16 hours ago
KFC fights falling sales with ‘bold' customer offer
KFC has launched its "Kentucky Fried Comeback" campaign to attempt to regain its position in the competitive fried chicken market.
The campaign offers KFC Rewards members a complimentary bucket of Original Recipe chicken with any $15 purchase made via the app or website.
Customers are encouraged to sample the chicken and provide feedback to help "co-create" the chain's return to prominence.
The initiative also sees the reintroduction of popular items such as fried pickles and the $7 Fill-Up meal.
KFC's executive, Catherine Tan-Gillespie, said she was 'fired up to launch a bold Kentucky Fried Comeback and remind America exactly who we are.'
