Latest news with #JulietteHasAGun
Forbes
30-05-2025
- Entertainment
- Forbes
Fruity Florals Lead 2025 Perfume Trends, Plus Top New Scents To Shop
Juliette Has A Gun Miami Shake Juliette Has A Gun Classic perfumes will always stand the test of time, but if you're looking for a trending option this summer, you can't go wrong with a fruity floral. That's especially the case for anything strawberry, which is dominating the category. But that doesn't just mean dessert-esque fragrances—the note can go sophisticated and subtle. It's part of the larger gourmand trend that has been leading the fragrance world and taking unexpected turns. These are the top new fruity floral and gourmand scents, as well as the best new perfumes spanning every category for summer 2025. Chanel Chance eau Splendide Chanel A raspberry accord is what instantly catches your attention in the fifth fragrance in the Chanel Chance family. Rose geranium, cedar, white musk and iris round out the floral gourmand, which is delicate, optimistic and bright, all while paying homage to the Chance scents that have come before it. $176, Chloé Atelier Des Fleurs Cedrus Intense Coty A woody amber, this perfume tells the story of cedarwood as it evolves throughout the day. It opens with bergamot and crushed leaves, has a heart of leathery rose, and cedarwood, sandalwood and Indian sand vetiver for a deep, creamy base. $354, Terre d'Hermés Eau de Parfum Intense Hermés Woody and wonderful, Hermès perfumer Christine Nagel dreamed this up as an interpretation of the inner fire that animates people and the planet. Notes of bergamot, burning wood and lava stone achieve that effect. $168, Henry Jacques Il Y Avait Un Jardin… II Henry Jacques Family-owned French perfume brand Henry Jacques has been carefully crafting fragrances using old world techniques for decades. Now they're launching their first cologne-inspired eau de toilette, 'Il Y Avait Un Jardin…' which translates to 'There Was A Garden…' Delightfully fresh and woody, it blends trio of citrusy top notes—lemon, bergamot and mandarin—with lavender and nutmeg and a base of vetiver and tonka bean. $350, D.S. & Durga Rum Bay Rum D.S. & Durga A trio of limited-edition scents pays homage to both old-fashioned classic menswear and colognes. Rum Bay Rum is a stiff drink from a bygone era, with bay rum, sandalwood, clove, neroli and juniper berry. There's also Golfjazz that brings you to the putting green with notes of grass, limes, leather, mint, moss, patchouli, mimosa, cypress and cedarwood, as well as Grey Blazer, which conveys soft herringbone tweed with green spices, hedgerow flowers, virgin wool, tea, cyclamen, mandarin, guaicwood, carnation, tonka and lavender. $210, Bulgari Eau Parfumée Au Thé Vert Bulgari Bulgari has many iconic scents but this green tea one just might top the list. Originally created in 1992 as an exclusive gift for the house's top clients, the perfume has been updated with a new formula that spotlights a deeper and natural concentration of tea. Light and citrusy, the scent is completed with a floral accord of neroli petals and bergamot. $250, The Maker Revel The Maker Revel Accurately named, the muse behind Revel is celebrations—and this sparkling fruity-floral will surely put you in the mood to party. Warm and energizing, the effervescent blend of pineapple, lychee, frangipani and musk will amp you up for a time out on the town. $175, Krigler Octave Aurum 25 Krigler Enjoy a night at the opera with this deep woody amber perfume inspired by the Paris Opera. Named after the 'golden key,' a reference to octaves in music, the perfume was created in 1925 to pay homage to the Krigler family's appreciation of the Palais Garnier. The velvet curtains, polished wood and softness of satin gloves they frequently saw there is captured in the rich, sophisticated blend of bergamot, olibanum, black pepper, lavender, iris, coffee, tonka bean, vanilla, patchouli, cedarwood and oud. $855, LoveShackFancy Love on the Beach LoveShackFancy Plenty of perfumes try to capture the beach in a bottle, but this one truly transports you to a sun-dappled shoreline, somewhere tropical with a breeze carrying the smell of coconuts and salt water. To add a floral touch—and give it that LoveShackFancy signature—it also has frangiapani. $125, Valentino Donna Born in Roma Extradose Valentino The latest in the Born in Roma continues the theme of exploring the ancient city after dark. The big, vibrant ambery floral plays on that notion of the allure of a timeless adventure in the eternal city with vanilla, cassis accord