Latest news with #KSA-based
Mid East Info
3 days ago
- Business
- Mid East Info
Azizi Developments Renews Bahra Electric Partnership For Busbar And Earthing Lightning Protection Solutions
Dubai, UAE,August 2025: A zizi Developments, a leading private developer in the UAE, has announced its partnership extension with Bahra Electric, a renowned KSA-based electrical solutions provider. Under this collaboration, Bahra Electric is providing advanced busbar and earthing lightning protection systems across Azizi's projects in Dubai South, Dubai Healthcare City, Dubai Sports City, and Al Furjan, including Venice, Creek Views III, Grand, and Central. Founded in 2008, Bahra Electric is a leading electrical manufacturing company that specializes in a wide range of products including wires, cables, busway systems, panel boards, transformers, and switchgear. With state-of-the-art manufacturing facilities, the company adheres to international standards like ISO 9001 and IEC, ensuring high-quality products for sectors such as construction, utilities, and oil and gas across the Middle East and North Africa. Bahra Electric is committed to sustainability and innovation, continuously expanding its product lines and market presence. Mr. Farhad Azizi, Group CEO of the Azizi group of companies, said: 'We are delighted to be strengthening our partnership with Bahra Electric, a major regional force known for its reliability, technical excellence, and future-ready infrastructure solutions. Their continued support in supplying our developments with world-class electrical systems reflects the trust we place in their products and capabilities. As we expand our project pipeline and accelerate construction, we remain committed to engaging exclusively with best-in-class suppliers who help us uphold our standards of quality, safety, and innovation.' Azizi Venice will comprise more than 36,000 residential units across 100+ apartment complexes and over 109 ultra-luxury mansions. Azizi Developments is taking on the role of master developer, in charge of constructing the buildings, roads, and all the infrastructure. Centered around a vast, crystal-blue lagoon that encircles its condominiums, villas, and mansions, Azizi Venice provides a picturesque setting for leisure, retail, and commercial spaces. The turquoise, desalinated waters are bordered by sandy beaches, an 8 km-long cycling and jogging track, yoga and sports facilities, and a vibrant promenade featuring a variety of artisan eateries and boutiques. The area is enhanced by leafy, dense, and beautifully manicured greenery, creating a serene and inviting atmosphere throughout. A major attraction to be developed within Azizi Venice is The Cultural District in Dubai South, which will incorporate a collection of iconic facilities, including an opera house, theatre, exhibition hall, and performing arts academy. Built to mirror Dubai's dynamic and diverse cultural scene, the project is poised to attract creatives from around the globe. Seamlessly merging art and culture, the upcoming district will be a lively hub, enhancing the lives of Dubai South residents and visitors through a range of engaging activities and experiences. Azizi Venice's stunning array of venues is set to elevate the emirate's arts landscape. At its core is a 2,500-seat opera house showcasing an innovative, futuristic structure by Zaha Hadid Architects with advanced acoustic and visual technology to guarantee an unparalleled artistic experience. A more intimate 400-seat theatre provides a versatile space for drama, comedy, art workshops, and smaller performances. Further enriching the district's offerings is a spacious exhibition hall that can accommodate up to 2,000 people. Intended to present a range of local and international exhibitions, this flexible area is ideal for everything from paintings and sculptures to cutting-edge digital art. Recognizing the importance of nurturing future talent, the district will also house a dedicated performing arts academy, which will play a vital role in refining the skills of the next generation of artists ready to leave their mark on the UAE's exciting cultural scene. This opulent development will also integrate a pedestrian-friendly space that remains open-air in the winter and transforms into a glass-covered, temperature-controlled area during the summer, ensuring year-round comfort. Lined with three-storey buildings, it will host leading global retailers, nightlife, entertainment options, and a broad selection of international culinary options, establishing itself as a unique destination on Dubai's map of outstanding sights. A prime tourist attraction and high-end local hotspot, Azizi Venice is set to welcome over 30,000 visitors each day. It will feature two Azizi-owned and operated five-star hotels at its main entrances, along with a boutique hotel situated on an island in the center of the