Latest news with #KRamakrishnan
Time of India
2 hours ago
- Business
- Time of India
When it comes to baby care, Indians prefer to shop online
Nearly two-thirds of urban households in India now buy baby care products online, up from just a quarter four years ago, as parents increasingly seek products free from parabens, preservatives, artificial colours and genetically modified ingredients, according to market researcher Numerator (formerly Kantar). More than 67% of parents surveyed used products without chemicals or additives until the child turned two, while 48% continued until age three. Premium product usage was also high, with 62% opting for premium brands until the baby is at least two years old, regardless of price point, marking a sharp shift from previous years when affordability was a stronger factor in decision-making. "Parents' attention is maximal in the phase up to 24 months but after the extreme care, they lax a little. Then they shift to other products which are not necessarily meant for babies but are milder," said K Ramakrishnan, managing director, South Asia, Worldpanel by Numerator. The urban baby care market in the country has grown to ₹7,000 crore from ₹6,200 crore in 2023, even as small towns gradually mimic urban aspirational trends. Natural and medicated products have gained steady ground, with convenience-based formats driving overall growth. Indian parents on average spend about ₹6,800 annually on baby care, representing nearly a third of the overall household and grocery budget, and the majority opt for higher-end products during the first two years of parenting, the report said. The urban baby care market saw a 12% increase in annual household spending, said the study that tracked purchase behaviour of 7,500 families with children aged up to 3 years across socio-economic segments A, B, and C. Live Events
Time of India
5 hours ago
- Business
- Time of India
FMCG volume growth slows down, stress on purchases, says report
The FMCG volume growth in the country has slowed down mainly due to deceleration in food and beverage segment , according to a report by consumer data and insight company Worldpanel by Numerator . The slowdown in growth is majorly in food & beverage (F&B) with an increased spending due to food inflation , it added. "The volume growth slowdown across urban and rural indicates stress on FMCG purchases," it said. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Beyond Text Generation: An AI Tool That Helps You Write Better Grammarly Install Now Undo The MAT (Moving Annual Total) volume growth of the FMCG (excluding wheat) till May 2025 was 4 per cent. This was over 6 per cent a year before in the same period, it added. Similarly, value growth of the FMCG (excluding wheat) has declined to 7.9 per cent on MAT basis by May 2025. This was at 8.3 per cent on MAT basis by May 2025. Live Events The moving annual total is the total value of a variable, such as sales figures for a product, over the course of the previous 12 months. The report also said F&B (excl Wheat) Volume Growth has dipped to 4.4 per cent by MAT May, which was at 7 per cent a year before in the corresponding period. In personal care, volume growth has dipped to 4.3 per cent and value growth to 8.4 per cent. This was at 4.7 per cent and 11.7 per cent a year before in MAT May 2024. In household care, value growth has dipped to 7.9 per cent from 14.9 per cent and volume growth to 3.8 per cent from 3.6 per cent. The report also highlighted that consumer clusters sare haping India's FMCG. It had classified the country into four macro clusters - The Urban Affluent , The Urban Middle, represented by the middle class, the Urban Masses, and finally the Rural. According to Worldpanel by Numerator MD- South Asia, K Ramakrishnan: "India cannot be looked from a single lens. That is an age-old truth. There are numerous ways to cluster and segment shoppers, and we used two popular parameters - Affluence level, represented by the NCCS and Geography, represented by the population strata (based on the household population of the towns)." Each of these had sub-clusters within, which points out to India being many markets within a market. "The Urban Affluent are a small cluster - 3 per cent of Indian households, and are the ones who are driving the demand for Convenience, with their busy lifestyles. Categories like Frozen foods, Ready to cook mixes see significant growth in this cluster," he said. The Urban Middle are the format upgraders. Moving to premium detergents, trying body wash instead of bar soaps, adding conditioners to their basket etc., This is the biggest Urban segment with 21 per cent of Indian households being represented. The Urban Masses, represented by 12 per cent of the Indian households, do try new products, but cautiously; the non-metro masses who are a sub-segment within the Urban Masses have a larger household size (5 vs. 4) and therefore, buy more packs and make more shopping trips. Finally, the biggest cluster of them all, the Rural is going beyond essentials. "In 2021 they were buying 22 categories, and in 2022 they were buying 24 categories on an average. Each Cluster therefore, has its own theme and need, which comes alive with the purchase data. Knowing these themes is important in winning these clusters," he said.