and rum. Go for his and hers with the men's version, Valentino Uomo Born in Roma Extradose, a woody amber. $198, DedCool Mochi Milk Eau de Parfum DedCool Sweet and snuggly, this is nostalgic comfort in olfactive form. The gourmand skin scent feels like surrounding yourself with fluffy clouds. It opens with peach nectar and incense with a jasmine heart and base of sandalwood, amber and white musk. $90, Jo Malone Beach Blossom Cologne Jo Malone This doesn't capture just any beach—it's the Seychelles, where you'll find the rare sea coconut, dubbed 'coco de mer,' which is the muse of the scent. Coconut water, lime, tonka bean and vanilla create the unisex blend that brings you straight to a tropical shoreline. $168, Glossier You Fleur Glossier Glossier's skin scent has been an undeniable hit. Fleur, the latest iteration, gives it a floral twist that's still subtle, true to the fragrance's DNA. Mineral salt accord, apricot skin, osmanthus, ylang ylang and musky ambrox lend it a velvety turn. $78, YSL Libre L'eau Nue YSL Diaphanous and airy, there's an interesting story behind this perfume's lightness: It's the first alcohol-free scent from YSL. The oil-in-water formula gives skin a glowing radiance while imparting it with a juicy, citrus floral scent that pays homage to Mediterranean summers, courtesy of bergamot, green mandarin and orange blossom. $145, Molton Brown Bluebell & Wild Strawberry Eau de Parfum Molton Brown Imagine taking an alpine walk in the spring and encountering bluebells, the gently scented wildflower that's at the heart of this floral fruity scent. Its counterpart is strawberry to bring some sweetness to the perfume. Violet leaf, amber accord and driftwood round out the mix with an earthy, soft touch. $180, Les Eaux Primordiales Ambre Superfluide Eau de Parfum Les Eaux Primordiales Deeply French in its approach and craftsmanship, Les Eaux Primordiales is finally available stateside. Each bottle of perfume is made by hand in their workshop following authentic traditions of French haute perfumerie. Warm and delicious, Ambre Superfluide brings a long winter day spent next to a fire to life, with apple and cinnamon pie and gingerbread cooking on the hearth. It opens with honey, apple, cinnamon, sesame and bergamot; has a heart of rose, cardamom and fir balsam; and a base of black vanilla, amber, tobacco, rum, benzoin and musks. $295, Maison Francis Kurkdjian Kurky Eau de Parfum Maison Francis Kurkdjian Look through the back of bottle and you'll see doodles printed behind the label. This perfectly encapsulates the story behind the scent, which is the master perfume's childhood. It's even named after his childhood nickname, Kurky. One olfactive reference is the sugared almonds he received in a bright orange box for his baptism, which he still has and treasures today. The whimsical gourmand is made up of a red fruit accord and white musk base. $245, Tom Ford Fucking Fabulous Parfum Tom Ford Somehow the name and the scent are equally attention-grabbing. Now the original is even more potent thanks to an even bigger dose of leather and new notes of fir balsam and roasted tonka bean. $608, Coach For Men Eau de Parfum Coach The black lacquer bottle is the perfect representation of the juice inside: a spicy, woody floral that's deep, dark and a little mysterious. Meant to capture the energy of Coach's New York City home, it was created by perfumer Juliette Karagueuzoglou with top notes of bergamot oil and cardamom, a heart of geranium and cedarwood, and a base of Saffiano leather and vetiver. $122, Vacation Grand Cuvée Vacation Vacation burst onto the scene with their brilliant marketing and SPFs that don't feel like sunscreen. But another element of their success is their delicious scents, which are not only available in sunscreen format. This eau de toilette was inspired by the heart of their Chardonnay Oil SPF 30, blending argan, amber, vanilla bean, cognac, cedarwood and, of course, notes of champagne. $60, WA:IT AKA WA:IT 'Aka' means 'red' in Japanese, signifying the new energy that spring ushers in. The functional fragrance is meant to boost mood, bring inner balance and spark the senses, all while imbuing a sense of clarity and peace. The combination of grapefruit, pink pepper, saffron, cinnamon, juniper berries, lavender, patchouli, frankincense, cypress, cedarwood, amber and plant-based musk make for a serene blend. $175, Ellis Brooklyn Guava Granita Eau de Parfum Ellis Brooklyn Take a whiff of this sweet and fruity juice and you'll almost feel a fruity cocktail with a tiny umbrella in