Latest news with #JustPlug
Cision Canada
5 days ago
- Business
- Cision Canada
Emobi Partners with ElectricFish to Enable JustPlug on Grid-Independent Ultra-Fast Public and Fleet Charging Depot Infrastructure
Strategic partnership brings together Emobi's JustPlug technology with ElectricFish's microgrid-scale battery-integrated charging solutions to accelerate EV adoption across public and private charging SAN FRANCISCO, Aug. 5, 2025 /CNW/ -- Emobi, North America's largest EV charging roaming and JustPlug infrastructure, today announced a partnership with ElectricFish, a national leader in building the next-generation of distributed energy infrastructure. This collaboration establishes ElectricFish as a charge point operator partner on Emobi's platform, positioning Emobi as the digital infrastructure for both public chargers and fleet charging depots, like ElectricFish's solutions, which deliver fast charging without requiring grid upgrades. The partnership combines Emobi's patented JustPlug technology with ElectricFish's microgrid-scale energy storage and fast charging solutions to address two critical barriers to mass EV adoption: charging speed and grid infrastructure limitations. Emobi's JustPlug solution enhances compatibility with existing infrastructure while reinforcing security through encryption and certificate authentication. The technology enables 80% of existing vehicles and chargers—which lack traditional Plug & Charge capabilities—to experience seamless automatic charging with centralized data management across different systems. ElectricFish's 350Squared system delivers 133% faster EV charging than traditional hardware while reducing up to 90% of costly grid upgrades through proprietary power electronics design and battery integration. This collaboration comes as charging infrastructure must rapidly scale to support anticipated demand growth. Traditional deployment approaches are often constrained by lengthy grid upgrade processes, with some installations taking up to two years and costing $100,000 or more in infrastructure improvements. The combined solution eliminates these barriers while offering operators enhanced security, increased utilization by drivers through interoperability, and the ability to support Plug & Charge capabilities without expensive hardware replacement. "This partnership exemplifies our commitment to future-proofing EV infrastructure as we expand beyond public charging into fleet charging depots," said Lin Sun Fa, CEO of Emobi. "ElectricFish's approach to solving grid constraints complements our JustPlug technology's ability to eliminate compatibility barriers across both public and fleet use cases. The same protocols we use today for JustPlug will also power Vehicle-to-Grid communication, ensuring our infrastructure can adapt as the industry evolves." "ElectricFish is transforming the EV charging experience by delivering the speed, reliability, and convenience drivers expect—without the delays and costs of grid upgrades," said Anurag Kamal, CEO of ElectricFish. "Our 350Squared units bring the simplicity of gas station fueling to EV charging: ultra-fast sessions, seamless authentication, and grid-independent resilience. By partnering with Emobi, we're enabling public and fleet drivers to plug in and power up in minutes, and securing charging while operators maximize utilization and revenue opportunities." The companies will begin showcasing their integrated solutions through upcoming deployments in Detroit, Redwood City, and Oakland, California, demonstrating how JustPlug-enabled ElectricFish charging stations can deliver seamless, grid-independent charging experiences. By combining solutions that can rapidly scale without overwhelming existing infrastructure, Emobi and ElectricFish are creating a pathway for global expansion of charging networks that make EV adoption more effortless for both fleets and drivers. About Emobi Emobi enables seamless and secure EV charging across networks, providing unified infrastructure for app makers, fleets, and automakers, while maximizing charger utilization. Its secure, fully automated charging technology, JustPlug, simplifies EV charging and works instantly with no special hardware or software required. Emobi holds two provisional patents, integrates with over 120,000 chargers across the U.S. and Canada, and serves over 40 enterprise customers. Emobi is trusted by the U.S. Department of Energy and Department of Transportation and backed by global investors including Florida Funders and Y Combinator. For more information, visit About ElectricFish ElectricFish is building the next generation of distributed energy infrastructure, powered by advanced machine learning software. Its flagship product, the 350Squared, provides industry-leading EV fast charging and community resilience, especially in grid-constrained locations. Founded in 2019, ElectricFish is headquartered in San Carlos, Calif. ElectricFish was co-founded by CEO Anurag Kamal, MS; Chief Scientific Officer Folasade Ayoola, MS MBA; Chief Systems Architect Nelio Nascimento; and COO Vince Wong, MBA. For more information, visit us at Media Contact Megan Nealon [email protected] (516) 644-8127 SOURCE Emobi
Yahoo
19-05-2025
- Automotive
- Yahoo
Emobi: why your next EV might never need an app to charge
