29-05-2025
10 Beauty Products Your 50+ Face Will Love
The beauty industry loves to tell us we're too old to matter and never too young to worry about aging. Turning back the clock is the goal, even if you're only 29. But what if beauty wasn't about fighting time, but living fully in the skin you're in, complete with laugh lines, creases, and sun-kissed freckles?
These brands are not here to sell you on the idea of staying forever young—they're here to celebrate the wisdom, confidence, and changes that come with age. Whether you're looking for skincare that nourishes or makeup that celebrates without erasing, these are a few of the brands and products that embrace aging as a powerful, beautiful process.
Botnia's Essential Enzymes can be used as a cleanser or mask and is perfect for older skin.
All Botnia products are gorgeous both inside and out (the external packaging is beyond beautiful and compostable), and they have a section devoted to 'Wise Skin.' The brand embraces aging and rather than plotting to erase well-earned lines. Founder and CEO Justine Kahn advocates for embracing your older skin while keeping it as heathy as it can be.
Essential Enzymes contains pomegranate, juniper, and calendula, and can be used as a brightening cleanser or a gently exfoliating mask. All formulas are created by scientists and estheticians in their Sausalito, CA lab and Botnia Atelier, and the botanicals are all grown in their local garden.
Joanna Czech's the C+ serum is a workhorse product and perfect under makeup.
This gorgeous serum is multiple products in one. First, it's a vitamin C treatment for brightening skin and fading hyperpigmentation without causing sun sensitivity. Second, it hydrates with ashwagandha and a combination of babasum, hempseed, and marula oils. Plus it strengthens skin and improves cell proliferation with marine algae and a cell longevity booster containing teprenone. It's so multifunctional that you can easily make it the only step in your morning routine between cleansing and applying makeup. It creates the perfect palette for foundation or an easy breezy no-makeup makeup look.
Shades by Shan has launched 40 shades of concealer.
This young, Latina-founded brand recently launched 40 (!) shades of concealer, so literally anyone is bound to find a shade that will provide a flawless finish. This creamy, long-wearing formula hydrates, brightens, and soothes. It's infused with caffeine to de-puff, shea butter to hydrate, and licorice root to calm and even skin tone. It's also made in Korea and lasts up to 16 hours.
True Botanicals Bronze Well Regenerative Dew Drops provides a glow and improves skin.
With summer coming, we crave a tanned glow but don't want to damage our skin. Enter these glow drops, the safe solution for a naturally bronzed look. And it not only provides a glow, but also supports the skin barrier, protects from free radicals, evens out skin tone, won't clog pores, and improves dullness or dryness.
Grande's tubing mascara lasts all day and doesn't require makeup remover to take off.
If your lashes seem more sparse as you age, mascara may feel like an increasingly important part of your makeup routine. This product is a 'tubing' mascara, which means it wraps each lash with a tiny tube of vitamin B5-infused product. I'm a tubing mascara devotee, and this is my current favorite. It lengthens and separates like no other I've tried—never a clump—and it does not flake, even after teaching back to back Pilates classes. To remove just use warm water and pull the tubes loose—no makeup removed required.
Dr. Althea's Vitamin C Boosting Serum gently lightens dark spots while moisturizing and reducing redness.
As we get older, hyperpigmentation and dark spots become more common. Our skin can also become more sensitive. Dr. Althea's Vitamin C Boosting Serum addresses both concerns with hippophae rhamnoides (A.K.A. sea buckthorn) water, a natural ingredient that's rich in brightening vitamin C, but milder than most vitamin C serums so it shouldn't irritate sensitive skin.
It also contains tranexamic acid, which can reduce dark spots and inhibit melanin production. Additionally, the serum hydrates with centella asiatica leaf water which helps your skin barrier retain water and reduces redness.
Gen See Matte Liquid Eyeshadow is easy to apply and won't crease.
It's no secret that as we get older, our eyelids become more creased and that makes our eyeshadow crease. This Gen See formulation is touted by older influencers and those with hooded eyelids—including @silverstrandsofglitter, @silverliberation, and @silverhighlights1971 as The One that will not crease.
The matte eyeshadows can be combined with their metallic shades, and they can even be used on cheeks and lips.
Bonajour Witch Hazel No Sebum Sunshield has a fresh scent and leaves no white cast.
This vegan, 100% physical sunscreen is designed for oily, combination and sensitive skin types. It has a pleasant scent and does not feel at all like a sunscreen, which might be the best thing about it.
It offers broad-spectrum protection against UVA and UVB rays with SPF 50 and, true to its name, contains 43% witch hazel water to soothe and hydrate sensitive skin while controlling excess oil.
Omorovicza's healing water mist is refreshing and moisturizing.
Inspired by the world's first recorded perfume, this luxurious facial mist is with Budapest's mineral-rich thermal waters and delivers deep hydration. Ingredients include apple pectin for moisture, with a blend of neroli, rose, and sage to uplift the senses.
Free from alcohol and synthetic fragrances, it's gentle enough for sensitive skin. Use it as a toner, a midday pick-me-up, or anytime you want to revitalize your complexion. Bonus: For every 100ml bottle sold, Omorovicza donates 5% to supporting global access to safe water.
Jone's Road's Miracle Balm is perfect for older skin and provides a hint of shimmer and color
Women over 50 swear by this award-winning, Bobbi Brown-founded brand for its nourishing and hydrating qualities. It's perfect for a no-makeup makeup look providing a subtle wash of color. It's also light-reflecting and creates a dewy finish. Wear it alone or with your other makeup.
