Latest news with #JoshKesselman
Yahoo
15-05-2025
- Business
- Yahoo
Josh Kesselman, Founder of HBI Innovations, Reveals RAW Rolling Papers has Surpassed Over 300 Million Organic Views on Meta Platforms in April 2025
New York, New York--(Newsfile Corp. - May 15, 2025) - Josh Kesselman, founder of HBI Innovations, has revealed that RAW® Rolling Papers has reached over 300 million organic views across Meta platforms during the month of April 2025. The brand's content was shared, reposted, and celebrated by fans across the globe through its official Meta handles: @rawlife247, @raw, and Josh's @rawkandroll without the use of paid advertisements. Josh Kesselman pictured at KushStock 2025, an event that brings together the cannabis community. "Our audience is the algorithm," said Josh Kesselman, founder of RAW®. "We don't chase trends - we set them. This kind of reach isn't luck, it's love. RAW is powered by real people sharing RAWthentic moments, real culture, and a passion for smoking. When you build something authentic, people don't just follow - they amplify." The numbers are a testament to Josh Kesselman's and RAW®'s connection to its community and its ability to organically drive mass engagement in an era dominated by paid media. With over 300 million organic views tracked in April 2025 alone, RAW®'s reach on Meta exemplifies how purpose-driven brands can lead global conversations without relying on traditional media buys. From viral rolling tutorials to behind-the-scenes exclusives, philanthropic shoutouts, and the unmistakable RAW® energy, the brand's content continues to resonate with a new generation of cannabis consumers and culture lovers. RAW's social success also underscores its position as not just a leader in rolling papers, but as a movement rooted in creativity, justice, and community. Josh Kesselman is known for engaging with RAW®'s community on its official Meta platforms. "This isn't just a flex - it's proof of purpose," Kesselman added. "We built RAW® for the people, and now they're carrying the flame." HBI Innovations, is an independent, world-famous provider of high-quality rolling papers, cones, and other smoking innovations, including the legendary RAW® brand, the unbleached rolling papers that are used by millions worldwide. Under the leadership of its founder Josh Kesselman, HBI is dedicated to operating under a philosophy that prioritizes both product excellence and ethical business practices. The company's humanitarian effort, RAW Giving, has donated more than $2.5 million in direct cash contributions, plus in-kind contributions of about $200,000, to a wide variety of charities and causes, including clean water, animal rescue, reforestation, and more. Contact: Cynthia SalarizadehEmail: cynthia@ Website: SOURCE: Asha Media Group To view the source version of this press release, please visit
Business Upturn
14-05-2025
- Business
- Business Upturn
RAW® Rolling Papers Surpasses over 300 Million Organic Views on Meta Platforms in April 2025
Phoenix, Arizona, May 14, 2025 (GLOBE NEWSWIRE) — RAW® Rolling Papers continues to prove its cultural dominance and unmatched brand loyalty with a staggering 300 million+ organic views across Meta platforms during the month of April 2025. Without a single dollar spent on paid ads, the brand's content spread like wildfire — shared, reposted, and celebrated by fans across the globe through its official Meta handles: @rawlife247 , @raw , and Josh's @rawkandroll . The numbers are more than just impressive — they're a testament to RAW®'s unwavering connection to its community and its ability to organically drive mass engagement in an era dominated by paid media. 'Our audience is the algorithm,' said Josh Kesselman, founder of RAW®. 'We don't chase trends — we set them. This kind of reach isn't luck, it's love. RAW is powered by real people sharing RAWthentic moments, real culture, and a passion for smoking. When you build something authentic, people don't just follow — they amplify.' With over 300 million organic views tracked in April 2025 alone, RAW®'s reach on Meta is a case study in how purpose-driven brands can lead global conversations without relying on traditional media buys. From viral rolling tutorials to behind-the-scenes exclusives, philanthropic shoutouts, and the unmistakable RAW® energy, the brand's content continues to resonate with a new generation of cannabis consumers and culture lovers. RAW's social success also underscores its position as not just a leader in rolling papers, but as a movement rooted in creativity, justice, and community. 'This isn't just a flex — it's proof of purpose,' Kesselman added. 'We built RAW® for the people, and now they're carrying the flame.' About HBI International HBI International, now HBI Innovations, is an independent, world-famous provider of high-quality rolling papers, cones, and other smoking innovations, including the legendary RAW® brand, the unbleached rolling papers that are used by millions worldwide. In addition to RAW®, HBI distributes incredibly popular brands such as Elements, Juicy Jay's, and Kingpin and has grown its portfolio to more than 2,500 SKUs and numerous patents. Under the leadership of its founder Josh Kesselman, HBI is dedicated to operating under a philosophy that prioritizes both product excellence and ethical business practices. The company's humanitarian effort, RAW Giving , has donated more than $2.5 million in direct cash contributions, plus in-kind contributions of about $200,000, to a wide variety of charities and causes, including clean water, animal rescue, reforestation, and more. ### Disclaimer: The above press release comes to you under an arrangement with GlobeNewswire. Business Upturn takes no editorial responsibility for the same.
