Latest news with #JumioOnlineIdentityStudy
New Straits Times
3 days ago
- Business
- New Straits Times
NST Leader: Of tech titans and online harm
OF late, many governments are recognising that technology needs to be rooted in ethics; otherwise it won't be a force for good. But tech titans want technology to be left alone. To them, their platforms are content enablers: anyone can write anything they want. Pushed to the limit, this would mean unethical content such as fake news and hate speech. This is not something that might happen; it has been happening for the longest time. Left with no choice, some governments are turning to the law to tame technology. Take the European Union's Digital Services Act and allied legislation. They are based on a very simple concept: social media platforms, being content curators, must take responsibility for everything they publish. Can't blame the EU; self-policing isn't one of the strong points of social media platforms. With the oversight of the platforms being taken over by the EU, many analysts expect the digital world to change for the better. Malaysia, too, wants the digital world to be more ethical than it is now, but it is trying a milder version by inviting social media platforms to join the Communications and Multimedia Content Forum (CMCF), an industry-led effort to ensure that more ethical content appears online. Mild though the CMCF is, Meta, X and Instagram have refused to be part of it, despite several invitations. They are missing a golden opportunity to join others in the technology business to set best practices for the industry. Because the CMCF provides the technology companies a second chance at self-policing, so to speak. Having scored badly before, they should grab the opportunity to do better now. Refusing to be part of the CMCF means the tech titans are not keen on moderating harmful content online. But they must know their algorithms make harm worse. This is why nations around the world are resorting to a regulatory framework to compel them to curate their content. Otherwise, the companies and their officers will suffer punitive costs. As if algorithms aren't bad enough, artificial intelligence-powered scams are making digital platforms a more harmful world. A 2025 Jumio Online Identity Study published recently and reported in this newspaper yesterday is clear: AI fraud is eroding digital trust. Technology titans must also read it as people losing trust in them. Of the 8,000 adults surveyed in the United Kingdom, the United States, Mexico and Singapore, only 37 per cent believe most social media accounts are authentic, and just 36 per cent say they still trust the online news they consume. Here is more: some 76 per cent fear the use of AI to create fake identity documents and 75 per cent are concerned about scam emails crafted by AI to steal passwords or money. For technology titans whose social media platforms have become the new media outlets, this is surely bad news. Views may earn them 90 per cent of their revenue from advertisements, but at this level of trust and fear, in no time the bear will be at the door. There is only one of two ways for the technology titans to preserve trust: to self-police their platforms or join others in crafting best practices for the industry.
Barnama
23-05-2025
- Business
- Barnama
Jumio Survey Reveals Crumbling Consumer Trust In Digital Life Amid Surge In AI-powered Fraud And Deepfakes
SUNNYVALE, Calif., May 23 (Bernama) -- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released the 2025 Jumio Online Identity Study, the fourth installment of its annual global consumer research. This year's results paint a stark picture: trust in digital life is crumbling under the weight of deepfakes, misinformation and cybercrime. The study examined the views of more than 8,000 adult consumers, split evenly across the United States, the United Kingdom, Singapore, and Mexico. Sixty-nine percent of respondents say AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft, and confidence in online authenticity continues to erode amid growing fears of manipulated content and AI-driven deception.
