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Time of India
2 days ago
- Business
- Time of India
MICE promotion bureaus planned in major cities of Kerala
Kochi: MICE (meetings, incentives, conferences and exhibitions) promotion bureaus are likely to be formed in major cities of Kerala, beginning with Kochi. State tourism director Sikha Surendran, while inaugurating the valedictory session of three-day Wedding and MICE Conclave here on Saturday, said suggestions came from participants for formation of MICE promotion bureaus, and govt will actively consider the suggestions. Conclave concluded with stakeholders calling for a comprehensive policy framework that helps Kerala emerge as country's foremost destination in the segment by leveraging state's niche strengths as a global tourism brand. Event was organized by Kerala Travel Mart (KTM) Society in association with department of tourism. "State must draw up a strategic global marketing and communications plan that showcases its core strengths as the most ideal MICE destination of India. Positioning Kerala as a hub of wedding and MICE tourism will boost state's participation in allied global events," Surendran pointed out at the session chaired by KTM Society president Jose Pradeep. She urged KTM Society to come out with a detailed report featuring deliberations from the conclave and a focused roadmap to carry forward the momentum set by the meet. "Govt will certainly act upon the key takeaways from this event," she added. by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Shaping the Energy Change at Siemens Energy Siemens Energy Read More Undo "Kerala's projected advancements in weddings and MICE segment are not owing to just our natural beauty and cultural cosmopolitanism, but also due to govt initiatives and support from travel and hospitality industry," Surendran said. Pradeep, in his address, said the conclave enabled Kerala to set a benchmark in the country for the field of wedding and MICE meetings, adding that the event hosted 6,623 business meets. KTM secretary S Swaminathan presented mementos to organizing teams of the conclave. Stay updated with the latest local news from your city on Times of India (TOI). Check upcoming bank holidays , public holidays , and current gold rates and silver prices in your area. Get the latest lifestyle updates on Times of India, along with Happy Krishna Janmashtami Wishes ,, messages , and quotes !
New Indian Express
2 days ago
- Business
- New Indian Express
Wedding & MICE Conclave calls for policy to position Kerala as foremost destination in the segment
KOCHI: India's first Wedding and MICE Conclave concluded in Kochi on Saturday with stakeholders calling for a comprehensive policy framework that helps Kerala emerge as the country's foremost destination in this fast-growing segment by leveraging the state's niche strengths as a global tourism brand. Kerala Tourism Director Sikha Surendran, while inaugurating the valedictory session of the August 14-16 meet, said suggestion had come from the participants for the formation of MICE Promotion Bureaus in the state's major cities, beginning with Kochi. The state must also draw up a strategic global marketing and communications plan that showcases its core strengths as the most ideal MICE destination of India, she noted, as the event organised by the Kerala Travel Mart (KTM) Society in association with the state's Department of Tourism drew to a close. Positioning Kerala as a hub of wedding and MICE tourism will boost the state's participation in allied global events, she pointed out at the session chaired by KTM Society President Jose Pradeep. The closing session was also addressed by the past presidents of KTM Society that strives to create a common ground for travel agents from across the globe and connect them with the service providers in Kerala. Sikha urged the KTM Society to come out with a 'detailed report' featuring the deliberations from the conclave and a 'focused roadmap' to carry forward the momentum set by the meet. 'The government will certainly act upon the key takeaways from this event,' she added, striking an optimistic note on the impact of the conclave that hosted a flurry of buyer-seller meets, besides two seminars featuring international experts.
The Hindu
3 days ago
- Business
- The Hindu
Call to give special attention to Wedding and MICE tourism in Kerala
The country should nurture Wedding and MICE (Meetings, Incentives, Conferences and Exhibitions) tourism with a specialised focus instead of its current inclusion under the generic tourism development initiatives, Suman Billa, Additional Secretary and Director General, Ministry of Tourism, said here on Friday. He was delivering the keynote address at India's first Wedding and MICE tourism conclave here. Mr. Billa suggested that the segment should ideally have separate microsites on the country's leading tourism portals to focus better on its potential. On the inherent advantages of Kerala in the sector, he said it had the right ambience and infrastructure and the potential business opportunity of ₹1 lakh crore in the Wedding and MICE tourism segment. 'What is needed is convergence, by linking the dots to usher in a synergy,' he said. Maintaining that East Asian countries like Singapore, Malaysia, and Thailand have long since leveraged the potential of the segment, Mr. Billa said Kerala must take cue from them by setting up a MICE promotion bureau. Hailing the government for its 'bold' decision to go beyond general ideas about tourism and diversify the segment, he said that it must now take initiative in creating an ecosystem focussed on it. 'Kerala's green-friendly policies, the widely acclaimed Responsible Tourism initiatives, and excellent air connectivity have helped the State emerge as a global destination. With the high spend and low carbon footprint, the MICE segment holds immense potential. An array of local enterprises like florists and caterers also stand to benefit from its growth,' he said and also pitched for leveraging new technologies like AI to facilitate quick access to data related to venues and infrastructure in various locations for MICE events and weddings. More than 675 buyers from within and outside the country are participating in the event in which 75 exhibition stalls have been set up for sellers for trade meetings. The conclave organised by Kerala Travel Mart (KTM Society) in association with Kerala Tourism will conclude on Saturday.
