designed to elevate meaningful moment. Paraíso de la Bonita is fully operational and delivering personalized service at the highest level. As Blue Diamond Resorts celebrates its 15th anniversary, this moment marks a strategic milestone in the company's continued growth. The anticipated addition of this property reinforces its long-term vision to elevate the all-inclusive experience through thoughtful expansion, exceptional service, and authentic hospitality. For more information, visit About Blue Diamond Resorts Blue Diamond Resorts encompasses over 80 properties, exceeding 20,000 rooms in eight countries located in the most popular holiday destinations in the Caribbean. Its nine leading hotel brands include the Award-winning, All-In Luxury® Royalton Luxury Resorts, where Everyone is Family. Whether guests come as friends, parents, kids, couples, weddings, corporate or incentive retreats, or solo travelers everyone is family in these properties that feature personalized services and signature amenities including All-In Connectivity™, DreamBed™, and the Sports Event Guarantee™. To refocus on valued relationships and friendships, Hideaway at Royalton offers an adults-only experience with exclusive dining and preferred accommodations to enhance Togetherness among their guests. Party Your Way at Royalton CHIC Resorts, an adults-only vibrant and effervescent all-inclusive brand to revel in the unexpected. Mystique by Royalton is Miles from Ordinary, offering their visitors the chance to connect with their surroundings in a boutique-style resort collection full of endless beauty and hip vibes. In Jamaica, Grand Lido Negril offers guests over the age of 21, a unique and all-inclusive Au Naturel vacation along with a secluded shore for the utmost privacy. Memories Resorts & Spa offers a vacation designed whether you´re planning a family vacation, reuniting with friends, or just have a relaxing moment with your significant other, while Starfish Resorts provides amazing value, breathtaking surroundings, and rich culture and heritage. Planet Hollywood Hotels & Resorts invites guests to Vacation Like A Star™ with an engaging and interactive experience, plus famous pop culture items from iconic movies, music, and sports while you will Dodge the Paparazzi at Planet Hollywood Adult Scene where your adults-only vacation will be the center of fascination and attention with glam and exclusivity. To learn more about Blue Diamond Resorts, please visit A photo accompanying this announcement is available at CONTACT: For more information, please contact media@ in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Skift
26-06-2025
- Business
- Skift
Q&A: Inside Blue Diamond Resorts' 15-Year Journey in All-Inclusive Hospitality
Fifteen years in, Blue Diamond Resorts is betting on experience, technology, personalization, and global expansion to shape the next phase of all-inclusive travel. This sponsored content was created in collaboration with a Skift partner. As Blue Diamond Resorts celebrates its 15th anniversary this year, the company continues to reshape the hospitality landscape. What began as a calculated bet on a more modern, tech-forward model for the all-inclusive category has matured into a portfolio that helped reset what travelers have come to expect within the segment. Over the years, Blue Diamond Resorts has built its growth around reading shifts in traveler behavior and being willing to challenge long-standing industry norms. The company introduced features like RFID bracelets for room entry, smart TVs, and resort apps long before such technology became standard across the market. These early moves broke from the cookie-cutter resort experience and paved the way for a more connected approach to the all-inclusive experience. SkiftX spoke with Jordi Pelfort, president of Blue Diamond Resorts, to discuss how the company's 15-year journey has shaped its growth strategy, brand evolution, and long-term view of where the all-inclusive category is headed, including the launch of its new adults-only concept, Royalton Vessence. Jordi Pelfort, president of Blue Diamond Resorts SkiftX: Looking back over the past 15 years, what are some key lessons or takeaways the company has learned? Jordi Pelfort: One of the biggest lessons we've learned is how important it is to stay nimble. The industry is always evolving, and guest expectations are higher than ever, so being able to adapt, innovate, and deliver exceptional service consistently has been key to our growth. We started as a challenger brand and are now one of the fastest-growing resort brands in Mexico and the Caribbean. That didn't happen by accident. It happened because we listened, we learned, and we never settled. How has Blue Diamond responded to the changes in traveler expectations over the years? We're seeing a growing demand for personalization and meaningful travel. People want