Latest news with #KORAOrganics
Los Angeles Times
5 days ago
- Health
- Los Angeles Times
Miranda Kerr's Morning Face Routine Revealed
LA Times Studios may earn commission from purchases made through our links. When a press release from KORA Organics landed in our inbox detailing Miranda Kerr's personal skincare routine, it read like a wellness diary. The founder, supermodel, and certified health coach is her own best case study, layering her high-performance, certified organic skincare line every morning with the precision of a facialist and the intention of a yogi. 'Ever wondered what Miranda actually uses on her skin every day to achieve that luminous glow?' the release teased. Turns out, it's not a 10-step routine, it's a few thoughtfully chosen essentials designed to brighten, energize, and protect. 'I created KORA Organics because I couldn't find products that were certified organic, results-driven, and aligned with my values,' Kerr shares. 'I use every single product in my line, I'm obsessed with moisturizing and making my skincare ritual something that gives back to me.' Here's exactly how she starts her day, and why her morning lineup might just upgrade yours. Kerr kicks off her day with the Turmeric Glow Foaming Cleanser, a brightening wash infused with peppermint and Palo Santo. 'It clears your energy,' she says. 'I really look forward to my routine because it feels like it gives back to me.' Peppermint invigorates, turmeric calms, and the aromatherapy? Consider it a morning meditation. The turmeric-based formula calms inflammation while lifting away overnight oil and sweat, which is especially important as warmer weather kicks in. Dermatologists increasingly recommend adjusting cleansers with the seasons, as the skin can shift from dry to oily as temperatures rise. Next comes the Noni Bright Vitamin C Serum, powered by Kakadu Plum, one of the richest natural sources of vitamin C on Earth. 'I've been using this daily for about six months and have noticed a huge difference,' Kerr says. 'It's helped soften fine lines and reduce pigmentation from pregnancy.' The result? Brighter, firmer skin that looks like it had a full night's sleep (even if you didn't). What makes this formula stand out is Kakadu plum, one of nature's most potent sources of vitamin C. It offers all the brightening and collagen-supporting benefits of synthetic serums but with a gentler, plant-based twist. And yes, science backs it up: Kakadu plum has made multiple lists of most effective skincare ingredients, thanks to its impressive antioxidant profile. This rich cream doubles as skincare and a subtle luminizer, thanks to turmeric extract and licorice root. 'I wanted to create a super-luxurious face cream,' Kerr explains, 'that bathed your skin in radiance while targeting dark spots and fine lines.' If you love a moisturized glow that plays well under makeup, this one's your ride-or-die. It also taps into one of the most consistent findings in dermatology: hydrated skin ages better. Moisture is key in preserving elasticity and reducing the appearance of fine lines. And this moisturizer hits both notes, restoring water content while delivering a visible glow. Kerr wraps her morning ritual with Silky Sun Drops, a certified organic SPF that was five years in the making. 'It doesn't leave a white cast and gives your skin a beautiful, dewy glow,' she says. Plus, it wears like a dream under foundation, consider it the high-performing SPF your makeup bag's been missing. It's a final protective step that doubles as a highlighter, leaving skin radiant, not greasy. Miranda Kerr's morning routine is a lesson in quality over quantity. Each product multitasks with purpose, backed by plant science and her personal stamp of approval. It's less about chasing glow and more about cultivating it, layer by certified organic layer. Because when a supermodel shares her skincare secrets (and uses them herself), you listen. Click here to learn more about Kora Organics
Fashion Value Chain
02-05-2025
- Business
- Fashion Value Chain
KORA Organics Returns to India with Nykaa & Beautindia
International supermodel Miranda Kerr's acclaimed skincare brand, KORA Organics, is making a radiant return to the Indian market in partnership with Beautindia, launching exclusively on Nykaa. Renowned for its certified organic and clean formulations, KORA Organics is crafted with potent botanicals and superfood-rich ingredients that deliver visible results. This relaunch aligns with India's growing demand for conscious, high-performance beauty rooted in wellness. 'India's deep-rooted tradition in natural beauty makes this return very special,' shared Miranda Kerr, Founder & CEO of KORA Organics. 'We're thrilled to offer our organic skincare solutions to Indian consumers who seek purity and results.' The collection includes international bestsellers like: Turmeric Glow Foaming Cleanser Noni Glow Face Oil Active Algae Calming Cleansing Balm Turmeric Brightening & Exfoliating Mask, among others All products are enriched with Noni Fruit Extract, known for its revitalizing properties. Kutub Ariwala, Founder of Beautindia, noted: 'KORA Organics is the epitome of clean luxury. With Indian consumers embracing mindful skincare, this partnership couldn't be more timely.' With Nykaa as the exclusive platform, Indian beauty enthusiasts can now access toxin-free, globally-loved skincare designed to nourish skin holistically.
