Latest news with #Joswiak
Yahoo
9 hours ago
- Yahoo
Apple Explains Why It Delayed AI Siri, Confirms It Won't Arrive Until 2026
PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Apple's AI-powered Siri upgrade wasn't part of WWDC 2025, but two of the company's representatives have spoke about the delay and what the future holds for the tool. Apple originally revealed an AI-powered Siri back in June 2024 showing how the assistant could work across your device's apps. The company then confirmed in March that the features were delayed. In an interview with The Wall Street Journal, Apple's SVP of software, Craig Federighi, and SVP of worldwide marketing, Greg Joswiak, spoke about the delay. 'We don't want to disappoint customers", said Joswiak. "We never do but it would have been disappointing to ship something that didn't hit our quality standard that had an error rate that we felt was unacceptable." Federighi said later in the conversation that the feature didn't 'work reliably enough to be an Apple product.' He also said he believes no other rival service is currently able to reliably automate processes on devices. In another interview with TechRadar and Tom's Guide, Joswiak confirmed these features won't be launching until 2026. The company had previously said it'd be arriving in the "coming year,' which caused confusion on whether it meant in the next 12 months or at some stage in 2026. That may mean we see these get added in a later version of iOS 26, or they may possibly even come in iOS 27. Federighi said, "We will announce the date when we're ready to seed it." Apple also confirmed its issues with the assistant stemmed from the underlying architecture used to develop it. Federighi said the company was working on two versions simultaneously with one version running on "a deeper end-to-end architecture." Federighi said, "We realized that V1 architecture, we could push and push and put in more time, but if we tried to push that out in the state it was going to be in, it would not meet our customer expectations or Apple standards, and that we had to move to the V2 architecture." Federighi also spoke to YouTuber iJustine where he confirmed Apple plans to ship everything it has previously announced as part of an AI-powered Siri. He shared that there were more features to come, but the company wants to hold fire on announcing anything further until it's ready to launch. The features previously announced include awareness across an iPhone allowing Siri to interact with various apps at the same time. One example used in the original launch showed Siri finding a photo of a driver's license in Apple Photos, taking the ID number from it and adding it into the relevant section on a web form.
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Business Standard
2 days ago
- Business Standard
WWDC25: Apple confirms delayed AI-powered Siri features coming in 2026
Apple executives say advanced Siri features like on-screen awareness and personal context didn't meet reliability standards in time, with a full rollout now expected in 2026 New Delhi Apple has confirmed that its advanced AI-powered Siri features will not launch until 2026. During WWDC 2025, Apple's Senior Vice President of Software Engineering Craig Federighi and SVP of Global Marketing Greg Joswiak elaborated on the delay in an interview with The Wall Street Journal. In a separate conversation with Tom's Guide, Joswiak clarified that the next-generation Siri features are now expected to roll out next year. The delayed features—which include on-screen awareness, personal context understanding, and the ability to perform in-app actions—were originally introduced at WWDC 2024. Apple had initially planned to ship them with iOS 18.4, but the update arrived in April without them. Apple CEO Tim Cook had previously acknowledged the delay during an earnings call, stating that while 'progress' was being made, the features required more time to meet Apple's standards. Federighi said that the new Siri experience 'did not converge in the way, quality-wise, that we needed it to,' adding, 'We wanted it to be really, really reliable. And we were not able to achieve the reliability in the time we thought.' Joswiak echoed this reasoning: 'We don't want to disappoint customers. But it would have been more disappointing to ship something that did not hit our quality standard, that had an error rate we felt was unacceptable. So we made what we thought was the best decision—I'd make it again.' Addressing the broader challenge of AI-based automation, Federighi noted that 'when it comes to automating capabilities on devices in a reliable way, no one's doing it really well right now.' While Apple had 'very promising early results and working initial versions,' he said the team ultimately concluded that 'this just does not work reliably enough to be an Apple product.' Apple had previously said the Siri updates would arrive 'in the coming year.' Joswiak has now clarified that this timeline points to a 2026 release.