your hand and the sand beneath your toes. Tropical notes of guava, banana and mango blossom mingling with vanilla and almond milk bring a sun-drenched vacation to life. $115, NOYZ Detour Eau de Parfum NOYZ Imagine rolling down the windows, taking in the breeze and simply following wherever the road takes you without a destination in mind. That's the mood perfumer Jerome Epinette captured in this floral gourmand that feels carefree and open to anything. That nonchalance is achieved with a trio of white florals—gardenia, jasmine and tiare—and apple blossom, skin musk and vanilla. $85, Bulgari Allegra Insieme Eau de Parfum Bulgari Created by father-daughter duo Master Perfumer Jacques Cavallier and Camille Cavallier, Insieme honors the bond of lasting friendship. Meant to celebrate moments together, the woody juice is bright, happy and optimistic, with the combination of cedarwood, patchouli, peony accord and mandarin. $295, Glasshouse Perfume Pencils Glasshouse An innovative way to package perfume, these pencils are ideal for on-the-go and travel—you can touch up with them anywhere. Ideal for gifting, the pretty packaging includes two solid pencil perfumes: Kyoto in Bloom spotlights camellia and lotus, while Midnight in Milan features saffron and rose. $40, Altaia Woo(e)d Eau de Parfum Altaia The clever name says it all: This woody scent is meant for wooing. Warm and intriguing yet grounding, it pulls people, sparking an attraction. Atlas cedarwood, Gaiac wood, leather, cardamom and cistus make for a spicy sweetness. $255, Juliette Has A Gun Miami Shake Juliette Has A Gun Proof that the strawberry perfume trend is still going strong, the muse behind this one is—you guessed it—a Miami summer. That makes for one sweet treat with a combo of wild strawberries, whipped cream and vanilla in a bright rainbow bottle that sums up the juice inside. $115, Boy Smells Woodphoria Boy Smells Major changes recently landed at Boy Smells—the gender fluid scent company unveiled a rebrand with new packaging of their perfumes and candles. Woodphoria is a woody floral that smells like an enchanted forest with notes of coconut water, fig leaves and sandalwood. $78, Arquiste Tropical Eau de Parfum Arquiste Tropical Welcome to the jungle. Filled with fruits and flowers, it brings a tropical paradise to life with notes of champaca orchids, ripe guava, fresh ginger, Mexican vanilla and mahogany. A modernist garden in Mêrida, Yucatán served as its muse. $225, Trudon Under the Trees Candle Trudon As part of Trudon's Lost In A Moment Summer Capsule collection, Under the Trees is the perfect summer candle. It feels like stepping into a vegetable garden after the rain, when scents are elevated and crisper. It opens with crisp cucumber and blackcurrant, has a heart of spearmint and jasmine, and a cedarwood base. $140, Initio Power Self STUDIOJ | STUDIO CALONE/JASPAR The name Power Self is quite literal here, as the unisex woody floral scent is designed to connect fragrance and the brain's sensory receptors to boost confidence. The blend of white flowers, osmanthus, white rose, magnolia, black pepper, ambrox, sandalwood and musk molecule is sure to put a pep in your step and improve well-being as intended. $410, Maison Margiela Replica Never-Ending Summer Eau de Toilette Maison Margiela Replica Who doesn't want to smell like an Italian summer? Pretend you're on the Amalfi Coast with this solar floral with notes of spritz, orange, vetiver, cedarwood and patchouli. $165, Cirque du Soleil L'Eau de Parfum Cirque du Soleil Anyone who has ever seen a Cirque du Soleil show knows the thrill of sitting at the edge of their seat watching performers pull off amazing acrobatic feats. Somehow this gourmand captures that in fragrance form, with notes that stir up a sense of adventure and excitement, including florals, sandalwood and caramelized amber. $195, L'Objet Blindfold Eau de Parfum L'Objet Skin scents are in and this is the latest to explore the notion of human closeness. Like a warm hug, the woody, powdery musk combines suede, sandalwood, patchouli, musk, tonka bean and amber. $250, Penhaligon's Fortuitous Finley Penhaligon's Essentially the horse girl trend in olfactive form, even the bottle topper is all about the equestrian. Cardamom, black pepper, salted pistachio and matcha-dusted violet leaf will make you want to break out the riding boots. $335, Heretic Midnight Toker Eau de Parfum Heretic You'll be high on Heretic with this perfume mostly crafted from natural ingredients for an addictive effect. Lush and smokey, it's reminiscent of