In our latest episode of Lexicon, we sat down with Lin Sun Fa, CEO of Emobi and a lifelong cybersecurity enthusiast, to discuss how AI, digital identity, and data refinement models are converging to create the future of EV charging. As electric vehicles (EVs) become more mainstream, the infrastructure needed to support them must evolve just as rapidly. Charging remains one of the most significant barriers to mass EV adoption, not only because of accessibility and availability, but also because of the fragmented experience drivers face when moving between different networks. Enter Emobi, a company that aims to make EV charging as seamless and secure as charging your phone. Also, subscribe to IE+ for premium insights and exclusive content! 'We deliver seamless, secure EV charging through a unified infrastructure. Just plug in, and charging starts automatically,' Fa explained. At its core, Emobi offers a universal backend system that connects all stakeholders in the EV charging ecosystem, including charging networks, automakers, fleet operators, and app developers. Rather than forcing companies to overhaul existing hardware or firmware, Emobi introduces a layer of security and automation allowing plug-and-play functionality across systems. 'We unify a fragmented charging landscape into one secure, automated backbone for the industry,' he added. This vision is embodied in Emobi's flagship technology, JustPlug, a cloud-based alternative to traditional 'Plug and Charge' systems. While well-known, Plug and Charge is limited by its reliance on specific hardware and firmware. In contrast, JustPlug moves that handshake process to the cloud, enabling secure authentication and authorization even across outdated or mismatched systems. 'Eighty percent of vehicles and chargers today don't support Plug and Charge. We created JustPlug to work with what's already out there without needing new hardware,' he told us. JustPlug leverages digital certificates—the same asymmetric encryption technology that underpins HTTPS protocols on the web. These certificates are installed in vehicles and chargers to create unique digital identities, ensuring that every connection is authenticated and encrypted. 'Digital certificates are the most secure technology we have—they're what makes HTTPS work, and now they're securing your EV charging,' he said. 'It's the most secure EV charging experience you can get—without compromising convenience,' he added. Beyond security, however, what makes Emobi particularly exciting is its use of AI and data refinement. While the concept of smart charging isn't new, Emobi brings a sophisticated data model to the table, aiming to eliminate one of the most frustrating issues in the EV world: the inaccurate status of charging stations. 'Sometimes a charger shows as available, but it's broken. Drivers spend the last mile of their battery to get there, only to find they're stuck,' he said. Emobi addresses this through a layered enrichment, refinement, and transformation approach. Their AI systems pull in data not just from the network itself, but also from user feedback, usage history, and even behavioral trends to produce reliability scores. 'We turn raw, unreliable charger data into real-time reliability scores—so drivers know what to trust,' he added. This same intelligence is used to help charging network operators optimize station placement—a growing concern as EV adoption accelerates. While it may seem intuitive to simply co-locate chargers with existing fuel stations, Lin argues that this misses critical factors like grid readiness, accessibility, and even vandalism risk. 'More data means better decisions. We help operators avoid the scattershot approach and make smarter infrastructure investments,' he told us. This predictive power extends to energy management and future-ready applications like Vehicle-to-Grid (V2G) or Vehicle-to-Home (V2H) technologies. With the proper cryptographic protocols, EVs can become part of the grid, not just consumers, but as active energy assets. 'In the future, cars, chargers, and the grid will all identify each other securely to share energy. That's where we're headed,' he added. Though often associated with blockchain, Emobi's approach is based on targeted, efficient cryptographic protocols tailored specifically for the charging ecosystem. 'It's not blockchain per se, but both rely on cryptography. We use what's necessary to get the job done right and securely,' he said. While Emobi is currently focused on the North American market, its roadmap is global. As regulations evolve and EV adoption grows in Europe and Asia, Lin sees Emobi's model scaling effortlessly. 'We're cutting our teeth in North America, but yes—Europe is mature, and Asia is emerging fast. Expansion is inevitable,' he added. Still, regulatory hurdles remain challenging, especially with outdated standards that assume hardware-based authentication. For example, ISO 15118, the backbone of Plug and Charge, has been around since 2014 but has seen slow adoption due to its complexity and cost. Emobi's cloud-based model is a clever workaround that maintains compliance while removing bottlenecks. 'Nobody wants to pay more money to rip out and replace hardware. JustPlug meets the standard, without the friction,' he told us. Collaboration is key. Emobi works closely with automakers and charging networks to pilot new integrations. Adoption is growing because, as Lin points out, everyone wants to make charging as painless as possible for drivers and providers. 'It's in everyone's interest to make EV charging seamless. And we're giving them a way to do that without starting from scratch,' he added. As for the long-term vision, Lin paints a picture of universal compatibility and invisible tech. 'In the future, you'll buy any EV, go to any charger, and simply plug in. No apps. No hassle. That's the Emobi vision,' he told us. Whether it's a connected grid, a smart city, or even—yes—flying EVs, Emobi's mission is to become the secure infrastructure that underpins it all. 'Everything is an energy asset today. The future is about secure communication between them, and we're building the platform to make that happen,' he said. For a world still figuring out how to fuel its electric revolution, Emobi is proving that the solution isn't always new hardware or flashy interfaces—it's smart, secure, and seamless systems that work quietly in the background.
