Latest news with #KFood
Yahoo
19-05-2025
- Entertainment
- Yahoo
Bibigo - Global No. 1 Korean Food Brand - Appoints Popular K-pop Group SEVENTEEN as Global Brand Ambassadors
Launches bibigo | SEVENTEEN Campaign Video and Plans Online and Offline Activities for Global Consumers and Fans SEOUL, South Korea, May 19, 2025 /PRNewswire/ -- CJ Foods' global Korean food brand bibigo announced that it has chosen SEVENTEEN, one of the most popular K-Pop groups, as its first-ever brand ambassadors. This collaboration marks a major step in bibigo's efforts to engage with Gen-Z consumers worldwide. As the leading K-Food brand, bibigo aims to bring Korean food closer to international audiences by working with SEVENTEEN, whose influence reaches across the globe. The campaign, centered around the slogan "Taste What's Beyond," will include a variety of exciting activities such as: Campaign Video Release Collaborative Product Launch Online and Offline Events Through this partnership, CJ aims to share bibigo's unique stories and flavors of Korean food with a fresh and creative approach. SEVENTEEN is a K-pop icon that debuted in 2015. CJ Foods chose SEVENTEEN as its global brand ambassadors because the group's bright and positive energy synergizes with bibigo's fun and passionate brand image. To kick off the campaign, bibigo will release a campaign video across its global Instagram, TikTok, and X (formerly Twitter) channels starting May 20. The short-form video features SEVENTEEN members enjoying a range of bibigo products, including gimbap, corn dogs, and tteokbokki. Fans can also view the video on a dedicated bibigo | SEVENTEEN microsite, set to go live on the brand's official website on May 23. During the campaign's video shoot in March, SEVENTEEN brought their signature playful charm to the set, creating a lively and engaging atmosphere. The collaboration doesn't stop there. In the second half of this year, bibigo will roll out collaborative products under the bibigo | SEVENTEEN campaign in global markets. Additionally, fans and consumers can look forward to a series of online and offline events in international markets like Japan and the United States. "By partnering with SEVENTEEN, we hope to connect with more consumers worldwide and significantly drive awareness for our brand bibigo," said Stephan Czypionka, Global Chief Marketing Officer of CJ Foods. "Through this campaign, we aim to showcase bibigo and Korean food to a broader audience in a fun and engaging way." About bibigo Launched in 2010, bibigo is a global Korean food brand of CJ Foods. Aiming to enrich today's busy and demanding life, bibigo delivers K-food and culture to dinner tables worldwide under the new slogan "Live Delicious." The brand line-up includes a full assortment of snacks, appetizers and meal items. Bibigo products are sold across around 60 countries globally, and the brand's signature item "Mandu" is sold in 6 continents. Inspired by authentic recipes, bibigo makes the tastes of Korean cuisine accessible with popular offerings in most major grocery chains. For more information, visit About CJ Foods CJ Foods, a business unit of CJ CheilJedang, is a global food company delivering a variety of products ranging from foodstuffs and frozen/chilled foods to appetizers. As the largest food company in Korea for decades, CJ Foods is now leading the globalization of Korean food with its renowned "bibigo" brand. Under bibigo, it offers delicious K-food products including Mandu (Korean-style dumpling), chicken, processed rice, Korean sauce, Kimchi, Gim (seaweed), roll, and K-street food. For more information, visit View original content to download multimedia: SOURCE CJ Foods Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Arabian Business
12-05-2025
- Business
- Arabian Business
EXCLUSIVE: Cupbop CEO reveals expansion plan, new Dubai menu flavours
Korean food brand Cupbop, known for its fusion of Korean flavours served in a cup, is setting its sights on regional growth. With an upcoming debut in Dubai soon and potentially 10 more stores in the pipeline, the Utah-born brand is also preparing to enter the Saudi Arabian market while expanding its footprint across the UAE. The launch will be accelerated in partnership with RMAL Hospitality. 'The Dubai partner company [RMAL Hospitality] wants to open more than 10 stores in Dubai and they want to take Cupbop to Saudi Arabia,' he revealed in an exclusive interview with Arabian Business. At the centre of this momentum is CEO Junghun Song, who believes that Cupbop's expansion is driven by a deep understanding of local palates and a commitment to delivering 'You know K-Pop is everywhere, K-Drama is everywhere, K-Movie, K-Beauty, K-Food, so right now they're [consumers] are really here for the Korean,' he emphasised. Cupbop plans to enter the Saudi Arabian market following its Dubai launch. While specific locations in the Kingdom have not been disclosed, Song confirms that the brand will work with its existing regional partner on the Saudi roll-out. The partnership will support key operational areas including logistics, staffing, and sourcing. Dubai menu to feature exclusive local flavours Song revealed that Cupbop's Dubai launch will feature a new menu distinct from its US offerings. 'Here [Dubai] is a little different Cupbop between US and UAE,' he said. 'We don't have a seafood menu in US, but we are creating the menu here.' Song explains that the Dubai-specific menu is designed to reflect local tastes – particularly the popularity of fried chicken and seafood. 'I saw you guys – you guys love the fried chicken,' he added. The brand is also introducing a spice scale system to cater to a range of heat preferences. 'We have a spicy level one to ten so you can control it,' Song said. 'I know so many Indian people live here, and I know they love spices… so we can feed you guys well with good spice.' Korean wave and Cupbop's cultural philosophy Cupbop's global rise coincides with a growing international fascination with Korean culture from music and dramas to fashion and food. For Song, this shift is deeply personal. Reflecting on Cupbop's early days, Song said, 'When I opened my first food truck 12 years ago, nobody knew anything about Korea. People used to ask, 'Are you from North Korea or South Korea?'' But now, he said, 'so many people want to try Korean food because they've seen it in dramas, in music videos they want to eat what BTS or Black Pink are eating.' At the core of the brand is what Song calls Bopsim culture, a philosophy grounded in three Korean words: Jeong – Korean love; a mix of affection and loyalty Deom – giving something extra to show Jeong Heung – fun, energy, and joy 'These three words are our philosophy,' Song explained. 'When people come in often, we don't just serve food. We say, 'Hey, don't pay for the mandu [Korean dumplings] – I'll give it to you,' or, 'You look tired – here's something extra on the side.' That's Korean love,' he affirmed. He recounted one memorable interaction, 'A mother sent us a video of her three-year-old daughter crying, saying 'I want Cupbop.' After seeing that, I drove the food truck to their house and made a surprise party. That's who we are.' Fast casual with staying power Since its founding as a food truck in Salt Lake City in 2013, Cupbop has grown into a global brand with over 64 stores, six food trucks, and multiple concession stands in the US -including at the Utah Jazz NBA Arena alongside more than 180 outlets across Indonesia. In 2024, the chain reported $64 million in revenue. 'You can hold the bowl one paper bowl, you can kiss, you can high five,' Song said, smilingly. 'Super convenient.'
