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Festival-Standout Creature Feature ‘Ick' Is Getting a Limited Theatrical Run
Festival-Standout Creature Feature ‘Ick' Is Getting a Limited Theatrical Run

Gizmodo

time4 days ago

  • Entertainment
  • Gizmodo

Festival-Standout Creature Feature ‘Ick' Is Getting a Limited Theatrical Run

Brandon Routh, Mena Suvari, Malina Weissman, and loads of pop-punk songs star in Joseph Kahn's horror comedy. Regular moviegoers are well familiar with Fathom Entertainment, the company behind nostalgic returns of fan-favorite films to the big screen (including Indiana Jones and the Last Crusade later this month). But it also showcases new films from time to time, including a recent festival standout that audiences might not have gotten to see at the theater otherwise. It's a horror comedy titled Ick that was well-received at the 2024 Toronto International Film Festival as well as the 2024 Fantastic Fest (where io9 saw and liked it). Ick is directed by Joseph Kahn, noted for his extensive resume of stylish music videos as well as previous features like Torque and Bodied. Appropriately, one of Ick's standout qualities is its soundtrack, which is stuffed with pop-punk sing-alongs from early 2000s bands (Blink-182, Paramore, etc.)—important nostalgia fodder for the main character, played by Brandon Routh, a high school teacher who's still longing for his decades-old glory days on the same high school's football field. And, of course, since this is a horror movie, the town where said high school is located has a problem described by the movie title: a mysterious and dangerous icky substance that seems to be growing in power. Check out the trailer: The cast of Ick also includes Mena Suvari as the Routh character's former flame, and Malina Weissman as her teenage daughter. Though it's only getting a three-day release, that Ick is getting a chance to stretch out on a theatrical screen at all is encouraging news for other smaller, non-franchise horror films. Hopefully this is the start of a trend that will expand audiences for more future cult classics to come. You can catch Ick in theaters in New York and Los Angeles starting July 24; then, it'll get a nationwide engagement July 27-29. You can sign up to learn when tickets go on sale at Fathom Entertainment's website.

WeatherTech's Big Game Teaser Goes Wild
WeatherTech's Big Game Teaser Goes Wild

Associated Press

time30-01-2025

  • Entertainment
  • Associated Press

WeatherTech's Big Game Teaser Goes Wild

Nothing holds back a group of women who were 'Born To Be Wild' thanks to WeatherTech CHICAGO, Jan. 30, 2025 /PRNewswire/ -- Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this year's Big Game teaser spot for WeatherTech from longtime agency partner Pinnacle Advertising. The music-video-inspired ad is set to the 1969 Steppenwolf rock ballad 'Born to Be Wild,' as it follows four audacious women of a certain age living it up around town in their classic convertible. The spot was directed by Grammy-winning film and music video director Joseph Kahn, known for his music videos with artists such as Taylor Swift, Britney Spears, Eminem, Snoop Dogg, Beyonce, Post Malone, Janet Jackson, Mariah Carey and many more. 'Our American-made story is well-known to the US consumer through our 12-year history of advertising on the Big Game and has helped us build brand recognition throughout the country,' noted David MacNeil, CEO of WeatherTech. 'This year we saw an opportunity to stand out on advertising's biggest stage with an unexpected and highly entertaining spot.' The 60-second teaser focuses on the women's boisterous adventures around town tagging trucks, flirting at stoplights, and flashing their Bingo wins – free to live life on the wild side thanks to the protection they rely on from WeatherTech products. The teaser ad can be seen here. 'We purposefully brought on music video director Joseph Kahn to give this year's ad the energy and entertainment value to make a bold splash. The audience knows the WeatherTech brand for its American-made messaging, so the chance to build on that heritage with a new approach was a fun creative challenge,' explained Michael Magnusson, Founder and CEO of Pinnacle Advertising. Buckle up and hold onto your drinks (or don't, if you've got WeatherTech) - the fun and adventurous spot airs in the second quarter. About Pinnacle Advertising Pinnacle Advertising is a full-service advertising agency dedicated to creating meaningful connections between brands and consumers through its belief in 'The Creative Pursuit of Serious Results.' With expertise spanning strategy, creative, media, and analytics, Pinnacle partners with clients to deliver impactful campaigns that drive results. About WeatherTech® For decades, WeatherTech has delivered on its promise of quality and craftsmanship through a commitment to American-made auto, home and pet products. Globally renowned for its laser-measured FloorLiner™ and innovative CupFone®, the Bolingbrook, Illinois headquartered company continues to push industry boundaries through superior design, engineering and international brand recognition. More information can be found at

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