experiences that connect them to the place, culture, and even to themselves. As a response, we've created more customizable offerings across our properties through our dining, wellness programming, and in-room experiences. We've also introduced more immersive activities, locally inspired design, and wellness offerings that go deeper than a spa treatment. Technology has also played an enormous role. Guests expect seamless, intuitive service, so we've integrated smart tools and digital conveniences, but not in a way that replaces human service. In the end, we're not just in the hotel business. We're in the business of creating moments that stay with people long after they've left. What's the current structure of Blue Diamond Resorts' portfolio, and what distinguishes each brand? One of our portfolio's strengths is that it speaks to different traveler needs through diverse brands. Royalton Luxury Resorts is our flagship. It's where guests of all ages can enjoy upscale amenities, modern design, fitness centers, full service spas, and thoughtful touches like reservation-free dining and DreamBeds, our exclusive handcrafted mattresses. Guests will find water parks, bowling alleys, trampolines, laser tag, and wine tastings — something for everyone. Hideaway at Royalton, a resort within a resort, is adults-only, peaceful, and focused on relaxation and rekindling, while Royalton CHIC Resorts is a bit more vibrant. It's for adults who want a social, high-energy atmosphere, with services like CBD or tequila-infused massages and lively rooftop bars with ocean views. Mystique by Royalton is more boutique and intimate, for guests who want something smaller and more local, and Planet Hollywood brings in the pop culture angle, including movie memorabilia, entertainment, FlowRider surf machines, lazy rivers, and movie theaters. You can be 25 or 55 and still enjoy it. And now with our newest brand, Royalton Vessence, we're adding something entirely different for adults who want more mindful, enriching experiences. What inspired the development of Royalton Vessence, and how does it fit into the portfolio? The idea for Royalton Vessence came from seeing a gap in the market. We already had Hideaway for rekindling and Royalton CHIC for the party atmosphere, but we didn't have a standalone adults-only brand that focused on mindfulness and well-being without being a wellness retreat in the strict yoga sense. When we researched what adults wanted from their vacations, we saw that many were looking for life-enriching experiences. Not just sunbathing, but connecting with the place and the people. So, we designed Royalton Vessence to give guests meaningful moments. This includes cooking classes, art workshops, live music, rotating art exhibitions, and even digital detox dinners where guests can lock away their phones during dinner to be more present. The space features small, thoughtful touches, such as beach bags that guests can get local artists to paint as personalized souvenirs, and local liquors placed in their rooms as a little toast to start the trip. The brand even offers late-night swimming with live music. Each Royalton Vessence will reflect the culture of its location, so no two will feel the same. We're proud to launch Royalton Vessence in Barbados, and plans are already underway to expand this soulful new brand to additional destinations in the near future. In what ways does Blue Diamond Resorts' approach differ from competitors in this space? This year marks our 15th anniversary, a moment to reflect on how it all began. Back then, we knew we were the newcomers in a well-established industry. But we also knew we had to think differently. From day one, we embraced bold ideas and took smart risks. We were among the first resorts in the all-inclusive space to introduce RFID bracelets as room keys, and it's standard across the industry now. We've introduced butler service in our Diamond Club Suites, built some of the largest water parks in the Caribbean, and developed experiences tied to local culture. However, we never do things just to say we did them — it's always about staying fresh for our guests. That's what keeps us modern but not trendy. We don't chase what's hot for the sake of it. We listen carefully to guests, our teams, and our partners and evolve with intention. It's about building something that feels authentic and relevant and will stand the test of time. How have the overwater bungalows added to the overall guest experience? Most people used to associate overwater bungalows with the Maldives or Bora Bora, but we wanted to bring that level of exclusivity and dreamlike experience to the Caribbean, much closer to our core markets in North America. The bungalows offer privacy, direct sea access, glass floors, private plunge pools, butler service — the full luxury experience. We recognized early on that travelers wanted this