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Why nonalcoholic beer is on track to become the world's second-largest beer category
Why nonalcoholic beer is on track to become the world's second-largest beer category

USA Today

time3 days ago

  • Business
  • USA Today

Why nonalcoholic beer is on track to become the world's second-largest beer category

Why nonalcoholic beer is on track to become the world's second-largest beer category Show Caption Hide Caption Debate over limiting alcohol service on flights gains attention | Cruising Altitude Ryanair's CEO has sparked debate by suggesting a strict limit on alcohol service at airlines and airports. Could this policy really take off? Justin Brown purchased his first nonalcoholic beer last winter, after spotting a six-pack of Athletic Brewing Company cans on sale at his local grocery store in Salt Lake City. Brown leads an active lifestyle filled with rock climbing, trail runs and chasing after his two kids, but the 37-year-old craft beer fan said he's increasingly health conscious as he grows older. The Athletic Brewing Co. beer's low calorie count – just 45 per can – was a major draw, along with having the chance to enjoy the taste of beer for less than 0.5% alcohol by volume. Brown said he still enjoys his craft beers, but nonalcoholic beers have worked their way into the rotation. '(It) has been top of mind as I grow into my late 30s, going to 40s, making sure I'm here for my children and taking care of myself,' Brown told USA TODAY while at a public pool, sipping on a nonalcoholic beer and watching his kids swim. 'I think people, as millennials, we're all trying to stay young, stay fit, stay healthy, and the nonalcoholic beer trend kind of fits within that ethos.' It's a trend taking off across global markets. Beverage industry analysis firm IWSR found nonalcoholic beer volume jumped 9% in 2024 despite a 1% dip in global beverage alcohol volume. At this pace, nonalcoholic beer is forecast to surpass ale as the second-largest beer category by volume worldwide this year, behind only lagers. 'I would have expected that as alcohol holistically struggles in this current climate, this nonalcoholic beer at the very least would slow its growth. And yet we're not seeing that," Marten Lodewijks, President of IWSR U.S., told USA TODAY. As of 2024, nonalcoholic beer ranked No. 3 by IWSR by making up 2% of global volume, outranking wheat beers (1%) and stouts (1%). The beer faces a colossal gap below lagers, which is by far the largest beer category at 92% of global volume. Nonalcoholic beer sales are up Nonalcoholic beer sales have been on an upward trend since 2018, led by major markets like the U.S., Japan and Germany, according to IWSR data. Between 2019 and 2024, nonalcoholic beer volume in the U.S. grew 175%, propelling the country's ranking from the category's sixth-largest market to third-largest. It's gotten popular enough for Glen Fox, Anheuser-Busch endowed professor of malting and brewing sciences at the University of California, Davis, to add nonalcoholic beer to his teaching program this year. "We're brewing our own nonalcoholic beer for the students to look at, to get that experience," Fox said. "We want to be sure that we understand the process, educate the new brewers, so that they have a good understanding before they go and get a job in the industry." Why is nonalcoholic beer becoming more popular? Experts pointed to waning alcohol sales and growing health concerns as major drivers. Former U.S. Surgeon General Dr. Vivek Murthy in January released an advisory warning of the direct link between alcohol consumption and increased cancer risk. That same month, advertising and sales measurement technology firm NCSolutions released a survey that found 49% of Americans planned to drink less in 2025, up from 41% in 2024. With roughly 0.5% alcohol by volume among most brands, nonalcoholic beer has proved to be an appealing alternative. Especially as the messaging around nonalcoholic beer has shifted to broaden its appeal, according to Dave Williams, vice president of analytics and insight for Bump Williams Consulting, a Connecticut firm that specializes in the alcoholic beverage industry. No longer is the drink viewed as the humdrum option for people who can't consume alcohol, whether that's because they're in recovery or pregnant, he said. "They broke down the stigma surrounding holding a nonalcoholic beer or beverage. ... There is a whole crop of consumers out there that are showing interest in this nonalcoholic alternative," Williams said. 'Now, you can still enjoy beer, feel like you're part of the moment, part of the group, part of the occasion, without having to incorporate any of your perceived objections or obstacles to the alcoholic side of it.' What are Americans drinking in 2025? Consumers are chasing moderation. And unlike regular beer, Lodewijks noted nonalcoholic beers can be sipped during a lunch break at work or – as demonstrated by Brown – public settings that are typically alcohol-free. More variety has likely helped, with new entrants like Athletic Brewing Co., which launched in 2018, and nonalcoholic alternatives to most of the top beer brands, including Heineken 0.0 and Corona Non-alcoholic. Fox of the University of California, Davis, said the taste has also come a long way compared with nonalcoholic beers sold 50 years ago. 'The process at the time removed some flavor when they removed the alcohol,' he said. 'But with the engineering and the way we can brew these now, that's a thing of the past. There are really tasty, flavorsome, nonalcoholic beers.' Fox warned that if choosing nonalcoholic beer, it's better to buy canned or bottled. The alcohol in beer acts as a preservative that prevents the growth of microbes; with less alcohol, nonalcoholic beer served on draft can be more susceptible to spoilage and pathogens. 'You're relying on the pub to keep their lines clean,' he said. 'Be careful getting if you're getting it off the tap. Ask questions about how old it is, when they cleaned their line.'

