02-08-2025
- Business
- Business Standard
From Bhubaneswar to Bharat: How hitch Is Empowering Small-Town India Through Digital Payments
New Delhi [India], July 31: In the vibrant city of Bhubaneswar, a dynamic fintech revolution is reshaping how India manages financial transactions. At the forefront is hitch, a platform launched in 2022 by 19-year-old visionary K. Sambid Kumar. Operating under Kottakota Business Development Pvt Ltd, hitch is transforming the financial landscape by offering seamless, rewarding, and secure solutions across all market segments—urban, semi-urban, and rural. Starting from Tier 2 cities and now competing with well-funded players, hitch prioritizes customer trust and convenience, ensuring financial services are accessible and beneficial to all.
Navigating India's Diverse Payment Landscape
India's digital payment ecosystem is booming, driven by widespread smartphone adoption and initiatives like the Bharat Bill Payment System (BBPS). However, challenges like limited banking access and varying levels of financial literacy persist across markets. hitch addresses these with a user-friendly app that simplifies bill payments, FASTag recharges, and rent processing via credit cards using Instant Money Transfer (IMPS). By integrating with BBPS, hitch ensures utility bills, insurance premiums, and other payments are accessible with a tap, delivering convenience and trust to users nationwide, from bustling cities to remote towns.
Rewarding Transactions with Added Benefits
hitch stands out by making every transaction rewarding. 'Tired of paying bills without perks? hitch is here to change the game!' declares their website, offering guaranteed cashback on every payment and a D2C prepaid card with exclusive benefits for end users. From mobile recharges in metro cities to rent payments in smaller towns, hitch's instant cashback, referral rewards, and prepaid card benefits turn routine transactions into opportunities for savings. Till date hitch has processed over 30,000 crores, reflecting its widespread appeal across India's diverse markets.
Building Customer Trust and Convenience
Financial inclusion hinges on trust and ease of use, and hitch excels in both. With robust encryption and partnerships with regulated fintech giants like M2P Fintech, Bajaj Finance, and Axis Bank, hitch ensures secure transactions that inspire confidence. Its intuitive design and ease of operations make it a preferred choice, offering services at lower costs compared to other players pan-India. A Bhubaneswar resident shares, 'hitch has revolutionized how I manage my finances! From rent to maintenance, it's seamless and trustworthy.' Another user, a busy professional, adds, 'I can bank confidently anytime, anywhere, with unmatched convenience.'
An All-in-One Solution for Every Indian
hitch's streamlined platform is a game-changer, consolidating bill payments, FASTag recharges, and rent processing into a clean, user-friendly interface. This simplicity is crucial across markets, where digital literacy varies. Whether it's a shopkeeper in Sambalpur or a professional in Gurugram, users can manage payments effortlessly without navigating complex banking portals. The app's instant rent processing via credit card, powered by IMPS, eliminates delays, offering unmatched convenience for tenants and landlords alike. The D2C prepaid card further enhances user benefits, making financial management rewarding and accessible.
Amplifying Impact Through Community Engagement
hitch's referral program drives growth by leveraging community trust, a key factor across urban and rural markets. By incentivizing users to invite friends, hitch creates a ripple effect, bringing more people into the digital payment ecosystem. A user in Rourkela or Delhi might refer hitch to a neighbor or colleague, earning rewards when they pay their electricity bill or recharge their prepaid card. This peer-to-peer model accelerates financial inclusion and fosters community empowerment, making digital payments a shared, rewarding journey.
A Visionary Leader Competing with Giants
Founded by K. Sambid Kumar, hitch embodies the ambition of a new India. Starting in Tier 2 cities, it now competes with heavily funded players, proving that innovation can thrive anywhere. The company's mission—'to empower users by providing innovative, secure data validation and financial services'—resonates across all markets. As one user notes, 'Earlier, I had to wait hours for funds to transfer. With hitch, it's a matter of seconds. A must-have on the phone!' The platform's ease of operations and cost-effective services set it apart in the competitive fintech landscape.
Powering an Inclusive Digital Future
As India aims for a Rs. 5 lakh crore economy, platforms like hitch are vital for inclusive growth. By offering secure, rewarding, and convenient financial services, including the innovative D2C prepaid card, hitch empowers millions across urban, semi-urban, and rural India to participate confidently in the digital economy. From Bhubaneswar to every corner of Bharat, hitch is proving that the future of finance is universal, accessible, and built on trust.