lagoon. An ample number of underground parking spaces will be built to ensure convenient access to Azizi Boulevard and Azizi Opera for all guests. Azizi Venice will have its own full-service hospital, kindergarten, schools for grades 1 to high school, and a 4 km-long aesthetically designed and landscaped main road that will be flanked by additional dining and shopping options. Moreover, the development will have a strong focus on children, with a wide range of amenities specifically for them, and numerous safe areas where they can roam and play freely. The site will boast several stunning lighting features on building façades and beyond, as well as musical and dancing water fountains that will add a festive night-time feel to the lagoon, the boulevard, and the opera. Further to this, Azizi Boulevard and the neighborhood as a whole will be extravagantly decorated in theme for each season, holiday, and festivity of the year, adding to its popularity as one of the most interesting points of interest in the UAE. Azizi Developments' Sales Gallery can be visited on the 13th floor of the Conrad Hotel on Sheikh Zayed Road. About Azizi Developments: Azizi Developments is a leading developer based in Dubai, UAE. With more than 45,000 homes successfully delivered to local and international investors and end users of over 100 nationalities, the developer prides itself on its extensive portfolio of modern luxury developments across Dubai's most sought-after residential and commercial destinations, its construction-driven approach, and its commitment to transparency and customer centricity. The developer makes it its international mission to develop lifestyles and enrich the lives of its residents with a focus on catalyzing the vision and development of the markets that it operates in. Azizi currently has around 150,000 units under construction, valued at several tens of billions of US dollars. The company is renowned for developing the world's second tallest skyscraper, Burj Azizi, as well as the master planned communities of Azizi Riviera, Azizi Venice, and Azizi Milan, among various other world-class projects across MBR City, Palm Jumeirah, Sheikh Zayed Road, Dubai Healthcare City, Dubai South, Dubailand, Al Furjan, Dubai Islands, Studio City, Sports City and Downtown Jebel Ali.
Campaign ME
13-05-2025
- Business
- Campaign ME
Maaden rebrand makes mining cool, contemporary focused on talent and tech
Maaden, formerly known as the Saudi Arabian Mining Company, which is one of the largest multi-commodity mining and metals company in the Middle East and one of the fastest-growing mining companies in the world, has marked the start of a new chapter by unveiling its new brand and visual identity. The new brand aims to be an impactful expression of the company's ambitious vision: to drive innovation, lead with purpose and to inspire and invest in the next generation. For the rebrand, Maaden worked with Creative Artists Agency (CAA) to develop the complete brand identity, and partnered with creative and marketing agency Ducklife to bring the brand campaign to life across digital platforms and out-of-home advertising. 'We worked with CAA for a year to really bring this to life and create the full visual identity suite,' said Susan Parker, Vice President – Communications, Maaden, in an exclusive conversation with Campaign Middle East. 'Ducklife is an incredibly impressive agency. They were specifically chosen because of their experience in sports and consumer marketing. This was important because our rebrand was centred on moving away from a corporate space into a much more business-to-consumer (B2C) space.' Maaden rebrand: 'Much more than a logo or a visual identity' As Maaden establishes itself as a globally significant Saudi mining champion, with an ambitious plan to grow 10 times by 2040, it's goal is to become the employer of choice for the next generation of Saudi professionals. To achieve this, Maaden has realigned its visual identity and brand strategy to reflect the company's dynamism, technology focus and ambitious growth. In conversation with Campaign Middle East, Parker said, 'Within this industry, recruitment has been a key concern. One of the objectives of the new brand and visual identity was to get youth and younger generations to look at a corporate, old-school industry like mining differently. So, we took a step back and thought about how we could better connect with youth who are wondering, 'what's next?' in their life, and how do we get them excited about mining.' Joking that her job is to try and make 'mining cool again', Parker added, 'The rebrand was about appealing to younger audiences, which means moving away from a traditional, corporate entity and more towards the ambitions we have in terms of technology, which changes the perceptions around the company, the industry and Saudi Arabia. That's why this is so much more than a