Google Pixel 10 teasers make fun of Apple iPhone, say: If you buy a new phone because of ...
Google Pixel 10
'.
Google Pixel vs Apple iPhone: The AI showdown
Google released a new advertisement for its upcoming Pixel 10 smartphone. The teaser comes with a bold statement and is indirectly mocking Apple for the delayed roll out of
AI features
on iPhone. 'If you buy a new phone because of a feature that's coming soon. But it's been coming soon for a full year. You could change your definition of soon Or you could just change your phone. Ask more of your phone. Google Pixel 10,' the ad's narrator said. After this the ad also flashed the launch date of Google Pixel 10 which is August 20.
With this new ad, Google aims to highlight that Pixel smartphones come with advanced AI tools which have been around for months. On the other hand, Apple's Siri revamp and generative AI features are still under development.
Why Apple AI features got delayed
Apple's software chief Craig Federighi has offered the most detailed explanation yet for why the company's highly anticipated AI-powered Siri features, first promised at WWDC 2024, have been delayed until 2026. In a series of post-keynote interviews, Federighi admitted that Apple's initial approach "just doesn't work reliably enough to be an Apple product."
Federighi revealed that while Apple had working prototypes of the enhanced Siri capabilities, including personal context awareness and cross-app functionality, the features only performed correctly about two-thirds of the time.
"This just doesn't work reliably enough to be an Apple product," Federighi told The Wall Street Journal, providing his most candid assessment of the situation. In the same WSJ interview, he reiterated the technical challenges: "We found that when we were developing this feature that we had, really, two phases, two versions of the ultimate architecture that we were going to create."
Speaking to TechRadar and Tom's Guide in a joint podcast interview, Federighi expanded on the architectural problems: "We realized that V1 architecture, we could push and push and put in more time, but if we tried to push that out in the state it was going to be in, it would not meet our customer expectations or Apple standards."
Google Pixel 10 launch and other details
As mentioned above, Google will launch the Pixel 10 lineup on August 20. where it's expected to unveil four new smartphones under the Pixel 10 series: the Google Pixel 10, Pixel 10 Pro, Pixel 10 Pro XL, and the Pixel 10 Pro Fold. Like every year, the launch event is likely to be livestreamed on YouTube. While specific details on features and specifications are still under wraps, the event promises to showcase Google's latest advancements in smartphone technology as the leaked tagline for this year's Pixel event is said to be 'Ask more of your phone'.
Location
Time Zone
Start Time
Date
New York
ET
1:00 PM
August 20
Los Angeles
PT
10:00 AM
August 20
London
BST
6:00 PM
August 20
Central Europe
CEST
7:00 PM
August 20
India
IST
10:30 PM
August 20
China
CST
1:00 AM
August 21
Japan
JST
2:00 AM
August 21
Sydney
AEST
3:00 AM
August 21
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