8 hours ago
KPMG Women's PGA Championship showcases cutting-edge platform KPMG Performance Insights
Over the past quarter century, advanced analytics have transformed much of the sports world. Thanks to technology platforms such as the PGA Tour's ShotLink, Tour players, coaches, media and fans now have more performance data at their fingertips than they could ever possibly consume.
Relative to other sports leagues, the LPGA was late to the analytics party, but has made up for lost time, thanks to the 2021 introduction of KPMG Performance Insights, which generates the sort of advanced analytics and performance data that had been missing from the women's game for years. LPGA athletes suddenly had a wealth of information to help them make small adjustments in their practice routines or tournament play that would translate into significant performance gains.
Since its inception, KPMG has been relentless in scaling up the platform. In 2022, for example, KPMG Performance Insights added a player dashboard (an example can be found here) with personalized portals that provide access to data and insights. In 2023, in support of KPMG ambassador and U.S. Solheim Cup captain Stacy Lewis, the company provided KPMG Performance Insights tools, such as analyzing 20,000 simulations to identify the optimal pairings for the matches. Those simulations went so far as to identify how players perform under pressure or on certain types of grass.
Last year KPMG Performance Insights went next level through the incorporation of AI-empowered predictive analytics that provided leading-edge insights for LPGA tournaments. Additionally, to enhance the KPMG Women's PGA Championship, KPMG partnered with T-Mobile to introduce KPMG CHAMPCAST presented by T-Mobile, which leverages ShotLink Pro 2.0 cutting-edge technology to create an immersive experience for fans watching at home or onsite. (An example of KPMG CHAMPCAST can be found here.)
'The KPMG Women's PGA Championship is the most tech-forward event on the LPGA,' said Shawn Quill, National Sports Industry Leader at KPMG. 'Through KPMG Performance Insights and KPMG CHAMPCAST presented by T-Mobile, we're providing the players with real-time, shot-level data and analytics. With features like win probabilities, winning score projections, a dedicated player portal, 3D imagery, shot trails and individual shot highlights, players, fans and the media are able to get closer to the action than ever before.'
As has been the case from the outset, KPMG continues to ramp up its platform by adding more features and benefits for players and fans.
For the 2025 KPMG Women's PGA Championship, KPMG is providing new, enhanced features through an AI-generated daily recap. Hole-by-hole AI course analytics that will help players decide how best to attack the difficult Fields Ranch East layout at PGA Frisco. This feature will provide players with information on the best way to play each hole and the trouble spots to avoid on the course.
Based on the KPMG Performance Insights Daily Recap (an example can be found here) from Thursday's first round, there is a 92% chance the cutline falls between +2 and +4. Players will be able to use this data to help them decide how aggressively they will need to play in the second round. As an example, KPMG ambassador Leona Maguire currently sits at even par through 18 holes. Based on insights from the report, a round of 75 Friday gives her a 95% chance to make the weekend.
Additional insights from the recap show the relative difficulty of each hole from the first round. For example, hole 6 (a 446-yard par 4 with bunkers protecting the green) currently has a birdie or better percentage of 2% and a bogey or worse percentage of nearly 50%. As players head into their second round, they will know that a score of par on the sixth hole is actually helping them gain strokes on the field.
These are all great tools for LPGA fans and media, but they're invaluable to the LPGA players.
'As part of our strategy, we are focused on setting the standard for excellence in women's golf,' Quill said. 'We are excited about our new KPMG Performance Insights Daily Recaps that include AI-powered course analysis, which provides players data on how each hole is playing, and AI-generated scoring targets, so the players can see the predicted cut line and winning scores. These powerful insights will equip the players so they can adjust their approach as they prepare for the next round.'