Brown Brothers Media Acquires DMNews, Names Co-Founder Justin Brown as Editor-in-Chief
Brown Brothers Media Acquires DMNews, Names Co-Founder Justin Brown as Editor-in-Chief

Yahoo

time22-05-2025

  • Business
  • Yahoo

Brown Brothers Media Acquires DMNews, Names Co-Founder Justin Brown as Editor-in-Chief

SINGAPORE, May 22, 2025--(BUSINESS WIRE)--Brown Brothers Media Pte. Ltd., a Singapore-based digital media company, proudly announces its acquisition of DMNews ( a leading platform for self-improvement and lifestyle content, effective February 15, 2025. In a move underscoring the strategic importance of DMNews to its portfolio, Brown Brothers Media has appointed co-founder Justin Brown as editor-in-chief of the platform. Brown Brothers Media, founded in 2020, reaches over 50 million monthly pageviews across its digital publications, focusing on personal development, mindfulness, and business insights. Its data-driven, high-quality content resonates globally, driven by organic reach through Google Discover and search. DMNews delivers motivational content on mindset, wellness, and relationships, empowering readers with practical insights. Its alignment with Brown Brothers Media's mission makes it a cornerstone of the company's expansion. Justin Brown's appointment as editor-in-chief signals Brown Brothers Media's commitment to elevating DMNews's impact. "DMNews is a vital addition to our portfolio," said Justin Brown. "As editor-in-chief, I'm excited to steer its growth, delivering content that inspires and empowers." This strategic acquisition strengthens Brown Brothers Media's portfolio, enhancing its mission to deliver impactful, high-quality content to a global audience. Visit for more on Brown Brothers Media and for DMNews. About Brown Brothers MediaFounded in 2020 in Singapore, Brown Brothers Media delivers high-quality content in personal development and business, reaching 50 million monthly pageviews with a global team. About DMNewsDMNews is a trusted source for self-improvement content, offering insights on wellness, career, and relationships to empower its readers. View source version on Contacts Media Contact Isabel CabreraBrown Brothers MediaEmail: isabel@ Address: 80 Robinson Road, #14-02, Singapore 068898Website:

Brown Brothers Media Acquires DMNews, Names Co-Founder Justin Brown as Editor-in-Chief
Brown Brothers Media Acquires DMNews, Names Co-Founder Justin Brown as Editor-in-Chief

Business Wire

time22-05-2025

  • Business
  • Business Wire

Brown Brothers Media Acquires DMNews, Names Co-Founder Justin Brown as Editor-in-Chief