Yahoo
14-05-2025
- Business
- Yahoo
RAW® Rolling Papers Surpasses over 300 Million Organic Views on Meta Platforms in April 2025
20-Year-Old Brand Organically Shatters Social Media Expectations; Solidifies Position as One of The Most Influential Brands in the Industry Phoenix, Arizona, May 14, 2025 (GLOBE NEWSWIRE) -- RAW® Rolling Papers continues to prove its cultural dominance and unmatched brand loyalty with a staggering 300 million+ organic views across Meta platforms during the month of April 2025. Without a single dollar spent on paid ads, the brand's content spread like wildfire — shared, reposted, and celebrated by fans across the globe through its official Meta handles: @rawlife247, @raw, and Josh's @rawkandroll. The numbers are more than just impressive — they're a testament to RAW®'s unwavering connection to its community and its ability to organically drive mass engagement in an era dominated by paid media. 'Our audience is the algorithm,' said Josh Kesselman, founder of RAW®. 'We don't chase trends — we set them. This kind of reach isn't luck, it's love. RAW is powered by real people sharing RAWthentic moments, real culture, and a passion for smoking. When you build something authentic, people don't just follow — they amplify.' With over 300 million organic views tracked in April 2025 alone, RAW®'s reach on Meta is a case study in how purpose-driven brands can lead global conversations without relying on traditional media buys. From viral rolling tutorials to behind-the-scenes exclusives, philanthropic shoutouts, and the unmistakable RAW® energy, the brand's content continues to resonate with a new generation of cannabis consumers and culture lovers. RAW's social success also underscores its position as not just a leader in rolling papers, but as a movement rooted in creativity, justice, and community. 'This isn't just a flex — it's proof of purpose,' Kesselman added. 'We built RAW® for the people, and now they're carrying the flame.' About HBI InternationalHBI International, now HBI Innovations, is an independent, world-famous provider of high-quality rolling papers, cones, and other smoking innovations, including the legendary RAW® brand, the unbleached rolling papers that are used by millions worldwide. In addition to RAW®, HBI distributes incredibly popular brands such as Elements, Juicy Jay's, and Kingpin and has grown its portfolio to more than 2,500 SKUs and numerous patents. Under the leadership of its founder Josh Kesselman, HBI is dedicated to operating under a philosophy that prioritizes both product excellence and ethical business practices. The company's humanitarian effort, RAW Giving, has donated more than $2.5 million in direct cash contributions, plus in-kind contributions of about $200,000, to a wide variety of charities and causes, including clean water, animal rescue, reforestation, and more. ### CONTACT: Cynthia Salarizadeh RAW Rolling Papers (833) 328-3478 press@ in to access your portfolio
Yahoo
12-05-2025
- Business
- Yahoo
Josh Kesselman, HBI Innovations Founder, Announces Elements x Zushi Collaboration
New York, New York--(Newsfile Corp. - May 12, 2025) - Josh Kesselman, founder of HBI Innovations, has announced an exclusive collaboration between Elements rolling papers and elite cultivators Zushi, a premium brand under Tenco. This partnership unites two industry leaders to deliver a limited-edition product blending Kesselman's ultra-thin Elements papers with custom Zushi artwork. Kesselman spoke in depth about the collaboration with Honeysuckle. Josh Kesselman, founder of HBI Innovations HBI's Elements came before the widely known RAW brand of smoking accessories. The Elements brand is known for its unparalleled quality and craftsmanship. In this special release, Zushi - known for its boutique genetics and exclusivity - brings its signature design and artistry to the iconic Elements product line. "Gerry, Staks and the Zushi team had been using boxes and boxes of Elements