Latest news with #Federighi
USA Today
27 minutes ago
- USA Today
Apple unveils new AI features at WWDC 25: What it means for iPhone users
Apple unveils new AI features at WWDC 25: What it means for iPhone users Apple announced new artificial intelligence features at the Worldwide Developers Conference keynote June 9. The company launched testing versions of live translation, visual search and a workout assistant. Apple Intelligence will also be a part of the Reminder, Messages and Apple Wallet apps. "Last year, we took the first steps on a journey to bring users intelligence that's helpful, relevant, easy to use, and right where users need it, all while protecting their privacy," Craig Federighi, Apple's senior vice president of Software Engineering, said. "Now, the models that power Apple Intelligence are becoming more capable and efficient, and we're integrating features in even more places across each of our operating systems." The company also said it will open its large language model to third party developers. "App developers will be able to build on Apple Intelligence to bring users new experiences that are intelligent, available when they're offline, and that protect their privacy, using AI inference that is free of cost," the company said in a news release accompanying the announcement. Federighi also teased that updates to Siri would be coming later this year. Apple WWDC 2025: Live updates on keynote, AI and iOS news How AI features will be implemented The company said that its visual search feature, dubbed visual intelligence, will be extended to the screen from what it has already released using device cameras. Users will be able to ask ChatGPT questions about what they're looking at on their screen as well as search-supported apps to find similar images and products. They will also be able to add events to their calendar from images on their screen. The live translation feature will automatically translate messages, generate translated captions on Facetime and audio translations on phone calls. Apple said that the "Workout Buddy" will analyze data from a user's current workout along with their fitness history to provide inspiration in real time. The feature will be available on Apple Watch and require an Apple Intelligence-supported iPhone nearby as well as Bluetooth earbuds. Other uses of Apple Intelligence include: Reminders: Relevant actions in an email, website, note, or other content can now be identified and automatically categorized Apple Wallet: Order tracking details from emails sent from merchants or delivery carriers can be summarized. Messages: Apple Intelligence can detect when a poll might come in handy and suggest one in a messages thread. WWDC 2025 AI announcements could help Apple catch up The opening of the Foundation Models appears to be an attempt to spur the creation of new AI features and apps to help Apple catch up in the artificial intelligence market. "We think this will ignite a whole new wave of intelligent experiences in the apps users rely on every day," Federighi said. 9to5Mac noted before the conference that software announcements made last year rolled out slowly and AI upgrades to Siri and Swift Assist never materialized. "They had the big vision announcement last year. Not a lot of progress this year as they tried to build it. It is hard to build," Alex Kantrowitz, founder of the Big Technology podcast and newsletter, said on CNBC on Monday, Apple is expected to partner with Alibaba on AI in China, according to Reuters, but that has been delayed because of the tariff showdown between President Donald Trump and China. There is 'growing confidence inside and outside China this AI launch will ultimately happen between Apple and Alibaba,' Ives said in a note to investors on Monday, June 9. Apple stock and reactions The affair was fairly subdued, Craig Moffett, co-founder and senior analyst at equity research firm MoffettNathanson, told CNBC. 'What's the old joke, they set expectations really low and then they proceeded to meet them. They did pretty much what everybody expected,' said Moffett. 'The real question is where's the growth going to come from and that's still a huge question mark.' Apple stock fell more than 1% as the WWDC event played out. Shares opened Monday, June 9, at $204.39, but fell to below $202 during the event. The company stock price hit $259 in late December 2024, near the end of a three-month period in which Apple set an all-time record for iPhone upgrades. But shares dipped to $172 in April 2025 a few weeks after the company announced it was delaying some artificial intelligence upgrades to Siri to 2026.