SINGAPORE--(BUSINESS WIRE)--Brown Brothers Media Pte. Ltd., a Singapore-based digital media company, proudly announces its acquisition of DMNews ( a leading platform for self-improvement and lifestyle content, effective February 15, 2025. In a move underscoring the strategic importance of DMNews to its portfolio, Brown Brothers Media has appointed co-founder Justin Brown as editor-in-chief of the platform. Brown Brothers Media, founded in 2020, reaches over 50 million monthly pageviews across its digital publications, focusing on personal development, mindfulness, and business insights. Its data-driven, high-quality content resonates globally, driven by organic reach through Google Discover and search. DMNews delivers motivational content on mindset, wellness, and relationships, empowering readers with practical insights. Its alignment with Brown Brothers Media's mission makes it a cornerstone of the company's expansion. Justin Brown's appointment as editor-in-chief signals Brown Brothers Media's commitment to elevating DMNews's impact. 'DMNews is a vital addition to our portfolio,' said Justin Brown. 'As editor-in-chief, I'm excited to steer its growth, delivering content that inspires and empowers.' This strategic acquisition strengthens Brown Brothers Media's portfolio, enhancing its mission to deliver impactful, high-quality content to a global audience. Visit for more on Brown Brothers Media and for DMNews. About Brown Brothers Media Founded in 2020 in Singapore, Brown Brothers Media delivers high-quality content in personal development and business, reaching 50 million monthly pageviews with a global team. About DMNews DMNews is a trusted source for self-improvement content, offering insights on wellness, career, and relationships to empower its readers.

Missing five-month-old baby found: MPD
Missing five-month-old baby found: MPD

Yahoo

time22-05-2025

  • Yahoo

Missing five-month-old baby found: MPD

UPDATE: The five-month-old baby has been located safe, police say. MEMPHIS, Tenn. — A five-month-old baby was kidnapped by her father on Wednesday in Hickory Hill, according to Memphis police. According to MPD, the mother of Milani Brown was taken by her father, Justin Brown, in the 6900 block of Raines Road. She was last seen at 3:28 p.m. on Thursday wearing a pink onesie. He is driving a 2020 baby blue Toyota Corolla. Justin Brown was last seen wearing a dark hat, black shirt, khaki pants, and red and black Nike shoes. If you have information regarding this incident, contact Memphis Police Communications at 901-545-COPS. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

10 inmates escape New Orleans jail; manhunt and investigation underway
10 inmates escape New Orleans jail; manhunt and investigation underway

Yahoo

time21-05-2025

  • Yahoo

10 inmates escape New Orleans jail; manhunt and investigation underway

NEW ORLEANS, Louisiana - A large-scale manhunt is still underway after ten inmates escaped from the Orleans Parish jail on Friday, triggering public outcry and a criminal investigation from inside the facility. According to officials, the inmates fled the facility several hours before a scheduled headcount. Surveillance footage shows them breaking through a defective door, scaling a barbed-wire fence with the help of a blanket, and running across a dark stretch of Interstate 10 still wearing jail-issued jumpsuits. Images of a hole in the jail's infrastructure and videos of inmates forcing open a facility door have circulated widely on social media. Sheriff Susan Hutson has come under fire for what critics say was a delayed response in alerting the public that ten inmates — some facing serious and violent charges, were on the loose. Five of the escapees have since been recaptured, but five remain at large as of Tuesday night. Rewards of up to $20,000 have been offered for information leading to their capture. "This is something we've never seen before — especially in New Orleans," said Justin Brown, a former police officer who now runs a public safety-focused Instagram account. "At this point, everyone's just trying to make sure everyone is safe — victims, witnesses, co-defendants, judges, prosecutors. Anyone involved in these cases could be at risk." Amid the fallout, a jail maintenance worker, Sterling Williams, has been arrested and charged with principal to simple escape and one count of malfeasance in office. His bond has been set at $1 million. Sheriff Hutson has publicly accepted responsibility for the incident and acknowledged deficiencies at the jail, including faulty locks, not enough staff, and structural issues. The Source FOX 26 has gathered information from our Fox affiliate in New Orleans, as well as AP and local sources in New Orleans.

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