Forbes
09-04-2025
- Lifestyle
- Forbes
How Miranda Kerr's KORA Organics Redefines Beauty And Skincare
WEST HOLLYWOOD, CALIFORNIA - NOVEMBER 09: Miranda Kerr attends the 2024 Baby2Baby Gala at Pacific ... More Design Center on November 09, 2024 in West Hollywood, California. (Photo by Axelle/Bauer-Griffin/FilmMagic) Australian-born Miranda Kerr is the founder and Managing Director of KORA Organics, a certified organic skin care line she launched in 2009. What began in Australia has since gained international recognition, with KORA products now available in over 25 countries worldwide. "From a business perspective, the most important lesson is the power of staying true to the mission," Kerr shared in an interview with Forbes over Zoom. "There are many moments of pressure to cut corners, save costs, or speed up development, but you have to stay firm in maintaining quality and authenticity." This commitment to quality has been her guiding principle throughout KORA's development. The brand originated from Kerr's personal quest for effective skin care products she could confidently use herself and share with loved ones. Kerr's brand was born out of a desire to help people and give them the results they needed without jeopardizing their health. Since founding KORA Organics, Kerr continues to expand her knowledge about skin care while growing both personally and professionally. Her journey demonstrates that building a purposeful brand requires patience, resilience, and unwavering focus while focusing on the needs of an evolving customer base. Kerr built KORA Organics on a foundation of scientific research and genuine customer needs. She invested significant time understanding the science behind her products and personally reviewing the testing results. A cornerstone of KORA's philosophy is challenging industry conventions. While retinol dominates the beauty market as a celebrated anti-aging ingredient, it comes with limitations: pregnant women can't use it, and it often causes dryness. Kerr saw an opportunity to innovate. "If you look at the before and after pictures, the results speak for themselves," Kerr explains. "For example, our retinol alternative moisturizer impressed 90% of dedicated retinol users, who reported better results for fine lines and wrinkles compared to traditional retinol." At the heart of KORA's formulations is noni extract, an ingredient with personal significance for Kerr. "I have been drinking noni juice since I was young for both its internal and external benefits," she shares. "My grandmother introduced it to me when I was 13 and would suggest applying it directly to treat my acne I had through my teenage years." Noni extract is a key ingredient in KORA Organic's range of products. This Southeast Asian fruit, native to Tahiti but also grown in Australia, is packed with vitamin C and contains over 100 antioxidants. It works at the cellular level to support skin rejuvenation, strengthen the skin barrier, and reduce inflammation, delivering the radiant complexion KORA customers seek. It's been Kerr's 'hero ingredient' since day one and every single product contains it, she adds, drawing from her studies in Nutrition and Health Psychology at Australia's Academy of Natural Living and her certification as a health coach. Her commitment to organic ingredients intensified after her mother's cancer diagnosis. "What we realized is that what you put on your skin goes in," Kerr reflects. "We were horrified to discover potentially carcinogenic ingredients in mainstream products, which strengthened our dedication to certified organic formulations." Given that clean beauty is a trend that has become mainstream, Kerr draws a crucial distinction between "clean beauty" and "certified organic" - a difference that defines KORA Organics' unique market position. "Certified organic means you're avoiding pesticides and unnecessary chemicals while getting 60% more antioxidants," Kerr explains. "When you have clean beauty, you're not getting those three things because it's very different." This commitment to certification has established KORA as the only certified organic brand stocked by Sephora worldwide, creating a distinctive niche in a crowded market. The rigorous certification process involves meeting the strictest industry standards, positioning KORA at the forefront as consumers become increasingly conscious about chemical-free products and wellness-oriented skincare. One fascinating trend Kerr has observed is the shifting demographics of her customer base. "Gen Z is incredibly ingredient savvy," she notes, highlighting how younger consumers demand both sustainability and efficacy without compromise. Research backs Kerr's observation; one study notes that 81% of the demographic note that ingredient transparency influences their purchasing decisions and they are opting for fragrance-free skincare and 33% are preferring paraben-free formulations. KORA Organics focuses on sustainability and creating products that are appealing across different ... More demographics and age groups. This evolution in consumer priorities has shaped KORA's approach to business. As a carbon-neutral and climate-neutral brand, KORA offsets its environmental impact through tree planting, water infiltration projects, and renewable energy investments. This commitment extends to their innovative approach to packaging updates. Rather than following industry norms of discarding old inventory when updating packaging designs, KORA launched an archival sale. "I don't want anything to go to waste," Kerr states. "Instead of discarding, we're giving the community a chance to stock up on moisturizers, sleeping masks, exfoliating masks and more at 20% off until they sell through." This strategy represents a win-win scenario: preventing waste while offering value to customers without compromising on the formula. After all, it's the same high performing formula that customers love, while the brand moves forward with its packaging evolution without compromising its sustainability principles. As a mother of four children (Flynn, Hart, Miles, and Pierre), Miranda Kerr has discovered that parenthood offers valuable lessons in entrepreneurship, though balancing family and career presents its challenges. "I need to stop micromanaging and need to step back," Kerr admits. She emphasizes the importance of establishing routines and building trust in her team, empowering them to advance the company's mission while she balances her responsibilities. Kerr has observed how parenthood naturally draws customers to KORA Organics. "When you become a parent, you want the best for yourself in those postpartum days and for your children," she explains. This awareness has influenced KORA's development as a family-friendly brand. The universal appeal of KORA products transcends gender boundaries. "More and more men are embracing it," Kerr notes, mentioning that her husband is "obsessed with" the turmeric brightening and exfoliating mask. Beyond adult use, she applies the brand's body oil and lotion on her children, finding them particularly beneficial during teething. This turmeric moisturizer is a personal favorite of Kerr's husband, representing that the brand aims ... More to be gender neutral and appeal to everyone. "This is what we all use in our house," she shares proudly. 'I want this to be a unisex product that every member in your household can benefit from. That's how we build repeat customers who understand that health is wealth.' This holistic approach to family wellness reflects Kerr's commitment to creating products that nurture both body and business and prove that when personal values align with professional vision, both can flourish together.
