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Business Standard
20 hours ago
- Business
- Business Standard
Flipkart Minutes bullish on festive demand as quick-commerce uptake rises
Flipkart Minutes, the quick-commerce service of Walmart-owned Flipkart, on Monday said it is upbeat about the festive season prospects, after witnessing strong buying sentiments during Raksha Bandhan, Independence Day sales, and Janmashtami, as customers increasingly lean on instant deliveries amid festivities and celebrations. The platform, which marked one year of operations, said it has recorded 50 per cent month-on-month growth, clocked over 50 million unique visitors since its launch in August 2024. Flipkart Minutes said it is doubling order volumes every 45 days, and is also halfway to the target of launching 800 dark stores across the country. As Flipkart Minutes enters the second year of operations, the focus is on strengthening technology backbone, expanding into new cities that are witnessing increased demand for quick commerce, deepening partnerships with brands and enhancing the overall customer experience. Flipkart Minutes Vice President Kabeer Biswas told PTI, "We believe there is a lot of latent demand for customers just wanting everything to come to them much faster". A combination of enablers such as availability of space and gig workforce, along with the growing ease of digital payments and online shopping habits, is fuelling, and will continue to support the rapid growth of quick commerce in the country, according to him. "There are a number of factors playing out. In India, you saw the jump from 2G to 4G, and not 3G in between. I think that quick commerce business is a little similar to that... "People they have gone ahead and used a lot of on demand services, they have learnt what online purchases feels like, a bunch of them wanting to buy daily essentially and products etc has moved online really quickly. Because it is the way they have gone ahead and learnt how to transact online (conveniently). Then there are larger macro factors also," he said. Flipkart Minutes' line up has expanded to over 900 categories, including food and beverages, essentials, personal care, electronics, and lifestyle-led segments. The platform said it has seen strong response in the smartphone segment with nearly 5 lakh smartphones and over 20 lakh consumer electronics units being sold in the first year. This Raksha Bandhan, Flipkart Minutes recorded 30 times surge in gifting orders, underlining the growing trend among consumers to rely on quick commerce for time-sensitive moments. The most active shopping window on the app was observed between 7 pm and 9 pm, with 8 pm emerging as the single busiest hour for Rakhi gifting. "There is a lot of positive sentiment. We are seeing a lot of upbeat moments be it Rakhi, Independence Day sales, Janmashtami, so we have a great path for festivity and we are very, very bullish," Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience, Re-Commerce and Minutes, Flipkart, said. Flipkart Minutes currently has presence in 19 cities and more than 2,900 pincodes. For the upcoming festival season, Flipkart Minutes said it will increase inventory depth in high-demand categories, including daily essentials, mobiles, consumer electronics, gifting, and festive-specific assortments. The platform will leverage its AI-led demand forecasting to anticipate buying patterns across regions and ensure the right products are available in-time in locations that it operates in. Ekart's last-mile network and dark store capacity are being also spruced up to manage significantly higher orders per day during the peak period.