Business Wire
21-05-2025
- Business
- Business Wire
Jumio Survey Reveals Crumbling Consumer Trust in Digital Life Amid Surge in AI-Powered Fraud and Deepfakes
SUNNYVALE, Calif.--(BUSINESS WIRE)-- Jumio, the leader in AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights, today released the 2025 Jumio Online Identity Study, the fourth installment of its annual global consumer research. This year's results paint a stark picture: trust in digital life is crumbling under the weight of deepfakes, misinformation and cybercrime. The study examined the views of more than 8,000 adult consumers, split evenly across the United States, the United Kingdom, Singapore, and Mexico. Sixty-nine percent of respondents say AI-powered fraud now poses a greater threat to personal security than traditional forms of identity theft, and confidence in online authenticity continues to erode amid growing fears of manipulated content and AI-driven deception. Digital Trust Impacted as Concerns About AI Escalate Seven out of 10 global consumers (69%) indicated they are more skeptical of the content they see online due to AI-generated fraud than they were last year. Just 37% of consumers said they more strongly believe that most social media accounts are authentic compared to last year, and only 36% claimed they were more trusting of news they encounter online, despite the possibility of encountering deepfakes or manipulated content. These are just a couple of findings that demonstrate a global shift toward distrust and anxiety in digital spaces. The majority of respondents also cited day-to-day worries around a number of AI-powered fraud tactics, including: Fake digital IDs generated with AI (76%) Scam emails using AI to trick people into giving away passwords or money (75%) Video and voice deepfakes (74%) Being fooled by manipulated social media content (72%) This indicates that consumers increasingly recognize the risks of conducting life and business online, but may lack the tools or evidence needed to identify secure, authentic content. 'As generative AI continues to lower the barrier for sophisticated scams, Jumio's findings highlight an urgent need for businesses to rethink digital identity protection — not only to reduce fraud, but also to preserve customer trust and digital engagement itself,' explained Bala Kumar, chief product and technology officer at Jumio. As Consumers Prepare for Industrialized AI Fraud, They Look to Tech Companies for Leadership In the absence of strong regulatory protections, consumers are taking matters into their own hands. When asked who they trust most to protect their personal data from AI-powered fraud, 93% said themselves, far more than those who trust government agencies (85%) or Big Tech (88%). But self-reliance does not mean consumers want to go it alone. In fact, when asked who should be most responsible for stopping AI-powered fraud, 43% pointed to Big Tech, compared to just 18% who chose themselves. The 2025 Jumio Online Identity Study identifies this trust gap as symptomatic of a rapidly evolving threat landscape, where fraud-as-a-service (FaaS) ecosystems flourish across dark web marketplaces. These plug-and-play toolkits enable even novice fraudsters to launch sophisticated attacks using synthetic identities, deepfake videos, and botnet-driven account takeovers. This shift is forcing companies to modernize fraud defenses and rethink how they protect consumers in an AI-driven world. In parallel, Jumio's research found that consumers are open to the additional steps this may require. Most respondents globally said they would be willing to spend more time completing comprehensive identity verification processes, especially in sectors where stakes are high, like banking and financial services (80%), government services (78%), and healthcare (76%). Looking Forward: Consumers Deserve Cutting-Edge Security and Transparency from Business As consumers continue to live, work, and play in digital spaces, enterprises must provide more sophisticated security to combat AI-powered fraud. Enterprises will have to adopt proactive strategies that blend cutting-edge verification, real-time monitoring, and a zero-trust approach to digital security from a technological standpoint. But strong technology alone isn't enough. Businesses must also earn consumer trust in these protections. 'Our industry must develop the tools we need to stay ahead of the AI-fraud arms race, because traditional identity verification isn't going to cut it anymore. From multi-modal biometrics to connected data, Jumio is committed to putting the next generation of identity intelligence in the hands of enterprises,' explained Jumio CEO Robert Prigge. 'However, we must ensure we take consumers on this journey too. Building a trustworthy digital world depends on strong consumer education and transparency.' Find additional data and insights here. About the Research The Jumio 2025 Online Identity Study surveyed 8,001 adult consumers evenly distributed across the United States, the United Kingdom, Singapore, and Mexico. Censuswide fielded the survey between April 9 and April 24, 2025. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles and are members of The British Polling Council. About Jumio Jumio helps organizations to know and trust their customers online. From account opening to ongoing monitoring, the Jumio Platform provides AI-powered identity intelligence anchored in biometric authentication, automation and data-driven insights to accurately establish, maintain and reassert trust. Leveraging powerful automated technology including biometric screening, AI/machine learning, liveness detection and no-code orchestration with hundreds of data sources, Jumio helps to fight fraud and financial crime, onboard customers faster and meet regulatory compliance including KYC and AML. Jumio has processed more than 1 billion transactions spanning over 200 countries and territories from real-time web and mobile transactions. Based in Sunnyvale, Jumio operates globally with offices and representation in North America, Latin America, Europe, Asia Pacific, and the Middle East and has been the recipient of numerous awards for innovation. Jumio is backed by Centana Growth Partners, Great Hill Partners and Millennium Technology Value Partners. For more information, please visit
