Latest news with #K18
Emirates Woman
15-05-2025
- Health
- Emirates Woman
9 hair oils you must try for your smoothest hair yet
Beauty by Aminath Ifasa 2 hours ago In the quest for lustrous, healthy hair, few products deliver transformative results like a high-quality hair oil. The right formula can repair damage, tame frizz, stimulate growth, and impart a mirror-like shine, all while protecting strands from environmental stressors. From biotech-engineered elixirs to time-honored Ayurvedic blends, these eight standout oils have earned their place as modern hair care essentials. Here are our top hair oil picks Selecting the right hair oil depends on your hair's unique needs. For repair and resilience, Olaplex and K18 offer science-backed solutions. For moisture and shine, Gisou and OUAI deliver effortless glamour. For scalp health and growth, Fable & Mane and Kiehl's provide nurturing care. And for holistic Ayurvedic benefits, Inde Wild stands out. Ultimately, the best oil is one that integrates seamlessly into your routine—whether as a pre-wash treatment, styling ally, or overnight rejuvenator. With these elite options, achieving stronger, shinier, healthier hair is not just possible, but inevitable. – For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram Images: Supplied & Feature Image @jawahralsuwaidi
Times
03-05-2025
- Health
- Times
Weak, thin hair? This volumising spray is your best friend
I wasn't planning on reviewing a hair product that retails at £44, and I feel a bit bad about it. But it is really good. More specifically, it is near-miraculous if your hair is thin, weak and fragile. If that is not your hair, save your money and come back next week. I mean, do by all means get some if you are the sort of person who isn't scandalised by spending £44 on a hair product — it is, I imagine, very good on all hair. But where it really shines, I think, is on hair that is essentially a disaster. The brand is K18. I swear by K18 Leave-In Molecular Hair Repair Mask, and have written about it before — a rave of
Daily Record
28-04-2025
- Health
- Daily Record
The 'effective' hair growth serum on Amazon that 'works like a charm' for under £14
Growing longer, healthier hair is a goal for many. Let's face it, locks that look thin and fragile can often shatter our confidence. With haircare a major trend these days, there are so many growth products on the market that promise results. If you don't want to wade through them all, we know one shoppers say "works like magic" - and it costs under £14 a bottle. On Amazon, the Minimalist Hair Growth Actives Serum has earned almost 5,000 global reviews from delighted customers. Costing just £13.99 for a 30ml, it's significantly cheaper than other products currently on the high street . Read more: Amazon cuts 25% off 'game changing' hair mask that is 'better than K18 and Olaplex' Read more: Amazon users 'blown away' by £27 hair growth oil that works 'in a few weeks' This serum uses a highly concentrated formula, boasting 18 per cent worth of powerful hair growth active peptides and extracts that make it "one of the most potent anti hair fall and hair growth serums on the market." Designed to effectively stop hair fall within as little as four weeks, it can be used everyday to prevent hair loss and stimulate new growth. Ingredients such as capixyl, redensyl, procapil, anagain, and baicapil help your hair to look "thicker" and "voluminous." It's also suitable to be used on all hair types , even those who struggle with the pesky oily scalp and dry ends dilemma. It can also be used daily without much fuss, as you just need to apply it to a clean scalp in the evening before bed. As of writing, 2,305 Amazon shoppers have left the Minimalist Hair Growth Actives Serum a glowing five-star review, as they say it "works like charm" and that they have noticed a "reduction" in hair loss within a few weeks. One positive review read: " Effective product , really works well. I have noticed reduction in my hair loss.... And strength of hair increased." A second impressed shopper said: "100 per cent recommended. I have completed three bottles. OMG! This serum is excellent. Please try it out. It's slightly oily. "For dry scalp, it would take 2 times application to make scalp slightly oily but for oily scalp, you might feel slightly oily from first use. But it works like magic. I can see baby hair. Value for the money. Totally recommended." Someone else added: "Lightweight, saw growth within 4 weeks. Absolutely amazing, especially for that price." A repeat purchaser said: "One of my fave products to go back to every time! I don't know how many times I have re-purchased it. This is simply one of the best products for hair care targeting hair fall and hair growth. I started seeing the result within 2-3 weeks of using it. It is one of the staple products of my haircare range." And another wrote: "Works like a charm. Tried many products, but none worked, finally found something which actually was up to the mark. "As promised, the hair fall reduced greatly within two weeks, I can feel the shine and thickness in my hair already within 4 weeks. Just apply in the night in scalp and wash it off in the morning, the only condition is scalp must be clean before applying. Go for it." It didn't seem to work for everyone, as one shopper who branded it as "average" wrote: "For me personally, this one didn't do any good neither did it do any harm, my hair fall did not reduce nor did I grow new hair strands." Try out the Minimalist Hair Growth Actives Serum (30ml) yourself by purchasing it for £13.99 on Amazon here . UKLASH, the firm behind the viral eyelash growth serum, also offers its own Hair Growth Serum (50ml) that costs £40. Backed by science, this powerful formula "works harder than ever before to repair, protect and promote healthy hair growth." If you're not keen on a serum or oil type formula, then a suitable alternative could be the Hairburst Volume & Growth Elixir (125ml) that can be sprayed on either wet or dry hair. Costing £16 at Boots, this spray promotes volume, reduces hair loss and can protect against UV damage.