clove cigarettes, with notes of clove, cypriol, orris root, jasmine, apricot, tobacco, vanilla, birch tar and labdanum. $165, Hermès Poivre Samarcande Eau de Toilette Hermès Each fragrance in Hermès's Hermessence collection, Spices from Faraway, tells the story of two materials beautifully blended together. In the case of Poivre Samarcande Eau de Toilette, perfumer Jean-Claude Ellena looked to the memory of an oak tree that "used to grow in front of my house. Eventually, it had to be felled. The peppery, musky and slightly smoky scent of the cut wood became etched in my memory." The duo of black pepper and mossy oak brings that tree to life. $362, Diptyque Orphéon Eau de Parfum Diptyque Imagine a Parisian jazz club where musicians mingle with music lovers. A song for your nose, the perfume is warm and sensual, just like jazz, with notes of juniper berry, cedar, tonka bean and jasmine. $240, LAFCO Midnight Cactus Candle LAFCO The desert is awe-inspiring any time of day, but it's especially magical at sunset, when the colors of the sky change every minute. This candle captures the time of the desert sky changing from day to a starlight night with fruity notes of raspberry juxtaposed with cactus fruit blossoms and a cedarwood base. Even the lilac hand-blown glass vessel looks to the hues of the desert, housing the invigorating and fresh scent. $50, Daisy Wild Eau So Intense Marc Jacobs Coty The beauty of nature is the theme behind this ebullient scent. The bold bottle captures the inspiration of wildflowers, along with the green juice. The whimsical scent spotlights banana blossom accord, amber and jasmine. $125, Philosophy Radiant Grace Intense Coty Warm and ambery, the latest addition to the Radiant Grace collection is its deepest and most luscious yet. Celebrating deep connections with people around you, it adds raspberry coulis accord, jasmine and vanilla to its famous blend of caramelized sandalwood, black cherry and jasmine. $99, Ferragamo Fiamma Eau de Parfum Ferragamo Translating to 'flame' in English, 'fiamma' can also mean passion. It's the perfect name for this spicy gourmand that reflects the flame inside women that ignites their best selves. White pear, gardenia, spices and ambrox come together for a green and floral juice. $140,
Forbes
02-04-2025
- Business
- Forbes
3 Perfume Brands To Know From Notes Shanghai
Notes Shanghai showcased 200 brands hailing from 19 countries and regions. This season, Shanghai Fashion Week (SHFW) welcomed a new addition to its lineup of showrooms—a perfume trade show called Notes Shanghai. In her welcome speech, the secretary-general of SHFW, Madame Lv, declared it 'a new chapter in innovation.' The inventive move—a world first from a fashion week—attests to the growing interest in fragrance in China, especially among younger consumers. With a low penetration rate of around 5%—according to reports—China has been touted as the holy grail of the fragrances industry for a number of years. Mintel predicts market sales will reach 15.439 billion RMB by this year. Now, Notes Shanghai with its 200 brands hailing from 19 countries and regions, is poised to take a slice of the action. Under the direction of founder Alex Wu, who calls it the 'very first professional event dedicated to fragrance in China,' the initiative aims to link up all aspects of the fragrance value chain. Wu says a distinct 'Chinese scent' aesthetic is emerging—rooted in local culture, raw materials, and storytelling—which creates emotionally resonant and culturally rich fragrances.'It's about connecting people and helping them to understand these changes,' Wu says. 'I want to bring people, brands, and retailers together.' Prada took part in the trade show during Shanghai Fashion Week Notes Shanghai is an immersive expo that runs twice yearly, attracting a broad selection of brands, industry professionals, and consumers making up a footfall of around 15,000 visitors per season. Across 3 days, it attracted a lively brand mix of global companies from March 27 - 30. Juliette Has A Gun and Issey Miyake interspersed with domestic labels like Boitown, Melt Season, and Voice From The Sky. In the busy space on the West Bund, Prada, Diptyque, Le Labo, and Tom Ford were showcased as part of 'Notes Collection.' Boutique stores included Hong Kong's Scented Niche, Olfacto Project, and new entry Popscent—fronted by local brand Reclassified. 