kind of accommodation without having to fly halfway around the world. This is part of our broader philosophy: identifying what guests dream about and finding a way to deliver it in our destinations, while still staying true to our brand. What can you tell us about Blue Diamond Resorts' sustainability programs? We don't treat sustainability as an afterthought — it's part of everything we do. To celebrate our anniversary, we launched the "15 Years of Caring" campaign, which includes 15 acts of positive change across the communities where we operate. These include reforestation projects, planting one tree for every year of existence, beach cleanups, donation drives, and education programs. We're also working behind the scenes to reduce single-use plastics, improve energy efficiency, and source food locally whenever possible. Many of our resorts use local seasonal ingredients, which helps both the environment and local farmers. We're building the newer resorts with smart systems for water and energy use, and our teams are trained on best practices for resource conservation. Guests can also get involved in small ways. For example, we have the Sea Turtle Conservation program where guests can watch hatchings at certain times of year, and host events such as Global Wellness Day, where guests participate in mangrove cleanups and other projects. We know there's always more work to do, but sustainability will continue to be a big part of how we operate. Looking ahead, where do you see the biggest opportunities for growth? The biggest opportunities are about evolving with what travelers look for. That means expanding our wellness and lifestyle programming, introducing more tech to customize every part of the guest journey, and using data smartly to improve service, from digital check-ins to AI-driven personalization. Geographically, we're considering expanding into new international markets that fit our DNA, such as Europe, the United States, and South America. Our partnerships also give us new ways to grow. Of course, sustainability and community impact will remain central. Guests care about how their travel impacts the places they visit, and we take that responsibility very seriously. If we keep delivering meaningful experiences that feel personal and relevant, while growing responsibly, we'll continue to lead this next chapter of the all-inclusive category. To learn more about Blue Diamond Resorts, click here. This content was created collaboratively by Blue Diamond Resorts and Skift's branded content studio, SkiftX.
Yahoo
22-03-2025
- Business
- Yahoo
UPDATE -- Now Open for Bookings: Royalton CHIC Barbados Expands the Brand's Caribbean Footprint
Royalton CHIC Barbados ST. MICHAEL, Barbados, March 21, 2025 (GLOBE NEWSWIRE) -- Blue Diamond Resorts is set to turn heads and set pulses racing as it redefines all-inclusive hospitality in Barbados. As of today, Royalton CHIC Barbados, An Autograph Collection All-Inclusive Resort – Adults Only, is officially open for bookings, gearing up for a spectacular debut in Spring 2026. Nestled along Barbados' glamorous Gold Coast, this stylish lifestyle resort is designed for trendsetters who crave excitement and sophistication in equal measure. Guests will indulge in electrifying experiences and effortless luxury, where every moment is unforgettable, vibrant, and unapologetically posh. 'The demand for adults-only, all-inclusive modern luxury has never been stronger, with travelers seeking more than just relaxation—they want engaging social experiences. With both Jamaica and Barbados joining our collection, we are introducing a bold new era of upscale travel, tailored for those who crave indulgence and energy in equal measure,' said Jordi Pelfort, President of Blue Diamond Resorts. 'Barbados has long been a destination of distinction, making it the perfect setting for the Royalton CHIC Resorts experience.' As Blue Diamond Resorts' first property in Barbados, this addition reinforces the brand's expansion into the Caribbean's most vibrant and sought-after destinations. Coinciding with the company's 15th anniversary of innovation in all-inclusive hospitality, Royalton CHIC Barbados marks another bold milestone in the company's continued growth, delivering high-end indulgence infused with an undeniably social spirit. Much like Barbados itself, an island celebrated for its effortless elegance, lively culture, and jet set appeal, the resort is designed as the ultimate adults only escape, offering the perfect balance of relaxation and excitement, all under the signature 'Party Your Way' concept. Designed for spirited, contemporary comfort, Royalton CHIC Barbados will feature 220 stylish suites, offering options such as oceanfront views, swim-out access, and private terraces. Guests seeking an enhanced stay can opt for the Diamond Club™ suite category, unlocking personalized butler service, exclusive