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Swatch apologizes for ‘slanted eye' ad after online backlash in China
Swatch apologizes for ‘slanted eye' ad after online backlash in China

New York Post

time16 hours ago

  • Business
  • New York Post

Swatch apologizes for ‘slanted eye' ad after online backlash in China

Swiss watchmaker Swatch issued an apology over the weekend and pulled ads that featured an Asian male model pulling the corners of his eyes in a 'slanted eye' pose. The images for the Swatch Essentials collection were widely condemned online in China, where many said they appeared to mimic racist taunts about Asian eyes. Shares in the company fell as much as 4% on Monday before paring losses to trade 3.1% lower. 3 The images for the Swatch Essentials collection were widely condemned online in China, where many said they appeared to mimic racist taunts about Asian eyes. Swatch 'It is very significant for a brand of that scale to misfire in this way,' said Mark Borkowski, who runs a public relations consultancy in London. 'This carelessness is really quite a fundamental mistake.' In an apology posted in both Chinese and English on its Weibo social media platform on Saturday, Swatch said it had 'taken note of the recent concerns' and removed all related materials worldwide. 'We sincerely apologize for any distress or misunderstanding this may have caused,' the statement said. It also posted the same apology on Instagram. Swatch declined to comment beyond its statement. The campaign resulted in a backlash on social media. 3 In an apology posted in both Chinese and English on its Weibo social media platform on Saturday, Swatch said it had 'taken note of the recent concerns' and removed all related materials worldwide. Swatch 'When I saw this news, I was quite shocked. Swatch has been in the Chinese market for many years, and I feel like most people are familiar with the brand,' said 23-year-old student Justin Zhao. 'I don't know why they did it. They were able to somehow release this after going through numerous approvals.' Borkowski said Swatch needed to investigate how the ad received the go-ahead from executives. The incident is the latest setback for a firm whose shares have fallen by more than half since early 2023 and which is facing a 39% tariff on its exports to the United States. Swatch, which also makes Omega, Longines and Tissot watches, relied on China, Hong Kong and Macau for around 27% of group sales last year. 3 Swatch, which also makes Omega, Longines and Tissot watches, relied on China, Hong Kong and Macau for around 27% of group sales last year. REUTERS Revenue for the watchmaker slumped 14.6% to 6.74 billion Swiss francs ($8.4 billion) in 2024, hit by a downturn in demand in China, where Swatch said it was seeing 'difficult market conditions and weak demand for consumer goods overall.' Peter Xu, a fashion influencer in China with over seven million Weibo followers, said he believed the controversy would impact Swatch's business in China, but given the speed of the apology, the fallout was likely to be short-lived. 'It was pretty stupid to release images like those ones,' he said. ($1 = 0.8065 Swiss francs)

Watchmaker Swatch apologizes for 'slanted eye' ad after online backlash in China
Watchmaker Swatch apologizes for 'slanted eye' ad after online backlash in China

NBC News

time20 hours ago

  • Business
  • NBC News

Watchmaker Swatch apologizes for 'slanted eye' ad after online backlash in China

Swiss watchmaker Swatch UHR.S issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a 'slanted eye' pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. Shares in the company slipped by as much as 2.7% in early trading on Monday before paring losses somewhat. 'When I saw this news, I was quite shocked. Swatch has been in the Chinese market for many years, and I feel like most people are familiar with the brand,' said 23-year-old student Justin Zhao. 'I don't know why they did it. They were able to somehow release this after going through numerous approvals.' In an apology posted in both Chinese and English on its official account on the Weibo social media platform on Saturday, Swatch said that it had 'taken note of the recent concerns' and removed all related materials worldwide. 'We sincerely apologize for any distress or misunderstanding this may have caused,' the statement said. It also posted the same apology on Instagram. Swatch Group did not immediately respond to a Reuters request for further comment. The criticism over the advert is the latest setback for a firm whose shares have fallen by more than half since early 2023 and now faces a 39% tariff on its exports to the United States. Swatch, which also makes Omega, Longines and Tissot watches, relied on China, Hong Kong and Macau for around 27% of group sales last year. Revenue for the watchmaker slumped 14.6% to 6.74 billion Swiss francs ($8.4 billion) in 2024, hit by a downturn in demand in China, where Swatch said it was seeing 'persistently difficult market conditions and weak demand for consumer goods overall.' Peter Xu, a fashion influencer in China with over seven million Weibo followers, said he believed the controversy would impact Swatch's business in China, but given the speed of the apology, the fallout was likely to be relatively short-term. 'It was pretty stupid to release images like those ones,' he said.

Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China
Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China

BreakingNews.ie

time21 hours ago

  • Business
  • BreakingNews.ie

Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China

Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a "slanted eye" pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. Advertisement Shares in the company slipped by as much as 2.7 per cent in early trading on Monday before paring losses somewhat. "When I saw this news, I was quite shocked. Swatch has been in the Chinese market for many years, and I feel like most people are familiar with the brand," said 23-year-old student Justin Zhao. "I don't know why they did it. They were able to somehow release this after going through numerous approvals." In an apology posted in both Chinese and English on its official account on the Weibo social media platform on Saturday, Swatch said that it had "taken note of the recent concerns" and removed all related materials worldwide. "We sincerely apologise for any distress or misunderstanding this may have caused," the statement said. It also posted the same apology on Instagram. Advertisement Swatch Group did not immediately respond to a Reuters request for further comment. The criticism over the advert is the latest setback for a firm whose shares have fallen by more than half since early 2023 and now faces a 39 per cent tariff on its exports to the United States. Swatch, which also makes Omega, Longines and Tissot watches, relied on China, Hong Kong and Macau for around 27 per cent of group sales last year. Revenue for the watchmaker slumped 14.6 per cent to 6.74 billion Swiss francs ( billion) in 2024, hit by a downturn in demand in China, where Swatch said it was seeing "persistently difficult market conditions and weak demand for consumer goods overall". Peter Xu, a fashion influencer in China with over seven million Weibo followers, said he believed the controversy would impact Swatch's business in China, but given the speed of the apology, the fallout was likely to be relatively short-term. "It was pretty stupid to release images like those ones," he said.

Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China
Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China

New Straits Times

time21 hours ago

  • Business
  • New Straits Times

Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China

SHANGHAI: Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a "slanted eye" pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. Shares in the company slipped by as much as 2.7 per cent in early trading on Monday before paring losses somewhat. "When I saw this news, I was quite shocked. Swatch has been in the Chinese market for many years, and I feel like most people are familiar with the brand," said 23-year-old student Justin Zhao. "I don't know why they did it. They were able to somehow release this after going through numerous approvals." In an apology posted in both Chinese and English on its official account on the Weibo social media platform on Saturday, Swatch said that it had "taken note of the recent concerns" and removed all related materials worldwide. "We sincerely apologise for any distress or misunderstanding this may have caused," the statement said. It also posted the same apology on Instagram. Swatch Group did not immediately respond to a Reuters request for further comment. The criticism over the advert is the latest setback for a firm whose shares have fallen by more than half since early 2023 and now faces a 39 per cent tariff on its exports to the United States. Swatch, which also makes Omega, Longines and Tissot watches, relied on China, Hong Kong and Macau for around 27 per cent of group sales last year. Revenue for the watchmaker slumped 14.6 per cent to 6.74 billion Swiss francs (US$8.4 billion) in 2024, hit by a downturn in demand in China, where Swatch said it was seeing "persistently difficult market conditions and weak demand for consumer goods overall." Peter Xu, a fashion influencer in China with over seven million Weibo followers, said he believed the controversy would impact Swatch's business in China, but given the speed of the apology, the fallout was likely to be relatively short-term. "It was pretty stupid to release images like those ones," he said.

Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China
Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China

The Sun

timea day ago

  • Business
  • The Sun

Watchmaker Swatch apologises for 'slanted eye' ad after online backlash in China

SHANGHAI: Swiss watchmaker Swatch issued an apology at the weekend and pulled ads featuring images of an Asian male model pulling the corners of his eyes up and backwards in a 'slanted eye' pose. The images for the Swatch Essentials collection were widely condemned online in China, where many comments said they appeared to mimic racist taunts about Asian eyes. Shares in the company slipped by as much as 2.7% in early trading on Monday before paring losses somewhat. 'When I saw this news, I was quite shocked. Swatch has been in the Chinese market for many years, and I feel like most people are familiar with the brand,' said 23-year-old student Justin Zhao. 'I don't know why they did it. They were able to somehow release this after going through numerous approvals.' In an apology posted in both Chinese and English on its official account on the Weibo social media platform on Saturday, Swatch said that it had 'taken note of the recent concerns' and removed all related materials worldwide. 'We sincerely apologise for any distress or misunderstanding this may have caused,' the statement said. It also posted the same apology on Instagram. Swatch Group did not immediately respond to a Reuters request for further comment. The criticism over the advert is the latest setback for a firm whose shares have fallen by more than half since early 2023 and now faces a 39% tariff on its exports to the United States. Swatch, which also makes Omega, Longines and Tissot watches, relied on China, Hong Kong and Macau for around 27% of group sales last year. Revenue for the watchmaker slumped 14.6% to 6.74 billion Swiss francs ($8.4 billion) in 2024, hit by a downturn in demand in China, where Swatch said it was seeing 'persistently difficult market conditions and weak demand for consumer goods overall'. Peter Xu, a fashion influencer in China with over seven million Weibo followers, said he believed the controversy would impact Swatch's business in China, but given the speed of the apology, the fallout was likely to be relatively short-term. 'It was pretty stupid to release images like those ones,' he said - REUTERS

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