18,000 viewers tuned into livestreams broadcasting round-tables and keynotes from industry professionals like Mane's Vice President Perfumer, Veronique Nyberg, and the Tmall fragrance expert Xue Nie. Global influencers such as Jeremy Fragrance rubbed shoulders with local KOLs and bloggers like Scarlett Pan and Gail Ruhan. The final day offered companies B2C retail and market research opportunities. Ankita Gill, the founder of Param Sara—a brand from India, born in China—is taking part for the second time. 'It's a great platform to have a one-on-one conversation with consumers. It enables you to connect and get immediate feedback. If you are already selling here, you'll see how you can elevate that experience,' she advised. Notes Shanghai aims to help brands penetrate the Asian market. However, with Shanghai acting as the gateway, Wu hopes his brainchild will become a key platform for the Chinese and broader Asian fragrance industries to expand onto the global stage. As competition heats up in the sector, here are three brands to know from Notes Shanghai. China's only perfume trade show has a footfall of around 15,000 visitors per season. When Reclassified (RE调香室) was founded in Shanghai in 2013 by Mac Lin, the only competition it faced was from Jo Malone. As one of the original domestic fragrance brands, Lin was quick to spot an opportunity. Reclassified quickly opened its first physical store in 2014 and focused on developing and securing strong supply chains. Now, it has over 100 doors across China offering fragrances that appeal to China's 25 to 30-year-olds living in Tier 1 and 2 cities. The brand's more affordable line When And Where—the focal point of its booth at Notes — was founded in 2019. Investment from CITIC Capital followed 2 years later. In March 2024, Reclassified partnered with the French master perfumer Dominique Ropion to launch the 'Masters of Light' series. Now, it's moving into distribution with the debut of the platform Pop Scent—retailing European brands only—at the tradeshow. 'In China, the distribution is not as mature asin other countries. Given our years of experience in offline retail and strong relationships we have decided this is a key focus for us,' Lin explained. Founded in 2022 by Bobber Wang, Zhufu now has 7 scents, scented candles, and body oils. Bobbar Wang founded Zhufu in 2022 following work as a designer with several international names. Hardly surprisingly, the brand has already been recognized by the German Design Awards (2025). A visual identity based around bamboo—meaning prosperity—is an homage to his grandmother who was a bamboo knitter. This is cleverly reflected in the branding and the bottle design (which echoes the knots of the wood). Perhaps serendipitously, the top-selling scent Nana, infused with the sweet snack persimmon, is based on the woman herself. Zhufu now has 7 scents including a limited edition collaboration with a master from Shanghai's traditional Buddhist temple, Donglin Temple in the Jinshan District. Another, the Poet, is inspired by the famous Chinese writer Li Bai and contains 'a little bit of the Chinese baijiu.' It's the brand's third outing at the exhibition and currently, it retails offline in Paris and Canada as well as through China's e-commerce channels. 'We want to introduce our Chinese culture to the world. The international perfume market should have room for one Chinese brand,' Wang stated. Param Sara's Indian founder Ankita Gill studied at the Grasse Institute of Perfumery. Param Sara is another brand on a mission: this time, to put Indian perfumes on the map. The founder Ankita Gill studied at the Grasse Institute of Perfumery and started Param Sara in Shanghai—her adopted home of the last ten years. 'I think Indian fashion brands have definitely broken the barriers and people globally have started to understand the craft behind the workmanship. Now it's time for a fragrance from India,' says Gill. Why China? Gill says it's a laboratory for innovation and experimentation. China is always open to new things. People are so curious and listen to you but allow you to stay through to your roots.' Param Sara uses upcycled ingredients, transforming what was once considered a by-product into evocative, sustainable scents. Its most popular scent, The Mandala, has top notes of green mango and bergamot. 'No one thinks of a tropical fruit in an Asian fragrance. Here, it's mostly floral or woody.' But Indian summers and mangos go hand in hand and Gill recounted enjoying them as a child in India. 'I am using ingredients that have been woven into my daily life and have had so much impact through rituals and traditions. This is what I'm trying to capture, the power of fragrance to transport us,' she added.