Forbes
27-04-2025
- Science
- Forbes
K18 And The Science Of Trust: How One Haircare Brand Reframed Beauty Through Biotechnology
X getty In a marketplace often saturated by surface promises, true innovation still finds a way to cut through. The quiet rise of K18—a premium haircare brand with a scientific soul—offers a textbook case of what modern consumers want, and what luxury brands must now deliver. Not louder claims. Not flashier packaging. But authentic, demonstrable progress: proof of better outcomes, built on real expertise. The brand's story isn't just about haircare excellence. It is a wider reflection of how industries across categories are being reshaped—by a new demand for precision, performance, and transparency. At first glance, K18 could be mistaken for just another high-end beauty line. Its simple, monochromatic packaging and quite basic branding fit comfortably into the aesthetic of bathroom cupboard essential. But the difference lies deeper—in the molecular structure itself. K18's patented biomimetic peptide technology was developed over a decade of biotech research. Rather than coating hair temporarily, as many traditional products do, K18 claims to repair keratin chains from within, addressing damage at the innermost layers of the hair's structure. This is not surface-level restoration—it is regenerative at a cellular level, designed to reverse the impact of bleaching, colouring, heat, and mechanical stress. And crucially, the science is verifiable, not just aesthetic. In a category where 'miracle solutions' have often eroded consumer trust, K18's evidence-based approach feels refreshingly serious—and that is likely why it has become a influencer favourite. The strategy of K18 is as unconventional as its product. Co-founder Suveen Sahib, with a background in technology, found himself intrigued by the complexities of hair care after conversations with his partner, Britta Cox, founder of Aquis hair towels. This curiosity led him down a path of rigorous scientific inquiry. 'I took a deep dive into trying to understand the biophysics and biochemistry of hair to learn that what looks like a fibre is actually one of the most sophisticated biological composites,' Sahib explained in an interview. 'The solutions to our caring for hair do not lie outside of hair, but instead they lie inside of hair.' Collaborating with bioscientists, Sahib and his team spent years mapping the entire keratin genome, seeking sequences that could effectively repair hair from within. This research culminated in the development of the K18Peptide™, a unique amino acid sequence designed to reconnect broken polypeptide chains in damaged hair. This approach marked a departure from some in the traditional cosmetic chemistry, embracing a biology-first methodology that mirrors the body's natural processes. Today's consumer is not naïve. They are armed with information, sceptical of marketing hyperbole, and increasingly literate in the language of science. The shift is clear: evidence now sells better than aspiration. K18's popularity reflects a broader behavioural trend visible across luxury, beauty, wellness, and even technology sectors: consumers want intelligent innovation—products that don't just promise transformation, but deliver it in ways that can be measured, felt, and independently validated. When the product works better, lasts longer, and feels demonstrably different, the modern consumer is willing to invest—and more importantly, to advocate. In an environment where traditional luxury markers—price, logo, exclusivity—are undergoing reassessment, science has emerged as a new badge of discernment. This represents a profound shift. Luxury is no longer just about scarcity of product—it's about scarcity of performance. The brands that deliver true, meaningful results are the ones that create modern prestige. Another crucial point of differentiation for K18 has been resisting the temptation to over-assort. Rather than flooding the market with dozens of SKUs, seasonal launches, or fragmented lines, K18 has focused tightly on a core set of products, led by the now-iconic K18 Leave-In Molecular Repair Hair Mask. This strategy mirrors successful specialist brands in other sectors: focus, craft, and consistency over endless expansion. The message to consumers is clear and confident: 'We have one job—to repair your hair—and we do it better than anyone else.' It's a clarity that today's consumer, weary of marketing noise, finds deeply reassuring. The success of K18 offers sharp lessons far beyond haircare: • Substance beats storytelling when consumers are better informed. • Scientific literacy is now a competitive advantage in marketing—not a hindrance. • Simplicity sells—but only when it is underpinned by real complexity of craft. • Specialisation is stronger than saturation in an era of consumer fatigue. In short: trust is built molecule by molecule. Brands that understand this—whether they operate in technology, hospitality, luxury, or health—will thrive by treating intelligence not as a barrier, but as a bridge to deeper consumer loyalty. K18's rise is not simply about beauty—it is about credibility in a world that has learned to question almost everything. At a time when trust has become the rarest commodity of all, brands that can offer visible, tangible improvement—and can explain the why behind it—are perfectly positioned for the future. Science, care, proof: these are the new pillars of luxury. And those who build with them are not just selling products. They are selling confidence—strand by strand, molecule by molecule, consumer by consumer.