Express Tribune
an hour ago
- Business
- Express Tribune
Apple unveils new softwares
Apple said on Monday it will open up the underlying technology it uses for Apple Intelligence and announced an overhaul of its operating systems. The tone and content of the presentations at its annual Worldwide Developers Conference focused more on incremental developments, including live translations for phone calls, that improve everyday life rather than the sweeping ambitions for AI that Apple's rivals are marketing. Apple software chief Craig Federighi said the company is opening up the foundational AI model that it uses for some of its own features to third-party developers. "This work needed more time to reach our high quality bar," Federighi, senior vice president of software engineering, said of the delays of some features such as improvements to the Siri virtual assistant. In an early demonstration of how partners could improve Apple apps, the company added image generation from OpenAI's ChatGPT to its Image Playground app, saying that user data would not be shared with OpenAI without a user's permission. Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives kicked off the company's annual software developer conference on Monday. Shares of Apple, which were flat before the conference, slipped 1.5% after executives took the stage in Cupertino, California. Federighi also said Apple plans a design overhaul of all of its operating systems. Apple's redesign of its operating systems centered on a design it calls "liquid glass" where icons and menus are partially transparent, a step Apple executives said was possible because of the more powerful custom chips in Apple devices versus a decade ago. Federighi said the new design will span operating systems for iPhones, Macs and other Apple products. He also said Apple's operating systems will be given year names instead of sequential numbers for each version. That will unify naming conventions that have become confusing because Apple's core operating systems for phones, watches and other devices kicked off at different times, resulting in a smattering of differently numbered operating systems for different products.
The Age
3 hours ago
- The Age
Apple unveils software visual redesign, but no revamped Siri
Apple has made a number of announcements at its annual worldwide developer conference (WWDC) overnight, including a visual overhaul of its software, and changes to iPad that make it more like Mac. But major expected updates to its AI platform and voice assistant did not show up. The iPhone-maker has been under pressure to deliver since its Apple Intelligence suite was unveiled at last year's WWDC, as it's been perceived as underdeveloped and promised updates have failed to eventuate. Key among them are plans to evolve the Siri voice assistant into a smarter and more capable agent that understands context, akin to ChatGPT. 'As we've shared, we're continuing our work to deliver the features that make Siri even more personal,' said Craig Federighi, Apple's senior vice president of software engineering, on stage at WWDC. 'This work needed more time to reach a high quality bar, and we look forward to sharing more about it in the coming year.' Industry watchers also anticipated an announcement that Google's Gemini would join OpenAI's ChatGPT as a service that could be leveraged through Apple Intelligence, but that didn't eventuate. Instead, Apple's primary consumer-facing announcements were a new visual language for all of its operating systems, and updates for iPad that will let apps move around like windows. From the developers in attendance, the largest applause was for the announcement that Apple would be opening up access to the large language model that powers Apple Intelligence. That means any app can make use of the iPhone's on-device AI to build on things like image recognition and creation, language translation or text summarisation. 'We think this will ignite a whole new wave of intelligent experiences in the apps that you use every day,' Federighi said. 'We couldn't be more excited about how developers can build on Apple Intelligence to bring you new experiences that are smart, available when you're offline, and that protect your privacy.'
Sydney Morning Herald
3 hours ago
- Sydney Morning Herald
Apple unveils software visual redesign, but no revamped Siri
Apple has made a number of announcements at its annual worldwide developer conference (WWDC) overnight, including a visual overhaul of its software, and changes to iPad that make it more like Mac. But major expected updates to its AI platform and voice assistant did not show up. The iPhone-maker has been under pressure to deliver since its Apple Intelligence suite was unveiled at last year's WWDC, as it's been perceived as underdeveloped and promised updates have failed to eventuate. Key among them are plans to evolve the Siri voice assistant into a smarter and more capable agent that understands context, akin to ChatGPT. 'As we've shared, we're continuing our work to deliver the features that make Siri even more personal,' said Craig Federighi, Apple's senior vice president of software engineering, on stage at WWDC. 'This work needed more time to reach a high quality bar, and we look forward to sharing more about it in the coming year.' Industry watchers also anticipated an announcement that Google's Gemini would join OpenAI's ChatGPT as a service that could be leveraged through Apple Intelligence, but that didn't eventuate. Instead, Apple's primary consumer-facing announcements were a new visual language for all of its operating systems, and updates for iPad that will let apps move around like windows. From the developers in attendance, the largest applause was for the announcement that Apple would be opening up access to the large language model that powers Apple Intelligence. That means any app can make use of the iPhone's on-device AI to build on things like image recognition and creation, language translation or text summarisation. 'We think this will ignite a whole new wave of intelligent experiences in the apps that you use every day,' Federighi said. 'We couldn't be more excited about how developers can build on Apple Intelligence to bring you new experiences that are smart, available when you're offline, and that protect your privacy.'
