Apple Explains Why It Delayed AI Siri, Confirms It Won't Arrive Until 2026
PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing.
Apple's AI-powered Siri upgrade wasn't part of WWDC 2025, but two of the company's representatives have spoke about the delay and what the future holds for the tool. Apple originally revealed an AI-powered Siri back in June 2024 showing how the assistant could work across your device's apps.
The company then confirmed in March that the features were delayed. In an interview with The Wall Street Journal, Apple's SVP of software, Craig Federighi, and SVP of worldwide marketing, Greg Joswiak, spoke about the delay.
'We don't want to disappoint customers", said Joswiak. "We never do but it would have been disappointing to ship something that didn't hit our quality standard that had an error rate that we felt was unacceptable."
Federighi said later in the conversation that the feature didn't 'work reliably enough to be an Apple product.' He also said he believes no other rival service is currently able to reliably automate processes on devices.
In another interview with TechRadar and Tom's Guide, Joswiak confirmed these features won't be launching until 2026. The company had previously said it'd be arriving in the "coming year,' which caused confusion on whether it meant in the next 12 months or at some stage in 2026.
That may mean we see these get added in a later version of iOS 26, or they may possibly even come in iOS 27. Federighi said, "We will announce the date when we're ready to seed it."
Apple also confirmed its issues with the assistant stemmed from the underlying architecture used to develop it. Federighi said the company was working on two versions simultaneously with one version running on "a deeper end-to-end architecture."
Federighi said, "We realized that V1 architecture, we could push and push and put in more time, but if we tried to push that out in the state it was going to be in, it would not meet our customer expectations or Apple standards, and that we had to move to the V2 architecture."
Federighi also spoke to YouTuber iJustine where he confirmed Apple plans to ship everything it has previously announced as part of an AI-powered Siri. He shared that there were more features to come, but the company wants to hold fire on announcing anything further until it's ready to launch.
The features previously announced include awareness across an iPhone allowing Siri to interact with various apps at the same time. One example used in the original launch showed Siri finding a photo of a driver's license in Apple Photos, taking the ID number from it and adding it into the relevant section on a web form.
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Forbes
an hour ago
- Forbes
Exactly When Apple Will Launch iPhone 17 And iPhone 17 Pro
that's when the company has said the next generation of software, iOS 26, will go on general release — it's just had a surprise update to the developer beta cycle. Exactly when the phones will launch hasn't been announced, but it's possible to nail down the date with some accuracy. Here's all you need to know. Apple's current series is iPhone 16. When will iPhone 17 launch? Apple's biggest keynote of the year always features the iPhone, and usually the Apple Watch plus, sometimes, another product like AirPods. It always falls in roughly the first half of September, mostly on a Tuesday or Wednesday. And never on Sept. 11. This gives us three possible pairs of dates: Tuesday, Sept. 2 or Wednesday, Sept. 3, Tuesday, Sept. 9 or Wednesday, Sept. 10, or Tuesday, Sept. 16 or Wednesday, Sept. 17. We can rule out the first pair as that completely clashes with the big consumer electronics show in Berlin, IFA, which runs Sept. 5-9, with press days just before that. U.S. and international press will be tied up in Germany that week. Also, Labor Day is Monday, Sept. 1, and Apple doesn't choose the week Labor Day falls in. The final pair of dates seems too late for me, though they're not impossible — if Apple hits a snag in production, it can move the launch to that week. Most likely are Tuesday, Sept. 9 or Wednesday, Sept. 10. Last year, Apple chose Monday, Sept. 9 for the keynote, so the Monday in that week, Sept. 8, is also possible. My gut says it will be on Tuesday, Sept. 10 at 10 a.m. Pacific in Apple's Cupertino HQ. Assuming the keynote is on Sept. 10, or one day that week, the release date, as sure as eggs is eggs, will be the Friday of the following week: Friday, Sept. 18. If for some reason the keynote moves to the week beginning Sept. 17, then Friday, Sept. 25 will be the onsale date for the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max (if those are the names selected for the phones expected). But my money's on Friday, Sept. 18.