king size wide. Finally, I was like, 'I have to meet these guys' and my friend Layne (@smoke) intro'd us," Kesselman said of the collaboration. The limited-edition Elements x Zushi papers officially launched on April 20, 2025, but demand quickly skyrocketed. A small initial release saw packs reselling online for $200 each. "People were fighting for it," Kesselman revealed. "We sent the rest out to stores for 4/20 and asked them not to drop it until then. Each store got just a couple of boxes." Elements x Zushi brought together Kesselman's ultra-thin Elements papers with custom Zushi artwork "Gerry's extremely talented. I gave him the ball and he ran with it. I really believe he beat me. His is much more eye-catching." Josh Kesselman said when reflecting on the artwork featured in the collaboration. Elements x Zushi was a highly anticipated collaboration. Kesselman, whose passion for rolling papers is both personal and professional, emphasized the deeper significance of the collaboration. "I believe rolling papers are magic," he shared. "They release energy into your material, and that material releases energy into you. That's not just chemistry - that's connection." More information about Elements and its full range of products can be found at Cynthia SalarizadehEmail: cynthia@ Website: SOURCE: Asha Media Group To view the source version of this press release, please visit Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
02-05-2025
- Business
- Yahoo
Josh Kesselman, HBI Innovations Founder, Featured in GreenState Article on Kushstock Cannabis Festival
New York, New York--(Newsfile Corp. - May 2, 2025) - Josh Kesselman, founder of HBI Innovations (formerly BBK Tobacco & Foods, LLP dba HBI International), was featured in an article in GreenState on the Kushstock cannabis festival in Los Angeles. HBI Innovation's RAW brand was celebrating its 20th anniversary at the event, which also coincided with Kesselman's birthday and 4/20 weekend. HBI Innovations founder, Josh Kesselman. Written by Rachelle Gordon, the article explores Kesselman's views on events within the cannabis community. "It just reminds me of the past, where you have that sense of community again," Kesselman shared. "Even if it's only for a moment, even if it's only for one little festival, one day per year, it just brings me back to the point where I'm smoking with my friends in the basement again." "We've lost our way to some extent," Kesselman said. "And it's these festivals, when they happen right, and when the mindset is correct, that hopefully remind people of why we all started smoking to begin with. I mean, there are people who started smoking for medical purposes, of course, but those of us who just started smoking for fun with our friends, I want to bring that back." Josh Kesselman, founder of HBI, at KushStock 2025 The article also highlighted one of RAW's latest product drops - an updated version of the brand's nostalgic cartoon-inspired Fireblazer Helmet. A portion of the proceeds from the drop benefited the Pasadena Animal Humane Society through the RAW Giving initiative. The program partners with nonprofit organizations supporting various causes, including clean water, restorative justice, and animal rights. One of RAW's latest product drops - an updated Fireblazer Helmet. Reflecting on 20 years of RAW, Kesselman outlined the ups and downs, including a recent copyright infringement lawsuit in which RAW was ultimately victorious. But the HBI Innovations founder concluded on a positive note: "I wake up most days so thankful for this ridiculous life I get to live. What do I really want? I want the impossible. I don't want things to change." The full article can be found on GreenState's website. More information on RAW® and its full range of products can be found at Contact: Cynthia SalarizadehEmail: cynthia@ Website: SOURCE: Asha Media Group To view the source version of this press release, please visit Sign in to access your portfolio