9 News
3 days ago
- 9 News
Exclusive: Apple executive admits Siri revamp was pulled for falling short
Your web browser is no longer supported. To improve your experience update it here Exclusive: One year ago, Apple announced a suite of new features and capabilities for their products that tapped into the absolute boom in artificial intelligence , and called them Apple Intelligence. This week, the company fronted up with their next round of software updates, but missing from any list was a core update to Siri announced in 2024. Referenced quickly in the Keynote by Apple as needing "more time to reach a high-quality bar", I sat down with the company's Senior Vice President of Worldwide Marketing, Greg "Joz" Joswiak, to unpack the company's approach to artificial intelligence and the misstep that is the missing Personal Context features in Siri. Trevor Long speaks with Apple's Senior Vice President of Worldwide Marketing, Greg "Joz" Joswiak. (Trevor Long) When talking about AI, Joswiak says it has to be like any Apple feature and "just work", telling 9News exclusively: "Our approach is to take generative AI and use it to make the features across our apps, across our operating systems, across our products to make those things better. "Sometimes you don't even know or care that you're using generative AI, that you're using Apple Intelligence to do those things. They just - and you know us - it just works." But 12 months ago, the company promised a new and innovative experience with the voice assistant Siri, one that could know more about you and your life. "One of the things that we wanted to do for it (Siri), that we talked about last year, was to make it a more personal context," Joswiak says. "That it was able to use a semantic index of all the information about you on your device. "So, for example, when's my mum's flight coming in? "It knows who your mum is in that context. It knows that flight information, no matter where it came in, was that information on text or an email?" Twelve months ago, the company promised a new and innovative experience with the voice assistant Siri. (Adobe Stock) It didn't happen - the feature hasn't launched yet. Joswiak says "we said these things would be coming in the coming months, and that we thought we'd ship by later in the year". "It just wasn't quite hitting our quality standards," he says. "So we said, okay, maybe we should do it by the spring. And it still again, was working, but too many times it was not working correctly. "So while a demonstration on stage was possible, the concept of taking all the information on your phone and using that to help Siri make decisions based on questions you asked just wasn't working in the real world." This brought the development teams to a decision point. "So we had to make a decision and say, look, do we want to ship it to our customers and say, okay, look, we did it. We promised you it would, but it's again, it's not perfect," Joswiak says. "Or do we want to wait until we can do it better? And we knew we were working on another version of Siri, a new generation of Siri, that would allow us the underpinnings to do it better, to do it with a much lower error rate. "So we had to make what I would say is a tough call to hold it off." Despite fierce criticism in recent months of this failure to deliver, Joswiak says he "would make that call again". "To say that we want to deliver a better experience, not just a checkbox that we shipped it, but shipped an experience that hit our level of quality," he says. "And so, while we never want to disappoint people, I think we disappoint them more if we ship something that didn't work." Apple announced several changes coming with iOS 26 - but not the promised Siri update. (Supplied) Clearly though, Apple knows they are getting more attention on this than perhaps might be deserved, with Joswiak pointing the finger, albeit vaguely, at other companies who don't receive the same scrutiny. "We want our customers to have great experiences with our product," he says. "And we've made mistakes where we ship something that we wish was more perfect than it was. "And in the end, you learn from those and you say, look, we have a quality bar, we want to make sure that we hit it. "Oftentimes you see our competitors will announce things, not ship them. And sometimes people who don't even notice." For Joswiak and Apple, this is about quality and the experience. "People are so used to us delivering what we say or delivering at a quality level, expectations are different from that," he says. "And we welcome that. That's who we are. We love that our customers have high expectations for us. And like I said, we never want to disappoint them, but we also want to make sure that we deliver quality products to them." With all that said, it appears unlikely we'll see any dramatic improvement to Siri in 2025; these fundamental updates and personal context features are likely to come in 2026, hopefully well before the company's next Worldwide Developers Conference. Trevor Long travelled to the US as a guest of Apple. Apple Technology Tech World national Artificial Intelligence CONTACT US
Yahoo
07-03-2025
- Business
- Yahoo
Apple just dropped a new iPad Air, MacBook Air and Mac Studio: here's what you need to know