Daily Record
23-04-2025
- Health
- Daily Record
Amazon cuts 25% off 'game changing' hair mask that is 'better than K18 and Olaplex'
If your dry, damaged hair is in need of some repair, there are a couple of to-brands many will recommend. Two that come to mind will be Olaplex and K18. Like many professional names, they can often be almost as pricey as a trip to the salon itself. Which leads many beauty buffs to look for any alternatives that deliver similar results on a budget. One that is said to be "better than" both the big names is the L'Oréal Professionnel Absolut Repair Molecular Leave-In Hair Mask. With over 2,000 reviews on Amazon, this treatment is said to "repair two years of damage in just one use." It's also currently enjoying a 25 percent discount with the delivery firm, as a 100ml bottle is now £23.30, down from £31. Considering rival retailer Boots still stocks it at full price, this is a deal you won't want to miss. L'Oreal Paris' Molecular Leave-in Hair Mask works to restore strength and elasticity to your hair by rebuilding your mane's molecular structure. It does so by injecting a peptides bonder and five amino acids into the fibre of your hair, leaving it stronger, healthier and shinier. It also won't weigh your hair down, as it boasts a "lightweight" and "fast absorbing" texture. The results apparently speak for themselves, as the haircare firm says that it can provide up to 97 percent more strength. Your don't need to worry about any further damage being caused on your delicate mane during styling, as the treatment also provides heat protection up to 230C. Singled out as an 'Amazon Choice' product with a 4.5 rating, impressed beauty fans have raved over the Absolut Repair Molecular Leave-In Hair Mask, praising it as a "game changer" that fixed their hair in "one application." Join the Daily Record WhatsApp community! Get the latest news sent straight to your messages by joining our WhatsApp community today. You'll receive daily updates on breaking news as well as the top headlines across Scotland. No one will be able to see who is signed up and no one can send messages except the Daily Record team. All you have to do is click here if you're on mobile, select 'Join Community' and you're in! If you're on a desktop, simply scan the QR code above with your phone and click 'Join Community'. We also treat our community members to special offers, promotions, and adverts from us and our partners. If you don't like our community, you can check out any time you like. To leave our community click on the name at the top of your screen and choose 'exit group'. If you're curious, you can read our Privacy Notice. One five-star review read: "My salon did a K18 treatment and after finding out how expensive it is, I did some research and found this L'Oréal molecular repair serum! At half the price, I figured I'd give it a try! "Usually when I wash and blow dry my hair, it is FULL of breakage and flyaways! After one application and a blow dry, my hair looks AMAZING!! I can't believe I don't even need to straighten my hair now." Someone else impressed with the results wrote: "Best I've ever used. Better than top branded stuff like k18 or olaplex." Another Amazon review read: "Super soft and hydrating makes my hair feel like I been to the hairdressers. Would highly recommend." Beauty deal of the week An electric toothbrush can completely overhaul your cleaning routine - but they can often be pricey. If you're looking to buy one, then don't worry about breaking the bank, as we have spotted one deal you'll want to know about. It's on the Oral-B Genius X Rose Gold Electric Toothbrush that is now hundreds of pounds cheaper at Boots. The health and beauty firm has reduced the cost of this "game changing" toothbrush, which has been designed by Braun, from £300 to just £64.99 - saving a staggering £235.01 off the overall RRP. Designed to make your cleaning routine "easier than ever", this toothbrush is powered by artificial intelligence to provide a dentist-recommended clean. Analysing your brushing style, it ensures you don't miss a spot, with some users saying it leaves their teeth "super clean." It also uses a combination of smart features such as a new revolutionary gum guard technology, 360 SmartRing and Pressure Control to alert you, reduce speed when you brush too hard and tell you where you overbrush for a gentler routine. There's six different cleaning modes to choose from - daily clean, pro clean, sensitive, whitening, gum care and tongue cleaning. A timer makes sure you are cleaning your teeth for the recommended two minutes, while the lithium-ion battery provides up to two weeks worth of charge. Boasting an incredible 4.8 rating based and over 1,300 five-star reviews on the Boots website, the Oral-B Genius X Electric Toothbrush is certainly popular, as shoppers have branded it a "game-changer" for providing a "deep clean" that is similar to a trip to the dentist. One such review read: " Amazing electric toothbrush, with the different modes, you can select to have a deep clean, which leaves your mouth super clean and fresh." Shop Boots' £235.01 discount on the Oral-B Genius X Rose Gold Electric Toothbrush here. And another positive review read: "Bought this as part of the Absolute Repair system. A game changer with a great scent." Some shoppers have not considered the results to be worthy of the price-tag, as one disappointed customer wrote: "Makes hair soft, but for the price it really doesn't feel like it makes much difference. Pretty sure cheap hair serum will do the same." For anyone looking to achieve glossy, smooth and stronger hair, then the is on offer at Lookfantastic for£31.50.