News18
7 hours ago
- Business
- News18
FMCG volume growth slows down, stress on purchases, says report
Last Updated: New Delhi, Aug 21 (PTI) The FMCG volume growth in the country has slowed down mainly due to deceleration in food and beverage segment, according to a report by consumer data and insight company Worldpanel by Numerator. The slowdown in growth is majorly in food & beverage (F&B) with an increased spending due to food inflation, it added. 'The volume growth slowdown across urban and rural indicates stress on FMCG purchases," it said. The MAT (Moving Annual Total) volume growth of the FMCG (excluding wheat) till May 2025 was 4 per cent. This was over 6 per cent a year before in the same period, it added. Similarly, value growth of the FMCG (excluding wheat) has declined to 7.9 per cent on MAT basis by May 2025. This was at 8.3 per cent on MAT basis by May 2025. The moving annual total is the total value of a variable, such as sales figures for a product, over the course of the previous 12 months. The report also said F&B (excl Wheat) Volume Growth has dipped to 4.4 per cent by MAT May, which was at 7 per cent a year before in the corresponding period. In personal care, volume growth has dipped to 4.3 per cent and value growth to 8.4 per cent. This was at 4.7 per cent and 11.7 per cent a year before in MAT May 2024. In household care, value growth has dipped to 7.9 per cent from 14.9 per cent and volume growth to 3.8 per cent from 3.6 per cent. The report also highlighted that consumer clusters sare haping India's FMCG. It had classified the country into four macro clusters – The Urban Affluent, The Urban Middle, represented by the middle class, the Urban Masses, and finally the Rural. According to Worldpanel by Numerator MD- South Asia, K Ramakrishnan: 'India cannot be looked from a single lens. That is an age-old truth. There are numerous ways to cluster and segment shoppers, and we used two popular parameters – Affluence level, represented by the NCCS and Geography, represented by the population strata (based on the household population of the towns)." Each of these had sub-clusters within, which points out to India being many markets within a market. 'The Urban Affluent are a small cluster – 3 per cent of Indian households, and are the ones who are driving the demand for Convenience, with their busy lifestyles. Categories like Frozen foods, Ready to cook mixes see significant growth in this cluster," he said. The Urban Middle are the format upgraders. Moving to premium detergents, trying body wash instead of bar soaps, adding conditioners to their basket etc., This is the biggest Urban segment with 21 per cent of Indian households being represented. The Urban Masses, represented by 12 per cent of the Indian households, do try new products, but cautiously; the non-metro masses who are a sub-segment within the Urban Masses have a larger household size (5 vs. 4) and therefore, buy more packs and make more shopping trips. Finally, the biggest cluster of them all, the Rural is going beyond essentials. 'In 2021 they were buying 22 categories, and in 2022 they were buying 24 categories on an average. Each Cluster therefore, has its own theme and need, which comes alive with the purchase data. Knowing these themes is important in winning these clusters," he said. PTI KRH MR view comments First Published: Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy. Loading comments...