Economic Times
20 hours ago
- Business
- Economic Times
Flipkart Minutes rides festive cheer; says bullish on quick-commerce uptick this season
Synopsis Flipkart Minutes is optimistic about the festive season, buoyed by strong sales during recent celebrations and a 50% month-on-month growth. The quick-commerce platform, which has reached 50 million unique visitors in its first year, is doubling order volumes rapidly. ETtech Flipkart Minutes, the quick-commerce service of Walmart-owned Flipkart, on Monday said it is upbeat about the festive season prospects, after witnessing strong buying sentiments during Raksha Bandhan, Independence Day sales, and Janmashtami, as customers increasingly lean on instant deliveries amid festivities and celebrations. The platform, which marked one year of operations, said it has recorded 50 per cent month-on-month growth, clocked over 50 million unique visitors since its launch in August 2024. Flipkart Minutes said it is doubling order volumes every 45 days, and is also halfway to the target of launching 800 dark stores across the country. As Flipkart Minutes enters the second year of operations, the focus is on strengthening technology backbone, expanding into new cities that are witnessing increased demand for quick commerce, deepening partnerships with brands and enhancing the overall customer experience. Flipkart Minutes Vice President Kabeer Biswas told PTI, "We believe there is a lot of latent demand for customers just wanting everything to come to them much faster". A combination of enablers such as availability of space and gig workforce, along with the growing ease of digital payments and online shopping habits, is fuelling, and will continue to support the rapid growth of quick commerce in the country, according to him. "There are a number of factors playing out. In India, you saw the jump from 2G to 4G, and not 3G in between. I think that quick commerce business is a little similar to that... "People they have gone ahead and used a lot of on demand services, they have learnt what online purchases feels like, a bunch of them wanting to buy daily essentially and products etc has moved online really quickly. Because it is the way they have gone ahead and learnt how to transact online (conveniently). Then there are larger macro factors also," he said. Flipkart Minutes' line up has expanded to over 900 categories, including food and beverages, essentials, personal care, electronics, and lifestyle-led segments. The platform said it has seen strong response in the smartphone segment with nearly 5 lakh smartphones and over 20 lakh consumer electronics units being sold in the first year. This Raksha Bandhan, Flipkart Minutes recorded 30 times surge in gifting orders, underlining the growing trend among consumers to rely on quick commerce for time-sensitive moments. The most active shopping window on the app was observed between 7 pm and 9 pm, with 8 pm emerging as the single busiest hour for Rakhi gifting. "There is a lot of positive sentiment. We are seeing a lot of upbeat moments be it Rakhi, Independence Day sales, Janmashtami, so we have a great path for festivity and we are very, very bullish," Hemant Badri, Senior Vice President and Head of Supply Chain, Customer Experience, Re-Commerce and Minutes, Flipkart, said. Flipkart Minutes currently has presence in 19 cities and more than 2,900 pincodes. For the upcoming festival season, Flipkart Minutes said it will increase inventory depth in high-demand categories, including daily essentials, mobiles, consumer electronics, gifting, and festive-specific assortments. The platform will leverage its AI-led demand forecasting to anticipate buying patterns across regions and ensure the right products are available in-time in locations that it operates in. Ekart's last-mile network and dark store capacity are being also spruced up to manage significantly higher orders per day during the peak period.
Economic Times
11-08-2025
- Business
- Economic Times
Flipkart Minutes adds gourmet range to attract buyers seeking premium products
Walmart-backed ecommerce platform Flipkart's quick commerce arm, Minutes, has expanded its offerings to include gourmet products in its product selection. 'With the launch of gourmet, we are not just expanding our assortment but also redefining what convenience means for India's growing modern consumers,' said Kabeer Biswas, vice president at Flipkart Minutes. 'Whether it's crafting an authentic Asian meal, baking at home, or simply discovering new tastes, our curated selection ensures they get quality products from their favourite brands, delivered in minutes at their doorstep.' Under the gourmet section, Flipkart Minutes has 650 products from 130 brands—international brands including Samyang, Nongshim, Barilla, and Abbie's, as well as Indian brands such as Habanero and WickedGud. Currently, Flipkart Minutes' gourmet offerings are live in Delhi, Mumbai, and Bangalore, with plans to expand to more cities. Interestingly, consumers in tier-2 markets are also showing a liking for these gourmet products. 'Tier 2 audiences are getting more conscious about trying global ingredients and new flavours, and are being open to non-traditional palettes. Quick commerce is leading at the moment,' said Griffith David, founder of Habanero. Need for premiumisation This development also comes at a time when the quick commerce segment is seeing increasing competition—making it more important than ever for platforms to differentiate from rivals. Another ecommerce giant, Amazon, has also joined the race of quick commerce through Now. After launching its service in Bangalore in June, Amazon expanded its quick commerce service to a few localities in Delhi in July. Besides, new players are also entering the online grocery delivery business by offering more premium and quality products. One such example is FirstClub. It is a new quick commerce platform that focuses on delivering a select range of premium products within 20-30 minutes. In September 2024, ET reported that Ayyappan R, former chief executive of Flipkart-owned Cleartrip, was set to launch FirstClub and was in talks with venture capital firms Accel and RTP Global for significant seed funding. Similarly, Mumbai-based LoveLocal is a hyperlocal delivery app for groceries, fresh vegetables, fruits, and other essentials. It connects users to their local kirana store or small supermarket to place their orders. Instead of speed, LoveLocal focuses on providing good quality and fresh products to its users.