Fox News and its syndication partners may earn a commission if you buy through our referral links. This content was created by a team that works independently from the Fox newsroom. March has already been a busy month for Apple, which unveiled a handful of new editions to its most popular products in the last week. Apple fans can now get a new version of the MacBook Air and the iPad Air, both with brand-new, high-powered chips for a faster user experience. The company also announced its most powerful Mac ever, the Mac Studio. MacBook fans can get the newest MacBook Air with an M4 chip. The chip makes all the tasks users complete on their laptop faster and more efficient. Users also get up to 18 hours of battery life, and they can choose Apple's all-new color, sky blue, in addition to the classic midnight, starlight and silver options. "Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop," Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in an announcement. "And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time," Joswiak added. The iPad Air also got a major makeover this year, mainly thanks to the new M3 chip with Apple Intelligence. Nearly two times faster than the iPad Air with M1 and 3.5 times faster than the iPad Air with A14 Bionic, the newest Apple Air model delivers on performance. Users can choose from two sizes — the 11-inch or 13-inch — and four different finishes. Apple kept the starting price for the 11-inch at $599 and $799 for the 13-inch model, so users get even more features without having to pay more. Read On The Fox News App "iPad Air is so popular because of its unmatched combination of powerful performance, portability, and support for advanced accessories, all at an affordable price," said Bob Borchers, Apple's vice president of Worldwide Product Marketing. "For everyone from college students taking notes with Apple Pencil Pro, to travelers and content creators who need powerful productivity on the go, iPad Air with M3, Apple Intelligence, and the new Magic Keyboard take versatility and value to the next level." Mac Studio, Apple's desktop computer that pairs with Apple monitors, just got its best upgrade yet. It has more advanced graphics, a more powerful CPU, a large memory capacity and is one of Apple's fastest systems to date. "The new Mac Studio is the most powerful Mac we've ever made," said John Ternus, Apple's senior vice president of Hardware Engineering. "A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk." Mac Studio is also home to Apple Intelligence, Apple's AI that offers an elevated user experience. Studio users can find Writing Tools that help them rewrite, proofread or summarize even faster than before. The Notes app also got an upgrade thanks to AI, and now gives users a live transcription option. Siri has also been improved and can now answer thousands of questions about Mac features, offering step-by-step instructions on how to perform various tasks. ChatGPT is also integrated into Siri, making it easy to utilize the AI's knowledge when needed. Apple's newest version of the iPhone 16, the iPhone 16e, is a more affordable option. It has the same durable aluminum design, but it's faster than other iPhone versions. The battery life also lasts up to six hours longer than previous generations. You also get Apple Intelligence built in to your iPhone 16e. Amazon Unveils Alexa+, A Smarter, More Personalized Assistant Original price: $399 Apple's thinnest and lightest watch is the Apple Watch Series 10. It has advanced health features like the ability to take an ECG and the ability to track your nightly sleeping activity. Through the Workout app, you can also take your fitness goals to the next level. You can track the intensity of your workouts and use the depth and water temperature sensors for any swimming activities. Original price: $349 The newest version of the classic iPad is just as impressive as its Air cousin. The 11th generation of the iPad is great for everyday use, with its 11-inch screen and powerful A16 chip. Touch ID is also built in to the top and bottom of the iPad, so it's easier to unlock. Original price: $129 Apple redesigned the AirPods and recently released the Apple AirPods 4. The new design makes them more comfortable to wear and ensures they won't fall out. They also have a new voice isolation feature that improves call quality when your surroundings are loud. Apple also made the AirPods 4 and the charging case dust-, sweat- and water-resistant. Supercharge Your Productivity With These Microsoft Office Deals Original price: $549.99 You can now get over-the-ear headphones from Apple with the AirPods Max. You get to choose from 10 beautiful colors, and you'll get a matching case included. The headphones are noise-canceling, but there's also a transparency mode when you want to hear your surroundings. For more Deals, visit Original price: $99.99 One of Apple's most helpful products is the AirTag. Just put one on your phone, wallet, keys or any other valuables, and you can easily track them if they get lost. You can play a sound on the built-in speaker to help find your things, or you can ask Siri for help. AirTags also have Lost Mode, which allows you to be automatically notified when it's detected on the Find My network. Should you lose your luggage while traveling, you can share an AirTag's location with the airline to help recover your article source: Apple just dropped a new iPad Air, MacBook Air and Mac Studio: here's what you need to know
Fox News
07-03-2025
- Business
- Fox News
Apple just dropped a new iPad Air, MacBook Air and Mac Studio: here's what you need to know
