11-08-2025
Can't-Miss Pre-Show at IMEX America: AI Innovation Lab Everyone is Buzzing About
Some of the smartest moves at IMEX America will happen before the expo even opens. One room, 100 insiders, and a playbook you'll wish you had sooner.
If you're heading to IMEX America with serious plans to future-proof your event strategy, clear your calendar for October 6. Before the expo floor opens, a select group of top-tier planners will be gathering at Mandalay Bay for an AI experience that's as hands-on as it is high-level.
Limited to just 100 participants, this pre-show session is built for planners who want to use AI now, not just theorize about it later.
Just Practical AI Lab, Built for Events
This is a working lab. Expect an agenda built around live demos, guided practice, and prompt engineering tailored to real-world event planning.
You'll learn how to use AI to solve the headaches you're actually dealing with, like crafting personalized marketing at scale, streamlining venue research, optimizing budgets on the fly, and rapidly prototyping agendas.
You'll walk out with usable prompts, sharper questions, and a clear sense of what AI can (and can't) do for your team next quarter.
Collaborate Like a Pro, Compete Like a Champion
One of the lab's standout features? The AI Prompt World Cup. It's exactly what it sounds like, a friendly but fiercely competitive showdown where small teams battle to create the most effective prompts for real event scenarios.
Bragging rights are on the line. So is the chance to learn directly from peers who are already testing these tools at global events.
Skift Meetings [AI] Innovation Lab is a room full of strategic thinkers rolling up their sleeves and working the tech with support from facilitators who understand both AI systems and event systems.
Why You Want to Be in That Room
AI for events is moving fast. But no one wants to be sold another shiny object. This lab is about applied knowledge, peer validation, and walking away with immediate next steps.
It's also one of the only places during IMEX where you'll get concentrated time with fellow senior planners who are navigating the same terrain and asking the same sharp questions.
The catch? Space is tight.
With only 100 seats available, and most already spoken for, now's the time to raise your hand if you want in.
Request Your Invite Now
If you're a senior-level planner ready to take AI from theory to action, and you like the idea of beating your peers in a bracket-style prompt battle, this is your moment.
Request your invite to the AI Innovation Lab at IMEX America. Join the event world's smartest minds in Las Vegas on October 6. Let's make the future less hypothetical.