Time of India
11-08-2025
- Business
- Time of India
Flipkart Minutes adds gourmet range to attract buyers seeking premium products
Academy Empower your mind, elevate your skills Walmart-backed ecommerce platform Flipkart 's quick commerce arm, Minutes, has expanded its offerings to include gourmet products in its product selection.'With the launch of gourmet, we are not just expanding our assortment but also redefining what convenience means for India's growing modern consumers,' said Kabeer Biswas, vice president at Flipkart Minutes . 'Whether it's crafting an authentic Asian meal, baking at home, or simply discovering new tastes, our curated selection ensures they get quality products from their favourite brands, delivered in minutes at their doorstep.'Under the gourmet section, Flipkart Minutes has 650 products from 130 brands—international brands including Samyang, Nongshim, Barilla, and Abbie's, as well as Indian brands such as Habanero and Flipkart Minutes' gourmet offerings are live in Delhi, Mumbai, and Bangalore, with plans to expand to more cities. Interestingly, consumers in tier-2 markets are also showing a liking for these gourmet products.'Tier 2 audiences are getting more conscious about trying global ingredients and new flavours, and are being open to non-traditional palettes. Quick commerce is leading at the moment,' said Griffith David, founder of development also comes at a time when the quick commerce segment is seeing increasing competition—making it more important than ever for platforms to differentiate from ecommerce giant, Amazon, has also joined the race of quick commerce through Now. After launching its service in Bangalore in June, Amazon expanded its quick commerce service to a few localities in Delhi in July Besides, new players are also entering the online grocery delivery business by offering more premium and quality products. One such example is FirstClub. It is a new quick commerce platform that focuses on delivering a select range of premium products within 20-30 minutes. In September 2024, ET reported that Ayyappan R, former chief executive of Flipkart-owned Cleartrip , was set to launch FirstClub and was in talks with venture capital firms Accel and RTP Global for significant seed Mumbai-based LoveLocal is a hyperlocal delivery app for groceries, fresh vegetables, fruits, and other essentials. It connects users to their local kirana store or small supermarket to place their orders. Instead of speed, LoveLocal focuses on providing good quality and fresh products to its users.
Business Standard
11-08-2025
- Business
- Business Standard
Flipkart Minutes debuts 'Gourmet' category in Delhi, Mumbai, Bengaluru
Homegrown e-commerce marketplace Flipkart on Monday announced the launch of a 'Gourmet' category under Flipkart Minutes, its quick commerce offering. In its first phase, the category is live in select metro cities such as Delhi, Mumbai, and Bengaluru, with more cities to be added in the coming phases. Under this category, consumers will have access to over 650 products from more than 130 brands sourced from various international destinations, including South Korea, Italy, France, and the United States. Some of the brands listed on the platform are Habanero, Samyang, WickedGud, Barilla, Nongshim, Lindt, Smoor, MadMix, Cremeitalia, Akshayakalpa, Organic Acre, IFB Fresh Catch, and Gadre. It added that the assortment will cater to both value-conscious and gourmet-curious consumers who are looking to explore global flavours without compromising on quality. 'The expansion addresses India's growing appetite for premium and international gourmet experiences by delivering carefully curated homegrown and global brands with Flipkart Minutes' value, convenience, and speed,' the company said in a statement. Commenting on the new category, Kabeer Biswas, vice-president, Flipkart Minutes, said: 'With the launch of Gourmet, we are not just expanding our assortment but also redefining what convenience means for India's growing modern consumers. Today's consumers are aspirational and upwardly mobile, seeking global flavours, healthier alternatives, and premium ingredients as part of their everyday lifestyle. This is a step forward in our journey to make high-quality, niche products more accessible to Indian consumers to meet their evolving culinary preferences.'