logo or a visual identity.' The company has ambitious growth plans that are already being realised, and to fuel these it is looking to continue inspiring the current and future workforce in Saudi Arabia to transform the mining sector and realise Saudi Arabia's significant mineral potential. During the official unveiling of the rebrand, Bob Wilt, CEO, Maaden, said, 'We are unveiling more than a visual identity today, this is an important milestone in our journey as a KSA-based, globally significant organisation that drives progress through technology, innovation and talent.' Humanising the brand: Maaden's 'presence in every day life' The visual identity captures Maaden's proud Saudi heritage and its global ambition with the fusion of infinity, the Arabic م and English M — representing legacy, vision and connectivity. The tagline, Unearth Tomorrow, recognises the company's overarching purpose of developing the Kingdom's mineral resources to fuel economic, societal and industrial growth. Parker added, 'It was important for us to look at encapsulating our Saudi heritage and pride with our global ambitions and growth strategies. The logo, featuring the Arabic م and English M is also a symbol of connectivity. We are humanising the fact that Maaden minerals is in everything, from your phone to your food to your car, making Maaden a part of the essence of everyday life.' The wordmark of Maaden's new brand identity made its debut earlier this year on Aston Martin Aramco's AMR25 Formula One car. As the team's first-ever Principal Partner, Maaden's branding features prominently on the car's livery. Parker explained, 'As part of our plan to appeal to new audiences, Maaden has been looking at different channels. We started looking at sports, which then narrowed down to avenues such as Formula One and golf, but from a broader viewpoint – sports marketing was really a no-brainer. It's such a wonderful leveller; it cuts across all demographics and reaches a huge audience. It opens opportunities for people to not only ask, 'What's Maaden?' but also to position mining in a completely different way.' She added, 'The Formula One circuit hits between many of our international territories, including Singapore, Brazil, the UK and the US, which brings us global reach. But also, Formula One connects with the youth demographic, given that 'Drive to Survive' has done a lot for this sport. This really connects the brand to the cool, fast-paced, technology-driven sport.' Both this partnership and Maaden's recent Pillar Partnership with LIV Golf are key markers of the company's ongoing transformation to connect with a broader audience to attract top talent and strengthen its profile on the global stage. Maaden CEO Wilt added, 'As one of the fastest growing mining companies in the world, Maaden takes its role as a sector champion seriously. It was important that we created an image that encompasses those ambitions and positions us differently, visually and strategically, and captures the spirt of excitement and motivation that must define everything we do.' Prioritising domestic development and local talent, Maaden aims to drive economic diversification and fuel the Kingdom's transformation. Inspired by the ambition of Vision 2030, the industry is accelerating growth and promoting innovation. Maaden is also attracting world leading partners, investing in new technologies and ramping up capabilities – building the third pillar of Saudi Arabia's economy.
Trade Arabia
23-04-2025
- Automotive
- Trade Arabia
Maaden ‘Unearths Tomorrow' with new branding
Maaden (Saudi Arabian Mining Company), the largest multi-commodity mining and metals company in the Middle East and one of the fastest-growing mining companies in the world, marked the start of a defining new chapter by unveiling its dynamic new brand today. The brand is an impactful expression of the company's ambitious vision: to drive innovation, lead with purpose, and to inspire and invest in the next generation, it said. As Maaden establishes itself as a globally significant Saudi mining champion, with an ambitious plan to grow 10 times by 2040, its goal is to become the employer of choice for the next generation of Saudi professionals. To achieve this, Maaden has realigned its visual identity and brand strategy to reflect the company's dynamism, technology focus, and ambitious growth. The visual identity captures Maaden's proud Saudi heritage and its global ambition with the fusion of infinity, the Arabic م and English M — representing legacy, vision, and connectivity. While the tagline, Unearth Tomorrow, recognizes the company's overarching purpose of developing the Kingdom's mineral resources to fuel economic, societal, and industrial growth. Bob Wilt, CEO, Maaden, said: "We are unveiling more than a visual identity today; this is an important milestone in our journey as a KSA-based, globally significant organization that drives progress through technology, innovation, and talent. We have ambitious growth plans that are already being realized, and to fuel these, we must continue to inspire our current and future workforce to transform the mining sector and realize Saudi Arabia's significant mineral potential. 