18-07-2025
- Business
- Wall Street Journal
Planet Fitness Has Right Tools to Continue Growing
Wall Street is pumped up on Planet Fitness PLNT 2.12%increase; green up pointing triangle.
The low-cost gym giant is coming off four consecutive months of higher foot traffic despite raising its signature membership price to $15 from $10 last summer. Analysts say Planet Fitness can build on this momentum by opening more locations and by leaning into its 'Judgment Free Zone' mantra.