Yahoo
2 hours ago
- Yahoo
Wedbush Reiterates $270 Target on Apple (AAPL), Citing Hopes for AI Execution
Apple Inc. (NASDAQ:AAPL) is one of the 10 best tech stocks to buy according to billionaires right now. On June 10, following Apple's keynote at the 2025 Worldwide Developers Conference (WWDC), Wedbush analyst Daniel Ives reaffirmed his Outperform rating on the stock, along with a $270 price target. In his post-event note, Ives noted that while the presentation outlined Apple's vision for the developer ecosystem, it offered limited new detail on the company's artificial intelligence initiatives, an area where Apple appears to be moving cautiously, likely in response to last year's strategic missteps. A wide view of an Apple store, showing the range of products the company offers. Notably, at the WWDC 2024, the company had given an ambitious roadmap to its Apple Intelligence and a transformation for smart AI assistant, Siri. However, the execution over these plans has lagged and the company's AI strategy has been under scrutiny. Fast forwarding to now, Ives believes Apple's measured approach is understandable, but 2025 could be a critical year for the company to begin monetizing its AI efforts more visibly. He suggested that if internal development does not accelerate, the company may need to explore larger-scale AI acquisitions to strengthen its positioning in the space. Although Apple may be seen as entering the AI race later than peers, Ives acknowledged that the company has begun laying the groundwork for a longer-term strategy. In his view, WWDC marked the start of Apple's multi-year AI roadmap, with initial steps that could shape its direction through 2026 and beyond. Apple Inc. (NASDAQ:AAPL) designs, manufactures, and markets innovative products, including the iPhone, iPad, Mac computers, Apple Watch, and Apple TV. The company also offers a range of software and services, such as the iOS and macOS operating systems, iCloud, advertising, payment services, Apple Music, and the App Store. While we acknowledge the potential of AAPL as an investment, we believe certain AI stocks offer greater upside potential and carry less downside risk. If you're looking for an extremely undervalued AI stock that also stands to benefit significantly from Trump-era tariffs and the onshoring trend, see our free report on the best short-term AI stock. READ NEXT: The Best and Worst Dow Stocks for the Next 12 Months and 10 Unstoppable Stocks That Could Double Your Money. Disclosure: None.
Time Business News
2 hours ago
- Time Business News
Handy Reparatur: The Essential Guide to Smartphone Repairs in the Modern Age
In the digital age, smartphones have become indispensable tools for communication, business, and entertainment. But despite their importance and technological advancement, they are not indestructible. Screens crack, batteries die, charging ports wear out, and software glitches arise. This is where the service of Handy Reparatur (German for 'phone repair') becomes not just convenient, but essential. With the increasing dependency on mobile devices, the demand for reliable, fast, and cost-effective repair solutions has never been higher. Whether you own the latest iPhone, a mid-range Samsung, or an affordable Android phone, understanding how phone repair services work and when to use them can save you time, money, and stress. This comprehensive guide explores the world of Handy Reparatur, from common repair issues to selecting the best repair services and the growing importance of sustainable tech solutions. In recent years, the cost of flagship smartphones has skyrocketed, with some devices exceeding $1,000. Replacing a damaged phone outright has become a luxury rather than a quick fix. This makes professional Handy Reparatur services a smarter, more economical choice. Cost-efficiency : Repairs often cost a fraction of replacement. : Repairs often cost a fraction of replacement. Data retention : You avoid losing valuable photos, contacts, and messages. : You avoid losing valuable photos, contacts, and messages. Environmental impact : Repairing extends the life of devices, reducing electronic waste. : Repairing extends the life of devices, reducing electronic waste. Speed : Many modern repair shops offer same-day service. : Many modern repair shops offer same-day service. Convenience: Mobile repair services or doorstep pickup are increasingly common. Smartphones are intricate pieces of technology. While they're engineered for durability, accidents and malfunctions happen. Below are the most frequent issues requiring Handy Reparatur. Probably the most widespread problem. Can result in touchscreen inaccuracy or complete loss of display. Repairs can often be completed in under an hour. Sudden battery drain, overheating, or failure to charge. Most batteries have a life span of 2–3 years. Professional replacement is quick and affordable. Dropping your phone in water can cause serious internal damage. Contrary to popular belief, rice won't