March has already been a busy month for Apple, which unveiled a handful of new editions to its most popular products in the last week. Apple fans can now get a new version of the MacBook Air and the iPad Air, both with brand-new, high-powered chips for a faster user experience. The company also announced its most powerful Mac ever, the Mac Studio. MacBook fans can get the newest MacBook Air with an M4 chip. The chip makes all the tasks users complete on their laptop faster and more efficient. Users also get up to 18 hours of battery life, and they can choose Apple's all-new color, sky blue, in addition to the classic midnight, starlight and silver options. "Combined with its thin and light, fanless design, all-day battery life, and the incredible capabilities of macOS Sequoia with Apple Intelligence, MacBook Air is unlike any other laptop," Greg Joswiak, Apple's senior vice president of Worldwide Marketing, said in an announcement. "And with a new lower starting price of $999, MacBook Air delivers more value to consumers than ever before, making this the perfect moment to upgrade or experience the Mac for the first time," Joswiak added. The iPad Air also got a major makeover this year, mainly thanks to the new M3 chip with Apple Intelligence. Nearly two times faster than the iPad Air with M1 and 3.5 times faster than the iPad Air with A14 Bionic, the newest Apple Air model delivers on performance. Users can choose from two sizes — the 11-inch or 13-inch — and four different finishes. Apple kept the starting price for the 11-inch at $599 and $799 for the 13-inch model, so users get even more features without having to pay more. "iPad Air is so popular because of its unmatched combination of powerful performance, portability, and support for advanced accessories, all at an affordable price," said Bob Borchers, Apple's vice president of Worldwide Product Marketing. "For everyone from college students taking notes with Apple Pencil Pro, to travelers and content creators who need powerful productivity on the go, iPad Air with M3, Apple Intelligence, and the new Magic Keyboard take versatility and value to the next level." Mac Studio, Apple's desktop computer that pairs with Apple monitors, just got its best upgrade yet. It has more advanced graphics, a more powerful CPU, a large memory capacity and is one of Apple's fastest systems to date. "The new Mac Studio is the most powerful Mac we've ever made," said John Ternus, Apple's senior vice president of Hardware Engineering. "A complete game-changer for pros around the world — powering both home and pro studios — Mac Studio sits in a class of its own, offering a staggering amount of performance in a compact, quiet design that fits beautifully on your desk." Mac Studio is also home to Apple Intelligence, Apple's AI that offers an elevated user experience. Studio users can find Writing Tools that help them rewrite, proofread or summarize even faster than before. The Notes app also got an upgrade thanks to AI, and now gives users a live transcription option. Siri has also been improved and can now answer thousands of questions about Mac features, offering step-by-step instructions on how to perform various tasks. ChatGPT is also integrated into Siri, making it easy to utilize the AI's knowledge when needed. Apple's newest version of the iPhone 16, the iPhone 16e, is a more affordable option. It has the same durable aluminum design, but it's faster than other iPhone versions. The battery life also lasts up to six hours longer than previous generations. You also get Apple Intelligence built in to your iPhone 16e. Original price: $399 Apple's thinnest and lightest watch is the Apple Watch Series 10. It has advanced health features like the ability to take an ECG and the ability to track your nightly sleeping activity. Through the Workout app, you can also take your fitness goals to the next level. You can track the intensity of your workouts and use the depth and water temperature sensors for any swimming activities. Original price: $349 The newest version of the classic iPad is just as impressive as its Air cousin. The 11th generation of the iPad is great for everyday use, with its 11-inch screen and powerful A16 chip. Touch ID is also built in to the top and bottom of the iPad, so it's easier to unlock. Original price: $129 Apple redesigned the AirPods and recently released the Apple AirPods 4. The new design makes them more comfortable to wear and ensures they won't fall out. They also have a new voice isolation feature that improves call quality when your surroundings are loud. Apple also made the AirPods 4 and the charging case dust-, sweat- and water-resistant. Original price: $549.99 You can now get over-the-ear headphones from Apple with the AirPods Max. You get to choose from 10 beautiful colors, and you'll get a matching case included. The headphones are noise-canceling, but there's also a transparency mode when you want to hear your surroundings. For more Deals, visit Original price: $99.99 One of Apple's most helpful products is the AirTag. Just put one on your phone, wallet, keys or any other valuables, and you can easily track them if they get lost. You can play a sound on the built-in speaker to help find your things, or you can ask Siri for help. AirTags also have Lost Mode, which allows you to be automatically notified when it's detected on the Find My network. Should you lose your luggage while traveling, you can share an AirTag's location with the airline to help recover your items.