The Advertiser
5 hours ago
- Business
- The Advertiser
Apple to open up underlying AI technology to developers
Apple says it will open up the underlying technology it uses for Apple Intelligence and has announced an overhaul of its operating systems. The tone and content of the presentations at its annual Worldwide Developers Conference focused more on incremental developments, including live translations for phone calls, that improve everyday life rather than the sweeping ambitions for AI that Apple's rivals are marketing. Apple software chief Craig Federighi said the company is opening up the foundational AI model that it uses for some of its own features to third-party developers. "This work needed more time to reach our high quality bar," Federighi, senior vice president of software engineering, said of the delays of some features such as improvements to the Siri virtual assistant. In an early demonstration of how partners could improve Apple apps, the company added image generation from OpenAI's ChatGPT to its Image Playground app, saying that user data would not be shared with OpenAI without a user's permission. Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives kicked off the company's annual software developer conference on Monday. Shares of Apple, which were flat before the conference, slipped 1.5 per cent after executives took to the stage in Cupertino, California. Federighi also said Apple plans a design overhaul of all of its operating systems. Apple's redesign of its operating systems centered on a design it calls "liquid glass" where icons and menus are partially transparent, a step Apple executives said was possible because of the more powerful custom chips in Apple devices versus a decade ago. Federighi said the new design will span operating systems for iPhones, Macs and other Apple products. He also said Apple's operating systems will be given year names instead of sequential numbers for each version. That will unify naming conventions that have become confusing because Apple's core operating systems for phones, watches and other devices kicked off at different times, resulting in a smattering of differently numbered operating systems for different products. In other new features, Apple introduced "Call Screening" where iPhones will automatically answer calls from an unknown number and ask the caller the purpose of their call. Once the caller states their purpose, the iPhone will show a transcription of the reason for the call, and ring for the owner. Apple also said it will add live translation to phone calls, as well as allow developers to integrate its live translation technology into their apps. Apple said the caller on the other end of the phone call will not need to have an iPhone for the live translation feature to work. Apple's Visual Intelligence app - which can help users find a pair of shoes similar to ones at which they have pointed an iPhone camera - will be extended to analysing items on the iPhone's screen and linked together with apps. Apple gave an example of seeing a jacket online and using the feature to find a similar one for sale on an app already installed in the user's iPhone. Apple says it will open up the underlying technology it uses for Apple Intelligence and has announced an overhaul of its operating systems. The tone and content of the presentations at its annual Worldwide Developers Conference focused more on incremental developments, including live translations for phone calls, that improve everyday life rather than the sweeping ambitions for AI that Apple's rivals are marketing. Apple software chief Craig Federighi said the company is opening up the foundational AI model that it uses for some of its own features to third-party developers. "This work needed more time to reach our high quality bar," Federighi, senior vice president of software engineering, said of the delays of some features such as improvements to the Siri virtual assistant. In an early demonstration of how partners could improve Apple apps, the company added image generation from OpenAI's ChatGPT to its Image Playground app, saying that user data would not be shared with OpenAI without a user's permission. Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives kicked off the company's annual software developer conference on Monday. Shares of Apple, which were flat before the conference, slipped 1.5 per cent after executives took to the stage in Cupertino, California. Federighi also said Apple plans a design overhaul of all of its operating systems. Apple's redesign of its operating systems centered on a design it calls "liquid glass" where icons and menus are partially transparent, a step Apple executives said was possible because of the more powerful custom chips in Apple devices versus a decade ago. Federighi said the new design will span operating systems for iPhones, Macs and other Apple products. He also said Apple's operating systems will be given year names instead of sequential numbers for each version. That will unify naming conventions that have become confusing because Apple's core operating systems for phones, watches and other devices kicked off at different times, resulting in a smattering of differently numbered operating systems for different products. In other new features, Apple introduced "Call Screening" where iPhones will automatically answer calls from an unknown number and ask the caller the purpose of their call. Once the caller states their purpose, the iPhone will show a transcription of the reason for the call, and ring for the owner. Apple also said it will add live translation to phone calls, as well as allow developers to integrate its live translation technology into their apps. Apple said the caller on the other end of the phone call will not need to have an iPhone for the live translation feature to work. Apple's Visual Intelligence app - which can help users find a pair of shoes similar to ones at which they have pointed an iPhone camera - will be extended to analysing items on the iPhone's screen and linked together with apps. Apple gave an example of seeing a jacket online and using the feature to find a similar one for sale on an app already