fix it — professional diagnostics are needed. Accumulated lint or damaged pins can cause charging failures. Often fixed by cleaning or replacing the port. Freezing, random shutdowns, or unresponsive apps. Sometimes fixed with a reset, other times it requires software reinstallation. Broken lenses or software errors can affect photo quality. Professional calibration or replacement is available. May result from hardware faults or water exposure. Testing and component replacement can usually resolve the problem. When opting for Handy Reparatur, it's essential to know what a quality repair service looks like. Not all shops offer the same level of expertise, speed, or guarantee. Certified technicians : Skilled in handling various phone models and issues. : Skilled in handling various phone models and issues. Original or OEM parts : High-quality parts ensure longevity. : High-quality parts ensure longevity. Fast turnaround : Most basic repairs are done within hours. : Most basic repairs are done within hours. Warranty : A good repair service backs its work with a warranty. : A good repair service backs its work with a warranty. Transparent pricing : No hidden charges or surprise fees. : No hidden charges or surprise fees. Data protection: Respect for customer data and privacy. When your phone breaks, you have two main options: Often cheaper. Suitable for more complex repairs. May require booking an appointment. Technicians come to your home or workplace. Offers high convenience. Ideal for minor issues like screen or battery replacement. Many people consider DIY smartphone repairs after watching a YouTube tutorial. While it's tempting, it's rarely recommended unless you have prior experience. Voiding warranty . . Damaging internal components . . Poor-quality parts . . Injury from tools or batteries. Professional Handy Reparatur services not only mitigate these risks but also offer guaranteed results. Germany is home to thousands of mobile repair shops, especially in urban areas like Berlin, Munich, and Hamburg. Choosing the right one requires attention to a few important criteria: ✔️ Online reviews and customer feedback. ✔️ Years of experience. ✔️ Specialization in your phone model. ✔️ Certification and training. ✔️ Clear price list on the website. ✔️ Warranty on parts and labor. One often-overlooked benefit of phone repair is its positive impact on the environment. The electronics industry contributes significantly to global e-waste. Repairing your device instead of replacing it reduces your carbon footprint. Reduces e-waste. Cuts down mining for new materials. Decreases CO₂ emissions associated with manufacturing. More and more people are turning to repair as a part of their eco-conscious lifestyle. Some cities in Germany even offer subsidies or tax benefits for repair services to promote sustainability. While you can't prevent every accident, there are proactive steps you can take to minimize the likelihood of needing repairs again soon. Use a high-quality screen protector . . Invest in a shockproof case . . Keep your phone away from water or extreme heat. Clean your charging port regularly. Avoid downloading apps from unknown sources. These simple habits can significantly extend the lifespan of your device. As smartphones become more complex and modular, the future of phone repair looks promising. With the growing 'Right to Repair' movement, more manufacturers are opening up access to parts and manuals, allowing both technicians and skilled users to perform repairs more easily. Modular phones like Fairphone, which allow easy part replacement. like Fairphone, which allow easy part replacement. 3D-printed parts for obsolete models. for obsolete models. Remote diagnostics and AI-powered troubleshooting apps. and AI-powered troubleshooting apps. Increased manufacturer support for independent repair providers. These changes mean Handy Reparatur will become even more mainstream and efficient in the coming years. 'My iPhone screen was completely shattered. I booked a same-day repair and had it fixed in under 40 minutes. Highly recommend!' – Lisa M., Berlin 'Thought my phone was dead after it fell into a puddle. The technicians diagnosed it quickly and saved it! Professional and affordable.' – Ahmet K., Hamburg 'Love that this service supports sustainability. Why throw away a perfectly fixable device?' – Julia W., Munich Smartphones are an essential part of our lives, and keeping them in good condition is more than a luxury — it's a necessity. Whether your device has a broken screen, a dead battery, or mysterious software issues, choosing a reliable Handy Reparatur service ensures you stay connected and stress-free. In today's tech-driven world, it's wise to consider repairs before replacements — it's cost-effective, environmentally friendly, and often much faster than buying new. Don't let a damaged phone disrupt your life. Trust professionals who specialize in Handy Reparatur, and give your device a second chance. TIME BUSINESS NEWS
