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How Brad Pitt's F1 Movie Boosted Real-Life F1 Earnings
One of the year's most talked-about movies and box office successes is Brad Pitt's F1, which has now proven to be a revenue bump for the Formula One Group, according to The Hollywood Reporter.
Directed by Joseph Kasinski, F1 had a budget of $200-$300 million and has blown past it ever since opening weekend in late June, amassing over $550 million globally at the box office. While the movie is a critical success all around by fans and critics, it has another accomplishment to celebrate.
The Formula One Group saw a one-time rise in revenue, with the movie having contributed to the group's 40 percent rise in revenue year-over-year to hit $1 billion.
On a Formula One call on Thursday, President Stefano Domenicali not only praised the increase in revenue but also the cultural impact F1 has made, and the economic impact it has had on the sport.
"I would say the effect of the movie is not only, of course, about the dollars and economical input, but the sport will have an incredible opportunity to grow its awareness and to generate the circular economy around that," said Domenicali.
He adds that the buzz and social media surrounding the movie also pushed the fanbase to show more interest and led to an increase in live viewership by 7% in the U.S. compared to last year.
Domenicali also expects future revenue opportunities as F1 is set to be released on Apple's streaming platform.
F1 follows former Formula 1 driver Sonny Hayes (Pitt), who returns to the sport to mentor a young rising star while racing for a fictional team called APXGP. The movie is filmed during real F1 Grand Prix weekends, blending live race footage with cinematic storytelling. Alongside Pitt, F1 also stars Kerry Condon, Damson Idris, and Javier Bardem.
How Brad Pitt's F1 Movie Boosted Real-Life F1 Earnings first appeared on Men's Journal on Aug 7, 2025
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