amenities, and exclusive Diamond Club™ beach and pool areas. The resort's culinary scene will be just as fabulous, with nine restaurants and three bars blending local flavors with global influences, including a vibrant steakhouse, the dazzling Level 18 Rooftop Cabana Lounge, and an enticing new French-Island-Fusion restaurant that will elevate classic flavors with a Caribbean twist. Embodying the Royalton CHIC Resorts spirit, the resort will curate a dynamic mix of entertainment, wellness, and social experiences. Guests can unwind at The Royal Spa, join high-energy Royalton FIT classes, or revel in non-stop entertainment curated by the CHIC Angels. Whether basking in poolside luxury, enjoying the island's most vibrant nightlife, or indulging in exclusive experiences, every stay will be designed for unapologetic indulgence and unexpected moments. Following the buzz of last year's launch of Royalton CHIC Antigua and the recent announcement of Royalton CHIC Jamaica Paradise Cove, this latest addition strengthens Blue Diamond Resorts' vision of reimagining the adults-only all-inclusive experience. The arrival of Royalton CHIC Barbados marks yet another bold step in its expansion—proving that adults-only luxury has never been more enticing. Bookings are now open for Spring 2026 stays. For more information or to book your next vacation, visit About Blue Diamond Resorts Blue Diamond Resorts encompasses over 80 properties, exceeding 20,000 rooms in eight countries located in the most popular holiday destinations in the Caribbean. Its nine leading hotel brands include the Award-winning, All-In Luxury® Royalton Luxury Resorts, where Everyone is Family. Whether guests come as friends, parents, kids, couples, weddings, corporate or incentive retreats, or solo travelers everyone is family in these properties that feature personalized services and signature amenities including All-In Connectivity™, DreamBed™, and the Sports Event Guarantee™. To refocus on valued relationships and friendships, Hideaway at Royalton offers an adults-only experience with exclusive dining and preferred accommodations to enhance Togetherness among their guests. Party Your Way at Royalton CHIC Resorts, an adults-only vibrant and effervescent all-inclusive brand to revel in the unexpected. Mystique by Royalton is Miles from Ordinary, offering their visitors the chance to connect with their surroundings in a boutique-style resort collection full of endless beauty and hip vibes. In Jamaica, Grand Lido Negril offers guests over the age of 21, a unique and all-inclusive Au Naturel vacation along with a secluded shore for the utmost privacy. Memories Resorts & Spa offers a vacation designed whether you´re planning a family vacation, reuniting with friends, or just have a relaxing moment with your significant other, while Starfish Resorts provides amazing value, breathtaking surroundings, and rich culture and heritage. Planet Hollywood Hotels & Resorts invites guests to Vacation Like A Star™ with an engaging and interactive experience, plus famous pop culture items from iconic movies, music, and sports while you will Dodge the Paparazzi at Planet Hollywood Adult Scene where your adults-only vacation will be the center of fascination and attention with glam and exclusivity. To learn more about Blue Diamond Resorts, please visit About Royalton CHIC Resorts Royalton CHIC Resorts offer adults-only vibrant and effervescent all-inclusive experiences to Party Your Way and revel in the unexpected. Located in popular Caribbean destinations such as Punta Cana - Dominican Republic, Cancun - Mexico, and Antigua, this new adults-only generation of all-inclusive concept delivers unprecedented experiences where luxury and fun intersect in each idyllic location. Choose between relaxing and treating yourself or partying and having fun— Party Your Way. Ideal for couples, groups, singles or friends, including modern rooms and suites featuring All-In Luxury™, the premium DreamBed™, a variety of culinary offerings, All-In Connectivity™ and exclusivity through the Diamond Club™ category. Guests can choose between relaxing and treating themselves in the spa or enjoy the resort's unique events and theme parties at signature locations. For more information about Royalton CHIC Resorts, visit A photo accompanying this announcement is available at For more information, please contact media@
Yahoo
10-03-2025
- Business
- Yahoo
Royalton Chic Resorts to Debut in Jamaica, Set to Redefine Adults-Only Lifestyle Getaways