Economic Times
12 hours ago
- Business
- Economic Times
Parle continues to be India's top FMCG brand at home, 13th time in a row: Report
Synopsis Parle retained its top spot as India's most chosen FMCG brand for the 13th year, with 8.6 billion Consumer Reach Points (CRPs), up 8%. Britannia, Amul, and Haldiram's followed, while Indian brands dominated the top 10. Growth was driven by rural expansion and value-focused offerings, even as food and beverage growth slowed. Agencies Biscuit maker Parle continued as India's most chosen fast-moving consumer goods (FMCG) brand for the 13th year in a row, extending its dominance in household consumption, according to the latest edition of Brand Footprint, the annual ranking released by Worldpanel by Numerator (formerly Kantar Worldpanel).The annual ranking, based on Consumer Reach Points (CRPs)—a metric that measures how many households buy a brand and how often.—saw Parle post 8.6 billion CRPs, an 8% rise over the previous year. Britannia followed at 8.2 billion CRPs, while dairy and snack brands like Amul and Haldiram's continued to dominate the top 10. In fact, seven of the top ten brands were Indian. Hindustan Unilever owned Surf Excel entered the top five for the first time, as in-home CRP growth was largely led by value-driven brands and expanding rural outreach.'Consumer choice remains the most reliable test of a brand's strength, and Brand Footprint has consistently captured this reality for over a decade. India continues to stand out as a growth-positive market compared to global trends, with much of the momentum coming from smaller and emerging players," said K Ramakrishnan, managing director- South Asia, Worldpanel by Numerator, adding that growth came from expanding the shopper base, through innovation, new formats or deeper rural total CRPs rose to 120 billion in 2024 compared to 115 billion a year ago, the growth rate was slower due to slowdown in foods and beverage categories. However, 59% of brands still posted growth, compared to 41% that declined—a trend stronger in India than global averages. Penetration—reaching more households—remains the key growth lever, accounting for over half of CRP increases among the top 100 brands. For instance, brands such as Everest and Goodknight showed a surge in the rankings through rural distribution and product innovation. Godrej's Goodknight launched India's first legal anti-mosquito incense sticks, expanding its consumer base by 9 million while Godrej Expert expanded its reach with lower priced hair colour sachets and van distribution network in rural India."While larger brands are experiencing a slowdown, the market remains vibrant with regional and challenger brands steadily gaining ground,' he added. The post-pandemic recovery and rural expansion have tilted the odds in favor of domestic brands, with about 60% of the brands growing. Despite an overall positive trend, several out of home brands saw minor declines, indicating volatility in impulse consumption.
Time of India
12 hours ago
- Business
- Time of India
Parle continues to be India's top FMCG brand at home, 13th time in a row: Report
Biscuit maker Parle continued as India's most chosen fast-moving consumer goods (FMCG) brand for the 13th year in a row, extending its dominance in household consumption, according to the latest edition of Brand Footprint , the annual ranking released by Worldpanel by Numerator (formerly Kantar Worldpanel). The annual ranking, based on Consumer Reach Points (CRPs)—a metric that measures how many households buy a brand and how often.—saw Parle post 8.6 billion CRPs, an 8% rise over the previous year. Britannia followed at 8.2 billion CRPs, while dairy and snack brands like Amul and Haldiram's continued to dominate the top 10. In fact, seven of the top ten brands were Indian. Hindustan Unilever owned Surf Excel entered the top five for the first time, as in-home CRP growth was largely led by value-driven brands and expanding rural outreach. 'Consumer choice remains the most reliable test of a brand's strength, and Brand Footprint has consistently captured this reality for over a decade. India continues to stand out as a growth-positive market compared to global trends, with much of the momentum coming from smaller and emerging players," said K Ramakrishnan, managing director- South Asia, Worldpanel by Numerator, adding that growth came from expanding the shopper base, through innovation, new formats or deeper rural reach. While total CRPs rose to 120 billion in 2024 compared to 115 billion a year ago, the growth rate was slower due to slowdown in foods and beverage categories. However, 59% of brands still posted growth, compared to 41% that declined—a trend stronger in India than global averages. Penetration—reaching more households—remains the key growth lever, accounting for over half of CRP increases among the top 100 brands. For instance, brands such as Everest and Goodknight showed a surge in the rankings through rural distribution and product innovation. Godrej's Goodknight launched India's first legal anti-mosquito incense sticks, expanding its consumer base by 9 million while Godrej Expert expanded its reach with lower priced hair colour sachets and van distribution network in rural India. "While larger brands are experiencing a slowdown, the market remains vibrant with regional and challenger brands steadily gaining ground,' he added. The post-pandemic recovery and rural expansion have tilted the odds in favor of domestic brands, with about 60% of the brands growing. Despite an overall positive trend, several out of home brands saw minor declines, indicating volatility in impulse consumption.