installed in the user's iPhone. Apple says it will open up the underlying technology it uses for Apple Intelligence and has announced an overhaul of its operating systems. The tone and content of the presentations at its annual Worldwide Developers Conference focused more on incremental developments, including live translations for phone calls, that improve everyday life rather than the sweeping ambitions for AI that Apple's rivals are marketing. Apple software chief Craig Federighi said the company is opening up the foundational AI model that it uses for some of its own features to third-party developers. "This work needed more time to reach our high quality bar," Federighi, senior vice president of software engineering, said of the delays of some features such as improvements to the Siri virtual assistant. In an early demonstration of how partners could improve Apple apps, the company added image generation from OpenAI's ChatGPT to its Image Playground app, saying that user data would not be shared with OpenAI without a user's permission. Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives kicked off the company's annual software developer conference on Monday. Shares of Apple, which were flat before the conference, slipped 1.5 per cent after executives took to the stage in Cupertino, California. Federighi also said Apple plans a design overhaul of all of its operating systems. Apple's redesign of its operating systems centered on a design it calls "liquid glass" where icons and menus are partially transparent, a step Apple executives said was possible because of the more powerful custom chips in Apple devices versus a decade ago. Federighi said the new design will span operating systems for iPhones, Macs and other Apple products. He also said Apple's operating systems will be given year names instead of sequential numbers for each version. That will unify naming conventions that have become confusing because Apple's core operating systems for phones, watches and other devices kicked off at different times, resulting in a smattering of differently numbered operating systems for different products. In other new features, Apple introduced "Call Screening" where iPhones will automatically answer calls from an unknown number and ask the caller the purpose of their call. Once the caller states their purpose, the iPhone will show a transcription of the reason for the call, and ring for the owner. Apple also said it will add live translation to phone calls, as well as allow developers to integrate its live translation technology into their apps. Apple said the caller on the other end of the phone call will not need to have an iPhone for the live translation feature to work. Apple's Visual Intelligence app - which can help users find a pair of shoes similar to ones at which they have pointed an iPhone camera - will be extended to analysing items on the iPhone's screen and linked together with apps. Apple gave an example of seeing a jacket online and using the feature to find a similar one for sale on an app already installed in the user's iPhone. Apple says it will open up the underlying technology it uses for Apple Intelligence and has announced an overhaul of its operating systems. The tone and content of the presentations at its annual Worldwide Developers Conference focused more on incremental developments, including live translations for phone calls, that improve everyday life rather than the sweeping ambitions for AI that Apple's rivals are marketing. Apple software chief Craig Federighi said the company is opening up the foundational AI model that it uses for some of its own features to third-party developers. "This work needed more time to reach our high quality bar," Federighi, senior vice president of software engineering, said of the delays of some features such as improvements to the Siri virtual assistant. In an early demonstration of how partners could improve Apple apps, the company added image generation from OpenAI's ChatGPT to its Image Playground app, saying that user data would not be shared with OpenAI without a user's permission. Apple is facing an unprecedented set of technical and regulatory challenges as some of its key executives kicked off the company's annual software developer conference on Monday. Shares of Apple, which were flat before the conference, slipped 1.5 per cent after executives took to the stage in Cupertino, California. Federighi also said Apple plans a design overhaul of all of its operating systems. Apple's redesign of its operating systems centered on a design it calls "liquid glass" where icons and menus are partially transparent, a step Apple executives said was possible because of the more powerful custom chips in Apple devices versus a decade ago. Federighi said the new design will span operating systems for iPhones, Macs and other Apple products. He also said Apple's operating systems will be given year names instead of sequential numbers for each version. That will unify naming conventions that have become confusing because Apple's core operating systems for phones, watches and other devices kicked off at different times, resulting in a smattering of differently numbered operating systems for different products. In other new features, Apple introduced "Call Screening" where iPhones will automatically answer calls from an unknown number and ask the caller the purpose of their call. Once the caller states their purpose, the iPhone will show a transcription of the reason for the call, and ring for the owner. Apple also said it will add live translation to phone calls, as well as allow developers to integrate its live translation technology into their apps. Apple said the caller on the other end of the phone call will not need to have an iPhone for the live translation feature to work. Apple's Visual Intelligence app - which can help users find a pair of shoes similar to ones at which they have pointed an iPhone camera - will be extended to analysing items on the iPhone's screen and linked together with apps. Apple gave an example of seeing a jacket online and using the feature to find a similar one for sale on an app already installed in the user's iPhone.