'As one of the fastest growing mining companies in the world, Maaden takes its role as a sector champion seriously. It was important that we created an image that encompasses those ambitions and positions us differently, visually and strategically, and captures the spirit of excitement and motivation that must define everything we do.' The wordmark of Maaden's new brand identity made its debut earlier this year on Aston Martin Aramco's AMR25 Formula One car. As the team's first Principal Partner, Maaden's branding features prominently on the car's livery. Both this partnership and Maaden's recent Pillar Partnership with LIV Golf are key markers of the company's ongoing transformation to connect with a broader audience to attract top talent and strengthen its profile on the global stage. Prioritising domestic development and local talent, Maaden is driving economic diversification and fueling the Kingdom's transformation. Inspired by the ambition of Vision 2030, the industry is accelerating growth and promoting innovation. Maaden is attracting world leading partners, investing in new technologies and ramping up capabilities – building the third pillar of Saudi Arabia's economy. As Maaden embarks on this next phase of its journey, the company remains committed to delivering value through innovation, operational excellence, and purpose — to Unearth Tomorrow. - TradeArabia News Service
Zawya
23-04-2025
- Automotive
- Zawya
Maaden ‘Unearths Tomorrow' with transformative rebrand
Working to redefine the mining sector, with a strong focus on technology, to attract the next generation of Saudi industry leaders. Riyadh, Saudi Arabia. Maaden (Saudi Arabian Mining Company), the largest multi-commodity mining and metals company in the Middle East and one of the fastest-growing mining companies in the world, marks the start of a defining chapter by unveiling its dynamic new brand today. The brand is an impactful expression of the company's ambitious vision: to drive innovation, lead with purpose, and to inspire and invest in the next generation. As Maaden establishes itself as a globally significant Saudi mining champion, with an ambitious plan to grow 10 times by 2040, its goal is to become the employer of choice for the next generation of Saudi professionals. To achieve this, Maaden has realigned its visual identity and brand strategy to reflect the company's dynamism, technology focus, and ambitious growth. The visual identity captures Maaden's proud Saudi heritage and its global ambition with the fusion of infinity, the Arabic م and English M — representing legacy, vision, and connectivity. While the tagline, Unearth Tomorrow, recognizes the company's overarching purpose of developing the Kingdom's mineral resources to fuel economic, societal, and industrial growth. Bob Wilt, CEO, Maaden, said, "We are unveiling more than a visual identity today; this is an important milestone in our journey as a KSA-based, globally significant organization that drives progress through technology, innovation, and talent. We have ambitious growth plans that are already being realized, and to fuel these, we must continue to inspire our current and future workforce to transform the mining sector and realize Saudi Arabia's significant mineral potential. 'As one of the fastest growing mining companies in the world, Maaden takes its role as a sector champion seriously. It was important that we created an image that encompasses those ambitions and positions us differently, visually and strategically, and captures the spirit of excitement and motivation that must define everything we do.' The wordmark of Maaden's new brand identity made its debut earlier this year on Aston Martin Aramco's AMR25 Formula One car. As the team's first-ever Principal Partner, Maaden's branding features prominently on the car's livery. Both this partnership and Maaden's recent Pillar Partnership with LIV Golf are key markers of the company's ongoing transformation to connect with a broader audience to attract top talent and strengthen its profile on the global stage. Prioritizing domestic development and local talent, Maaden is driving economic diversification and fueling the Kingdom's transformation. Inspired by the ambition of Vision 2030, the industry is accelerating growth and promoting innovation. Maaden is attracting world leading partners, investing in new technologies and ramping up capabilities – building the third pillar of Saudi Arabia's economy. As Maaden embarks on this next phase of its journey, the company remains committed to delivering value through