Royalton CHIC Resorts To Debut In Jamaica BERLIN, March 10, 2025 (GLOBE NEWSWIRE) -- In the midst of ITB Berlin, Blue Diamond Resorts is unveiling its latest venture in the Caribbean: Royalton CHIC Jamaica Paradise Cove, An Autograph Collection All Inclusive Resort – Adults Only, set to debut in late 2026. Building on the success of Royalton CHIC Resorts in Cancun, Punta Cana, Antigua and the upcoming resort in Barbados, this highly anticipated opening will bring the brand's signature blend of sophistication, trendiness, and vibrant social experiences to Jamaica for the first time. 'Our expansion into Jamaica represents the remarkable success of Royalton CHIC Resorts and its impact on the all-inclusive industry and immersive hospitality,' said Jordi Pelfort, President of Blue Diamond Resorts. 'This latest development underscores the strength of our brand, the confidence of our guests, partners, and our commitment to expanding our footprint in key destinations. We continue to push boundaries, curating exceptional resorts in the most desirable beachfront locations.' Located just one hour from Montego Bay's Sangster International Airport and forty minutes from Ocho Rios International Airport, this vibrant resort will be nestled in the coveted Runaway Bay, a serene enclave of unspoiled coastline known for its breathtaking beauty, private coves, and turquoise waters. Designed to embody the bold yet elegant vibe of Royalton CHIC Resorts, the upcoming property will feature 345 meticulously designed suites. For those looking to elevate their stay, select room categories will offer the exclusive Diamond Club™ experience, featuring premium perks such as personal butler service, elevated food and drinks, seamless check-in, enhanced in-suite amenities and exclusive access to private areas within the resort. Guests will also enjoy four specialty à la carte restaurants, an international buffet, a Jerk Hut, and a sports bar & lounge, offering an array of world-class culinary experiences to suit every taste. The resort's immersive entertainment experiences will come to life through sparkling happenings, featuring vibrant events and performances led by the iconic CHIC Angels. Staying true to the 'Party Your Way' philosophy, guests will have the freedom to curate their ideal getaway—whether it's unwinding in a serene beachfront retreat, indulging in world-class gastronomy, or embracing the resort's lively social scene. As part of Marriott International's prestigious Autograph Collection, Royalton CHIC Jamaica Paradise Cove will offer a distinctive fusion of posh hospitality and signature social experiences, ensuring guests enjoy an unparalleled level of service, style, and exclusivity. With its modern aesthetic, sophisticated ambiance, and elevated yet playful atmosphere, Royalton CHIC Resorts appeal to discerning travelers seeking more than just a traditional adults-only escape. This latest expansion further solidifies Blue Diamond Resorts' commitment to crafting premier, all-inclusive experiences in the Caribbean's most prestigious destinations. For more information about Blue Diamond Resorts and Royalton CHIC Resorts, visit and About Blue Diamond Resorts Blue Diamond Resorts encompasses over 80 properties, exceeding 20,000 rooms in eight countries located in the most popular holiday destinations in the Caribbean. Its nine leading hotel brands include the Award-winning, All-In Luxury® Royalton Luxury Resorts, where Everyone is Family. Whether guests come as friends, parents, kids, couples, weddings, corporate or incentive retreats, or solo travelers everyone is family in these properties that feature personalized services and signature amenities including All-In Connectivity™, DreamBed™, and the Sports Event Guarantee™. To refocus on valued relationships and friendships, Hideaway at Royalton offers an adults-only experience with exclusive dining and preferred accommodations to enhance Togetherness among their guests. Party Your Way at Royalton CHIC Resorts, an adults-only vibrant and effervescent all-inclusive brand to revel in the unexpected. Mystique by Royalton is Miles from Ordinary, offering their visitors the chance to connect with their surroundings in a boutique-style resort collection full of endless beauty and hip vibes. In Jamaica, Grand Lido Negril offers guests over the age of 21, a unique and all-inclusive Au Naturel vacation along with a secluded shore for the utmost privacy. Memories Resorts & Spa offers a vacation designed whether you´re planning a family vacation, reuniting with friends, or just have a relaxing moment with your significant other, while Starfish Resorts provides amazing value, breathtaking surroundings, and rich culture and heritage. Planet Hollywood Hotels & Resorts invites guests to Vacation Like A Star™ with an engaging and interactive experience, plus famous pop culture items from iconic movies, music, and sports while you will Dodge the Paparazzi at Planet Hollywood Adult Scene where your adults-only vacation will be the center of fascination and attention with glam and exclusivity. To learn more about Blue Diamond Resorts, please visit A photo accompanying this announcement is available at CONTACT: For more information, contact media@ in to access your portfolio