innovation, operational excellence, and purpose — to Unearth Tomorrow. About Maaden Maaden is the largest multi-commodity mining and metals company in the Middle East and among the fastest-growing mining companies in the world, with revenues of SAR 32.5 billion (US$8.7 billion) in 2024. We are developing the mining industry into the third pillar of Saudi economy in line with Vision 2030 and aim to be a role model in responsible and sustainable operations. We operate 17 mines and sites, have 7,000+ direct employees and export products to over 30 countries. We are embarking on massive growth through our 2040 strategy, across phosphate, aluminum, gold, copper and new minerals – to leverage the Kingdom's estimated US$2.5 trillion mineral endowment. For more information, please visit For media inquiries, please contact: ParkerS@ For additional details, watch the video here:
Tahawul Tech
24-02-2025
- Business
- Tahawul Tech
Proofpoint strengthens investment in the UAE to meet demand for cloud-based cybersecurity services
Proofpoint, Inc., a leading cybersecurity and compliance company recently announced that its human-centric security solutions would be delivered through a local data centre in Dubai, United Arab Emirates. The launch was announced during Proofpoint's Protect Tour in Dubai this week, during a keynote delivered by Sumit Dhawan, CEO at Proofpoint. Trusted by 50% of the UAE and KSA-based companies listed in the Forbes Global 2000, Proofpoint's comprehensive AI-driven cybersecurity solutions help organisations navigate today's complex threat landscape with confidence, delivering robust protection. Available in Q1 2025, Proofpoint's offerings will enable UAE-based customers to comply with local data residency policies and meet regulatory compliance. The cyber threat landscape in the UAE continues to evolve. While Emirati CISOs continue to fear cyber-attacks, they are demonstrating increasing confidence in their ability to defend against them. Proofpoint's 2024 Voice of the CISO Report reveals that two-thirds (66%) of CISOs in the UAE feel prepared to cope with a cyberattack, an increase from 43% last year. This growing confidence may be attributed to the 89% of Emirati CISOs surveyed looking to deploy AI-powered capabilities to help protect against human error and advanced human-centred cyber threats. To address this, Proofpoint's ongoing investments in the region will help organizations in the UAE address human-centric cybersecurity risks, providing the opportunity to benefit from Proofpoint's market-leading email security solutions, running through an in-country data centre. Proofpoint Email Protection is the only AI/ML-powered, cloud-based threat protection platform that disarms today's advanced attacks, including email fraud, ransomware, weaponized URLs, multifactor authentication (MFA) bypass for credential phishing, and more. 'Organisations in the United Arab Emirates face a rapidly evolving threat landscape and our main objective over the coming years is to continue protecting even more companies in the region, with innovative, AI-powered solutions', said Sumit Dhawan, CEO at Proofpoint. 'Our solutions being delivered through local a data centre underscores our unrelented investment in a key region for us and highlights our commitment to keep pace with the region's accelerating digital transformation. This will enable organizations in the UAE to roll out multi-layered, cloud-native cybersecurity protection that safeguards people and data from today's biggest threats, while keeping their data in-country'. Proofpoint Middle East by the Numbers: Proofpoint is trusted by 50% of the UAE and KSA-based companies listed in the Forbes Global 2000 and protects more than 1,200,000 employees across the Middle East. and Proofpoint's Middle East customer base saw a growth of more than 20% in 2024 , with continued growth at-pace expected in the coming years. , with continued growth at-pace expected in the coming years. Since 2019, Proofpoint has increased its employee base by more than 40% across the region. Proofpoint works with over 550 partners across the Middle East, Türkiye & Africa. 'Organisations in the Middle East are leading the charge in implementing cybersecurity measures to protect their customers from today's threat landscape', said Emile Abou Saleh, Vice President, Northern Europe, Middle East, Türkiye and Africa at Proofpoint. 'At Proofpoint, we remain committed to empowering organisations with the tools and knowledge needed to safeguard their most valuable assets—their people. With our solutions being delivered through a local data centre, we will bring our industry-leading human-centric cybersecurity to more organisations in the region, while better meeting local customer and regulatory needs'. To find out more about Proofpoint's portfolio of human-centric cybersecurity solutions, please visit: Image Credit: Proofpoint
